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The document discusses the importance of personal branding. It states that everyone is the CEO of their own company, called "ME, Inc.", and that your most important job today is to be the head marketer of your own brand, which is how others perceive and label you based on your appearance, communication style, relationships, and interests. It provides tips for building your personal brand, such as gaining strategic experiences, pursuing training and development opportunities, seeking a mentor, self-promoting in a balanced way, and striking the right tone. The key message is that personal branding can provide a competitive edge and affect your career success.



























































































































































