YOU HAVE A   STORY TO TELL
STORIES ARE
 TOLD WITH
  WORDS
Trustworthy

STORIES ARE
 TOLD WITH
  WORDS
Smart
   Trustworthy

STORIES ARE
 TOLD WITH
  WORDS
Smart
   Trustworthy

STORIES ARE
 TOLD WITH
   WORDS

Forward
Smart
   Trustworthy

STORIES ARE
 TOLD WITH
   WORDS

         Cutting Edge
Forward
Smart
Creative


              Trustworthy

           STORIES ARE
            TOLD WITH
              WORDS

            ...
Smart
Creative


              Trustworthy

           STORIES ARE
            TOLD WITH
              WORDS
   BIG       ...
Smart
Creative


                     Trustworthy

           STORIES ARE
            TOLD WITH
                 WORDS
   ...
Smart




                                   Talented
Creative


                     Trustworthy

           STORIES ARE
...
Smart




                                     Talented
Creative


                     Trustworthy

           STORIES AR...
Smart




                                     Talented
Creative


                     Trustworthy

           STORIES AR...
Innovative Smart




                                   Talented
Creative


              Trustworthy

           STORIES ...
Innovative Smart




                                   Talented
Creative


              Trustworthy
           Cheeky & ...
STORIES ARE
 TOLD WITH
 PICTURES
STORIES ARE
 TOLD WITH
 PICTURES
STORIES ARE
 TOLD WITH
 PICTURES
STORIES ARE
 TOLD WITH
 PICTURES
STORIES ARE
 TOLD WITH
  PEOPLE
STORIES ARE
 TOLD WITH
  PEOPLE
THE BEST
STORIES ARE
EASY TO SPOT
Words
                             Cheeky
                             Smart
                             Innovative
     ...
Words
                 Innovative




                                           Modern
        Cheeky




               ...
Words
                  Innovative




                                            Modern
         Cheeky




            ...
THE BEST
STORIES ARE
EASY TO SPOT
Words
                             Fantasy
                             Kid Again
                                Play
   ...
Words

                      Pictures
                                 Fantasy
                                 Kid Again
...
People
                                  Words

                       Pictures
                                  Fantasy
...
But those are the big guys.
      Of course they
    can tell their story.
 Can we Tell our Story?
ANYONE   CAN
 TELL THEIR
   STORY
Words
                           Adventure
                           Travel
                           PLAY
             ...
Words

                      Pictures
                                 Adventure
                                 Travel
 ...
People
                                  Words

                       Pictures
                                  Adventur...
ANYONE   CAN
 TELL THEIR
   STORY
Words
                           Vision
                           Passion
                           PLAY
               ...
Words

                      Pictures
                                 Vision
                                 Passion
   ...
People
                                  Words

                       Pictures
                                  Vision
 ...
What makes a

great story?
1   Active & Vivid Characters who are
1   Active & Vivid Characters who are


2   Three Dimensional meaning they are far more than
1   Active & Vivid Characters who are


2   Three Dimensional meaning they are far more than


3   Just one thing: doctor,...
1   Active & Vivid Characters who are


2   Three Dimensional meaning they are far more than


3   Just one thing: doctor,...
Can you Show   me what
    that looks like?
First, let’s take a look at what a
story DOES    NOT look like . . .
Man, I can’t believe
we’re doing this again.
Man, I can’t believe
we’re doing this again.
                            Does my suit make
                          peopl...
Man, I can’t believe
                     we’re doing this again.
I’m glad they gave                               Does my...
I wonder why
                                               people think we’re
                                           ...
I wonder why
                                               people think we’re
                                           ...
I wonder why
                                               people think we’re
                                           ...
I wonder why
                                               people think we’re
                                           ...
I wonder why
                                               people think we’re
                                           ...
I wonder why
                                               people think we’re
                                           ...
A GREAT story looks like this
ds are visually
 Jennifer’s dirty han
                           text box of
more interesting than any
                   ...
ds are visually
 Jennifer’s dirty han
                           text box of
more interesting than any
                   ...
The fo
                      ds are visually                                       nt used
 Jennifer’s dirty han          ...
The fo
                      ds are visually                                                           nt used
 Jennifer’s...
The fo
                      ds are visually                                                           nt used
 Jennifer’s...
your story began here?
What if....
TEAD   OF
INS
    H ERE?
Let Bravo CC
help you tell your
  story today!
                        Libby Spears            Millie Shaw
               ...
The Stories We Tell
The Stories We Tell
The Stories We Tell
Upcoming SlideShare
Loading in …5
×

The Stories We Tell

4,017 views

Published on

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,017
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
188
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Stories We Tell

  1. 1. YOU HAVE A STORY TO TELL
  2. 2. STORIES ARE TOLD WITH WORDS
  3. 3. Trustworthy STORIES ARE TOLD WITH WORDS
  4. 4. Smart Trustworthy STORIES ARE TOLD WITH WORDS
  5. 5. Smart Trustworthy STORIES ARE TOLD WITH WORDS Forward
  6. 6. Smart Trustworthy STORIES ARE TOLD WITH WORDS Cutting Edge Forward
  7. 7. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS Cutting Edge Forward
  8. 8. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG Cutting Edge Forward
  9. 9. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Cutting Edge Forward
  10. 10. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Cutting Edge Forward
  11. 11. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward
  12. 12. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
  13. 13. Innovative Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
  14. 14. Innovative Smart Talented Creative Trustworthy Cheeky & Irreverent STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
  15. 15. STORIES ARE TOLD WITH PICTURES
  16. 16. STORIES ARE TOLD WITH PICTURES
  17. 17. STORIES ARE TOLD WITH PICTURES
  18. 18. STORIES ARE TOLD WITH PICTURES
  19. 19. STORIES ARE TOLD WITH PEOPLE
  20. 20. STORIES ARE TOLD WITH PEOPLE
  21. 21. THE BEST STORIES ARE EASY TO SPOT
  22. 22. Words Cheeky Smart Innovative FUN! Hip Modern Cool Young THE BEST STORIES ARE EASY TO SPOT
  23. 23. Words Innovative Modern Cheeky Young Hip Cool Smart FUN! Pictures THE BEST STORIES ARE EASY TO SPOT
  24. 24. Words Innovative Modern Cheeky Young Hip Cool Smart FUN! Pictures THE BEST STORIES ARE People EASY TO SPOT
  25. 25. THE BEST STORIES ARE EASY TO SPOT
  26. 26. Words Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
  27. 27. Words Pictures Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
  28. 28. People Words Pictures Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
  29. 29. But those are the big guys. Of course they can tell their story. Can we Tell our Story?
  30. 30. ANYONE CAN TELL THEIR STORY
  31. 31. Words Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
  32. 32. Words Pictures Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
  33. 33. People Words Pictures Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
  34. 34. ANYONE CAN TELL THEIR STORY
  35. 35. Words Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
  36. 36. Words Pictures Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
  37. 37. People Words Pictures Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
  38. 38. What makes a great story?
  39. 39. 1 Active & Vivid Characters who are
  40. 40. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than
  41. 41. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than 3 Just one thing: doctor, lawyer, architect, engineer, salesguy
  42. 42. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than 3 Just one thing: doctor, lawyer, architect, engineer, salesguy 4 And we feel INVESTED & CONNECTED to the story
  43. 43. Can you Show me what that looks like?
  44. 44. First, let’s take a look at what a story DOES NOT look like . . .
  45. 45. Man, I can’t believe we’re doing this again.
  46. 46. Man, I can’t believe we’re doing this again. Does my suit make people want to hire us?
  47. 47. Man, I can’t believe we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  48. 48. I wonder why people think we’re so uptight . . . Man, I can’t believe we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  49. 49. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  50. 50. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  51. 51. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  52. 52. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  53. 53. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad. Everyone is telling the same story which means no one remembers anyone’s story!
  54. 54. A GREAT story looks like this
  55. 55. ds are visually Jennifer’s dirty han text box of more interesting than any . words could ever be = Brilliant CE O and Muddy Hands
  56. 56. ds are visually Jennifer’s dirty han text box of more interesting than any . words could ever be = Brilliant CE O and Muddy Hands ennifer was By poin ting out that J ompany 9 years o ld when the c s three starte d, she become us dimensional to
  57. 57. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page ennifer was By poin ting out that J ompany 9 years o ld when the c s three starte d, she become us dimensional to
  58. 58. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page Most of us won’t take the time to stop and ennifer was read the text. That’s By poin ting out that J the truth of it. But ompany 9 years o ld when the c in this case, Jennifer’s Muddy hands s three create intrigue and inte starte d, she become rest and makes us me want to learn more dimensional to about her
  59. 59. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page With just one shot, Backwoods has told a story about their CEO. Today, most stories are told this way, making your ability to tell your story all the more important. Most of us won’t take the time to stop and ennifer was read the text. That’s By poin ting out that J the truth of it. But ompany 9 years o ld when the c in this case, Jennifer’s Muddy hands s three create intrigue and inte starte d, she become rest and makes us me want to learn more dimensional to about her
  60. 60. your story began here? What if....
  61. 61. TEAD OF INS H ERE?
  62. 62. Let Bravo CC help you tell your story today! Libby Spears Millie Shaw 972.754.6023 214.991.2231 lspears@bravocc.com millie@bravocc.com www.bravocc.com

×