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BUS 251
Course Instructor: LkK
Topic 2 :
Understanding Workplace Communication
Business Communication
Interpersonal communication
**Formal/Informal?
Organizational communication
Workplace Communication
⚫ What is business without communication????
Every business is an economic & social system
⚫ In class exercise:
Can you think of 5 communication activity done on a daily
basis in an advertising agency?
> Within departments, between departments, within
hierarchical level, between hierarchical level, with third
parties, outside the organization?
> Oral/Written/Visual?
Chp. 1 (Lesikar’s)
Categories of Business Communication
•See figure 1-1 of book
Formal Network
⚫ Downward communication: communication that flows
from a manager to employees. It’s used to inform, direct,
coordinate, and evaluate employees.
⚫ Upward communication: communication that flows from
employees to managers. It keeps managers aware of how
employees feel about their jobs, their coworkers, and the
organization in general.
Types of Internal-operational Communication
⚫ Lateral communication: communication among
employees on the same organizational level.
⚫ Diagonal communication: communication that crosses
both work areas and organizational levels.
⚫ 360˚ Feedback process:
⚫ Organizational Communication Networks:
Chain/Wheel/All Channel
Informal Network
⚫ The Grapevine—the informal organizational
communication network.
One survey reported that 63 percent of employees say that
they hear about important matters first through rumors or
gossip on the grapevine.
Fig- 1-3 of your book
Business Communication Model
Business Communication Model
• Economic climate
• Language
• Values & customs
Larger Context
• Professional
• Friendly
• Distant etc.
Relationship
• Organizational culture
• Professional differences
• Personal differences
Particular Contexts
Business Communication Model
1. Sensing a communication
need
2. Defines the problem
3. Searches for possible
solutions
4. Selects a course of action
(msg type, channel, content,
style, format etc.)
5. Composes the message
6. Delivers the message
7. Receives the message
8. Interprets it
9. Decides on a response
10. May send a responding
message
Sender Receiver

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BUS251_Topic 2.pptx

  • 1. BUS 251 Course Instructor: LkK Topic 2 : Understanding Workplace Communication
  • 3. Workplace Communication ⚫ What is business without communication???? Every business is an economic & social system ⚫ In class exercise: Can you think of 5 communication activity done on a daily basis in an advertising agency? > Within departments, between departments, within hierarchical level, between hierarchical level, with third parties, outside the organization? > Oral/Written/Visual?
  • 4. Chp. 1 (Lesikar’s) Categories of Business Communication •See figure 1-1 of book
  • 5. Formal Network ⚫ Downward communication: communication that flows from a manager to employees. It’s used to inform, direct, coordinate, and evaluate employees. ⚫ Upward communication: communication that flows from employees to managers. It keeps managers aware of how employees feel about their jobs, their coworkers, and the organization in general. Types of Internal-operational Communication
  • 6. ⚫ Lateral communication: communication among employees on the same organizational level. ⚫ Diagonal communication: communication that crosses both work areas and organizational levels. ⚫ 360˚ Feedback process:
  • 7. ⚫ Organizational Communication Networks: Chain/Wheel/All Channel Informal Network ⚫ The Grapevine—the informal organizational communication network. One survey reported that 63 percent of employees say that they hear about important matters first through rumors or gossip on the grapevine.
  • 8. Fig- 1-3 of your book Business Communication Model
  • 9. Business Communication Model • Economic climate • Language • Values & customs Larger Context • Professional • Friendly • Distant etc. Relationship • Organizational culture • Professional differences • Personal differences Particular Contexts
  • 10. Business Communication Model 1. Sensing a communication need 2. Defines the problem 3. Searches for possible solutions 4. Selects a course of action (msg type, channel, content, style, format etc.) 5. Composes the message 6. Delivers the message 7. Receives the message 8. Interprets it 9. Decides on a response 10. May send a responding message Sender Receiver