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ray@imagetics.com   © 2012 Ray Payn
Speech “Killer”



                  ray@imagetics.com   © 2012 Ray Payn
Bam !




GO! Three Seconds
                ray@imagetics.com   © 2012 Ray Payn
ray@imagetics.com   © 2012 Ray Payn
[1] Audiences think faster
                                                                       Slow Talk
       than you speak
                  3 to 1 ratio
•   Talk 150 to 200 Plus WPM                                           Wondering
                                                                       Distracted
•   Comprehend 600 Plus WPM
•   Gunslinger: Shoots1/20 of Second
•   600 thought-moments: 1 minute
    •   Gunslinger awareness 1/10 of sec.
    •   People judge at 1/100 of sec.       source: Richard Weaver II Ph.D.
Subject
                    Words
       Chunk:
                    Images           Links


                   PowerPoint
Pre-Speech                           Post-Speech                     Success



                                                                  Variable
             Social Media – Media Technologies
                                                                 Speeches

                                                 ray@imagetics.com    © 2012 Ray Payn
ray@imagetics.com   © 2012 Ray Payn
Rapid Growth
Hughes Aircraft…
urgently needed
better marketing presentations

from scientists and engineers
Meticulous detailed people

I was there
                         ray@imagetics.com   © 2012 Ray Payn
Primary Principles
The Power of   Human are image-story oriented

Presentation   Imagetics™ Integrates words
               and images in chunks – Apple

Imagery        got it

               Integration triggers positive,
               rich imagery in audience minds

               It primes the audience to be
               Receptive to the message…it
               invites action
               Imagetics™ is more that the
               speech It’s the whole
               interactions before, during and
               after the speech

                               ray@imagetics.com   © 2012 Ray Payn
Ray Payn,
         NSA - Board Director
         Creator
         Speaker Success Program



NSA
National Speakers Assn.
San Diego Chapter
Award



            ray@imagetics.com   © 2012 Ray Payn
PowerPoint
 300 Plus    1.   Screen: no match to speech
 bad ways    2.   Subject: old with cliché
             3.   Screen: too text full
             4.   Screen: read it
             5.   Screen: walk in front
             6.   Rushed content – major issue
             7.   Subject: too detailed – abstract
             8.   Voice: monotone – whisper
             9.   Added to the list
Short-Term Memory
    The brainbox Limits
   90
   50 30
21     300               Brain
    75                   Box
     5

Short Term Working Memory Capacity


Human Attention Span: 7 + or - 2

             Miller Ph.D. Harvard 1955 Study
3. Take away lost:

• 40% - 60% Short term Loss
• 4%-10% Remembered - over time


   • They forget: middle of speech
   • Remember 100% feelings about you
  Stuff-F-Educators Bob McCormick - Prime ref. Hermann Ebbinghaus
Take
                         Boredom
                         Inventory




Canned Salad and Canned Speech
Position Emphases:
    first vs. last said
      People Remember
           either:
              • Last is First
              • First is First
      1957 Carl Hovland Ph.D   1992 AllPsych-Online
Change Out
       Worn
        Concepts


Growth: Change Perceptions
        Change Metaphor
“…like Herding Cats”
      how about              Sound
      …herding sea otters    Stupid
   or 100 five year olds      List
                                      100
                                      More
“COMPARING APPLES AND ORANGES”
As compared to bananas and camels?

      Find New
  Refresh Old cliché
ray@imagetics.com   © 2012 Ray Payn
Dimen…




           .…sional
You
Solo you
Beginning - Ending

              ray@imagetics.com   © 2012 Ray Payn
Genoa Ladies
Flow between
             12
  First                                                                             Last
5 Minutes    10
                            abstract to                                          5 Minutes
              8
                              details
              6
                                                                    Series1

              4

              2

              0
                  1   3   5   7   9 11 13 15 17 19 21 23 25 27 29


 3 Seconds                                                                     3 Minutes
30 Seconds                                                                     1 Minute
 1 Minute                                                                     30 Seconds
 3 Minutes                                                                     3 Seconds

                                     Excel
Time Line
      Profiles                       Assess


The nature of the audience structures how
much detail you start with. If it’s a technical
or financial oriented, you will need to explain
your research and analytical steps. A
motivational nature needs a story to start
with. A mixed audience needs repeated
variation from summary to details
Body Language Dialogue




1.   Make sweeping scans – read the room
2.   Pick people focus points – talk to them
3.   Pause at key point – change pace
4.   Ask thought questions – “time sponge”
5.   Adapt to feedback positive negative
The Eyes Have It
Something about them
Joke, Humor
news
                 Bungee
                 pulling


              Interesting
                  Visual
Subject
                    Words
         Chunk:
                    Images            Links


                    PowerPoint
Pre-Speech                           Post-Speech                  Success



                                                 Variable
    Content, Connections & Technologies         Speeches

                                              ray@imagetics.com    © 2012 Ray Payn
H1 Land Speed Racer 1935



    The speech end
Your new speeches start


                              ray@imagetics.com   © 2012 Ray Payn
Imagetics™ Technology Architecture
                              Networking                                            Marketing
                               Contacts
                                                         Web

           Be a Source
                                                        Twitter

                                                       FaceBook

  E-mail Feeds RSS
                          Connections Content        Blogs


 Surveys                                             E-zine
                                                                                     Feedback
                                                      Speeches                      New Content
                         Speeches Products Prep

 Files - Database                                   DVD/Videos


                                                     Podcasts



                                                     Books


                                                     Seminars
                                                  Teleconferences


                                                                ray@imagetics.com         © 2012 Ray Payn

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Better Speeches - Avoid Boring PowerPoint

  • 1. ray@imagetics.com © 2012 Ray Payn
  • 2. Speech “Killer” ray@imagetics.com © 2012 Ray Payn
  • 3.
  • 4. Bam ! GO! Three Seconds ray@imagetics.com © 2012 Ray Payn
  • 5. ray@imagetics.com © 2012 Ray Payn
  • 6. [1] Audiences think faster Slow Talk than you speak 3 to 1 ratio • Talk 150 to 200 Plus WPM Wondering Distracted • Comprehend 600 Plus WPM • Gunslinger: Shoots1/20 of Second • 600 thought-moments: 1 minute • Gunslinger awareness 1/10 of sec. • People judge at 1/100 of sec. source: Richard Weaver II Ph.D.
  • 7. Subject Words Chunk: Images Links PowerPoint Pre-Speech Post-Speech Success Variable Social Media – Media Technologies Speeches ray@imagetics.com © 2012 Ray Payn
  • 8. ray@imagetics.com © 2012 Ray Payn
  • 9. Rapid Growth Hughes Aircraft… urgently needed better marketing presentations from scientists and engineers Meticulous detailed people I was there ray@imagetics.com © 2012 Ray Payn
  • 10. Primary Principles The Power of Human are image-story oriented Presentation Imagetics™ Integrates words and images in chunks – Apple Imagery got it Integration triggers positive, rich imagery in audience minds It primes the audience to be Receptive to the message…it invites action Imagetics™ is more that the speech It’s the whole interactions before, during and after the speech ray@imagetics.com © 2012 Ray Payn
  • 11. Ray Payn, NSA - Board Director Creator Speaker Success Program NSA National Speakers Assn. San Diego Chapter Award ray@imagetics.com © 2012 Ray Payn
  • 12. PowerPoint 300 Plus 1. Screen: no match to speech bad ways 2. Subject: old with cliché 3. Screen: too text full 4. Screen: read it 5. Screen: walk in front 6. Rushed content – major issue 7. Subject: too detailed – abstract 8. Voice: monotone – whisper 9. Added to the list
  • 13. Short-Term Memory The brainbox Limits 90 50 30 21 300 Brain 75 Box 5 Short Term Working Memory Capacity Human Attention Span: 7 + or - 2 Miller Ph.D. Harvard 1955 Study
  • 14. 3. Take away lost: • 40% - 60% Short term Loss • 4%-10% Remembered - over time • They forget: middle of speech • Remember 100% feelings about you Stuff-F-Educators Bob McCormick - Prime ref. Hermann Ebbinghaus
  • 15. Take Boredom Inventory Canned Salad and Canned Speech
  • 16. Position Emphases: first vs. last said People Remember either: • Last is First • First is First 1957 Carl Hovland Ph.D 1992 AllPsych-Online
  • 17. Change Out Worn Concepts Growth: Change Perceptions Change Metaphor
  • 18. “…like Herding Cats” how about Sound …herding sea otters Stupid or 100 five year olds List 100 More “COMPARING APPLES AND ORANGES” As compared to bananas and camels? Find New Refresh Old cliché
  • 19. ray@imagetics.com © 2012 Ray Payn
  • 20. Dimen… .…sional You
  • 21. Solo you Beginning - Ending ray@imagetics.com © 2012 Ray Payn
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  • 29. Flow between 12 First Last 5 Minutes 10 abstract to 5 Minutes 8 details 6 Series1 4 2 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 3 Seconds 3 Minutes 30 Seconds 1 Minute 1 Minute 30 Seconds 3 Minutes 3 Seconds Excel
  • 30. Time Line Profiles Assess The nature of the audience structures how much detail you start with. If it’s a technical or financial oriented, you will need to explain your research and analytical steps. A motivational nature needs a story to start with. A mixed audience needs repeated variation from summary to details
  • 31. Body Language Dialogue 1. Make sweeping scans – read the room 2. Pick people focus points – talk to them 3. Pause at key point – change pace 4. Ask thought questions – “time sponge” 5. Adapt to feedback positive negative
  • 33. Something about them Joke, Humor news Bungee pulling Interesting Visual
  • 34. Subject Words Chunk: Images Links PowerPoint Pre-Speech Post-Speech Success Variable Content, Connections & Technologies Speeches ray@imagetics.com © 2012 Ray Payn
  • 35. H1 Land Speed Racer 1935 The speech end Your new speeches start ray@imagetics.com © 2012 Ray Payn
  • 36. Imagetics™ Technology Architecture Networking Marketing Contacts Web Be a Source Twitter FaceBook E-mail Feeds RSS Connections Content Blogs Surveys E-zine Feedback Speeches New Content Speeches Products Prep Files - Database DVD/Videos Podcasts Books Seminars Teleconferences ray@imagetics.com © 2012 Ray Payn

Editor's Notes

  1. Intentionally blankHow many of you have been bored by PowerPoint presentation?Why start a speech with Walt Disney like PowerPoint opening?Get away from big screen splash and flash for your opening and closing.Tell a story…maybe with a simple metaphoric imageMany of you are successful and are good speakers. The challenge is successful trap. Some of you can speak on anything anywhere anytime. So what happens. Curiel and thoughts are not planned for the current audience. I know three years ago I started to go to the national speakers Association Oklahoma took part in speaker tuneup program… And failed miserably in my first speech. I have a standard 20 min. presentation they asked for an 8 min. presentation I rushed through the speech I read the screen I walked in front of the screenIf you use the proven behavioral and presentation methods, you will be successful.I will use a variety of slide styles for contrasts.Four behavorial facts…why use them?
  2. Killer number one boredom generator
  3. Level of detail is a critical determinate in the flow of the speech. Some occupations explicitly have a preference for presentation order.For example, scientist, engineers, doctors and financial analysts, want the method of analysis, then the detail and finally the conclusionsSummary.Executives and general population want the conclusion and call to actions summary up front. They then expect the support point and facts to follow. These guideline also follow industries and agencies operational natureStorytelling appeals across the whole spectrum. Age, experience and level of expertize call for different speech adaptationIf it is a mix audience, the s