Introducing Burger Restaurant Business Plan PowerPoint Presentation Slides. This content-ready restaurant management PPT slide deck presents a burger industry overview, global market trends, major growth driving factors, global burger market presence, etc. The slide deck well explains the topics like target market analysis, market strategy, implementation, company profile, business model, financial plan, and human resources. The burger industry PowerPoint slideshow provides the current scenario of the industry. Describe how this industry is performing in current times with the help of a visually appealing burger industry PowerPoint slide design. Showcase current market trends that are emerging globally in the burger industry with these attention-grabbing PPT themes. Provide information about major driving growth factors prevailing in the burger market by utilizing restaurant operations PPT templates. Take the assistance of ready-to-use PPT themes to depict information about the burger market across the globe. Describe the objectives and mission statement of the company through our readily available PPT slide deck. Information like ownership, and legalities associated with the industry can also be displayed by incorporating professionally designed restaurant business plan PPT slides. https://bit.ly/3uVXYnO
2. Table of Contents
2
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
3. Table of Contents
3
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
4. Burger Industry Overview
4
The market size of the Burger Restaurants industry in the US remained steady compared to the Consumer Goods and Services sector.
$123 Billion
Burger Restaurant
Market Size in US
2,135,220
Industry Employment
137,400
Number of Businesses
1%
US Market Size Growth
of Burger Restaurant in
2019
2.1%
Annualized Market Size
Growth of Burger Restaurant
in US 2014 – 2019
The purpose of this slide is to provide glimpse about burger industry’s current scenario and how this industry is performing in current times.
This slide provides
glimpse about the
burger industry current
scenario. User can made
alterations in this slide
according to their
requirement.
5. Global Market Trends
5
The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally.
The global fast food market was valued at approximately USD 495.0 billion in
2014 and is expected to reach approximately USD 645.0 billion by 2020,
growing at a CAGR of around 4.5% between 2015 and 2020
Over 200,000 fast food restaurants in the United States
50 million Americans eat at one of them every single day
Restaurant share of the food dollar – 49%
The industry employs over 4 million people
15% of US workforce is employed by restaurants
While the food is often highly processed and prepared in an
assembly line, these restaurants focus on consistency of
experience, affordability, and you guessed it - speed
The United States fast food market continues to be dominated by
hamburger fast food restaurants, accounting for over 30% of industry sales
44%
16%
12%
9%
7%
12%
Market Share
Burger / Hamburger Focused Restaurant Pizza Parlours
Sandwich Shops Chicken Restaurants
Mexican Restaurants Others
This slide provides glimpse
about the current market
trends that are prevailing in
global burger market. User
can made alterations in this
slide according to their
requirement.
6. Major Driving Growth Factors
6
Modified Customer Taste and Preference
Change in consumer taste and preferences lead
to modern lifestyle and moving towards
convenient restaurant food
High Disposable Income
High consumer spending due to increase
disposable income
High Consumption Expenditure
Strong economical growth results in increase in
personal consumption expenditure
Increased Presence
Increasing number of fast food restaurants and
food trucks across the globe
This slide provides
information about key
growth driving factors in
burger market. User can
made alterations in this
slide according to their
requirement.
The purpose of this slide is to provide glimpse about the key growth drivers prevailing in the burger market.
7. Global Burger Market Presence
7
The purpose of this slide is to provide glimpse about the global burger market by geographical region wise.
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Global Burger Market
Opportunities & Forecasts, 2014 - 2022
Global Fast Food Market is expected
to reach $743,859 Million by 2022
Growing at a CAGR of 4.8%
(2016 - 2022)
LAMEA region would exhibit the highest CAGR of 7.6% during the forecast period, 2016 - 2022
Global Fast Food Market
By Region
North America Europe
Asia - Pacific
LAMEA
This slide provides
information about
burger market across
the globe. User can
made alterations in this
slide according to their
requirement.
8. US Burger Market
8
The purpose of this slide is to provide glimpse about the US burger market in terms of sales by geographical region wise.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
10%
5%
13%
12%
34%
26%
Info
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Info
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33.4
9.1 8.7
4.2 3.5 3.2
37.9
0
5
10
15
20
25
30
35
40
$108 Billion
Sales percentage by different regions in US The biggest bite: shares of the U.S.
burger market
(In Percent)
McDonald's Wendy's Restaurtant
Brands
International
(Burger King)
Sonic CKE Restaurants
(Carl's Jr.,
Hardee's)
Jack in
the Box
Others
This slide provides
information about
burger market in US.
User can made
alterations in this slide
according to their
requirement.
9. Table of Contents
9
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
10. Company Overview
10
The purpose of this slide is to provide glimpse about startup firm overview in terms of their objectives, mission statement and keys to success.
Business Objective –
The primary objective of the business plan are –
To be the premier home-style restaurant in Seattle
To provide quality meals at reasonable prices with exemplary service
To achieve Cover ratios of 1.00X at each lunch and dinner serving
To achieve Prime Cost Ratios lower than 65%
Mission Statement –
Aim is to provide authentic meal for customers near and surrounding regions. We want people
to love what they are eating. We believe in building friendly community atmosphere with
streamlined service.
Ke ys to Success –
Offering a unique,
differentiated menu
Ability to control
stock on hand
Proximity to
key markets
Effective quality
control
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11. Company Description
11
The purpose of this slide is to provide glimpse about startup firm description in terms of its location, timing of restaurant.
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The timing of the restaurant is mentioned below -
Days Timing
Monday 11 am – 10 pm
Tuesday 11 am – 9 pm
Wednesday 11 am – 10 pm
Thursday 11 am – 10 pm
Friday 11 am – 10 pm
Saturday 12 pm – 11 pm
Sunday 11 pm – 11 pm
XYZ Restaurant will be situated in 4550,
Pike Place Market, Seattle.
The restaurant will be wholly owned and
operated by Dave Walker.
The restaurant will serve a variety of classic burgers at our
gourmet burger restaurant by sourcing best local ingredients.
XYZ open 7 days a week for lunch and dinner requiring
multiple shifts
Dave will write the schedules
Note - The schedules will be written in a manner that will
allow the ability to increase or decrease hourly labour
according to sales volume in order to maintain a
consistent labour cost control.
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restaurant timing. User
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12. Ownership and Business Formation
12
The purpose of this slide is to provide glimpse about startup ownership, legalities, etc.
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Ownership –
• The restaurant will be owned by Dave Walker.
• He began his restaurant career at the age of 16 working in a quick-service
foodservice operation.
• After earning his degree, he worked for a regional restaurant chain and an independent fine dining
restaurant and holding the positions of Assistant Manager and General Manager respectively.
Business Formation –
• XYZ will be organized as a sole proprietorship, wholly owned and operated by Dave Walker
d/b/a Gourmet Burger Restaurant.
• XYZ is registered in the state of Seattle a community property state.
Start-Up Summary –
• The cost to open the restaurant is $575,000.
• The majority of the expenses are in furniture fixtures and equipment
totally $320,000.
• The location requires some build-out and renovation totally $80,000 and will require approximately 30
days to complete.
$375,000 of the start-up costs will be funded by the owner.
The owner’s source of funds is a combination of
Liquid Assets
Marketable
Securities
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and legalities associated
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13. Start Up Costing Summary
13
The purpose of this slide is to provide glimpse about startup ownership, legalities, etc.
Start-Up Summary –
The cost to open the restaurant is $575,000.
The location requires some build-out and renovation totally $80,000 and will
require approximately 30 days to complete.
The majority of the expenses are in furniture fixtures and
equipment totally $320,000.
The Owner’s Source of Funds is a Combination of
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up firm ownership and
legalities associated with it.
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$375,000 of the start-up costs will be funded by the owner.
Liquid Assets
Marketable
Securities
14. Important Assumptions for Start Up
14
The purpose of this slide is to provide glimpse about the key assumptions that the firm will make before setting up the burger business.
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This slide provides
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important assumptions
firms made before
business setup. User can
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Meal Price range from $8.00 - $20.00
Average lunch price $ 10
Average dinner price $15
The restaurant is located in Seattle and is
comprised of 3,800 square feet
The dining room will be
comprised of 20 tables with a
seating capacity of 80 seats and
50 available parking spaces to
meet the needs of the customers
Employee
count – 20
Revenue Target –
$850,000 - $1,200,000
Annual 3.6%
increase for inflation
and 5.5% annual
increase in revenues
Industry average for
casual restaurant
average of $860,000
15. Key Product Offerings
15
The purpose of this slide is to provide glimpse about the key product offerings.
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Offering
01
02
03
04
05
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
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start-up firm key product
offerings. User can made
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according to their
requirement.
Sesame
Onion
Salad
Buttom Bun
Cheese
Meat Patty
Tomato
Top Bun
Burger Components
16. Daily Operations
16
The purpose of this slide is to provide glimpse about the day to day operations that undertaken by firm for smooth functioning of firm without any hassle.
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Maintaining food quality at peak business hours
Proper labelling and
rotation techniques
Ample storage
facilities
Activities at off peak business hours
Replenishment Ongoing preparation
Standard grocery and supply orders will be ordered less often, according to a predetermined
schedule and storage capacity.
Dave Walker will rely on operational checklists to verify that each work shift has been
properly prepared for and to insure the operational standards are followed before, during
and after work shifts.
The restaurant layout, including the dining room, kitchen and serving line, has been
designed for efficiency and flexibility to accommodate the fluctuation in customer traffic
and peak meal periods.
Dave Walker will be responsible for ordering, receiving and maintaining sufficient
inventory to meet production demands
Ordering schedules will be staggered with perishable products being ordered multiple
times per week to preserve freshness.
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day operational activities
of firm. User can made
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17. Operational Checklist
17
The purpose of this slide is to provide glimpse about the day to day operations checklist that mentioned the key activities that has to be fulfilled for the hassle free working.
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Week Starting Mon Tue Wed Thu Fri Sat Sun
Station 1 Wait Station
Clean & wipe down wait station
Stock & ice down milk & cream
Stock sugar & sweeteners, coffee, cups & saucers
Cut lemons & limes
Ice down garnishes
Brew coffee & tea
Have back – up beverage canisters & co2 tanks ready to replace empties
Server Station 2 – Food to – go Area:
Stock to go area with to go containers, napkins, cups, lids, plastic silverware & to go bags
Fold to go plastic silverware with napkin, salt & pepper packet, tie with rubber band
Insert to go menus into to go bags
Server Station 3 – Tables:
Take down chairs
Clean & wipe table tops
Clean & wipe chairs & booths
Align & straighten chairs
Check floor & sweep/ mop if necessary
Station 4 – Table Tops:
Set tables flatware, glassware, napkin
Refill salt & pepper
Clean condiment holders
Stock sugar, sweeteners, ketchup, table sauces
Fold additional napkins
Clean & setup centrepieces (flowers/ candles)
Place clean ashtrays on tables in smoking section
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checklist of key activities
that is required for day to
day operations. User can
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18. Table of Contents
18
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
19. Competitive Analysis
19
The purpose of this slide is to provide glimpse about the major participants and market share of key competitors.
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Parameters Competitor 1 Competitor 2 Competitor 3
Established 1981 1997 2003
Ownership Sole proprietorship Partnership Sole proprietorship
Employees 32 24 26
Price Range (per head) $8 - $35 $10 -$28 $6 - $24
Revenue (annual) $2.4 million $1.96 million $2.2 million
Perceived Quality Premium Mass Premium
32%
24%
18%
26%
Market Share
Competitor 1 Competitor 2 Competitor 3 Others
Industry Key Participants –
Major companies include McDonald's;
YUM! Brands (KFC, Pizza Hut, Taco Bell);
Main Competitors –
The following restaurants are located
within a five mile radius of XYZ –
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participants and key
competitor’s market
share. User can made
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requirement.
20. Competition Scorecard
20
The purpose of this slide is to provide glimpse about the major competitors and their scorecard on crucial parameters like market share, product quality, etc.
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Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Market Share 0.15 2 0.30 4 0.60 2 0.30
Advertising 0.13 2 0.26 3 0.39 3 0.39
Global Expansion 0.12 1 0.12 4 0.48 2 0.24
Product Variety 0.10 4 0.40 3 0.30 3 0.30
Product Quality
Company Image
0.08 1 0.08 3 0.24 2 0.16
0.07 2 1.14 3 0.21 2 0.14
Price Competition 0.04 3 0.12 3 0.12 3 0.12
Management Experience 0.06 2 0.12 3 0.18 2 0.12
Customer Service 0.07 3 0.21 2 0.14 2 0.14
Philanthropy 0.05 2 0.10 4 0.20 1 0.05
Customer Loyalty 0.08 2 0.16 3 0.24 2 0.16
Financial Position 0.05 3 0.15 3 0.15 2 0.10
Total 1.00 2.16 3.25 2.22
Competitor 1 Competitor 3
Competitor 2
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competitors scorecard on
various parameters. User
can made alterations in this
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requirement.
21. Competitor Comparison by Total Sales and Store Count
21
The purpose of this slide is to provide glimpse about several competitors and their comparison on the basis of total sales and store count in the present year.
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Restaurant 2019 Total Sales YOY% Increase 2019 Store Count YOY% Increase
Competitor 1 $39 million 34% 3 21%
Competitor 2 Text Here Text Here Text Here Text Here
Competitor 3 Text Here Text Here Text Here Text Here
Competitor 4 Text Her Text Here Text Here Text Here
Competitor 5 Text Here Text Here Text Here Text Here
This slide provides
information about the
various competitors and
their comparison on the
basis of total sales and store
counts. User can made
alterations in this slide
according to their
requirement.
22. Porter’s Five Forces
22
The purpose of this slide is to provide glimpse about the Porter’s Five Forces Model.
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01
Barriers to Entry
• Brand Identity
• Government Policies
• Low Entrance Cost for
Startup
• Capital Requirements
• Add Text Here
02
Threat of Competition
• Price Performance
• Inclination of Client to
Substitutes
• Add Text Here
03
Bargaining Power
of Clients
• Price Sensitivity
• Bargaining Leverage
• Substitutes Available
• Add Text Here
05
Intensity of Rivalry
• Competition from local
players
• Competition from fast
food chains and casual
dining restaurants
• Add Text Here
04
Bargaining Power
of Company
• Presence of Substitutes
Inputs
• Differentiation of Inputs
• Resource Concentration
• Add Text Here
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23. SWOT Analysis
23
The purpose of this slide is to provide glimpse about the SWOT Analysis
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SWOT
Analysis
S T R E N G T H S
› Strong products
› Strong brand
› Role of intermediaries
W E A K N E S S E S
› Advertising strategy
› Vulnerable
› Unhealthy food production
O P P O R T U N I T I E S
› International expansion
› New product innovation
› Took part in television programme
T H R E A T S
› Government regulations
› Strong competitors
› Consumer awareness about
healthy food
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Analysis. User can made
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requirement.
24. Table of Contents
24
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
25. Market Segmentation for Target Customer
25
The purpose of this slide is to provide glimpse about segmentation of the target market on the basis of geographic, demographics and behavioral parameters.
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Geographic Demographic Behavioral
Customer Brand Buyer Age 19– 34 years Usage status Regular Occasion
Location Seattle Gender Men, Women Usage Rate Regular
Population Urban Occupation
Young
Professional
Benefits Quick Preparation
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target market
segmentation. User can
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26. Targeting with Total Addressable Market
26
This slide provides
information about firm’s
targeting concept. User
can made alterations in
this slide according to
their requirement.
The purpose of this slide is to provide glimpse about firm’s targeting process for the market to cater on.
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Market Description
Total Available Market Fast Food Industry
Total Served Market Burger Market in US
Target Market Gourmet Burger Market in Seattle
$ 550 Billion
$123 Billion
XXXX
The firm will be looking for Concentrated Marketing
concept as company resources are limited
Firm will go for one sub segment with large share
Marketing of product specially for young professionals
in Seattle appealing to specific segment
Total Addressable
market
• City = 80,000 people
• People who eat at a fast food
restaurant once a week = 40,000
• Divided by 7 days per week = 40,000
/ 7 = 5,700 potential customers
27. Positioning with Perceptual Map
27
The purpose of this slide is to provide glimpse about firm’s positioning map that will determine how the customer will perceive the brand on the basis of quality and price.
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Competitor
1
Competitor
3
Competitor
2
Own
Brand
High Price
Low Price
Low
Quality
High Quality
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firm’s targeting concept.
User can made
alterations in this slide
according to their
requirement.
28. Table of Contents
28
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
29. Product Promotion Strategy
29
The purpose of this slide is to provide glimpse about firm’s promotional strategy for product offerings with context of several medias – Paid, Owned and Earned.
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Paid Media
Owned Media Earned Media
More exposure to
web properties
Customer engagement
with paid promotion
› Mentions
› Reviews
› Likes
› Mobile sites
› Website
› Blog site
› Web portal
› Advertising
› (Through the line)
› Social media ads
› Paid content promotion
Compelling content
earned media and traffic
Comprehensive marketing
strategy by leveraging paid,
earned and owned media
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30. Various Promotional Activities
30
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Launch
› Social media activity
› Launch event
› Display of products on
website/ web portal
Pre - Launch
› Social media plan
› Outreach plan for
press/ bloggers
› Creating buzz in the
market
› Brand assets creation –
• Video
• Compelling content
› Partner training
Post - launch
› Impact measurement
› Sustaining buzz and
fruitful conversation for
client engagement
› Reviews
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31. Table of Contents
31
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
32. Company Profile - McDonald's
32
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Founded Year – 1940
Website –www.mcdonalds.com
Headquarter – Chicago, United States
Business Description
Second-largest fast food restaurant
chain by number of outlets in the world
Key Management
• Steve Easterbrook, President & CEO
• Silvia Lagnado, CMO
• Kevin Ozan, CFO
Customers/ Partners
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27.4
25.4 24.6
22.8
21.0
4.8 4.5 4.7 5.2 5.9
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2014 2015 2016 2017 2018
Financial Highlights
Total Revenue (In Bn $) Net Income (in Bn $)
37%
36%
19%
8%
Revenue Split (in 2018)
U.S.
International Lead
Markets
High Growth
Markets
Foundational
Markets
Products
• BigMac
• CheeseBurger
• QuarterPounder
• Add Text Here
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Recent News
• McDonald’s Worldwide Favorites Menu
is Cleared for Landing in the U.S.
• Black and Positively Golden: Launching
Our Largest African American-Focused
Campaign in 16 Years
• Add Text Here
• Add Text Here
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33. Table of Contents
33
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
34. Business Model
34
› Suppliers
› Customers
› Employees
› Text here
› Text here
› Text here
› Text here
› Text here
Key Partners
› Burger (snacks )
preparation
› Text here
› Text here
› Text here
› Text here
Key Activities
› Raw material
› Machinery
› Text here
› Text here
› Text here
Key Resources
› Hygienic
› Quality
› Speed
› Customer
Specification
› Text here
› Text here
› Text here
› Text here
Value Proposition Customer Relationships
› Quality Products
› Accessible
› Affordable
› Text here
› Text here
› Text here
› Urban
› Youth Adults
› Tasty and hygienic
meal without
hassle
› Millennials
› Text here
› Text here
› Text here
Customer Segments
› Suppliers
› Members
› Customers
› Text here
› Text here
› Text here
Channels
› Equipment
› Operation Cost
› Other direct and Indirect Cost
› Salary and Rents
› Startup Capital
Cost Structure
› Sales of Products
› Text here
› Text here
› Text here
› Text here
› Text here
Revenue Streams
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The purpose of this slide is to provide glimpse about the business model the firm will follow in terms of key partners, activities, cost structure, etc.
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35. Table of Contents
35
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
36. Startup Costs
36
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Start – Up Expenses Amount
Graphic logo & name creation $1,000
Permits + lease deposit $1,200
Contingency $10,000
Outdoor sign $3,000
Building improvements $50,000
Working capital $172,500
Pre opening expenses $14,800
Total start up expenses $252,500
Start – Up Assets Amount
Artwork $800
Walk in cooler $8,000
Commercial dishwasher with sink in table $7,000
Reach in stainless steel freezers (2) $6,000
Stainless steel cold station $3,000
20 quart food processor/ blender $900
Ice maker with storage bin $4,000
Stainless steel hood with exhaust $11,000
3 door reach in beverage cooler w/ glass door $3,500
Sandwich prep reach ins (2) $5,600
Kitchen small wares $1,500
Six burner restaurant range (2) $3,600
Chrome shelving systems (6) $500
Reach in coolers (4) $7,200
Stainless steel work table (3) $1,200
Hutch for stainless steel table (2) $800
Liquid fire protection system $4,000
Stainless steel 3 bowl sink $1,500
Liquid fire protection system $4,000
Stainless steel 3 bowl sink $1,5000
20 wood round/ oval tables $20,000
86 bleached wood café chairs $5,000
20 track lighting $1,000
Table cloths, napkins $1,200
Art, décor $500
Cash register + POS system $4,000
Ofc PC $1,200
Total Start Up Assets $110,500
Total Required Start Up Costs $363,000
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37. Funding Summary
37
The purpose of this slide is to provide glimpse about the several sources of funds for setting up the business.
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$1,74,000
$1,89,000
$0
$3,63,000
Source & use of funds
Owers' & other investments Bank loans other loans Total source of funds
$0 $50,000
$1,10,500
$14,800
$0
$4,000
$1,200
$10,000
$1,72,500
$3,63,000
Use of funds
Buildings/ real estate Leasehold improvements
Capital equipment Location/ administration expenses
Opening inventory Advertising/ promotional expenses
Other expenses Contingency fund
Working capital Total use of funds
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38. Projected Profit and Loss
38
The purpose of this slide is to provide glimpse about the projected profit and loss of the firm to visualize firm’s financial performance for upcoming three years.
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Pro Forma Profit & Loss Year 1 Year 2 Year 3
Income
Sales $1,028,422 $1,1611443 $1,235,835
Cost of goods sold ($402,113) ($414,176) ($426,602)
Gross profit $626,309 $747,267 $809,234
Expenses
Accounting/ Legal $12,000 $12,360 $12,731
Bad debts $25,711 $26,482 $27,276
Shrinkage $90,000 $92,700 $95,481
Credit card fees $20,568 $21,185 $21,821
Insurance $75,000 $77,250 $79,568
Miscellaneous $44,112 $45,435 $46,798
Payroll taxes $0 $0 $0
Permits & licenses $7,356 $7,577 $7,804
Rent $68,000 $70,040 $72,141
Salaries $12,341 $12,711 $13,093
Wages $269,987 $323,057 $340,027
Total expenses $625,075 $688,798 $716,739
Net Profit $1,234 $58,469 $92,494
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39. Projected Cash Flow
39
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Pro Forma Cash Flow Year 1 Year 2 Year 3
Cash Received
Cash from operations $148,101 $30,995 $11,402
Cash sales $1,028,422 $1,161,443 $1,235,835
Cash from receivables $0 $0
Subtotal cash from operations $1,176,523 $1,192,438 $1,247,237
Additional cash received $189,000
Sales tax
Owners investment $174,000
Subtotal cash received $1,539,523 $1,192,438 $1,247,237
Expenditures
Expenditures from operations $765,113 $414,176 $426,602
Cash spent $710,176 $731,481 $753,426
Bills paid
Subtotal spent on operations $1,475,289 $1,145,658 $1,180,028
Additional cash spent
Sales tax
Loan payment $33,240 $35,378 $37,654
Subtotal additional cash spent $33,240 $35,378 $37,654
Subtotal expenditures $1,508,529 $1,181,036 $1,217,681
Net cash flow $30,994 $11,402 $29,556
Cash Balance $30,994 $42,397 $71,953
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40. Projected Balance Sheet
40
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Pro Forma Balance Sheet Year 1 Year 2 Year 3
Assets
Current assets
Cash $63000 $66,150 $71,111
Accounts receivable $25,000 $26,250 $28,219
Inventory $14,000 $14,700 $15,803
Other current assets $129,500 $135,975 $146,173
Total current assets $231,500 $243,075 $261,306
Long term assets
Long term assets $144,500 $151,725 $163,104
Accumulated depreciation $0 $0 $0
Total long term assets $268,500 $281,925 $303,069
Total assets $500,000 $525,000 $564,375
Liabilities & Capital
Current liabilities
Accounts payable $29,000 $30,450 $32,734
Current borrowing $1,500 $1,575 $1,693
Other current liabilities $28,5000 $29,925 $32,169
Subtotal current liabilities $59,000 $66,596 $0
Long term liabilities $189,000 $198,450 $213,334
Total liabilities $277,000 $290,850 $312,334
Paid in/ invested capital $223,000 $234,150 $251,711
Retained earnings
Earning
Total capital $223,000 $234,150 $251,711
Total liabilities & capital $500,000 $525,000 $564,375
Net Worth $223,000 $234,150 $251,711
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41. Weekly Sales Projections
41
The purpose of this slide is to provide glimpse about the projected weekly sales of the firm.
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#Customers Covers Food
Percentage by
week
Monday
Breakfast
Lunch 90 1.0 791
Dinner 110 1.3 1,511
Daily Totals 200 2,303 11.6%
Tuesday
Breakfast
Lunch 96 1.1 835
Dinner 110 1.3 1,511
Daily Totals 205 2,346 11.9%
Wednesday
Breakfast
Lunch 100 1.2 879
Dinner 120 1.4 1,649
Daily Totals 220 2,528 12.8%
Thursday
Breakfast
Lunch 110 1.3 967
Dinner 125 1.5 1,718
Daily Totals 235 2,684 13.6%
Friday
Breakfast
Lunch 130 1.5 1,143
Dinner 180 2.1 2,473
Daily Totals 310 3,616 18.3%
Saturday
Breakfast
Lunch 130 1.5 1,143
Dinner 180 2.1 2,473
Daily Totals 310 3,616 18.3%
Sunday
Breakfast
Lunch 110 1.3 967
Dinner 125 1.5 1,718
Daily Totals 235 2,684 13.6%
Weekly Totals 1715 Totals in USD $ 19,777
Weekly Sales Projection
Estimated square feet 3400
Avg lunch price 8.79
Avg dinner price 13.74
Number of sales 86
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42. Annual Sales Forecast
42
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Annual Sales Forecast Year 1 Year 2 Year 3
Sales
Food & Beverage Revenues $1,028,422 $1,079,843 $1,133,835
Additional Revenues $0 $81,600 $102,000
Total Sales $1,028,422 $2,161,443 $1,235,835
Controllable Costs
Cogs $402,113 $414,176 $426,602
Payroll $269,987 $323,057 $340,027
Total Prime Cost $672,100 $737,234 $766,628
Controllable Profit $356,322 $424,209 $469,207
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43. Hourly Labor Schedule
43
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Dinner Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week
# Customers Total Restaurant Sales
110 110 120 125 180 190 125 765
1511 1511 1549 1718 2473 2473 1718 $6,724
Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $
Kitchen $399
Line cooks $9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $672
Prep cooks $7.00 6 2 6 1 6 2 6 2 6 2 6 3 6 3 $364
Dishwasher $6.50 4 2 4 2 4 2 4 2 4 2 4 2 4 2 $0
Other $ -
Other $ -
Dining room
Asst mgr/ Cashie $11.00 7 1 7 1 7 1 7 1 7 1 7 1 7 1 $539
Server $8.00 4 3 4 3 4 3 4 3 4 3 4 3 4 3 $736
Other $ - $0
Other $ - $0
Other $ -
Other
Labor cost per shift $ 366 366 366 366 366 440 440 $2,710
Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 16.2% 16.2% 16.2% 20.8%
Day/ Week Totals – Restaurant Labor
Hourly Labor $ 551 551 551 551 575 649 649 4074
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44. Table of Contents
44
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
45. Hiring Process
45
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01 02 03 04 05 06 07 08 09 10 11 12
Weeks
Kick
Off
Position
Description
Finalized
Recruiting
begins
Continuous Candidate Recruitment, Development & Presentation
Benchmark
Candidates
Presented
Round 1
Interviews Begin
Round 2
Interviews Begin
Top Choice
Candidate(s)
Identified
Verbal
Acceptance
Signed
Offer
I. Planning II. Agile Recruiting III. Offer
Activities
› Consultation regarding role
definition
› Strategy development
› Access to talent network
Activities
› Reference check
› Offering negotiation
› Finalizing join date
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46. Training and Development Roadmap
46
The purpose of this slide is to provide the information regarding the standard procedure that takes place for training and development of the staff in the firm.
Phase 1
Pre Requisites
• Formal introduction about company policies
• Add text here
Phase 2
Day 1
• Employee and team introduction
• Familiarizing employee with company procedures
Phase 3
Day 8 till 3 months
• Assigning of small achievable tasks
• Personal leadership and effective coaching
• Shifts management
Phase 4
After Three Months
• First follow up scheduling
• First Performance Review
Phase 5
After Six Months
• Conducting performance review
• Role and team assessment of employee
Phase 6
After 1 Year
• Performance review for ensuring whether they
are taking initiatives ss
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49. Our Mission Vision Values
49
Mission
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Vision
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Values
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50. Our Team
50
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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51. About Our Company
51
Professional
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Creative
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Talented
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52. Post it Notes
52
Text Here
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55. 30 60 90 Days Plan
55
30 DAYS
• Add text here
• Add text here
• Add text here
• Add text here
60 DAYS
• Add text here
• Add text here
• Add text here
• Add text here
90 DAYS
• Add text here
• Add text here
• Add text here
• Add text here
56. Weekly Timeline with Task Name
56
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - - Text Here
Name Here Text Here -
Name Here - - Text Here
Name Here - - -
Name Here - - Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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57. Bulb or Idea
57
IDEA
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