Cadbury Kraft Merger 2010
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Kraft Foods acquired UK-based Cadbury in a hostile takeover in 2010 for £11.9 billion. There was significant opposition to the deal from Warren Buffett and concerns over potential job losses in the UK. The takeover highlighted issues with the regulatory framework for foreign acquisitions of UK companies. It ultimately prompted reforms to the UK Takeover Code to increase protections for domestic firms being acquired.
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M&A Kraft Cadbury
Mergers and Acquisitions Case: Kraft hostile takeover on Cadbury.
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Kraft made a hostile takeover bid for Cadbury in 2009. After months of negotiations and Kraft sweetening its offer, Cadbury accepted Kraft's offer of £11.7 billion in January 2010. The takeover faced opposition from Cadbury management who felt the offer undervalued the company. Kraft employed various strategies like increasing the cash component and divesting some of its own brands to gain antitrust approval. Cadbury employed defensive strategies like reaching out to shareholders and highlighting its own growth potential. Integration issues after the takeover included workforce management and tax avoidance strategies by Kraft.
Kraft and cadbury
Kraft acquired Cadbury for $19.7 billion in 2010 to become the global leader in confectionery. Cadbury was founded in 1824 in Birmingham, England and Kraft was founded in 1903 in the United States. The acquisition allowed Kraft to enter new emerging markets and gain market share globally. Kraft expected cost savings and synergies from combining the companies' product portfolios and global operations. While some criticized the high price, Kraft executives believed it was necessary to outbid competitors for Cadbury.
Acquisition of Cadbury by Kraft
Kraft Foods acquired Cadbury in 2010 for $19.5 billion after months of negotiations. Some key details:
- Kraft is an American food manufacturer known for brands like Oreo and Cadbury is a British confectioner famous for Dairy Milk chocolate.
- The acquisition gave Kraft access to emerging markets and Cadbury's strong brands. It also aimed to increase economic scale and profitability.
- Kraft initially offered $16.7 billion in August 2009 but Cadbury rejected it as too low. After extensions from the Takeover Panel, Kraft increased its offer and finally secured over 75% of shares to complete the acquisition in February 2010.
- Winners included Cadbury shareholders through
Takeover of Cadbury by Kraft Foods
Kraft Foods believed the merger with Cadbury was compelling strategically and financially. The agreement was approved by the Cadbury board after a four-month negotiation between Cadbury's chairman and Kraft's CEO. Under the agreement, Kraft offered 850 pence per Cadbury share, comprising a cash payment of 840 pence plus a 10 pence dividend. However, some industry observers questioned the value of the Cadbury acquisition for Kraft.
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1) In 2009, Kraft Foods launched a hostile bid for Cadbury to acquire its global snacks business and emerging market scale, especially in India. However, Cadbury actively resisted the takeover.
2) After months of negotiations and failed counter bids, Kraft increased its offer to £11.7 billion and Cadbury accepted in January 2010.
3) Integrating the two company cultures poses challenges as Kraft values multiculturalism while Cadbury prefers its British heritage. A separation model may be best to preserve Cadbury's identity.
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The Cadbury – Kraft Takeover
1. The document discusses the 2010 acquisition of British confectionery company Cadbury by American food company Kraft for $11.6 billion.
2. Cadbury was founded in 1824 in Britain and created Dairy Milk chocolate in 1905, while Kraft was founded in Chicago in 1903 and became the world's second largest food company.
3. The takeover allowed Kraft to gain access to Cadbury's confectionery products and growth in emerging markets, but faced challenges in integrating the two companies due to differing cultures and the risk of damaging Cadbury's heritage and brand.
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M&A Kraft Cadbury
Mergers and Acquisitions Case: Kraft hostile takeover on Cadbury.
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Penultimate presentation carried out within a mostly French group, interesting :)
M&A of Kraft & Cadbury
Kraft made a hostile takeover bid for Cadbury in 2009. After months of negotiations and Kraft sweetening its offer, Cadbury accepted Kraft's offer of £11.7 billion in January 2010. The takeover faced opposition from Cadbury management who felt the offer undervalued the company. Kraft employed various strategies like increasing the cash component and divesting some of its own brands to gain antitrust approval. Cadbury employed defensive strategies like reaching out to shareholders and highlighting its own growth potential. Integration issues after the takeover included workforce management and tax avoidance strategies by Kraft.
Kraft and cadbury
Kraft acquired Cadbury for $19.7 billion in 2010 to become the global leader in confectionery. Cadbury was founded in 1824 in Birmingham, England and Kraft was founded in 1903 in the United States. The acquisition allowed Kraft to enter new emerging markets and gain market share globally. Kraft expected cost savings and synergies from combining the companies' product portfolios and global operations. While some criticized the high price, Kraft executives believed it was necessary to outbid competitors for Cadbury.
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Kraft Foods acquired Cadbury in 2010 for $19.5 billion after months of negotiations. Some key details:
- Kraft is an American food manufacturer known for brands like Oreo and Cadbury is a British confectioner famous for Dairy Milk chocolate.
- The acquisition gave Kraft access to emerging markets and Cadbury's strong brands. It also aimed to increase economic scale and profitability.
- Kraft initially offered $16.7 billion in August 2009 but Cadbury rejected it as too low. After extensions from the Takeover Panel, Kraft increased its offer and finally secured over 75% of shares to complete the acquisition in February 2010.
- Winners included Cadbury shareholders through
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Kraft Foods believed the merger with Cadbury was compelling strategically and financially. The agreement was approved by the Cadbury board after a four-month negotiation between Cadbury's chairman and Kraft's CEO. Under the agreement, Kraft offered 850 pence per Cadbury share, comprising a cash payment of 840 pence plus a 10 pence dividend. However, some industry observers questioned the value of the Cadbury acquisition for Kraft.
Kraft-Cadbury
1) In 2009, Kraft Foods launched a hostile bid for Cadbury to acquire its global snacks business and emerging market scale, especially in India. However, Cadbury actively resisted the takeover.
2) After months of negotiations and failed counter bids, Kraft increased its offer to £11.7 billion and Cadbury accepted in January 2010.
3) Integrating the two company cultures poses challenges as Kraft values multiculturalism while Cadbury prefers its British heritage. A separation model may be best to preserve Cadbury's identity.
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The document discusses several mergers and acquisitions involving major companies. It provides details of Pfizer's acquisition of Allergan and reasons for the later demerger. It also summarizes Disney's acquisition of Pixar, Facebook's acquisition of WhatsApp, Sony's acquisition of ZEE TV channels, BMW's acquisition of Rover, and Kraft's acquisition of Cadbury. In each case, it outlines the key details of the deal including value, reasons for the deal, and in some cases outcomes.
The Cadbury – Kraft Takeover
1. The document discusses the 2010 acquisition of British confectionery company Cadbury by American food company Kraft for $11.6 billion.
2. Cadbury was founded in 1824 in Britain and created Dairy Milk chocolate in 1905, while Kraft was founded in Chicago in 1903 and became the world's second largest food company.
3. The takeover allowed Kraft to gain access to Cadbury's confectionery products and growth in emerging markets, but faced challenges in integrating the two companies due to differing cultures and the risk of damaging Cadbury's heritage and brand.
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Kraft made two offers to acquire Cadbury, a UK confectionery company. The initial offer in November 2009 of £11.7 billion in cash was rejected by Cadbury. In January 2010, Kraft increased its offer to £13.6 billion, which Cadbury accepted. However, the acquisition faced significant opposition from the British public and unions due to concerns over job losses and cultural differences between the American and British companies. While Kraft aimed to expand its brands and markets through the acquisition, the deal highlighted tensions between economic globalization and national identity.
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Kraft acquired Cadbury in 2010 in order to expand into emerging markets like India and Brazil where Cadbury had a strong presence. However, integrating the two companies proved difficult due to cultural differences, as Cadbury had a long history and tradition in Britain while Kraft was an American company. As a result, many Cadbury executives and managers quit, concerned that Kraft would not maintain Cadbury's culture and values. While Kraft saw some initial revenue increases, it ultimately failed to achieve its revenue targets due in part to challenges integrating Cadbury.
Kraft cadbury merger
Kraft Foods acquired Cadbury in 2010 in a $19 billion deal. This allowed Kraft to enter emerging markets like India and China where Cadbury had a strong presence. It also gave Kraft access to Cadbury's distribution network in developing countries. However, integrating the two company's cultures posed challenges due to their different management styles and work environments.
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Cadbury Kraft Merger 2010
- 1. This case deals with the hostile takeover of UK- based Cadbury Plc (Cadbury) by the US- based Kraft Foods (Kraft)
- 2. Pre-Merger History of Kraft and Cadbury KRAFT FOODS • Established in: 1903 by James L. Kraft • Headquarters: Northfield, Illinois • Major Markets: North America • Revenue: $38,754 mil in 2009 (excluding Cadbury)
- 3. CADBURY • Established in: 1924 by John Cadbury • Headquarters: Uxbridge, United Kingdom • Major Markets: Europe and Asia • Revenue: £5,975mil in 2009
- 4. Acquisition Rationale KRAFT FOODS • Build upon Cadbury's brand and heritage by investment and innovation • Diversify geographically exploiting the European and developing markets • Long-term growth strategy
- 5. CADBURY • US business getting stagnant • Benefit from the Kraft Foods’ global scope, scale and array of technologies and processes • Importance of scale in the food industry Entering Emerging Markets Overcoming Entry Barriers Increased Market Power
- 6. TIMELINE- KEY EVENTS 28 Aug ‘09 755p, but dismissed 07 Sept’ 09 745p, but dismissed 16 Sept’09 Warren Buffett terms it “bad deal” 21 Sept’ 09 “put up or shut up” 30 Sept’09 Until 9th Nov to make offer 03 Nov’ 09 Kraft’s disappointing results 18 Nov’09 Ferrero & Hershey review bid 23 Nov’09 Speculation results in 819.5p 04 Dec’09 Offer of 713p 14 Dec’09 Cadbury increases targets and dividend 12 Jan’10 Cadbury beat target 19 Jan’10 Kraft seals deal for £11.9 bn
- 7. WARREN BUFFETT’S OPINION • Berkshire Hathaway group owns 9.4% of Kraft • Said he "felt poor“ and "has a lot of doubts“ • Particularly displeased with payment in new shares because he feels they are under valued • Unimpressed as Kraft sold pizza biz to raise cash • Result- Kraft shares fell 2.2%
- 8. FINAL OFFER • Kraft offers £11.9bn • Cadbury shareholders offered 500p in cash • Also, 0.1874 Kraft stock for each share they own • This values Cadbury at 840p per share • Shareholders will also receive a special 10p dividend • Cash now makes up 60% of the offer
- 9. RISK FACTORS • Relating to Kraft’s and Cadbury’s business • Relating to Kraft’s common stock • Relating to the offer • Relating to market and currency fluctuation
- 10. FINANCING OF THE OFFER • Use borrowings from the bridge facility • Launch bond issue to re-finance bridging loan • Pizza business sold for $3.7bn
- 11. POST MERGER ANALYSIS • Big chance to generate cost savings • Save £430mil annually, by integrating IT systems and infrastructure • More acquisitions and expansions
- 12. JOB FEARS • No specific assurances over the future of 4,500 UK jobs • Said it wanted to invest in the Bournville site • Promised to keep Cadbury's Somerdale factory open • But backtracked and closed the plant in 2011
- 13. HOW THIS DEAL CHANGED TAKEOVERS • Prompted revamp of rules governing how foreign firms buy UK companies • Changes made to the Takeover Code in Sept’11 • Increased disclosure from bidders on post purchase intentions • Greater prominence to views of employees • Deal protection measures were banned • This strengthened the hand of UK companies targeted for takeover
- 14. THANK YOU