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Burger Restaurant
Business Plan
Your Company Name
Table of Contents
2
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Table of Contents
3
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Burger Industry Overview
4
The market size of the Burger Restaurants industry in the US remained steady compared to the Consumer Goods and Services sector.
$123 Billion
Burger Restaurant
Market Size in US
2,135,220
Industry Employment
137,400
Number of Businesses
1%
US Market Size Growth
of Burger Restaurant in
2019
2.1%
Annualized Market Size
Growth of Burger Restaurant
in US 2014 – 2019
The purpose of this slide is to provide glimpse about burger industry’s current scenario and how this industry is performing in current times.
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glimpse about the
burger industry current
scenario. User can made
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Global Market Trends
5
The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally.
The global fast food market was valued at approximately USD 495.0 billion in
2014 and is expected to reach approximately USD 645.0 billion by 2020,
growing at a CAGR of around 4.5% between 2015 and 2020
Over 200,000 fast food restaurants in the United States
50 million Americans eat at one of them every single day
Restaurant share of the food dollar – 49%
The industry employs over 4 million people
15% of US workforce is employed by restaurants
While the food is often highly processed and prepared in an
assembly line, these restaurants focus on consistency of
experience, affordability, and you guessed it - speed
The United States fast food market continues to be dominated by
hamburger fast food restaurants, accounting for over 30% of industry sales
44%
16%
12%
9%
7%
12%
Market Share
Burger / Hamburger Focused Restaurant Pizza Parlours
Sandwich Shops Chicken Restaurants
Mexican Restaurants Others
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about the current market
trends that are prevailing in
global burger market. User
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Major Driving Growth Factors
6
Modified Customer Taste and Preference
Change in consumer taste and preferences lead
to modern lifestyle and moving towards
convenient restaurant food
High Disposable Income
High consumer spending due to increase
disposable income
High Consumption Expenditure
Strong economical growth results in increase in
personal consumption expenditure
Increased Presence
Increasing number of fast food restaurants and
food trucks across the globe
This slide provides
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growth driving factors in
burger market. User can
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The purpose of this slide is to provide glimpse about the key growth drivers prevailing in the burger market.
Global Burger Market Presence
7
The purpose of this slide is to provide glimpse about the global burger market by geographical region wise.
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Global Burger Market
Opportunities & Forecasts, 2014 - 2022
Global Fast Food Market is expected
to reach $743,859 Million by 2022
Growing at a CAGR of 4.8%
(2016 - 2022)
LAMEA region would exhibit the highest CAGR of 7.6% during the forecast period, 2016 - 2022
Global Fast Food Market
By Region
North America Europe
Asia - Pacific
LAMEA
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burger market across
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US Burger Market
8
The purpose of this slide is to provide glimpse about the US burger market in terms of sales by geographical region wise.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
10%
5%
13%
12%
34%
26%
Info
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33.4
9.1 8.7
4.2 3.5 3.2
37.9
0
5
10
15
20
25
30
35
40
$108 Billion
Sales percentage by different regions in US The biggest bite: shares of the U.S.
burger market
(In Percent)
McDonald's Wendy's Restaurtant
Brands
International
(Burger King)
Sonic CKE Restaurants
(Carl's Jr.,
Hardee's)
Jack in
the Box
Others
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burger market in US.
User can made
alterations in this slide
according to their
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Table of Contents
9
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Company Overview
10
The purpose of this slide is to provide glimpse about startup firm overview in terms of their objectives, mission statement and keys to success.
Business Objective –
The primary objective of the business plan are –
To be the premier home-style restaurant in Seattle
To provide quality meals at reasonable prices with exemplary service
To achieve Cover ratios of 1.00X at each lunch and dinner serving
To achieve Prime Cost Ratios lower than 65%
Mission Statement –
Aim is to provide authentic meal for customers near and surrounding regions. We want people
to love what they are eating. We believe in building friendly community atmosphere with
streamlined service.
Ke ys to Success –
Offering a unique,
differentiated menu
Ability to control
stock on hand
Proximity to
key markets
Effective quality
control
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Company Description
11
The purpose of this slide is to provide glimpse about startup firm description in terms of its location, timing of restaurant.
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The timing of the restaurant is mentioned below -
Days Timing
Monday 11 am – 10 pm
Tuesday 11 am – 9 pm
Wednesday 11 am – 10 pm
Thursday 11 am – 10 pm
Friday 11 am – 10 pm
Saturday 12 pm – 11 pm
Sunday 11 pm – 11 pm
XYZ Restaurant will be situated in 4550,
Pike Place Market, Seattle.
The restaurant will be wholly owned and
operated by Dave Walker.
The restaurant will serve a variety of classic burgers at our
gourmet burger restaurant by sourcing best local ingredients.
XYZ open 7 days a week for lunch and dinner requiring
multiple shifts
Dave will write the schedules
Note - The schedules will be written in a manner that will
allow the ability to increase or decrease hourly labour
according to sales volume in order to maintain a
consistent labour cost control.
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Ownership and Business Formation
12
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Ownership –
• The restaurant will be owned by Dave Walker.
• He began his restaurant career at the age of 16 working in a quick-service
foodservice operation.
• After earning his degree, he worked for a regional restaurant chain and an independent fine dining
restaurant and holding the positions of Assistant Manager and General Manager respectively.
Business Formation –
• XYZ will be organized as a sole proprietorship, wholly owned and operated by Dave Walker
d/b/a Gourmet Burger Restaurant.
• XYZ is registered in the state of Seattle a community property state.
Start-Up Summary –
• The cost to open the restaurant is $575,000.
• The majority of the expenses are in furniture fixtures and equipment
totally $320,000.
• The location requires some build-out and renovation totally $80,000 and will require approximately 30
days to complete.
$375,000 of the start-up costs will be funded by the owner.
The owner’s source of funds is a combination of
Liquid Assets
Marketable
Securities
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Start Up Costing Summary
13
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Start-Up Summary –
The cost to open the restaurant is $575,000.
The location requires some build-out and renovation totally $80,000 and will
require approximately 30 days to complete.
The majority of the expenses are in furniture fixtures and
equipment totally $320,000.
The Owner’s Source of Funds is a Combination of
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$375,000 of the start-up costs will be funded by the owner.
Liquid Assets
Marketable
Securities
Important Assumptions for Start Up
14
The purpose of this slide is to provide glimpse about the key assumptions that the firm will make before setting up the burger business.
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firms made before
business setup. User can
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Meal Price range from $8.00 - $20.00
Average lunch price $ 10
Average dinner price $15
The restaurant is located in Seattle and is
comprised of 3,800 square feet
The dining room will be
comprised of 20 tables with a
seating capacity of 80 seats and
50 available parking spaces to
meet the needs of the customers
Employee
count – 20
Revenue Target –
$850,000 - $1,200,000
Annual 3.6%
increase for inflation
and 5.5% annual
increase in revenues
Industry average for
casual restaurant
average of $860,000
Key Product Offerings
15
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Offering
01
02
03
04
05
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
Brief description about the product
with its key ingredients
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Sesame
Onion
Salad
Buttom Bun
Cheese
Meat Patty
Tomato
Top Bun
Burger Components
Daily Operations
16
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Maintaining food quality at peak business hours
Proper labelling and
rotation techniques
Ample storage
facilities
Activities at off peak business hours
Replenishment Ongoing preparation
Standard grocery and supply orders will be ordered less often, according to a predetermined
schedule and storage capacity.
Dave Walker will rely on operational checklists to verify that each work shift has been
properly prepared for and to insure the operational standards are followed before, during
and after work shifts.
The restaurant layout, including the dining room, kitchen and serving line, has been
designed for efficiency and flexibility to accommodate the fluctuation in customer traffic
and peak meal periods.
Dave Walker will be responsible for ordering, receiving and maintaining sufficient
inventory to meet production demands
Ordering schedules will be staggered with perishable products being ordered multiple
times per week to preserve freshness.
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Operational Checklist
17
The purpose of this slide is to provide glimpse about the day to day operations checklist that mentioned the key activities that has to be fulfilled for the hassle free working.
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Week Starting Mon Tue Wed Thu Fri Sat Sun
Station 1 Wait Station
Clean & wipe down wait station
Stock & ice down milk & cream
Stock sugar & sweeteners, coffee, cups & saucers
Cut lemons & limes
Ice down garnishes
Brew coffee & tea
Have back – up beverage canisters & co2 tanks ready to replace empties
Server Station 2 – Food to – go Area:
Stock to go area with to go containers, napkins, cups, lids, plastic silverware & to go bags
Fold to go plastic silverware with napkin, salt & pepper packet, tie with rubber band
Insert to go menus into to go bags
Server Station 3 – Tables:
Take down chairs
Clean & wipe table tops
Clean & wipe chairs & booths
Align & straighten chairs
Check floor & sweep/ mop if necessary
Station 4 – Table Tops:
Set tables flatware, glassware, napkin
Refill salt & pepper
Clean condiment holders
Stock sugar, sweeteners, ketchup, table sauces
Fold additional napkins
Clean & setup centrepieces (flowers/ candles)
Place clean ashtrays on tables in smoking section
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Table of Contents
18
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Competitive Analysis
19
The purpose of this slide is to provide glimpse about the major participants and market share of key competitors.
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Parameters Competitor 1 Competitor 2 Competitor 3
Established 1981 1997 2003
Ownership Sole proprietorship Partnership Sole proprietorship
Employees 32 24 26
Price Range (per head) $8 - $35 $10 -$28 $6 - $24
Revenue (annual) $2.4 million $1.96 million $2.2 million
Perceived Quality Premium Mass Premium
32%
24%
18%
26%
Market Share
Competitor 1 Competitor 2 Competitor 3 Others
Industry Key Participants –
Major companies include McDonald's;
YUM! Brands (KFC, Pizza Hut, Taco Bell);
Main Competitors –
The following restaurants are located
within a five mile radius of XYZ –
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competitor’s market
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Competition Scorecard
20
The purpose of this slide is to provide glimpse about the major competitors and their scorecard on crucial parameters like market share, product quality, etc.
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Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Market Share 0.15 2 0.30 4 0.60 2 0.30
Advertising 0.13 2 0.26 3 0.39 3 0.39
Global Expansion 0.12 1 0.12 4 0.48 2 0.24
Product Variety 0.10 4 0.40 3 0.30 3 0.30
Product Quality
Company Image
0.08 1 0.08 3 0.24 2 0.16
0.07 2 1.14 3 0.21 2 0.14
Price Competition 0.04 3 0.12 3 0.12 3 0.12
Management Experience 0.06 2 0.12 3 0.18 2 0.12
Customer Service 0.07 3 0.21 2 0.14 2 0.14
Philanthropy 0.05 2 0.10 4 0.20 1 0.05
Customer Loyalty 0.08 2 0.16 3 0.24 2 0.16
Financial Position 0.05 3 0.15 3 0.15 2 0.10
Total 1.00 2.16 3.25 2.22
Competitor 1 Competitor 3
Competitor 2
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competitors scorecard on
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requirement.
Competitor Comparison by Total Sales and Store Count
21
The purpose of this slide is to provide glimpse about several competitors and their comparison on the basis of total sales and store count in the present year.
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Restaurant 2019 Total Sales YOY% Increase 2019 Store Count YOY% Increase
Competitor 1 $39 million 34% 3 21%
Competitor 2 Text Here Text Here Text Here Text Here
Competitor 3 Text Here Text Here Text Here Text Here
Competitor 4 Text Her Text Here Text Here Text Here
Competitor 5 Text Here Text Here Text Here Text Here
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various competitors and
their comparison on the
basis of total sales and store
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Porter’s Five Forces
22
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01
Barriers to Entry
• Brand Identity
• Government Policies
• Low Entrance Cost for
Startup
• Capital Requirements
• Add Text Here
02
Threat of Competition
• Price Performance
• Inclination of Client to
Substitutes
• Add Text Here
03
Bargaining Power
of Clients
• Price Sensitivity
• Bargaining Leverage
• Substitutes Available
• Add Text Here
05
Intensity of Rivalry
• Competition from local
players
• Competition from fast
food chains and casual
dining restaurants
• Add Text Here
04
Bargaining Power
of Company
• Presence of Substitutes
Inputs
• Differentiation of Inputs
• Resource Concentration
• Add Text Here
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SWOT Analysis
23
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SWOT
Analysis
S T R E N G T H S
› Strong products
› Strong brand
› Role of intermediaries
W E A K N E S S E S
› Advertising strategy
› Vulnerable
› Unhealthy food production
O P P O R T U N I T I E S
› International expansion
› New product innovation
› Took part in television programme
T H R E A T S
› Government regulations
› Strong competitors
› Consumer awareness about
healthy food
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Analysis. User can made
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Table of Contents
24
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Market Segmentation for Target Customer
25
The purpose of this slide is to provide glimpse about segmentation of the target market on the basis of geographic, demographics and behavioral parameters.
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Geographic Demographic Behavioral
Customer Brand Buyer Age 19– 34 years Usage status Regular Occasion
Location Seattle Gender Men, Women Usage Rate Regular
Population Urban Occupation
Young
Professional
Benefits Quick Preparation
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segmentation. User can
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Targeting with Total Addressable Market
26
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targeting concept. User
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The purpose of this slide is to provide glimpse about firm’s targeting process for the market to cater on.
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Market Description
Total Available Market Fast Food Industry
Total Served Market Burger Market in US
Target Market Gourmet Burger Market in Seattle
$ 550 Billion
$123 Billion
XXXX
The firm will be looking for Concentrated Marketing
concept as company resources are limited
Firm will go for one sub segment with large share
Marketing of product specially for young professionals
in Seattle appealing to specific segment
Total Addressable
market
• City = 80,000 people
• People who eat at a fast food
restaurant once a week = 40,000
• Divided by 7 days per week = 40,000
/ 7 = 5,700 potential customers
Positioning with Perceptual Map
27
The purpose of this slide is to provide glimpse about firm’s positioning map that will determine how the customer will perceive the brand on the basis of quality and price.
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Competitor
1
Competitor
3
Competitor
2
Own
Brand
High Price
Low Price
Low
Quality
High Quality
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firm’s targeting concept.
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Table of Contents
28
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Product Promotion Strategy
29
The purpose of this slide is to provide glimpse about firm’s promotional strategy for product offerings with context of several medias – Paid, Owned and Earned.
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Paid Media
Owned Media Earned Media
More exposure to
web properties
Customer engagement
with paid promotion
› Mentions
› Reviews
› Likes
› Mobile sites
› Website
› Blog site
› Web portal
› Advertising
› (Through the line)
› Social media ads
› Paid content promotion
Compelling content
earned media and traffic
Comprehensive marketing
strategy by leveraging paid,
earned and owned media
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various promotional
strategies for product
promotion through
several medias. User can
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Various Promotional Activities
30
The purpose of this slide is to provide glimpse various promotional activities firm will perform during the pre, ongoing and post launch of the product in the market.
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Launch
› Social media activity
› Launch event
› Display of products on
website/ web portal
Pre - Launch
› Social media plan
› Outreach plan for
press/ bloggers
› Creating buzz in the
market
› Brand assets creation –
• Video
• Compelling content
› Partner training
Post - launch
› Impact measurement
› Sustaining buzz and
fruitful conversation for
client engagement
› Reviews
This slide provides
information about various
promotional activities for pre
product launch, launch and
post launch. User can made
alterations in this slide
according to their
requirement.
Table of Contents
31
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Company Profile - McDonald's
32
The purpose of this slide is to provide glimpse about the company profile of major player in the industry with its financial performance, product offering, etc.
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Founded Year – 1940
Website –www.mcdonalds.com
Headquarter – Chicago, United States
Business Description
Second-largest fast food restaurant
chain by number of outlets in the world
Key Management
• Steve Easterbrook, President & CEO
• Silvia Lagnado, CMO
• Kevin Ozan, CFO
Customers/ Partners
• Add Text Here
• Add Text Here
• Add Text Here
27.4
25.4 24.6
22.8
21.0
4.8 4.5 4.7 5.2 5.9
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2014 2015 2016 2017 2018
Financial Highlights
Total Revenue (In Bn $) Net Income (in Bn $)
37%
36%
19%
8%
Revenue Split (in 2018)
U.S.
International Lead
Markets
High Growth
Markets
Foundational
Markets
Products
• BigMac
• CheeseBurger
• QuarterPounder
• Add Text Here
• Add Text Here
Recent News
• McDonald’s Worldwide Favorites Menu
is Cleared for Landing in the U.S.
• Black and Positively Golden: Launching
Our Largest African American-Focused
Campaign in 16 Years
• Add Text Here
• Add Text Here
This slide provides
information about key
player profile in terms of
its financial performance ,
offerings, etc. User can
made alterations in this
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requirement.
Table of Contents
33
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Business Model
34
› Suppliers
› Customers
› Employees
› Text here
› Text here
› Text here
› Text here
› Text here
Key Partners
› Burger (snacks )
preparation
› Text here
› Text here
› Text here
› Text here
Key Activities
› Raw material
› Machinery
› Text here
› Text here
› Text here
Key Resources
› Hygienic
› Quality
› Speed
› Customer
Specification
› Text here
› Text here
› Text here
› Text here
Value Proposition Customer Relationships
› Quality Products
› Accessible
› Affordable
› Text here
› Text here
› Text here
› Urban
› Youth Adults
› Tasty and hygienic
meal without
hassle
› Millennials
› Text here
› Text here
› Text here
Customer Segments
› Suppliers
› Members
› Customers
› Text here
› Text here
› Text here
Channels
› Equipment
› Operation Cost
› Other direct and Indirect Cost
› Salary and Rents
› Startup Capital
Cost Structure
› Sales of Products
› Text here
› Text here
› Text here
› Text here
› Text here
Revenue Streams
This slide provides
information about the
firm’s business model with
cost structure, revenue
streams, etc. User can
made alterations in this
slide according to their
requirement.
The purpose of this slide is to provide glimpse about the business model the firm will follow in terms of key partners, activities, cost structure, etc.
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Table of Contents
35
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Startup Costs
36
The purpose of this slide is to provide glimpse about the expenses that will incur while setting up the business.
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Start – Up Expenses Amount
Graphic logo & name creation $1,000
Permits + lease deposit $1,200
Contingency $10,000
Outdoor sign $3,000
Building improvements $50,000
Working capital $172,500
Pre opening expenses $14,800
Total start up expenses $252,500
Start – Up Assets Amount
Artwork $800
Walk in cooler $8,000
Commercial dishwasher with sink in table $7,000
Reach in stainless steel freezers (2) $6,000
Stainless steel cold station $3,000
20 quart food processor/ blender $900
Ice maker with storage bin $4,000
Stainless steel hood with exhaust $11,000
3 door reach in beverage cooler w/ glass door $3,500
Sandwich prep reach ins (2) $5,600
Kitchen small wares $1,500
Six burner restaurant range (2) $3,600
Chrome shelving systems (6) $500
Reach in coolers (4) $7,200
Stainless steel work table (3) $1,200
Hutch for stainless steel table (2) $800
Liquid fire protection system $4,000
Stainless steel 3 bowl sink $1,500
Liquid fire protection system $4,000
Stainless steel 3 bowl sink $1,5000
20 wood round/ oval tables $20,000
86 bleached wood café chairs $5,000
20 track lighting $1,000
Table cloths, napkins $1,200
Art, décor $500
Cash register + POS system $4,000
Ofc PC $1,200
Total Start Up Assets $110,500
Total Required Start Up Costs $363,000
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incur while business
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requirement.
Funding Summary
37
The purpose of this slide is to provide glimpse about the several sources of funds for setting up the business.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$1,74,000
$1,89,000
$0
$3,63,000
Source & use of funds
Owers' & other investments Bank loans other loans Total source of funds
$0 $50,000
$1,10,500
$14,800
$0
$4,000
$1,200
$10,000
$1,72,500
$3,63,000
Use of funds
Buildings/ real estate Leasehold improvements
Capital equipment Location/ administration expenses
Opening inventory Advertising/ promotional expenses
Other expenses Contingency fund
Working capital Total use of funds
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information about the
several sources of funds
required for business
setup. User can made
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requirement.
Projected Profit and Loss
38
The purpose of this slide is to provide glimpse about the projected profit and loss of the firm to visualize firm’s financial performance for upcoming three years.
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Pro Forma Profit & Loss Year 1 Year 2 Year 3
Income
Sales $1,028,422 $1,1611443 $1,235,835
Cost of goods sold ($402,113) ($414,176) ($426,602)
Gross profit $626,309 $747,267 $809,234
Expenses
Accounting/ Legal $12,000 $12,360 $12,731
Bad debts $25,711 $26,482 $27,276
Shrinkage $90,000 $92,700 $95,481
Credit card fees $20,568 $21,185 $21,821
Insurance $75,000 $77,250 $79,568
Miscellaneous $44,112 $45,435 $46,798
Payroll taxes $0 $0 $0
Permits & licenses $7,356 $7,577 $7,804
Rent $68,000 $70,040 $72,141
Salaries $12,341 $12,711 $13,093
Wages $269,987 $323,057 $340,027
Total expenses $625,075 $688,798 $716,739
Net Profit $1,234 $58,469 $92,494
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information about the
firm’s forecasted profit
and lost for next three
years. User can made
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requirement.
Projected Cash Flow
39
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Pro Forma Cash Flow Year 1 Year 2 Year 3
Cash Received
Cash from operations $148,101 $30,995 $11,402
Cash sales $1,028,422 $1,161,443 $1,235,835
Cash from receivables $0 $0
Subtotal cash from operations $1,176,523 $1,192,438 $1,247,237
Additional cash received $189,000
Sales tax
Owners investment $174,000
Subtotal cash received $1,539,523 $1,192,438 $1,247,237
Expenditures
Expenditures from operations $765,113 $414,176 $426,602
Cash spent $710,176 $731,481 $753,426
Bills paid
Subtotal spent on operations $1,475,289 $1,145,658 $1,180,028
Additional cash spent
Sales tax
Loan payment $33,240 $35,378 $37,654
Subtotal additional cash spent $33,240 $35,378 $37,654
Subtotal expenditures $1,508,529 $1,181,036 $1,217,681
Net cash flow $30,994 $11,402 $29,556
Cash Balance $30,994 $42,397 $71,953
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information about the
firm’s forecasted cash
flow for next three years.
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Projected Balance Sheet
40
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Pro Forma Balance Sheet Year 1 Year 2 Year 3
Assets
Current assets
Cash $63000 $66,150 $71,111
Accounts receivable $25,000 $26,250 $28,219
Inventory $14,000 $14,700 $15,803
Other current assets $129,500 $135,975 $146,173
Total current assets $231,500 $243,075 $261,306
Long term assets
Long term assets $144,500 $151,725 $163,104
Accumulated depreciation $0 $0 $0
Total long term assets $268,500 $281,925 $303,069
Total assets $500,000 $525,000 $564,375
Liabilities & Capital
Current liabilities
Accounts payable $29,000 $30,450 $32,734
Current borrowing $1,500 $1,575 $1,693
Other current liabilities $28,5000 $29,925 $32,169
Subtotal current liabilities $59,000 $66,596 $0
Long term liabilities $189,000 $198,450 $213,334
Total liabilities $277,000 $290,850 $312,334
Paid in/ invested capital $223,000 $234,150 $251,711
Retained earnings
Earning
Total capital $223,000 $234,150 $251,711
Total liabilities & capital $500,000 $525,000 $564,375
Net Worth $223,000 $234,150 $251,711
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information about the
firm’s forecasted balance
sheet for next three years.
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their requirement.
Weekly Sales Projections
41
The purpose of this slide is to provide glimpse about the projected weekly sales of the firm.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
#Customers Covers Food
Percentage by
week
Monday
Breakfast
Lunch 90 1.0 791
Dinner 110 1.3 1,511
Daily Totals 200 2,303 11.6%
Tuesday
Breakfast
Lunch 96 1.1 835
Dinner 110 1.3 1,511
Daily Totals 205 2,346 11.9%
Wednesday
Breakfast
Lunch 100 1.2 879
Dinner 120 1.4 1,649
Daily Totals 220 2,528 12.8%
Thursday
Breakfast
Lunch 110 1.3 967
Dinner 125 1.5 1,718
Daily Totals 235 2,684 13.6%
Friday
Breakfast
Lunch 130 1.5 1,143
Dinner 180 2.1 2,473
Daily Totals 310 3,616 18.3%
Saturday
Breakfast
Lunch 130 1.5 1,143
Dinner 180 2.1 2,473
Daily Totals 310 3,616 18.3%
Sunday
Breakfast
Lunch 110 1.3 967
Dinner 125 1.5 1,718
Daily Totals 235 2,684 13.6%
Weekly Totals 1715 Totals in USD $ 19,777
Weekly Sales Projection
Estimated square feet 3400
Avg lunch price 8.79
Avg dinner price 13.74
Number of sales 86
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projections. User can
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Annual Sales Forecast
42
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Annual Sales Forecast Year 1 Year 2 Year 3
Sales
Food & Beverage Revenues $1,028,422 $1,079,843 $1,133,835
Additional Revenues $0 $81,600 $102,000
Total Sales $1,028,422 $2,161,443 $1,235,835
Controllable Costs
Cogs $402,113 $414,176 $426,602
Payroll $269,987 $323,057 $340,027
Total Prime Cost $672,100 $737,234 $766,628
Controllable Profit $356,322 $424,209 $469,207
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Hourly Labor Schedule
43
The purpose of this slide is to provide glimpse about labor schedule on hourly basis.
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Dinner Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week
# Customers Total Restaurant Sales
110 110 120 125 180 190 125 765
1511 1511 1549 1718 2473 2473 1718 $6,724
Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $
Kitchen $399
Line cooks $9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $672
Prep cooks $7.00 6 2 6 1 6 2 6 2 6 2 6 3 6 3 $364
Dishwasher $6.50 4 2 4 2 4 2 4 2 4 2 4 2 4 2 $0
Other $ -
Other $ -
Dining room
Asst mgr/ Cashie $11.00 7 1 7 1 7 1 7 1 7 1 7 1 7 1 $539
Server $8.00 4 3 4 3 4 3 4 3 4 3 4 3 4 3 $736
Other $ - $0
Other $ - $0
Other $ -
Other
Labor cost per shift $ 366 366 366 366 366 440 440 $2,710
Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 16.2% 16.2% 16.2% 20.8%
Day/ Week Totals – Restaurant Labor
Hourly Labor $ 551 551 551 551 575 649 649 4074
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Table of Contents
44
Introduction
› Burger Industry Overview
› Global Market Trends
› Major Growth Driving Factors
› Global Burger Market Presence
› US Burger Market
Company Overview
› Company Description
› Ownership and Business Formation
› Start Up Costing Summary
› Important Assumptions for Start Up
› Key Product Offerings
› Daily Operations
› Operational Checklist
Competitor Overview
› Competitive Analysis
› Competition Scorecard
› Competitor Comparison by Total Sales and Store Count
› Porter’s Five Forces
› SWOT Analysis
Target Market Analysis (Overview)
› Market Segmentation for Target Customer
› Targeting with Total Addressable Market
› Positioning with Perceptual Map
Marketing Strategy and
Implementation
› Product Promotion Strategy
› Various Promotional Activities
Company Profile
› Your text here
› Your text here
Business Model
› Your text here
› Your text here
Financial Plan
› Startup Costs
› Funding Summary
› Financial Projections
• Profit and Loss
• Cash Flow
• Balance Sheet
• Weekly Sales Projection
• Annual Sales Forecast
› Hourly Labor Schedule
Human Resource
› Hiring Process
› Training and Development
Hiring Process
45
The purpose of this slide is to provide the information regarding the standard procedure that takes place for the recruitment of new talent in firm.
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01 02 03 04 05 06 07 08 09 10 11 12
Weeks
Kick
Off
Position
Description
Finalized
Recruiting
begins
Continuous Candidate Recruitment, Development & Presentation
Benchmark
Candidates
Presented
Round 1
Interviews Begin
Round 2
Interviews Begin
Top Choice
Candidate(s)
Identified
Verbal
Acceptance
Signed
Offer
I. Planning II. Agile Recruiting III. Offer
Activities
› Consultation regarding role
definition
› Strategy development
› Access to talent network
Activities
› Reference check
› Offering negotiation
› Finalizing join date
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recruiting new talent in
firm. User can made
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Training and Development Roadmap
46
The purpose of this slide is to provide the information regarding the standard procedure that takes place for training and development of the staff in the firm.
Phase 1
Pre Requisites
• Formal introduction about company policies
• Add text here
Phase 2
Day 1
• Employee and team introduction
• Familiarizing employee with company procedures
Phase 3
Day 8 till 3 months
• Assigning of small achievable tasks
• Personal leadership and effective coaching
• Shifts management
Phase 4
After Three Months
• First follow up scheduling
• First Performance Review
Phase 5
After Six Months
• Conducting performance review
• Role and team assessment of employee
Phase 6
After 1 Year
• Performance review for ensuring whether they
are taking initiatives ss
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information about the
standard procedure that
takes place during training
of staff. User can made
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requirement.
Burger Restaurant Business Plan Icons Slide
47
48
Additional Slides
Our Mission Vision Values
49
Mission
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audience's attention.
Vision
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audience's attention.
Values
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Our Team
50
Name Here
Designation
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
About Our Company
51
Professional
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audience's attention.
Creative
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Talented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Post it Notes
52
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Stacked Bar Chart
53
9
15 18 20 21 22 25
30
34
10
15
17
23
26
31
34
37
40
5
15
25
35
45
55
65
Profit
(Million
dollars)
Product 01
Product 02
Column Chart
54
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
500%
2017 2018 2019 2020
Product
01
Product
02
Product 01 Product 02
30 60 90 Days Plan
55
30 DAYS
• Add text here
• Add text here
• Add text here
• Add text here
60 DAYS
• Add text here
• Add text here
• Add text here
• Add text here
90 DAYS
• Add text here
• Add text here
• Add text here
• Add text here
Weekly Timeline with Task Name
56
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - - Text Here
Name Here Text Here -
Name Here - - Text Here
Name Here - - -
Name Here - - Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Bulb or Idea
57
IDEA
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
Thank You
58
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state

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Burger Restaurant Business Plan Powerpoint Presentation Slides

  • 2. Table of Contents 2 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 3. Table of Contents 3 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 4. Burger Industry Overview 4 The market size of the Burger Restaurants industry in the US remained steady compared to the Consumer Goods and Services sector. $123 Billion Burger Restaurant Market Size in US 2,135,220 Industry Employment 137,400 Number of Businesses 1% US Market Size Growth of Burger Restaurant in 2019 2.1% Annualized Market Size Growth of Burger Restaurant in US 2014 – 2019 The purpose of this slide is to provide glimpse about burger industry’s current scenario and how this industry is performing in current times. This slide provides glimpse about the burger industry current scenario. User can made alterations in this slide according to their requirement.
  • 5. Global Market Trends 5 The purpose of this slide is to provide glimpse about the current market trends that are emerging in burger industry globally. The global fast food market was valued at approximately USD 495.0 billion in 2014 and is expected to reach approximately USD 645.0 billion by 2020, growing at a CAGR of around 4.5% between 2015 and 2020 Over 200,000 fast food restaurants in the United States 50 million Americans eat at one of them every single day Restaurant share of the food dollar – 49% The industry employs over 4 million people 15% of US workforce is employed by restaurants While the food is often highly processed and prepared in an assembly line, these restaurants focus on consistency of experience, affordability, and you guessed it - speed The United States fast food market continues to be dominated by hamburger fast food restaurants, accounting for over 30% of industry sales 44% 16% 12% 9% 7% 12% Market Share Burger / Hamburger Focused Restaurant Pizza Parlours Sandwich Shops Chicken Restaurants Mexican Restaurants Others This slide provides glimpse about the current market trends that are prevailing in global burger market. User can made alterations in this slide according to their requirement.
  • 6. Major Driving Growth Factors 6 Modified Customer Taste and Preference Change in consumer taste and preferences lead to modern lifestyle and moving towards convenient restaurant food High Disposable Income High consumer spending due to increase disposable income High Consumption Expenditure Strong economical growth results in increase in personal consumption expenditure Increased Presence Increasing number of fast food restaurants and food trucks across the globe This slide provides information about key growth driving factors in burger market. User can made alterations in this slide according to their requirement. The purpose of this slide is to provide glimpse about the key growth drivers prevailing in the burger market.
  • 7. Global Burger Market Presence 7 The purpose of this slide is to provide glimpse about the global burger market by geographical region wise. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Burger Market Opportunities & Forecasts, 2014 - 2022 Global Fast Food Market is expected to reach $743,859 Million by 2022 Growing at a CAGR of 4.8% (2016 - 2022) LAMEA region would exhibit the highest CAGR of 7.6% during the forecast period, 2016 - 2022 Global Fast Food Market By Region North America Europe Asia - Pacific LAMEA This slide provides information about burger market across the globe. User can made alterations in this slide according to their requirement.
  • 8. US Burger Market 8 The purpose of this slide is to provide glimpse about the US burger market in terms of sales by geographical region wise. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 10% 5% 13% 12% 34% 26% Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention Info This slide is 100% editable. Adapt it to your needs and capture your audience's attention 33.4 9.1 8.7 4.2 3.5 3.2 37.9 0 5 10 15 20 25 30 35 40 $108 Billion Sales percentage by different regions in US The biggest bite: shares of the U.S. burger market (In Percent) McDonald's Wendy's Restaurtant Brands International (Burger King) Sonic CKE Restaurants (Carl's Jr., Hardee's) Jack in the Box Others This slide provides information about burger market in US. User can made alterations in this slide according to their requirement.
  • 9. Table of Contents 9 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 10. Company Overview 10 The purpose of this slide is to provide glimpse about startup firm overview in terms of their objectives, mission statement and keys to success. Business Objective – The primary objective of the business plan are – To be the premier home-style restaurant in Seattle To provide quality meals at reasonable prices with exemplary service To achieve Cover ratios of 1.00X at each lunch and dinner serving To achieve Prime Cost Ratios lower than 65% Mission Statement – Aim is to provide authentic meal for customers near and surrounding regions. We want people to love what they are eating. We believe in building friendly community atmosphere with streamlined service. Ke ys to Success – Offering a unique, differentiated menu Ability to control stock on hand Proximity to key markets Effective quality control This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the start-up firm overview. User can made alterations in this slide according to their requirement.
  • 11. Company Description 11 The purpose of this slide is to provide glimpse about startup firm description in terms of its location, timing of restaurant. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The timing of the restaurant is mentioned below - Days Timing Monday 11 am – 10 pm Tuesday 11 am – 9 pm Wednesday 11 am – 10 pm Thursday 11 am – 10 pm Friday 11 am – 10 pm Saturday 12 pm – 11 pm Sunday 11 pm – 11 pm XYZ Restaurant will be situated in 4550, Pike Place Market, Seattle. The restaurant will be wholly owned and operated by Dave Walker. The restaurant will serve a variety of classic burgers at our gourmet burger restaurant by sourcing best local ingredients. XYZ open 7 days a week for lunch and dinner requiring multiple shifts Dave will write the schedules Note - The schedules will be written in a manner that will allow the ability to increase or decrease hourly labour according to sales volume in order to maintain a consistent labour cost control. This slide provides information about the start-up firm description by location and restaurant timing. User can made alterations in this slide according to their requirement.
  • 12. Ownership and Business Formation 12 The purpose of this slide is to provide glimpse about startup ownership, legalities, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ownership – • The restaurant will be owned by Dave Walker. • He began his restaurant career at the age of 16 working in a quick-service foodservice operation. • After earning his degree, he worked for a regional restaurant chain and an independent fine dining restaurant and holding the positions of Assistant Manager and General Manager respectively. Business Formation – • XYZ will be organized as a sole proprietorship, wholly owned and operated by Dave Walker d/b/a Gourmet Burger Restaurant. • XYZ is registered in the state of Seattle a community property state. Start-Up Summary – • The cost to open the restaurant is $575,000. • The majority of the expenses are in furniture fixtures and equipment totally $320,000. • The location requires some build-out and renovation totally $80,000 and will require approximately 30 days to complete. $375,000 of the start-up costs will be funded by the owner. The owner’s source of funds is a combination of Liquid Assets Marketable Securities This slide provides information about the start-up firm ownership and legalities associated with it. User can made alterations in this slide according to their requirement.
  • 13. Start Up Costing Summary 13 The purpose of this slide is to provide glimpse about startup ownership, legalities, etc. Start-Up Summary – The cost to open the restaurant is $575,000. The location requires some build-out and renovation totally $80,000 and will require approximately 30 days to complete. The majority of the expenses are in furniture fixtures and equipment totally $320,000. The Owner’s Source of Funds is a Combination of This slide provides information about the start- up firm ownership and legalities associated with it. User can made alterations in this slide according to their requirement. $375,000 of the start-up costs will be funded by the owner. Liquid Assets Marketable Securities
  • 14. Important Assumptions for Start Up 14 The purpose of this slide is to provide glimpse about the key assumptions that the firm will make before setting up the burger business. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides information about the important assumptions firms made before business setup. User can made alterations in this slide according to their requirement. Meal Price range from $8.00 - $20.00 Average lunch price $ 10 Average dinner price $15 The restaurant is located in Seattle and is comprised of 3,800 square feet The dining room will be comprised of 20 tables with a seating capacity of 80 seats and 50 available parking spaces to meet the needs of the customers Employee count – 20 Revenue Target – $850,000 - $1,200,000 Annual 3.6% increase for inflation and 5.5% annual increase in revenues Industry average for casual restaurant average of $860,000
  • 15. Key Product Offerings 15 The purpose of this slide is to provide glimpse about the key product offerings. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Offering 01 02 03 04 05 Brief description about the product with its key ingredients Brief description about the product with its key ingredients Brief description about the product with its key ingredients Brief description about the product with its key ingredients Brief description about the product with its key ingredients This slide provides information about the start-up firm key product offerings. User can made alterations in this slide according to their requirement. Sesame Onion Salad Buttom Bun Cheese Meat Patty Tomato Top Bun Burger Components
  • 16. Daily Operations 16 The purpose of this slide is to provide glimpse about the day to day operations that undertaken by firm for smooth functioning of firm without any hassle. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maintaining food quality at peak business hours Proper labelling and rotation techniques Ample storage facilities Activities at off peak business hours Replenishment Ongoing preparation Standard grocery and supply orders will be ordered less often, according to a predetermined schedule and storage capacity. Dave Walker will rely on operational checklists to verify that each work shift has been properly prepared for and to insure the operational standards are followed before, during and after work shifts. The restaurant layout, including the dining room, kitchen and serving line, has been designed for efficiency and flexibility to accommodate the fluctuation in customer traffic and peak meal periods. Dave Walker will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands Ordering schedules will be staggered with perishable products being ordered multiple times per week to preserve freshness. This slide provides information about day to day operational activities of firm. User can made alterations in this slide according to their requirement.
  • 17. Operational Checklist 17 The purpose of this slide is to provide glimpse about the day to day operations checklist that mentioned the key activities that has to be fulfilled for the hassle free working. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Week Starting Mon Tue Wed Thu Fri Sat Sun Station 1 Wait Station Clean & wipe down wait station Stock & ice down milk & cream Stock sugar & sweeteners, coffee, cups & saucers Cut lemons & limes Ice down garnishes Brew coffee & tea Have back – up beverage canisters & co2 tanks ready to replace empties Server Station 2 – Food to – go Area: Stock to go area with to go containers, napkins, cups, lids, plastic silverware & to go bags Fold to go plastic silverware with napkin, salt & pepper packet, tie with rubber band Insert to go menus into to go bags Server Station 3 – Tables: Take down chairs Clean & wipe table tops Clean & wipe chairs & booths Align & straighten chairs Check floor & sweep/ mop if necessary Station 4 – Table Tops: Set tables flatware, glassware, napkin Refill salt & pepper Clean condiment holders Stock sugar, sweeteners, ketchup, table sauces Fold additional napkins Clean & setup centrepieces (flowers/ candles) Place clean ashtrays on tables in smoking section This slide provides information about checklist of key activities that is required for day to day operations. User can made alterations in this slide according to their requirement.
  • 18. Table of Contents 18 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 19. Competitive Analysis 19 The purpose of this slide is to provide glimpse about the major participants and market share of key competitors. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Parameters Competitor 1 Competitor 2 Competitor 3 Established 1981 1997 2003 Ownership Sole proprietorship Partnership Sole proprietorship Employees 32 24 26 Price Range (per head) $8 - $35 $10 -$28 $6 - $24 Revenue (annual) $2.4 million $1.96 million $2.2 million Perceived Quality Premium Mass Premium 32% 24% 18% 26% Market Share Competitor 1 Competitor 2 Competitor 3 Others Industry Key Participants – Major companies include McDonald's; YUM! Brands (KFC, Pizza Hut, Taco Bell); Main Competitors – The following restaurants are located within a five mile radius of XYZ – This slide provides information about major participants and key competitor’s market share. User can made alterations in this slide according to their requirement.
  • 20. Competition Scorecard 20 The purpose of this slide is to provide glimpse about the major competitors and their scorecard on crucial parameters like market share, product quality, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Market Share 0.15 2 0.30 4 0.60 2 0.30 Advertising 0.13 2 0.26 3 0.39 3 0.39 Global Expansion 0.12 1 0.12 4 0.48 2 0.24 Product Variety 0.10 4 0.40 3 0.30 3 0.30 Product Quality Company Image 0.08 1 0.08 3 0.24 2 0.16 0.07 2 1.14 3 0.21 2 0.14 Price Competition 0.04 3 0.12 3 0.12 3 0.12 Management Experience 0.06 2 0.12 3 0.18 2 0.12 Customer Service 0.07 3 0.21 2 0.14 2 0.14 Philanthropy 0.05 2 0.10 4 0.20 1 0.05 Customer Loyalty 0.08 2 0.16 3 0.24 2 0.16 Financial Position 0.05 3 0.15 3 0.15 2 0.10 Total 1.00 2.16 3.25 2.22 Competitor 1 Competitor 3 Competitor 2 This slide provides information about major competitors scorecard on various parameters. User can made alterations in this slide according to their requirement.
  • 21. Competitor Comparison by Total Sales and Store Count 21 The purpose of this slide is to provide glimpse about several competitors and their comparison on the basis of total sales and store count in the present year. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Restaurant 2019 Total Sales YOY% Increase 2019 Store Count YOY% Increase Competitor 1 $39 million 34% 3 21% Competitor 2 Text Here Text Here Text Here Text Here Competitor 3 Text Here Text Here Text Here Text Here Competitor 4 Text Her Text Here Text Here Text Here Competitor 5 Text Here Text Here Text Here Text Here This slide provides information about the various competitors and their comparison on the basis of total sales and store counts. User can made alterations in this slide according to their requirement.
  • 22. Porter’s Five Forces 22 The purpose of this slide is to provide glimpse about the Porter’s Five Forces Model. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Barriers to Entry • Brand Identity • Government Policies • Low Entrance Cost for Startup • Capital Requirements • Add Text Here 02 Threat of Competition • Price Performance • Inclination of Client to Substitutes • Add Text Here 03 Bargaining Power of Clients • Price Sensitivity • Bargaining Leverage • Substitutes Available • Add Text Here 05 Intensity of Rivalry • Competition from local players • Competition from fast food chains and casual dining restaurants • Add Text Here 04 Bargaining Power of Company • Presence of Substitutes Inputs • Differentiation of Inputs • Resource Concentration • Add Text Here This slide provides information about Porter’s Five Force Model. User can made alterations in this slide according to their requirement.
  • 23. SWOT Analysis 23 The purpose of this slide is to provide glimpse about the SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis S T R E N G T H S › Strong products › Strong brand › Role of intermediaries W E A K N E S S E S › Advertising strategy › Vulnerable › Unhealthy food production O P P O R T U N I T I E S › International expansion › New product innovation › Took part in television programme T H R E A T S › Government regulations › Strong competitors › Consumer awareness about healthy food This slide provides information about SWOT Analysis. User can made alterations in this slide according to their requirement.
  • 24. Table of Contents 24 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 25. Market Segmentation for Target Customer 25 The purpose of this slide is to provide glimpse about segmentation of the target market on the basis of geographic, demographics and behavioral parameters. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic Demographic Behavioral Customer Brand Buyer Age 19– 34 years Usage status Regular Occasion Location Seattle Gender Men, Women Usage Rate Regular Population Urban Occupation Young Professional Benefits Quick Preparation This slide provides information about firm’s target market segmentation. User can made alterations in this slide according to their requirement.
  • 26. Targeting with Total Addressable Market 26 This slide provides information about firm’s targeting concept. User can made alterations in this slide according to their requirement. The purpose of this slide is to provide glimpse about firm’s targeting process for the market to cater on. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Description Total Available Market Fast Food Industry Total Served Market Burger Market in US Target Market Gourmet Burger Market in Seattle $ 550 Billion $123 Billion XXXX The firm will be looking for Concentrated Marketing concept as company resources are limited Firm will go for one sub segment with large share Marketing of product specially for young professionals in Seattle appealing to specific segment Total Addressable market • City = 80,000 people • People who eat at a fast food restaurant once a week = 40,000 • Divided by 7 days per week = 40,000 / 7 = 5,700 potential customers
  • 27. Positioning with Perceptual Map 27 The purpose of this slide is to provide glimpse about firm’s positioning map that will determine how the customer will perceive the brand on the basis of quality and price. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 1 Competitor 3 Competitor 2 Own Brand High Price Low Price Low Quality High Quality This slide provides information about firm’s targeting concept. User can made alterations in this slide according to their requirement.
  • 28. Table of Contents 28 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 29. Product Promotion Strategy 29 The purpose of this slide is to provide glimpse about firm’s promotional strategy for product offerings with context of several medias – Paid, Owned and Earned. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Paid Media Owned Media Earned Media More exposure to web properties Customer engagement with paid promotion › Mentions › Reviews › Likes › Mobile sites › Website › Blog site › Web portal › Advertising › (Through the line) › Social media ads › Paid content promotion Compelling content earned media and traffic Comprehensive marketing strategy by leveraging paid, earned and owned media This slide provides information about various promotional strategies for product promotion through several medias. User can made alterations in this slide according to their requirement.
  • 30. Various Promotional Activities 30 The purpose of this slide is to provide glimpse various promotional activities firm will perform during the pre, ongoing and post launch of the product in the market. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch › Social media activity › Launch event › Display of products on website/ web portal Pre - Launch › Social media plan › Outreach plan for press/ bloggers › Creating buzz in the market › Brand assets creation – • Video • Compelling content › Partner training Post - launch › Impact measurement › Sustaining buzz and fruitful conversation for client engagement › Reviews This slide provides information about various promotional activities for pre product launch, launch and post launch. User can made alterations in this slide according to their requirement.
  • 31. Table of Contents 31 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 32. Company Profile - McDonald's 32 The purpose of this slide is to provide glimpse about the company profile of major player in the industry with its financial performance, product offering, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Founded Year – 1940 Website –www.mcdonalds.com Headquarter – Chicago, United States Business Description Second-largest fast food restaurant chain by number of outlets in the world Key Management • Steve Easterbrook, President & CEO • Silvia Lagnado, CMO • Kevin Ozan, CFO Customers/ Partners • Add Text Here • Add Text Here • Add Text Here 27.4 25.4 24.6 22.8 21.0 4.8 4.5 4.7 5.2 5.9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 2014 2015 2016 2017 2018 Financial Highlights Total Revenue (In Bn $) Net Income (in Bn $) 37% 36% 19% 8% Revenue Split (in 2018) U.S. International Lead Markets High Growth Markets Foundational Markets Products • BigMac • CheeseBurger • QuarterPounder • Add Text Here • Add Text Here Recent News • McDonald’s Worldwide Favorites Menu is Cleared for Landing in the U.S. • Black and Positively Golden: Launching Our Largest African American-Focused Campaign in 16 Years • Add Text Here • Add Text Here This slide provides information about key player profile in terms of its financial performance , offerings, etc. User can made alterations in this slide according to their requirement.
  • 33. Table of Contents 33 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 34. Business Model 34 › Suppliers › Customers › Employees › Text here › Text here › Text here › Text here › Text here Key Partners › Burger (snacks ) preparation › Text here › Text here › Text here › Text here Key Activities › Raw material › Machinery › Text here › Text here › Text here Key Resources › Hygienic › Quality › Speed › Customer Specification › Text here › Text here › Text here › Text here Value Proposition Customer Relationships › Quality Products › Accessible › Affordable › Text here › Text here › Text here › Urban › Youth Adults › Tasty and hygienic meal without hassle › Millennials › Text here › Text here › Text here Customer Segments › Suppliers › Members › Customers › Text here › Text here › Text here Channels › Equipment › Operation Cost › Other direct and Indirect Cost › Salary and Rents › Startup Capital Cost Structure › Sales of Products › Text here › Text here › Text here › Text here › Text here Revenue Streams This slide provides information about the firm’s business model with cost structure, revenue streams, etc. User can made alterations in this slide according to their requirement. The purpose of this slide is to provide glimpse about the business model the firm will follow in terms of key partners, activities, cost structure, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. Table of Contents 35 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 36. Startup Costs 36 The purpose of this slide is to provide glimpse about the expenses that will incur while setting up the business. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start – Up Expenses Amount Graphic logo & name creation $1,000 Permits + lease deposit $1,200 Contingency $10,000 Outdoor sign $3,000 Building improvements $50,000 Working capital $172,500 Pre opening expenses $14,800 Total start up expenses $252,500 Start – Up Assets Amount Artwork $800 Walk in cooler $8,000 Commercial dishwasher with sink in table $7,000 Reach in stainless steel freezers (2) $6,000 Stainless steel cold station $3,000 20 quart food processor/ blender $900 Ice maker with storage bin $4,000 Stainless steel hood with exhaust $11,000 3 door reach in beverage cooler w/ glass door $3,500 Sandwich prep reach ins (2) $5,600 Kitchen small wares $1,500 Six burner restaurant range (2) $3,600 Chrome shelving systems (6) $500 Reach in coolers (4) $7,200 Stainless steel work table (3) $1,200 Hutch for stainless steel table (2) $800 Liquid fire protection system $4,000 Stainless steel 3 bowl sink $1,500 Liquid fire protection system $4,000 Stainless steel 3 bowl sink $1,5000 20 wood round/ oval tables $20,000 86 bleached wood café chairs $5,000 20 track lighting $1,000 Table cloths, napkins $1,200 Art, décor $500 Cash register + POS system $4,000 Ofc PC $1,200 Total Start Up Assets $110,500 Total Required Start Up Costs $363,000 This slide provides information about the several expenses that will incur while business setup. User can made alterations in this slide according to their requirement.
  • 37. Funding Summary 37 The purpose of this slide is to provide glimpse about the several sources of funds for setting up the business. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. $1,74,000 $1,89,000 $0 $3,63,000 Source & use of funds Owers' & other investments Bank loans other loans Total source of funds $0 $50,000 $1,10,500 $14,800 $0 $4,000 $1,200 $10,000 $1,72,500 $3,63,000 Use of funds Buildings/ real estate Leasehold improvements Capital equipment Location/ administration expenses Opening inventory Advertising/ promotional expenses Other expenses Contingency fund Working capital Total use of funds This slide provides information about the several sources of funds required for business setup. User can made alterations in this slide according to their requirement.
  • 38. Projected Profit and Loss 38 The purpose of this slide is to provide glimpse about the projected profit and loss of the firm to visualize firm’s financial performance for upcoming three years. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro Forma Profit & Loss Year 1 Year 2 Year 3 Income Sales $1,028,422 $1,1611443 $1,235,835 Cost of goods sold ($402,113) ($414,176) ($426,602) Gross profit $626,309 $747,267 $809,234 Expenses Accounting/ Legal $12,000 $12,360 $12,731 Bad debts $25,711 $26,482 $27,276 Shrinkage $90,000 $92,700 $95,481 Credit card fees $20,568 $21,185 $21,821 Insurance $75,000 $77,250 $79,568 Miscellaneous $44,112 $45,435 $46,798 Payroll taxes $0 $0 $0 Permits & licenses $7,356 $7,577 $7,804 Rent $68,000 $70,040 $72,141 Salaries $12,341 $12,711 $13,093 Wages $269,987 $323,057 $340,027 Total expenses $625,075 $688,798 $716,739 Net Profit $1,234 $58,469 $92,494 This slide provides information about the firm’s forecasted profit and lost for next three years. User can made alterations in this slide according to their requirement.
  • 39. Projected Cash Flow 39 The purpose of this slide is to provide glimpse about the projected cash flow of the firm to visualize firm’s financial performance for upcoming three years. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from operations $148,101 $30,995 $11,402 Cash sales $1,028,422 $1,161,443 $1,235,835 Cash from receivables $0 $0 Subtotal cash from operations $1,176,523 $1,192,438 $1,247,237 Additional cash received $189,000 Sales tax Owners investment $174,000 Subtotal cash received $1,539,523 $1,192,438 $1,247,237 Expenditures Expenditures from operations $765,113 $414,176 $426,602 Cash spent $710,176 $731,481 $753,426 Bills paid Subtotal spent on operations $1,475,289 $1,145,658 $1,180,028 Additional cash spent Sales tax Loan payment $33,240 $35,378 $37,654 Subtotal additional cash spent $33,240 $35,378 $37,654 Subtotal expenditures $1,508,529 $1,181,036 $1,217,681 Net cash flow $30,994 $11,402 $29,556 Cash Balance $30,994 $42,397 $71,953 This slide provides information about the firm’s forecasted cash flow for next three years. User can made alterations in this slide according to their requirement.
  • 40. Projected Balance Sheet 40 The purpose of this slide is to provide glimpse about the projected balance sheet of the firm to visualize firm’s financial performance for upcoming three years. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current assets Cash $63000 $66,150 $71,111 Accounts receivable $25,000 $26,250 $28,219 Inventory $14,000 $14,700 $15,803 Other current assets $129,500 $135,975 $146,173 Total current assets $231,500 $243,075 $261,306 Long term assets Long term assets $144,500 $151,725 $163,104 Accumulated depreciation $0 $0 $0 Total long term assets $268,500 $281,925 $303,069 Total assets $500,000 $525,000 $564,375 Liabilities & Capital Current liabilities Accounts payable $29,000 $30,450 $32,734 Current borrowing $1,500 $1,575 $1,693 Other current liabilities $28,5000 $29,925 $32,169 Subtotal current liabilities $59,000 $66,596 $0 Long term liabilities $189,000 $198,450 $213,334 Total liabilities $277,000 $290,850 $312,334 Paid in/ invested capital $223,000 $234,150 $251,711 Retained earnings Earning Total capital $223,000 $234,150 $251,711 Total liabilities & capital $500,000 $525,000 $564,375 Net Worth $223,000 $234,150 $251,711 This slide provides information about the firm’s forecasted balance sheet for next three years. User can made alterations in this slide according to their requirement.
  • 41. Weekly Sales Projections 41 The purpose of this slide is to provide glimpse about the projected weekly sales of the firm. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. #Customers Covers Food Percentage by week Monday Breakfast Lunch 90 1.0 791 Dinner 110 1.3 1,511 Daily Totals 200 2,303 11.6% Tuesday Breakfast Lunch 96 1.1 835 Dinner 110 1.3 1,511 Daily Totals 205 2,346 11.9% Wednesday Breakfast Lunch 100 1.2 879 Dinner 120 1.4 1,649 Daily Totals 220 2,528 12.8% Thursday Breakfast Lunch 110 1.3 967 Dinner 125 1.5 1,718 Daily Totals 235 2,684 13.6% Friday Breakfast Lunch 130 1.5 1,143 Dinner 180 2.1 2,473 Daily Totals 310 3,616 18.3% Saturday Breakfast Lunch 130 1.5 1,143 Dinner 180 2.1 2,473 Daily Totals 310 3,616 18.3% Sunday Breakfast Lunch 110 1.3 967 Dinner 125 1.5 1,718 Daily Totals 235 2,684 13.6% Weekly Totals 1715 Totals in USD $ 19,777 Weekly Sales Projection Estimated square feet 3400 Avg lunch price 8.79 Avg dinner price 13.74 Number of sales 86 This slide provides information about the firm’s weekly sales projections. User can made alterations in this slide according to their requirement.
  • 42. Annual Sales Forecast 42 The purpose of this slide is to provide glimpse about the annual sales projections of the firm. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Annual Sales Forecast Year 1 Year 2 Year 3 Sales Food & Beverage Revenues $1,028,422 $1,079,843 $1,133,835 Additional Revenues $0 $81,600 $102,000 Total Sales $1,028,422 $2,161,443 $1,235,835 Controllable Costs Cogs $402,113 $414,176 $426,602 Payroll $269,987 $323,057 $340,027 Total Prime Cost $672,100 $737,234 $766,628 Controllable Profit $356,322 $424,209 $469,207 This slide provides information about the firm’s annual sales projections. User can made alterations in this slide according to their requirement.
  • 43. Hourly Labor Schedule 43 The purpose of this slide is to provide glimpse about labor schedule on hourly basis. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dinner Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week # Customers Total Restaurant Sales 110 110 120 125 180 190 125 765 1511 1511 1549 1718 2473 2473 1718 $6,724 Position Rate Hours # Hours # Hours # Hours # Hours # Hours # Hours # Labor $ Kitchen $399 Line cooks $9.50 6 1 6 1 6 1 6 1 6 1 6 1 6 1 $672 Prep cooks $7.00 6 2 6 1 6 2 6 2 6 2 6 3 6 3 $364 Dishwasher $6.50 4 2 4 2 4 2 4 2 4 2 4 2 4 2 $0 Other $ - Other $ - Dining room Asst mgr/ Cashie $11.00 7 1 7 1 7 1 7 1 7 1 7 1 7 1 $539 Server $8.00 4 3 4 3 4 3 4 3 4 3 4 3 4 3 $736 Other $ - $0 Other $ - $0 Other $ - Other Labor cost per shift $ 366 366 366 366 366 440 440 $2,710 Labor cost per shift % 13.5% 13.5% 13.5% 13.5% 16.2% 16.2% 16.2% 20.8% Day/ Week Totals – Restaurant Labor Hourly Labor $ 551 551 551 551 575 649 649 4074 This slide provides information about the firm’s labor schedule on hourly basis. User can made alterations in this slide according to their requirement.
  • 44. Table of Contents 44 Introduction › Burger Industry Overview › Global Market Trends › Major Growth Driving Factors › Global Burger Market Presence › US Burger Market Company Overview › Company Description › Ownership and Business Formation › Start Up Costing Summary › Important Assumptions for Start Up › Key Product Offerings › Daily Operations › Operational Checklist Competitor Overview › Competitive Analysis › Competition Scorecard › Competitor Comparison by Total Sales and Store Count › Porter’s Five Forces › SWOT Analysis Target Market Analysis (Overview) › Market Segmentation for Target Customer › Targeting with Total Addressable Market › Positioning with Perceptual Map Marketing Strategy and Implementation › Product Promotion Strategy › Various Promotional Activities Company Profile › Your text here › Your text here Business Model › Your text here › Your text here Financial Plan › Startup Costs › Funding Summary › Financial Projections • Profit and Loss • Cash Flow • Balance Sheet • Weekly Sales Projection • Annual Sales Forecast › Hourly Labor Schedule Human Resource › Hiring Process › Training and Development
  • 45. Hiring Process 45 The purpose of this slide is to provide the information regarding the standard procedure that takes place for the recruitment of new talent in firm. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 07 08 09 10 11 12 Weeks Kick Off Position Description Finalized Recruiting begins Continuous Candidate Recruitment, Development & Presentation Benchmark Candidates Presented Round 1 Interviews Begin Round 2 Interviews Begin Top Choice Candidate(s) Identified Verbal Acceptance Signed Offer I. Planning II. Agile Recruiting III. Offer Activities › Consultation regarding role definition › Strategy development › Access to talent network Activities › Reference check › Offering negotiation › Finalizing join date This slide provides glimpse about the hiring process for recruiting new talent in firm. User can made alterations in this slide according to their requirement.
  • 46. Training and Development Roadmap 46 The purpose of this slide is to provide the information regarding the standard procedure that takes place for training and development of the staff in the firm. Phase 1 Pre Requisites • Formal introduction about company policies • Add text here Phase 2 Day 1 • Employee and team introduction • Familiarizing employee with company procedures Phase 3 Day 8 till 3 months • Assigning of small achievable tasks • Personal leadership and effective coaching • Shifts management Phase 4 After Three Months • First follow up scheduling • First Performance Review Phase 5 After Six Months • Conducting performance review • Role and team assessment of employee Phase 6 After 1 Year • Performance review for ensuring whether they are taking initiatives ss This slide provides information about the standard procedure that takes place during training of staff. User can made alterations in this slide according to their requirement.
  • 47. Burger Restaurant Business Plan Icons Slide 47
  • 49. Our Mission Vision Values 49 Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Our Team 50 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 51. About Our Company 51 Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52. Post it Notes 52 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. Stacked Bar Chart 53 9 15 18 20 21 22 25 30 34 10 15 17 23 26 31 34 37 40 5 15 25 35 45 55 65 Profit (Million dollars) Product 01 Product 02
  • 54. Column Chart 54 0% 50% 100% 150% 200% 250% 300% 350% 400% 450% 500% 2017 2018 2019 2020 Product 01 Product 02 Product 01 Product 02
  • 55. 30 60 90 Days Plan 55 30 DAYS • Add text here • Add text here • Add text here • Add text here 60 DAYS • Add text here • Add text here • Add text here • Add text here 90 DAYS • Add text here • Add text here • Add text here • Add text here
  • 56. Weekly Timeline with Task Name 56 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Name Here - - Text Here Name Here Text Here - Name Here - - Text Here Name Here - - - Name Here - - Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 57. Bulb or Idea 57 IDEA This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 58. Thank You 58 Email Address emailaddress123@gmail.com Contact Number 0123456789 Address # street number, city, state