1) McDonald's first opened stores in China in 1990 and saw rapid expansion over the following decades, increasing to over 1000 stores by 2008 and planning to reach 2000 total stores by the end of 2013. 2) McDonald's in China has some differences from other countries, such as lower prices that vary by area and some specialty dessert stores, but also similarities like 24-hour operations and limited menus. 3) McDonald's sales in China increase during major events like the Beijing Olympics in 2008, but the company aims to continue expanding regardless of specific events.

1. How McDonald in China?
s1160083
Hiroyuki Kobayashi

2. History part1
1978 : China adopted idea of McDonald.
1990 : First store were built.
1992 : The largest McDonald were opened in
Beijing.

3. History part2
2002 : The number of store increased by
460.
2004 : The number of store increased by
600.
2008 : The number of store increased by
1000. It is increasing a store
each a day.

4. Characteristic
●The price is lower than McDonald of Japan.
●The price is different each area.
●In McDonald in China, there is a specialty store
of desert.

5. Same point in China and Japan
●McDonalds are open for business in 24 hours.
●The service has Mac in morning.
●The menu have a limited menu.

6. Menu
● Big Mac
● Fried Chicken
● Rib Sand
● Chicken Fireo
● Double-Cheeseburger
● Fireo Fish
● etc

7. Production of McDonald
● They are going
ahead production
that a lot of
outlets form a
merger with
McDonalds in
China.
● By the end of
2013, its total
will 2000.

8. When sales go up
● Recently, the Beijing Olympic games in
2008.
● Soccer(World Cup,FIFA)
● World Baseball Classic
● Etc
● But, they think that want to expand a
scale of our McDonald irrespective of the
Olympic and so on.

9. Article
From Chinese economy
McDonald announced that raise the price
of commodity sold from 0.5 to 1 yuan each
store on 17th
in China.
November 20th
2010

10. Reference
http://www.chinadaily.com.cn/business/2008-09/08/content_70074
http://online.wsj.com/article/SB10001424052702303601504575153
http://www.airtripper.net/mccn.html
http://headlines.yahoo.co.jp/hl?a=20101120-00000010-rcdc-cn.view