Building Social Games: Games at the Speed of Light

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Presentered by Bill Mooney (VP, Zynga; GM, FarmVille) at DiscoveryBeat on December 8, 2009. The social gaming market is exploding- viral propagation across the world, low barriers to entry which create agile competitors, and a rapidly changing and imperfectly understood marketplace. Bill Mooney walks through key learnings from his time making Zynga franchises Mafia Wars and FarmVille.

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Connecting the World Through Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bill Mooney VP, Zynga & GM, FarmVille

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