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Burger Business
Always Hungry for More….!!!
Table of Contents
2
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Table of Contents
3
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Burger Industry Overview
4
The purpose of this slide is to provide glimpse about burger industry’s current scenario and how this industry is performing in current times
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glimpse about the
burger industry current
scenario. User can
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Burger Restaurant Market
Size in US
$123 Billion
Annualized Market Size Growth of
Burger Restaurant in US
2014 – 2019
Industry Employment
2,135,2202%
Number of Businesses
137,400
US Market Size Growth of
Burger Restaurant in 2019
1%
The market size of the Burger Restaurants industry in the US remained steady compared to the Consumer Goods and Services sector
Global Market Trends for Burger Business(Option 1 of 2)
5
The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally
12%
7%
9%
12%
16%
44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Other
Mexican Restaurants
Chicken Restaurants
Sandwich Shops
Pizza Parlours
Burger/ Hamburger Focused Restaurant
Market ShareThe global fast food market was valued at approximately USD 495.0 billion
in 2014 and is expected to reach approximately USD 645.0 billion by
2020, growing at a CAGR of around 4.5% between 2015 and 2020
Over 200,000 fast food
restaurants in the United
States
50 Million Americans eat
at one of them every
single day
Restaurant share of the
food Dollar – 49%
The industry employs over
4 Million People
15% of US workforce is
employed by restaurants
While the food is often highly processed and prepared in an assembly line,
these restaurants focus on consistency of experience, affordability, and you
guessed it - speed
The United States fast food market continues to be dominated by
hamburger fast food restaurants, accounting for over 30% of industry sales
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about the current market
trends that are prevailing in
global burger market. User
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Burger/ Hamburger
Focused Restaurant
Global Market Trends for Burger Business(Option 2 of 2)
6
The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally
The global fast food market was valued at approximately USD 495.0 billion
in 2014 and is expected to reach approximately USD 645.0 billion by
2020, growing at a CAGR of around 4.5% between 2015 and 2020
Over 200,000 fast food restaurants in the United States
50 Million Americans eat at one of them every single day
Restaurant share of the food Dollar – 49%
The industry employs over 4 Million People
15% of US workforce is employed by restaurants
While the food is often highly processed and prepared in an assembly line,
these restaurants focus on consistency of experience, affordability, and you
guessed it - speed
The United States fast food market continues to be dominated by
hamburger fast food restaurants, accounting for over 30% of industry sales
Market Share
Other
Mexican Restaurants
Chicken Restaurants
Sandwich Shops
Pizza Parlours
12%
7%
9%
12%
16%
44%
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This slide provides glimpse
about the current market
trends that are prevailing in
global burger market. User
can made alterations in
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requirement.
Major Driving Growth Factors for Burger Business
7
The purpose of this slide is to provide glimpse about the key growth drivers prevailing in the burger market
Change in consumer taste and preferences lead to modern lifestyle and moving towards convenient restaurant food
Modified Customer Taste and Preference
High consumer spending due to increase disposable income
High Disposable Income
Strong economical growth results in increase in personal consumption expenditure
High Consumption Expenditure
Increasing number of fast food restaurants and food trucks across the globe
Increased Presence
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growth driving factors in
burger market. User
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Global Burger Market Presence
8
The purpose of this slide is to provide glimpse about the global burger market by geographical region wise
Global Burger Market
Opportunities & Forecasts, 2014 - 2022
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Global Fast Food Market is
expected to reach $743,859
Million by 2022
Growing at a CAGR of 4.8%
(2016 - 2022)
LAMEA region would exhibit the highest CAGR of 7.6% during the forecast period, 2016 - 2022
Global Fast Food Market
By Region
North America Europe
Asia - Pacific
LAMEA
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US Burger Market
9
The purpose of this slide is to provide glimpse about the US burger market in terms of sales by geographical region wise
The biggest bite: shares of the U.S. burger market
(In Percent)
Sales percentage by different regions in US
33.4
9.1 8.7
4.2 3.5 3.2
37.9
0
5
10
15
20
25
30
35
40
$108 Billion
McDonald's Wendy's Restaurtant
Brands
International
(Burger King)
Sonic CKE
Restaurants
(Carl's Jr.,
Hardee's)
Jack in
the Box
Others
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10%
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5%
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13%
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12%
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34%
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26%
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burger market in US.
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Table of Contents
10
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Company Overview for Burger Business
11
The purpose of this slide is to provide glimpse about startup firm overview in terms of their objectives, mission statement and keys to success
The primary
objective of the
business plan are
Business Objective
To be the premier home-style restaurant in Seattle
To achieve Prime Cost Ratios lower than 65%
To provide quality meals at reasonable prices
with exemplary service
To achieve Cover ratios of 1.00X at each
lunch and dinner serving
Mission Statement
Aim is to provide authentic meal for customers near and
surrounding regions. We want people to love what they are
eating. We believe in building friendly community atmosphere
with streamlined service
Keys to Success
Offering a
unique,
differentiated
menu
Ability to
control stock
on hand
Proximity to
key markets
Effective
quality control
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Company Description for Burger Business
12
The purpose of this slide is to provide glimpse about startup firm description in terms of its location, timing of restaurant
Days
Timings
Monday
11 AM – 10 PM 11 AM – 9 PM 11 AM – 10 PM 11 AM – 10 PM 11 AM – 10 PM 11 AM – 11 PM
Sunday
11 AM – 11 PM
The Timing of the Restaurant is Mentioned Below
› XYZ Restaurant will be situated in 4550, Pike Place Market, Seattle.
› The restaurant will be wholly owned and operated by Dave Walker.
› The restaurant will serve a variety of classic burgers at our gourmet burger
restaurant by sourcing best local ingredients
› XYZ open 7 days a week for lunch and dinner requiring multiple shifts
› Dave will write the schedules
› Note - The schedules will be written in a manner that will allow the ability to
increase or decrease hourly labour according to sales volume in order to
maintain a consistent labour cost control
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Tuesday Wednesday Thursday Friday Saturday
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Ownership and Business Formation for Burger Business
13
The purpose of this slide is to provide glimpse about startup ownership, legalities, etc
Start-Up Summary
The cost to open the
restaurant is $575,000
The majority of the expenses are
in furniture fixtures and equipment
totally $320,000
The location requires some build-
out and renovation totally $80,000
and will require approximately 30
days to complete
Ownership
The owner’s source of funds is a combination of
Liquid Assets Marketable Securities
The restaurant will be owned by Dave Walker
He began his restaurant career at the age of 16 working in a quick-service
foodservice operation
After earning his degree, he worked for a regional restaurant chain and an
independent fine dining restaurant and holding the positions of Assistant
Manager and General Manager respectively
Business Formation
› XYZ will be organized as a sole proprietorship, wholly owned and operated by Dave Walker d/b/a
Gourmet Burger Restaurant.
› XYZ is registered in the state of Seattle a community property state
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$375,000 of the start-up costs will be funded by the owner
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Start Up Costing Summary for Burger Business
14
The purpose of this slide is to provide glimpse about startup ownership, legalities, etc
Start-Up Summary
The cost to open the
restaurant is $575,000
The majority of the expenses are
in furniture fixtures and equipment
totally $320,000
The location requires some build-
out and renovation totally $80,000
and will require approximately 30
days to complete
$375,000 of the start-up costs will be funded by the owner
The owner’s source of funds is a combination of
Liquid Assets Marketable Securities
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and legalities
associated with it. User
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Important Assumptions for Start Up Burger Business
15
The purpose of this slide is to provide glimpse about the key assumptions that the firm will make before setting up the burger business
Meal Price range from $8.00 - $20.00
Average lunch price $10
Average dinner price $15
The restaurant is located in Seattle and is comprised of 3,800 square feet
The dining room will be comprised of 20 tables with a seating capacity of 80
seats and 50 available parking spaces to meet the needs of the customers
Employee count – 20
Revenue Target – $850,000 - $1,200,000
Industry average for casual restaurant average of $860,000
Annual 3.6% increase for inflation and 5.5% annual increase in revenues
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Key Product Offerings for Burger Business
16
The purpose of this slide is to provide glimpse about the key product offerings
Sesame
Onion
Salad
Buttom Bun
Cheese
Meat Patty
Tomato
Top Bun
01
Brief description about the
product with its key ingredients
Brief description about the
product with its key ingredients
Brief description about the
product with its key ingredients
Brief description about the
product with its key ingredients
Brief description about the
product with its key ingredients
Offering
02
03
04
05
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Burger Components
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Daily Operations for Burger Business
17
The purpose of this slide is to provide glimpse about the day to day operations that undertaken by firm for smooth functioning of firm without any hassle
Maintaining food quality at peak business hours
Proper labelling and
rotation techniques
Ample storage
facilities
Activities at off peak business hours
Replenishment Ongoing preparation
Dave Walker will be responsible for ordering, receiving and maintaining
sufficient inventory to meet production demands
Ordering schedules will be staggered with perishable products being ordered
multiple times per week to preserve freshness
Standard grocery and supply orders will be ordered less often, according to a
predetermined schedule and storage capacity
Dave Walker will rely on operational checklists to verify that each work shift
has been properly prepared for and to insure the operational standards are
followed before, during and after work shifts
The restaurant layout, including the dining room, kitchen and serving line, has
been designed for efficiency and flexibility to accommodate the fluctuation in
customer traffic and peak meal periods
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Operational Checklist for Burger Business
18
The purpose of this slide is to provide glimpse about the day to day operations checklist that mentioned the key activities that has to be fulfilled for the hassle free working
Week Starting Mon Tue Wed Thu Fri Sat Sun
Station 1 Wait Station
Clean & wipe down wait station
Stock & ice down milk & cream
Stock sugar & sweeteners, coffee, cups & saucers
Cut lemons & limes
Ice down garnishes
Brew coffee & tea
Have back – up beverage canisters & co2 tanks ready to replace empties
Server Station 2 – Food to – go Area:
Stock to go area with to go containers, napkins, cups, lids, plastic silverware & to go bags
Fold to go plastic silverware with napkin, salt & pepper packet, tie with rubber band
Insert to go menus into to go bags
Server Station 3 – Tables:
Take down chairs
Clean & wipe table tops
Clean & wipe chairs & booths
Align & straighten chairs
Check floor & sweep/ mop if necessary
Station 4 – Table Tops:
Set tables flatware, glassware, napkin
Refill salt & pepper
Clean condiment holders
Stock sugar, sweeteners, ketchup, table sauces
Fold additional napkins
Clean & setup centrepieces (flowers/ candles)
Place clean ashtrays on tables in smoking section
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Table of Contents
19
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Competitor 1
Competitor 2Competitor 3
Others
Competitive Analysis for Burger Business
20
The purpose of this slide is to provide glimpse about the major participants and market share of key competitors
32%
24%
18%
26%
Market Share
Competitor 1 Competitor 2 Competitor 3 Others
Competitor 1 Competitor 2 Competitor 3
1981 1997 2003
Sole proprietorship Partnership Sole proprietorship
32 24 26
$8 - $35 $10 -$28 $6 - $24
$2.4 million $1.96 million $2.2 million
Premium Mass Premium
Established
Parameters
Perceived Quality
Revenue
(Annual)
Price Range
(Per Head)
Employees
Ownership
Industry Key Participants –
Major companies include McDonald's; YUM! Brands
(KFC, Pizza Hut, Taco Bell);
Main Competitors –
The following restaurants are located within a five mile radius of XYZ –
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Competition Scorecard for Burger Business
21
The purpose of this slide is to provide glimpse about the major competitors and their scorecard on crucial parameters like market share, product quality, etc.
Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Market Share 0.15 2 0.30 4 0.60 2 0.30
Advertising 0.13 2 0.26 3 0.39 3 0.39
Global Expansion 0.12 1 0.12 4 0.48 2 0.24
Product Variety 0.10 4 0.40 3 0.30 3 0.30
Product Quality 0.08 1 0.08 3 0.24 2 0.16
Company Image 0.07 2 1.14 3 0.21 2 0.14
Price Competition 0.04 3 0.12 3 0.12 3 0.12
Management Experience 0.06 2 0.12 3 0.18 2 0.12
Customer Service 0.07 3 0.21 2 0.14 2 0.14
Philanthropy 0.05 2 0.10 4 0.20 1 0.05
Customer Loyalty 0.08 2 0.16 3 0.24 2 0.16
Financial Position 0.05 3 0.15 3 0.15 2 0.10
Total 1.00 2.16 3.25 2.22
Competitor 1 Competitor 2 Competitor 3
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2019 Total
Sales
YOY%
Increase
2019 Store
Count
YOY%
Increase
$39 million 34% 3 21%
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Competitor Comparison by Total Sales and Store Count
22
The purpose of this slide is to provide glimpse about several competitors and their comparison on the basis of total sales and store count in the present year
Restaurant
Competitor 1
Competitor 5
Competitor 4
Competitor 3
Competitor 2
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basis of total sales and
store counts. User can
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Porter’s Five Forces for Burger Business
23
The purpose of this slide is to provide glimpse about the Porter’s Five Forces Model
Barriers to Entry
› Brand Identity
› Government Policies
› Low Entrance Cost for Startup
› Capital Requirements
› Add Text Here
Threat of Competition
› Price Performance
› Inclination of Client to Substitutes
› Add Text Here
Bargaining Power of Clients
› Price Sensitivity
› Bargaining Leverage
› Substitutes Available
› Add Text Here
Bargaining Power of Company
› Presence of Substitutes Inputs
› Differentiation of Inputs
› Resource Concentration
› Add Text Here
Intensity of Rivalry
› Competition from local players
› Competition from fast food chains and casual dining restaurants
› Add Text Here
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SWOT Analysis for Burger Business
24
The purpose of this slide is to provide glimpse about the SWOT Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
› Strong
products
› Strong brand
› Role of
intermediaries
› Advertising
strategy
› Vulnerable
› Unhealthy food
production
› International
expansion
› New product
innovation
› Took part in
television
programme
› Government
regulations
› Strong
competitors
› Consumer
awareness
about healthy
food
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SWOT Analysis.
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Table of Contents
25
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Market Segmentation for Target Customer
26
The purpose of this slide is to provide glimpse about segmentation of the target market on the basis of geographic, demographics and behavioral parameters
Customer Location Population
Brand Buyer Seattle Urban
Age Gender Occupation
19– 34 years Men, Women Young Professional
Usage Status Usage Rate Benefits
Regular Occasion Regular Quick Preparation
Geographic
Demographic
Behavioral
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The purpose of this slide is to provide glimpse about firm’s targeting process for the market to cater on
Targeting with Total Addressable Market
27
› The firm will be looking for Concentrated Marketing concept as company resources are limited
› Firm will go for one sub segment with large share
› Marketing of product specially for young professionals in Seattle appealing to specific segment
Market Description
Total Available Market Fast Food Industry
Total Served Market Burger Market in US
Target Market Gourmet Burger Market in Seattle
$ 550 Billion
$123 Billion
XXXX
Total Addressable market
80,000 People
People who eat at a
fast food restaurant
once a week 40,000
Divided by 7 days
per week = 40,000
7 = 5,700 potential
customers
City E t W k
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Positioning with Perceptual Map
28
The purpose of this slide is to provide glimpse about firm’s positioning map that will determine how the customer will perceive the brand on the basis of quality and price
High Price
Low Price
Low Quality High Quality
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Competitor
2
Competitor
1
Competitor
3
Own
Brand
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Table of Contents
29
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Product Promotion Strategy for Burger Business
30
The purpose of this slide is to provide glimpse about firm’s promotional strategy for product offerings with context of several medias – Paid, Owned and Earned
0203
01 › Advertising
› (Through the line)
› Social media ads
› Paid content promotion
› Mentions
› Reviews
› Likes
› Mobile sites
› Website
› Blog site
› Web portal
More exposure to
web properties
Customer engagement
with paid promotion
Compelling content
earned media and traffic
Comprehensive
marketing strategy by
leveraging paid, earned
and owned media
Paid Media
Owned Media Earned Media
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Various Promotional Activities for Burger Business
31
The purpose of this slide is to provide glimpse various promotional activities firm will perform during the pre, ongoing and post launch of the product in the market
› Social media plan
› Outreach plan for
press/ bloggers
› Creating buzz in the
market
› Brand assets
creation –
• Video
• Compelling
content
› Partner training
Launch Past - launch
› Social media
activity
› Launch event
› Display of products
on website/ web
portal
› Impact measurement
› Sustaining buzz and
fruitful conversation
for client engagement
› Reviews
Pre - Launch
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Table of Contents
32
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Company Profile - McDonald's
33
The purpose of this slide is to provide glimpse about the company profile of major player in the industry with its financial performance, product offering, etc
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Founded Year – 1940
Headquarter – Chicago, United States
Website –www.mcdonalds.com
Business Description
Second-largest fast food restaurant
chain by number of outlets in the world
Key Management
› Steve Easterbrook, President & CEO
› Silvia Lagnado, CMO
› Kevin Ozan, CFO
Customers/ Partners
› Add Text Here
› Add Text Here
› Add Text Here
27.4
25.4 24.6
22.8
21.0
4.8 4.5 4.7 5.2 5.9
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2014 2015 2016 2017 2018
Financial Highlights
Total Revenue (In Bn $) Net Income (in Bn $)
37%
36%
19%
8%
U.S.
International Lead
Markets
High Growth Markets
Foundational Markets
0% 10% 20% 30% 40%
Revenue Split (in 2018)
U.S.
International Lead
Markets
High Growth Markets
Foundational Markets
Recent News
McDonald’s Worldwide Favorites Menu is Cleared for
Landing in the U.S.
Black and Positively Golden: Launching Our Largest
African American-Focused Campaign in 16 Years
Add Text Here
Add Text Here
Products
Big Mac
Cheese Burger
Quarter Pounder
Add Text Here
Add Text Here
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Table of Contents
34
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Business Model for Burger Business
35
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Key Partners
› Suppliers
› Customers
› Employees
› Text here
› Text here
› Text here
› Text here
› Text here
Cost Structure
› Equipment
› Operation Cost
› Other direct and
Indirect Cost
› Salary and Rents
› Startup Capital
Revenue Streams
› Sales of Products
› Text here
› Text here
› Text here
› Text here
› Text here
Key Activities
› Burger (snacks )
preparation
› Text here
› Text here
› Text here
› Text here
› Text here
Value Proposition
› Hygienic
› Quality
› Speed
› Customer Specification
› Text here
› Text here
› Text here
› Text here
› Text here
Customer Relationships
› Quality Products
› Accessible
› Affordable
› Text here
› Text here
› Text here
Customer Segments
› Urban
› Youth Adults
› Tasty and hygienic
meal without hassle
› Millennials
› Text here
› Text here
› Text here
› Text here
› Text here
Key Resources
› Raw material
› Machinery
› Text here
› Text here
› Text here
Channels
› Suppliers
› Members
› Customers
› Text here
› Text here
› Text here
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Table of Contents
36
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Startup Costs for Burger Business
37
The purpose of this slide is to provide glimpse about the expenses that will incur while setting up the business
Start – Up Expenses Amount
Graphic logo & name creation $1,000
Permits + lease deposit $1,200
Contingency $10,000
Outdoor sign $3,000
Building improvements $50,000
Working capital $172,500
Pre opening expenses $14,800
Total start up expenses $252,500
Start – Up Assets Amount
Artwork $800
Walk in cooler $8,000
Commercial dishwasher with sink in table $7,000
Reach in stainless steel freezers (2) $6,000
Stainless steel cold station $3,000
20 quart food processor/ blender $900
Ice maker with storage bin $4,000
Stainless steel hood with exhaust $11,000
3 door reach in beverage cooler w/ glass door $3,500
Sandwich prep reach ins (2) $5,600
Kitchen small wares $1,500
Six burner restaurant range (2) $3,600
Chrome shelving systems (6) $500
Reach in coolers (4) $7,200
Stainless steel work table (3) $1,200
Hutch for stainless steel table (2) $800
Liquid fire protection system $4,000
Stainless steel 3 bowl sink $1,500
Liquid fire protection system $4,000
Stainless steel 3 bowl sink $1,5000
20 wood round/ oval tables $20,000
86 bleached wood café chairs $5,000
20 track lighting $1,000
Table cloths, napkins $1,200
Art, décor $500
Cash register + POS system $4,000
Ofc PC $1,200
Total Start Up Assets $110,500
Total Required Start Up Costs $363,000
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Funding Summary for Burger Business
38
The purpose of this slide is to provide glimpse about the several sources of funds for setting up the business
$174,000
$189,000
$0
$363,000
Source & use of funds
Owers' & other investments Bank loans other loans Total source of funds
$0 $50,000
$110,500
$14,800
$0
$4,000
$1,200
$10,000
$172,500
$363,000
Use of funds
Buildings/ real estate Leasehold improvements
Capital equipment Location/ administration expenses
Opening inventory Advertising/ promotional expenses
Other expenses Contingency fund
Working capital Total use of funds
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Projected Profit and Loss for Burger Business
39
The purpose of this slide is to provide glimpse about the projected profit and loss of the firm to visualize firm’s financial performance for upcoming three years
Pro Forma Profit & Loss Year 1 Year 2 Year 3
Income
Sales $1,028,422 $1,1611443 $1,235,835
Cost of goods sold ($402,113) ($414,176) ($426,602)
Gross profit $626,309 $747,267 $809,234
Expenses
Accounting/ Legal $12,000 $12,360 $12,731
Bad debts $25,711 $26,482 $27,276
Shrinkage $90,000 $92,700 $95,481
Credit card fees $20,568 $21,185 $21,821
Insurance $75,000 $77,250 $79,568
Miscellaneous $44,112 $45,435 $46,798
Payroll taxes $0 $0 $0
Permits & licenses $7,356 $7,577 $7,804
Rent $68,000 $70,040 $72,141
Salaries $12,341 $12,711 $13,093
Wages $269,987 $323,057 $340,027
Total expenses $625,075 $688,798 $716,739
Net Profit $1,234 $58,469 $92,494
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Projected Cash Flow for Burger Business
40
The purpose of this slide is to provide glimpse about the projected cash flow of the firm to visualize firm’s financial performance for upcoming three years
Pro Forma Cash Flow Year 1 Year 2 Year 3
Cash Received
Cash from operations $148,101 $30,995 $11,402
Cash sales $1,028,422 $1,161,443 $1,235,835
Cash from receivables $0 $0
Subtotal cash from operations $1,176,523 $1,192,438 $1,247,237
Additional cash received $189,000
Sales tax
Owners investment $174,000
Subtotal cash received $1,539,523 $1,192,438 $1,247,237
Expenditures
Expenditures from operations $765,113 $414,176 $426,602
Cash spent $710,176 $731,481 $753,426
Bills paid
Subtotal spent on operations $1,475,289 $1,145,658 $1,180,028
Additional cash spent
Sales tax
Loan payment $33,240 $35,378 $37,654
Subtotal additional cash spent $33,240 $35,378 $37,654
Subtotal expenditures $1,508,529 $1,181,036 $1,217,681
Net cash flow $30,994 $11,402 $29,556
Cash Balance $30,994 $42,397 $71,953
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Projected Balance Sheet for Burger Business
41
The purpose of this slide is to provide glimpse about the projected balance sheet of the firm to visualize firm’s financial performance for upcoming three years
Pro Forma Balance Sheet Year 1 Year 2 Year 3
Assets
Current assets
Cash $63000 $66,150 $71,111
Accounts receivable $25,000 $26,250 $28,219
Inventory $14,000 $14,700 $15,803
Other current assets $129,500 $135,975 $146,173
Total current assets $231,500 $243,075 $261,306
Long term assets
Long term assets $144,500 $151,725 $163,104
Accumulated depreciation $0 $0 $0
Total long term assets $268,500 $281,925 $303,069
Total assets $500,000 $525,000 $564,375
Liabilities & Capital
Current liabilities
Accounts payable $29,000 $30,450 $32,734
Current borrowing $1,500 $1,575 $1,693
Other current liabilities $28,5000 $29,925 $32,169
Subtotal current liabilities $59,000 $66,596 $0
Long term liabilities $189,000 $198,450 $213,334
Total liabilities $277,000 $290,850 $312,334
Paid in/ invested capital $223,000 $234,150 $251,711
Retained earnings
Earning
Total capital $223,000 $234,150 $251,711
Total liabilities & capital $500,000 $525,000 $564,375
Net Worth $223,000 $234,150 $251,711
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Weekly Sales Projections for Burger Business
42
The purpose of this slide is to provide glimpse about the projected weekly sales of the firm
#Customers Covers Food Percentage by week
Monday
Breakfast
Lunch 90 1.0 791
Dinner 110 1.3 1,511
Daily Totals 200 2,303 11.6%
Tuesday
Breakfast
Lunch 96 1.1 835
Dinner 110 1.3 1,511
Daily Totals 205 2,346 11.9%
Wednesday
Breakfast
Lunch 100 1.2 879
Dinner 120 1.4 1,649
Daily Totals 220 2,528 12.8%
Thursday
Breakfast
Lunch 110 1.3 967
Dinner 125 1.5 1,718
Daily Totals 235 2,684 13.6%
Friday
Breakfast
Lunch 130 1.5 1,143
Dinner 180 2.1 2,473
Daily Totals 310 3,616 18.3%
Saturday
Breakfast
Lunch 130 1.5 1,143
Dinner 180 2.1 2,473
Daily Totals 310 3,616 18.3%
Sunday
Breakfast
Lunch 110 1.3 967
Dinner 125 1.5 1,718
Daily Totals 235 2,684 13.6%
Weekly Totals 1715 Totals in USD $ 19,777
Weekly Sales Projection
Estimated square feet 3400
Avg lunch price 8.79
Avg dinner price 13.74
Number of sales 86
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Annual Sales Forecast for Burger Business
43
The purpose of this slide is to provide glimpse about the annual sales projections of the firm.
Annual Sales Forecast Year 1 Year 2 Year 3
Sales
Food & Beverage Revenues $1,028,422 $1,079,843 $1,133,835
Additional Revenues $0 $81,600 $102,000
Total Sales $1,028,422 $2,161,443 $1,235,835
Controllable Costs
Cogs $402,113 $414,176 $426,602
Payroll $269,987 $323,057 $340,027
Total Prime Cost $672,100 $737,234 $766,628
Controllable Profit $356,322 $424,209 $469,207
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Hourly Labor Schedule for Burger Business
44
The purpose of this slide is to provide glimpse about labor schedule on hourly basis
Lunch Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week
# Customers Total
Restaurant Sales
90 95 100 110 130 130 110 765
791 835 879 967 1143 1143 967
$6,72
4
Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $
Kitchen
Line
cooks
$9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $399
Prep
cooks
$7.00 6 2 6 2 6 2 6 2 6 2 6 2 6 2 $588
Dishwas
her
$6.50 3 1 3 1 3 1 3 1 3 1 3 1 3 1 $137
Other $ - $0
Other $ -
Dining
room
Asst mgr/
Cashie
$11.00 $0
Server $8.00 3 1 3 1 3 1 3 1 3 2 3 2 3 2 $240
Other $ - $0
Other $ - $0
Other $ -
Other
Labor cost per shift $ 185 185 185 185 2.9 2.9 2.9
$1,38
4
Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 15.3% 15.3% 15.3% 20.3%
Dinner Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week
# Customers Total
Restaurant Sales
110 110 120 125 180 190 125 765
1511 1511 1549 1718 2473 2473 1718
$6,72
4
Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $
Kitchen $399
Line
cooks
$9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $672
Prep
cooks
$7.00 6 2 6 1 6 2 6 2 6 2 6 3 6 3 $364
Dishwas
her
$6.50 4 2 4 2 4 2 4 2 4 2 4 2 4 2 $0
Other $ -
Other $ -
Dining
room
Asst mgr/
Cashie
$11.00 7 1 7 1 7 1 7 1 7 1 7 1 7 1 $539
Server $8.00 4 3 4 3 4 3 4 3 4 3 4 3 4 3 $736
Other $ - $0
Other $ - $0
Other $ -
Other
Labor cost per shift $ 366 366 366 366 366 440 440
$2,71
0
Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 16.2% 16.2% 16.2% 20.8%
Day/ Week Totals –
Restaurant Labor
Hourly Labor $ 551 551 551 551 575 649 649 4074
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Table of Contents
45
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store
Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
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Hiring Process for Burger Business
46
The purpose of this slide is to provide the information regarding the standard procedure that takes place for the recruitment of new talent in firm.
Weeks
I. Planning II. Agile Recruiting III. Offer
Kick
Off
Position
Description
Finalized
Benchmark
Candidates
Presented
Recruiting
begins
Round 1
Interviews Begin
Round 2
Interviews Begin
Top Choice
Candidate(s)
Identified
Verbal
Acceptance
Signed
Offer
Continuous Candidate Recruitment, Development & Presentation
1 2 3 4 5 6 7 8 9 10 11 12
Activities
› Consultation regarding role
definition
› Strategy development
› Access to talent network
Activities
› Reference check
› Offering negotiation
› Finalizing join date
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Training and Development Roadmap for Burger Business
47
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Phase1
Pre Requisites
› Formal introduction about company policies
› Add text here
Phase2
Day 1
› Employee and team introduction
› Familiarizing employee with company procedures
Phase3
Day 8 till 3 Months
› Assigning of small achievable tasks
› Personal leadership and effective coaching
› Shifts management
Phase4
After Three Months
› First follow up scheduling
› First Performance Review
Phase5
After Six Months
› Conducting performance review
› Role and team assessment of employee
Phase6
After 1 Year
› Performance review for ensuring whether they
are taking initiatives
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Burger Business Icons Slide
48
49
Additional Slides
30 60 90 Days Plan
50
60 DAYS 90 DAYS30 DAYS
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• Add text here
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• Add text here
Weekly Timeline with Task Name
51
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - - Text Here
Name Here Text Here -
Name Here - - Text Here
Name Here - - -
Name Here - - Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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Vision
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Mission
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Goal
52
Our Mission
Our Team
53
Name Here
Designation
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Name Here
Designation
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Designation
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Timeline
54
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2016
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2018
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2020
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2015
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2017
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2019
START
END
About us
55
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Target Audience
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Preferred by Many
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Value Clients
Quotes
56
In Order To Inspire People,
That’s Going To Have To
Come From Somewhere
Deep Inside of You.
- Jeff Weiner
Comparison
57
50%
WhatsApp Users
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Burger Business PowerPoint Presentation Slides

  • 2. Table of Contents 2 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 3. Table of Contents 3 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. Burger Industry Overview 4 The purpose of this slide is to provide glimpse about burger industry’s current scenario and how this industry is performing in current times This slide provides glimpse about the burger industry current scenario. User can made alterations in this slide according to their requirement. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Burger Restaurant Market Size in US $123 Billion Annualized Market Size Growth of Burger Restaurant in US 2014 – 2019 Industry Employment 2,135,2202% Number of Businesses 137,400 US Market Size Growth of Burger Restaurant in 2019 1% The market size of the Burger Restaurants industry in the US remained steady compared to the Consumer Goods and Services sector
  • 5. Global Market Trends for Burger Business(Option 1 of 2) 5 The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally 12% 7% 9% 12% 16% 44% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Other Mexican Restaurants Chicken Restaurants Sandwich Shops Pizza Parlours Burger/ Hamburger Focused Restaurant Market ShareThe global fast food market was valued at approximately USD 495.0 billion in 2014 and is expected to reach approximately USD 645.0 billion by 2020, growing at a CAGR of around 4.5% between 2015 and 2020 Over 200,000 fast food restaurants in the United States 50 Million Americans eat at one of them every single day Restaurant share of the food Dollar – 49% The industry employs over 4 Million People 15% of US workforce is employed by restaurants While the food is often highly processed and prepared in an assembly line, these restaurants focus on consistency of experience, affordability, and you guessed it - speed The United States fast food market continues to be dominated by hamburger fast food restaurants, accounting for over 30% of industry sales This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide provides glimpse about the current market trends that are prevailing in global burger market. User can made alterations in this slide according to their requirement.
  • 6. Burger/ Hamburger Focused Restaurant Global Market Trends for Burger Business(Option 2 of 2) 6 The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally The global fast food market was valued at approximately USD 495.0 billion in 2014 and is expected to reach approximately USD 645.0 billion by 2020, growing at a CAGR of around 4.5% between 2015 and 2020 Over 200,000 fast food restaurants in the United States 50 Million Americans eat at one of them every single day Restaurant share of the food Dollar – 49% The industry employs over 4 Million People 15% of US workforce is employed by restaurants While the food is often highly processed and prepared in an assembly line, these restaurants focus on consistency of experience, affordability, and you guessed it - speed The United States fast food market continues to be dominated by hamburger fast food restaurants, accounting for over 30% of industry sales Market Share Other Mexican Restaurants Chicken Restaurants Sandwich Shops Pizza Parlours 12% 7% 9% 12% 16% 44% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide provides glimpse about the current market trends that are prevailing in global burger market. User can made alterations in this slide according to their requirement.
  • 7. Major Driving Growth Factors for Burger Business 7 The purpose of this slide is to provide glimpse about the key growth drivers prevailing in the burger market Change in consumer taste and preferences lead to modern lifestyle and moving towards convenient restaurant food Modified Customer Taste and Preference High consumer spending due to increase disposable income High Disposable Income Strong economical growth results in increase in personal consumption expenditure High Consumption Expenditure Increasing number of fast food restaurants and food trucks across the globe Increased Presence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about key growth driving factors in burger market. User can made alterations in this slide according to their requirement.
  • 8. Global Burger Market Presence 8 The purpose of this slide is to provide glimpse about the global burger market by geographical region wise Global Burger Market Opportunities & Forecasts, 2014 - 2022 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Fast Food Market is expected to reach $743,859 Million by 2022 Growing at a CAGR of 4.8% (2016 - 2022) LAMEA region would exhibit the highest CAGR of 7.6% during the forecast period, 2016 - 2022 Global Fast Food Market By Region North America Europe Asia - Pacific LAMEA This slide provides information about burger market across the globe. User can made alterations in this slide according to their requirement.
  • 9. US Burger Market 9 The purpose of this slide is to provide glimpse about the US burger market in terms of sales by geographical region wise The biggest bite: shares of the U.S. burger market (In Percent) Sales percentage by different regions in US 33.4 9.1 8.7 4.2 3.5 3.2 37.9 0 5 10 15 20 25 30 35 40 $108 Billion McDonald's Wendy's Restaurtant Brands International (Burger King) Sonic CKE Restaurants (Carl's Jr., Hardee's) Jack in the Box Others This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 10% Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 5% Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 13% Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 12% Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 34% Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 26% This slide provides information about burger market in US. User can made alterations in this slide according to their requirement.
  • 10. Table of Contents 10 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Company Overview for Burger Business 11 The purpose of this slide is to provide glimpse about startup firm overview in terms of their objectives, mission statement and keys to success The primary objective of the business plan are Business Objective To be the premier home-style restaurant in Seattle To achieve Prime Cost Ratios lower than 65% To provide quality meals at reasonable prices with exemplary service To achieve Cover ratios of 1.00X at each lunch and dinner serving Mission Statement Aim is to provide authentic meal for customers near and surrounding regions. We want people to love what they are eating. We believe in building friendly community atmosphere with streamlined service Keys to Success Offering a unique, differentiated menu Ability to control stock on hand Proximity to key markets Effective quality control This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the start-up firm overview. User can made alterations in this slide according to their requirement
  • 12. Company Description for Burger Business 12 The purpose of this slide is to provide glimpse about startup firm description in terms of its location, timing of restaurant Days Timings Monday 11 AM – 10 PM 11 AM – 9 PM 11 AM – 10 PM 11 AM – 10 PM 11 AM – 10 PM 11 AM – 11 PM Sunday 11 AM – 11 PM The Timing of the Restaurant is Mentioned Below › XYZ Restaurant will be situated in 4550, Pike Place Market, Seattle. › The restaurant will be wholly owned and operated by Dave Walker. › The restaurant will serve a variety of classic burgers at our gourmet burger restaurant by sourcing best local ingredients › XYZ open 7 days a week for lunch and dinner requiring multiple shifts › Dave will write the schedules › Note - The schedules will be written in a manner that will allow the ability to increase or decrease hourly labour according to sales volume in order to maintain a consistent labour cost control This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tuesday Wednesday Thursday Friday Saturday This slide provides information about the start-up firm description by location and restaurant timing. User can made alterations in this slide according to their requirement
  • 13. Ownership and Business Formation for Burger Business 13 The purpose of this slide is to provide glimpse about startup ownership, legalities, etc Start-Up Summary The cost to open the restaurant is $575,000 The majority of the expenses are in furniture fixtures and equipment totally $320,000 The location requires some build- out and renovation totally $80,000 and will require approximately 30 days to complete Ownership The owner’s source of funds is a combination of Liquid Assets Marketable Securities The restaurant will be owned by Dave Walker He began his restaurant career at the age of 16 working in a quick-service foodservice operation After earning his degree, he worked for a regional restaurant chain and an independent fine dining restaurant and holding the positions of Assistant Manager and General Manager respectively Business Formation › XYZ will be organized as a sole proprietorship, wholly owned and operated by Dave Walker d/b/a Gourmet Burger Restaurant. › XYZ is registered in the state of Seattle a community property state This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $375,000 of the start-up costs will be funded by the owner This slide provides information about the start-up firm ownership and legalities associated with it. User can made alterations in this slide according to their requirement.
  • 14. Start Up Costing Summary for Burger Business 14 The purpose of this slide is to provide glimpse about startup ownership, legalities, etc Start-Up Summary The cost to open the restaurant is $575,000 The majority of the expenses are in furniture fixtures and equipment totally $320,000 The location requires some build- out and renovation totally $80,000 and will require approximately 30 days to complete $375,000 of the start-up costs will be funded by the owner The owner’s source of funds is a combination of Liquid Assets Marketable Securities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the start-up firm ownership and legalities associated with it. User can made alterations in this slide according to their requirement.
  • 15. Important Assumptions for Start Up Burger Business 15 The purpose of this slide is to provide glimpse about the key assumptions that the firm will make before setting up the burger business Meal Price range from $8.00 - $20.00 Average lunch price $10 Average dinner price $15 The restaurant is located in Seattle and is comprised of 3,800 square feet The dining room will be comprised of 20 tables with a seating capacity of 80 seats and 50 available parking spaces to meet the needs of the customers Employee count – 20 Revenue Target – $850,000 - $1,200,000 Industry average for casual restaurant average of $860,000 Annual 3.6% increase for inflation and 5.5% annual increase in revenues This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the important assumptions firms made before business setup. User can made alterations in this slide according to their requirement.
  • 16. Key Product Offerings for Burger Business 16 The purpose of this slide is to provide glimpse about the key product offerings Sesame Onion Salad Buttom Bun Cheese Meat Patty Tomato Top Bun 01 Brief description about the product with its key ingredients Brief description about the product with its key ingredients Brief description about the product with its key ingredients Brief description about the product with its key ingredients Brief description about the product with its key ingredients Offering 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Burger Components This slide provides information about the start-up firm key product offerings. User can made alterations in this slide according to their requirement.
  • 17. Daily Operations for Burger Business 17 The purpose of this slide is to provide glimpse about the day to day operations that undertaken by firm for smooth functioning of firm without any hassle Maintaining food quality at peak business hours Proper labelling and rotation techniques Ample storage facilities Activities at off peak business hours Replenishment Ongoing preparation Dave Walker will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands Ordering schedules will be staggered with perishable products being ordered multiple times per week to preserve freshness Standard grocery and supply orders will be ordered less often, according to a predetermined schedule and storage capacity Dave Walker will rely on operational checklists to verify that each work shift has been properly prepared for and to insure the operational standards are followed before, during and after work shifts The restaurant layout, including the dining room, kitchen and serving line, has been designed for efficiency and flexibility to accommodate the fluctuation in customer traffic and peak meal periods This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the start-up firm key product offerings. User can made alterations in this slide according to their requirement.
  • 18. Operational Checklist for Burger Business 18 The purpose of this slide is to provide glimpse about the day to day operations checklist that mentioned the key activities that has to be fulfilled for the hassle free working Week Starting Mon Tue Wed Thu Fri Sat Sun Station 1 Wait Station Clean & wipe down wait station Stock & ice down milk & cream Stock sugar & sweeteners, coffee, cups & saucers Cut lemons & limes Ice down garnishes Brew coffee & tea Have back – up beverage canisters & co2 tanks ready to replace empties Server Station 2 – Food to – go Area: Stock to go area with to go containers, napkins, cups, lids, plastic silverware & to go bags Fold to go plastic silverware with napkin, salt & pepper packet, tie with rubber band Insert to go menus into to go bags Server Station 3 – Tables: Take down chairs Clean & wipe table tops Clean & wipe chairs & booths Align & straighten chairs Check floor & sweep/ mop if necessary Station 4 – Table Tops: Set tables flatware, glassware, napkin Refill salt & pepper Clean condiment holders Stock sugar, sweeteners, ketchup, table sauces Fold additional napkins Clean & setup centrepieces (flowers/ candles) Place clean ashtrays on tables in smoking section This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about checklist of key activities that is required for day to day operations. User can made alterations in this slide according to their requirement.
  • 19. Table of Contents 19 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Competitor 1 Competitor 2Competitor 3 Others Competitive Analysis for Burger Business 20 The purpose of this slide is to provide glimpse about the major participants and market share of key competitors 32% 24% 18% 26% Market Share Competitor 1 Competitor 2 Competitor 3 Others Competitor 1 Competitor 2 Competitor 3 1981 1997 2003 Sole proprietorship Partnership Sole proprietorship 32 24 26 $8 - $35 $10 -$28 $6 - $24 $2.4 million $1.96 million $2.2 million Premium Mass Premium Established Parameters Perceived Quality Revenue (Annual) Price Range (Per Head) Employees Ownership Industry Key Participants – Major companies include McDonald's; YUM! Brands (KFC, Pizza Hut, Taco Bell); Main Competitors – The following restaurants are located within a five mile radius of XYZ – This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide provides information about major participants and key competitor’s market share. User can made alterations in this slide according to their requirement.
  • 21. Competition Scorecard for Burger Business 21 The purpose of this slide is to provide glimpse about the major competitors and their scorecard on crucial parameters like market share, product quality, etc. Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Market Share 0.15 2 0.30 4 0.60 2 0.30 Advertising 0.13 2 0.26 3 0.39 3 0.39 Global Expansion 0.12 1 0.12 4 0.48 2 0.24 Product Variety 0.10 4 0.40 3 0.30 3 0.30 Product Quality 0.08 1 0.08 3 0.24 2 0.16 Company Image 0.07 2 1.14 3 0.21 2 0.14 Price Competition 0.04 3 0.12 3 0.12 3 0.12 Management Experience 0.06 2 0.12 3 0.18 2 0.12 Customer Service 0.07 3 0.21 2 0.14 2 0.14 Philanthropy 0.05 2 0.10 4 0.20 1 0.05 Customer Loyalty 0.08 2 0.16 3 0.24 2 0.16 Financial Position 0.05 3 0.15 3 0.15 2 0.10 Total 1.00 2.16 3.25 2.22 Competitor 1 Competitor 2 Competitor 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about major participants and key competitor’s market share. User can made alterations in this slide according to their requirement.
  • 22. 2019 Total Sales YOY% Increase 2019 Store Count YOY% Increase $39 million 34% 3 21% Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor Comparison by Total Sales and Store Count 22 The purpose of this slide is to provide glimpse about several competitors and their comparison on the basis of total sales and store count in the present year Restaurant Competitor 1 Competitor 5 Competitor 4 Competitor 3 Competitor 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the various competitors and their comparison on the basis of total sales and store counts. User can made alterations in this slide according to their requirement
  • 23. Porter’s Five Forces for Burger Business 23 The purpose of this slide is to provide glimpse about the Porter’s Five Forces Model Barriers to Entry › Brand Identity › Government Policies › Low Entrance Cost for Startup › Capital Requirements › Add Text Here Threat of Competition › Price Performance › Inclination of Client to Substitutes › Add Text Here Bargaining Power of Clients › Price Sensitivity › Bargaining Leverage › Substitutes Available › Add Text Here Bargaining Power of Company › Presence of Substitutes Inputs › Differentiation of Inputs › Resource Concentration › Add Text Here Intensity of Rivalry › Competition from local players › Competition from fast food chains and casual dining restaurants › Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about Porter’s Five Force Model. User can made alterations in this slide according to their requirement.
  • 24. SWOT Analysis for Burger Business 24 The purpose of this slide is to provide glimpse about the SWOT Analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS › Strong products › Strong brand › Role of intermediaries › Advertising strategy › Vulnerable › Unhealthy food production › International expansion › New product innovation › Took part in television programme › Government regulations › Strong competitors › Consumer awareness about healthy food This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about SWOT Analysis. User can made alterations in this slide according to their requirement.
  • 25. Table of Contents 25 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Market Segmentation for Target Customer 26 The purpose of this slide is to provide glimpse about segmentation of the target market on the basis of geographic, demographics and behavioral parameters Customer Location Population Brand Buyer Seattle Urban Age Gender Occupation 19– 34 years Men, Women Young Professional Usage Status Usage Rate Benefits Regular Occasion Regular Quick Preparation Geographic Demographic Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about firm’s target market segmentation. User can made alterations in this slide according to their requirement.
  • 27. The purpose of this slide is to provide glimpse about firm’s targeting process for the market to cater on Targeting with Total Addressable Market 27 › The firm will be looking for Concentrated Marketing concept as company resources are limited › Firm will go for one sub segment with large share › Marketing of product specially for young professionals in Seattle appealing to specific segment Market Description Total Available Market Fast Food Industry Total Served Market Burger Market in US Target Market Gourmet Burger Market in Seattle $ 550 Billion $123 Billion XXXX Total Addressable market 80,000 People People who eat at a fast food restaurant once a week 40,000 Divided by 7 days per week = 40,000 7 = 5,700 potential customers City E t W k This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about firm’s targeting concept. User can made alterations in this slide according to their requirement.
  • 28. Positioning with Perceptual Map 28 The purpose of this slide is to provide glimpse about firm’s positioning map that will determine how the customer will perceive the brand on the basis of quality and price High Price Low Price Low Quality High Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 2 Competitor 1 Competitor 3 Own Brand This slide provides information about firm’s targeting concept. User can made alterations in this slide according to their requirement.
  • 29. Table of Contents 29 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Product Promotion Strategy for Burger Business 30 The purpose of this slide is to provide glimpse about firm’s promotional strategy for product offerings with context of several medias – Paid, Owned and Earned 0203 01 › Advertising › (Through the line) › Social media ads › Paid content promotion › Mentions › Reviews › Likes › Mobile sites › Website › Blog site › Web portal More exposure to web properties Customer engagement with paid promotion Compelling content earned media and traffic Comprehensive marketing strategy by leveraging paid, earned and owned media Paid Media Owned Media Earned Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about various promotional strategies for product promotion through several medias. User can made alterations in this slide according to their requirement.
  • 31. Various Promotional Activities for Burger Business 31 The purpose of this slide is to provide glimpse various promotional activities firm will perform during the pre, ongoing and post launch of the product in the market › Social media plan › Outreach plan for press/ bloggers › Creating buzz in the market › Brand assets creation – • Video • Compelling content › Partner training Launch Past - launch › Social media activity › Launch event › Display of products on website/ web portal › Impact measurement › Sustaining buzz and fruitful conversation for client engagement › Reviews Pre - Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about various promotional activities for pre product launch, launch and post launch. User can made alterations in this slide according to their requirement.
  • 32. Table of Contents 32 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. Company Profile - McDonald's 33 The purpose of this slide is to provide glimpse about the company profile of major player in the industry with its financial performance, product offering, etc This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Founded Year – 1940 Headquarter – Chicago, United States Website –www.mcdonalds.com Business Description Second-largest fast food restaurant chain by number of outlets in the world Key Management › Steve Easterbrook, President & CEO › Silvia Lagnado, CMO › Kevin Ozan, CFO Customers/ Partners › Add Text Here › Add Text Here › Add Text Here 27.4 25.4 24.6 22.8 21.0 4.8 4.5 4.7 5.2 5.9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 2014 2015 2016 2017 2018 Financial Highlights Total Revenue (In Bn $) Net Income (in Bn $) 37% 36% 19% 8% U.S. International Lead Markets High Growth Markets Foundational Markets 0% 10% 20% 30% 40% Revenue Split (in 2018) U.S. International Lead Markets High Growth Markets Foundational Markets Recent News McDonald’s Worldwide Favorites Menu is Cleared for Landing in the U.S. Black and Positively Golden: Launching Our Largest African American-Focused Campaign in 16 Years Add Text Here Add Text Here Products Big Mac Cheese Burger Quarter Pounder Add Text Here Add Text Here This slide provides information about key player profile in terms of its financial performance , offerings, etc. User can made alterations in this slide according to their requirement.
  • 34. Table of Contents 34 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. Business Model for Burger Business 35 The purpose of this slide is to provide glimpse about the business model the firm will follow in terms of key partners, activities, cost structure, etc This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Partners › Suppliers › Customers › Employees › Text here › Text here › Text here › Text here › Text here Cost Structure › Equipment › Operation Cost › Other direct and Indirect Cost › Salary and Rents › Startup Capital Revenue Streams › Sales of Products › Text here › Text here › Text here › Text here › Text here Key Activities › Burger (snacks ) preparation › Text here › Text here › Text here › Text here › Text here Value Proposition › Hygienic › Quality › Speed › Customer Specification › Text here › Text here › Text here › Text here › Text here Customer Relationships › Quality Products › Accessible › Affordable › Text here › Text here › Text here Customer Segments › Urban › Youth Adults › Tasty and hygienic meal without hassle › Millennials › Text here › Text here › Text here › Text here › Text here Key Resources › Raw material › Machinery › Text here › Text here › Text here Channels › Suppliers › Members › Customers › Text here › Text here › Text here This slide provides information about the firm’s business model with cost structure, revenue streams, etc. User can made alterations in this slide according to their requirement.
  • 36. Table of Contents 36 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 37. Startup Costs for Burger Business 37 The purpose of this slide is to provide glimpse about the expenses that will incur while setting up the business Start – Up Expenses Amount Graphic logo & name creation $1,000 Permits + lease deposit $1,200 Contingency $10,000 Outdoor sign $3,000 Building improvements $50,000 Working capital $172,500 Pre opening expenses $14,800 Total start up expenses $252,500 Start – Up Assets Amount Artwork $800 Walk in cooler $8,000 Commercial dishwasher with sink in table $7,000 Reach in stainless steel freezers (2) $6,000 Stainless steel cold station $3,000 20 quart food processor/ blender $900 Ice maker with storage bin $4,000 Stainless steel hood with exhaust $11,000 3 door reach in beverage cooler w/ glass door $3,500 Sandwich prep reach ins (2) $5,600 Kitchen small wares $1,500 Six burner restaurant range (2) $3,600 Chrome shelving systems (6) $500 Reach in coolers (4) $7,200 Stainless steel work table (3) $1,200 Hutch for stainless steel table (2) $800 Liquid fire protection system $4,000 Stainless steel 3 bowl sink $1,500 Liquid fire protection system $4,000 Stainless steel 3 bowl sink $1,5000 20 wood round/ oval tables $20,000 86 bleached wood café chairs $5,000 20 track lighting $1,000 Table cloths, napkins $1,200 Art, décor $500 Cash register + POS system $4,000 Ofc PC $1,200 Total Start Up Assets $110,500 Total Required Start Up Costs $363,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the several expenses that will incur while business setup. User can made alterations in this slide according to their requirement.
  • 38. Funding Summary for Burger Business 38 The purpose of this slide is to provide glimpse about the several sources of funds for setting up the business $174,000 $189,000 $0 $363,000 Source & use of funds Owers' & other investments Bank loans other loans Total source of funds $0 $50,000 $110,500 $14,800 $0 $4,000 $1,200 $10,000 $172,500 $363,000 Use of funds Buildings/ real estate Leasehold improvements Capital equipment Location/ administration expenses Opening inventory Advertising/ promotional expenses Other expenses Contingency fund Working capital Total use of funds This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide provides information about the several sources of funds required for business setup. User can made alterations in this slide according to their requirement.
  • 39. Projected Profit and Loss for Burger Business 39 The purpose of this slide is to provide glimpse about the projected profit and loss of the firm to visualize firm’s financial performance for upcoming three years Pro Forma Profit & Loss Year 1 Year 2 Year 3 Income Sales $1,028,422 $1,1611443 $1,235,835 Cost of goods sold ($402,113) ($414,176) ($426,602) Gross profit $626,309 $747,267 $809,234 Expenses Accounting/ Legal $12,000 $12,360 $12,731 Bad debts $25,711 $26,482 $27,276 Shrinkage $90,000 $92,700 $95,481 Credit card fees $20,568 $21,185 $21,821 Insurance $75,000 $77,250 $79,568 Miscellaneous $44,112 $45,435 $46,798 Payroll taxes $0 $0 $0 Permits & licenses $7,356 $7,577 $7,804 Rent $68,000 $70,040 $72,141 Salaries $12,341 $12,711 $13,093 Wages $269,987 $323,057 $340,027 Total expenses $625,075 $688,798 $716,739 Net Profit $1,234 $58,469 $92,494 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the firm’s forecasted profit and lost for next three years. User can made alterations in this slide according to their requirement.
  • 40. Projected Cash Flow for Burger Business 40 The purpose of this slide is to provide glimpse about the projected cash flow of the firm to visualize firm’s financial performance for upcoming three years Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from operations $148,101 $30,995 $11,402 Cash sales $1,028,422 $1,161,443 $1,235,835 Cash from receivables $0 $0 Subtotal cash from operations $1,176,523 $1,192,438 $1,247,237 Additional cash received $189,000 Sales tax Owners investment $174,000 Subtotal cash received $1,539,523 $1,192,438 $1,247,237 Expenditures Expenditures from operations $765,113 $414,176 $426,602 Cash spent $710,176 $731,481 $753,426 Bills paid Subtotal spent on operations $1,475,289 $1,145,658 $1,180,028 Additional cash spent Sales tax Loan payment $33,240 $35,378 $37,654 Subtotal additional cash spent $33,240 $35,378 $37,654 Subtotal expenditures $1,508,529 $1,181,036 $1,217,681 Net cash flow $30,994 $11,402 $29,556 Cash Balance $30,994 $42,397 $71,953 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the firm’s forecasted cash flow for next three years. User can made alterations in this slide according to their requirement.
  • 41. Projected Balance Sheet for Burger Business 41 The purpose of this slide is to provide glimpse about the projected balance sheet of the firm to visualize firm’s financial performance for upcoming three years Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current assets Cash $63000 $66,150 $71,111 Accounts receivable $25,000 $26,250 $28,219 Inventory $14,000 $14,700 $15,803 Other current assets $129,500 $135,975 $146,173 Total current assets $231,500 $243,075 $261,306 Long term assets Long term assets $144,500 $151,725 $163,104 Accumulated depreciation $0 $0 $0 Total long term assets $268,500 $281,925 $303,069 Total assets $500,000 $525,000 $564,375 Liabilities & Capital Current liabilities Accounts payable $29,000 $30,450 $32,734 Current borrowing $1,500 $1,575 $1,693 Other current liabilities $28,5000 $29,925 $32,169 Subtotal current liabilities $59,000 $66,596 $0 Long term liabilities $189,000 $198,450 $213,334 Total liabilities $277,000 $290,850 $312,334 Paid in/ invested capital $223,000 $234,150 $251,711 Retained earnings Earning Total capital $223,000 $234,150 $251,711 Total liabilities & capital $500,000 $525,000 $564,375 Net Worth $223,000 $234,150 $251,711 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the firm’s forecasted balance sheet for next three years. User can made alterations in this slide according to their requirement.
  • 42. Weekly Sales Projections for Burger Business 42 The purpose of this slide is to provide glimpse about the projected weekly sales of the firm #Customers Covers Food Percentage by week Monday Breakfast Lunch 90 1.0 791 Dinner 110 1.3 1,511 Daily Totals 200 2,303 11.6% Tuesday Breakfast Lunch 96 1.1 835 Dinner 110 1.3 1,511 Daily Totals 205 2,346 11.9% Wednesday Breakfast Lunch 100 1.2 879 Dinner 120 1.4 1,649 Daily Totals 220 2,528 12.8% Thursday Breakfast Lunch 110 1.3 967 Dinner 125 1.5 1,718 Daily Totals 235 2,684 13.6% Friday Breakfast Lunch 130 1.5 1,143 Dinner 180 2.1 2,473 Daily Totals 310 3,616 18.3% Saturday Breakfast Lunch 130 1.5 1,143 Dinner 180 2.1 2,473 Daily Totals 310 3,616 18.3% Sunday Breakfast Lunch 110 1.3 967 Dinner 125 1.5 1,718 Daily Totals 235 2,684 13.6% Weekly Totals 1715 Totals in USD $ 19,777 Weekly Sales Projection Estimated square feet 3400 Avg lunch price 8.79 Avg dinner price 13.74 Number of sales 86 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the firm’s weekly sales projections. User can made alterations in this slide according to their requirement.
  • 43. Annual Sales Forecast for Burger Business 43 The purpose of this slide is to provide glimpse about the annual sales projections of the firm. Annual Sales Forecast Year 1 Year 2 Year 3 Sales Food & Beverage Revenues $1,028,422 $1,079,843 $1,133,835 Additional Revenues $0 $81,600 $102,000 Total Sales $1,028,422 $2,161,443 $1,235,835 Controllable Costs Cogs $402,113 $414,176 $426,602 Payroll $269,987 $323,057 $340,027 Total Prime Cost $672,100 $737,234 $766,628 Controllable Profit $356,322 $424,209 $469,207 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the firm’s annual sales projections. User can made alterations in this slide according to their requirement.
  • 44. Hourly Labor Schedule for Burger Business 44 The purpose of this slide is to provide glimpse about labor schedule on hourly basis Lunch Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week # Customers Total Restaurant Sales 90 95 100 110 130 130 110 765 791 835 879 967 1143 1143 967 $6,72 4 Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $ Kitchen Line cooks $9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $399 Prep cooks $7.00 6 2 6 2 6 2 6 2 6 2 6 2 6 2 $588 Dishwas her $6.50 3 1 3 1 3 1 3 1 3 1 3 1 3 1 $137 Other $ - $0 Other $ - Dining room Asst mgr/ Cashie $11.00 $0 Server $8.00 3 1 3 1 3 1 3 1 3 2 3 2 3 2 $240 Other $ - $0 Other $ - $0 Other $ - Other Labor cost per shift $ 185 185 185 185 2.9 2.9 2.9 $1,38 4 Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 15.3% 15.3% 15.3% 20.3% Dinner Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week # Customers Total Restaurant Sales 110 110 120 125 180 190 125 765 1511 1511 1549 1718 2473 2473 1718 $6,72 4 Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $ Kitchen $399 Line cooks $9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $672 Prep cooks $7.00 6 2 6 1 6 2 6 2 6 2 6 3 6 3 $364 Dishwas her $6.50 4 2 4 2 4 2 4 2 4 2 4 2 4 2 $0 Other $ - Other $ - Dining room Asst mgr/ Cashie $11.00 7 1 7 1 7 1 7 1 7 1 7 1 7 1 $539 Server $8.00 4 3 4 3 4 3 4 3 4 3 4 3 4 3 $736 Other $ - $0 Other $ - $0 Other $ - Other Labor cost per shift $ 366 366 366 366 366 440 440 $2,71 0 Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 16.2% 16.2% 16.2% 20.8% Day/ Week Totals – Restaurant Labor Hourly Labor $ 551 551 551 551 575 649 649 4074 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the firm’s labor schedule on hourly basis. User can made alterations in this slide according to their requirement.
  • 45. Table of Contents 45 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Hiring Process for Burger Business 46 The purpose of this slide is to provide the information regarding the standard procedure that takes place for the recruitment of new talent in firm. Weeks I. Planning II. Agile Recruiting III. Offer Kick Off Position Description Finalized Benchmark Candidates Presented Recruiting begins Round 1 Interviews Begin Round 2 Interviews Begin Top Choice Candidate(s) Identified Verbal Acceptance Signed Offer Continuous Candidate Recruitment, Development & Presentation 1 2 3 4 5 6 7 8 9 10 11 12 Activities › Consultation regarding role definition › Strategy development › Access to talent network Activities › Reference check › Offering negotiation › Finalizing join date This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides glimpse about the hiring process for recruiting new talent in firm. User can made alterations in this slide according to their requirement.
  • 47. Training and Development Roadmap for Burger Business 47 The purpose of this slide is to provide the information regarding the standard procedure that takes place for training and development of the staff in the firm Phase1 Pre Requisites › Formal introduction about company policies › Add text here Phase2 Day 1 › Employee and team introduction › Familiarizing employee with company procedures Phase3 Day 8 till 3 Months › Assigning of small achievable tasks › Personal leadership and effective coaching › Shifts management Phase4 After Three Months › First follow up scheduling › First Performance Review Phase5 After Six Months › Conducting performance review › Role and team assessment of employee Phase6 After 1 Year › Performance review for ensuring whether they are taking initiatives This slide provides information about the standard procedure that takes place during training of staff. User can made alterations in this slide according to their requirement. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. 30 60 90 Days Plan 50 60 DAYS 90 DAYS30 DAYS • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here • Add text here
  • 51. Weekly Timeline with Task Name 51 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Name Here - - Text Here Name Here Text Here - Name Here - - Text Here Name Here - - - Name Here - - Text Here Text Here Text Here Text Here Text Here Text Here
  • 52. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 52 Our Mission
  • 53. Our Team 53 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 54. Timeline 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 START END
  • 55. About us 55 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients
  • 56. Quotes 56 In Order To Inspire People, That’s Going To Have To Come From Somewhere Deep Inside of You. - Jeff Weiner
  • 57. Comparison 57 50% WhatsApp Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% Twitter Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% Facebook Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 58. 58 Bulb or Idea IDEA This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 59. 59 Thank You Email Address emailaddress123@gmail.com Contact Number 0123456789 Address # street number, city, state