Social Gaming: The Evolving Technology Platform & Monetization

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Presented by Peter Relan (Founder & Chairman, YouWeb) at DiscoveryBeat on December 8, 2009.

Peter focused on the social gaming space, including current and future trends, monetization, business models and technology platform evolution. His talk is interspersed with examples and real life stories from the successful growth of his companies in the social gaming space including CrowdStar, Aurora Feint/OpenFeint and Sibblingz.

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Social Gaming: The Evolving Technology Platform & Monetization

  1. 1. Social Gaming: Evolution of Technology and Monetization Platforms Peter Relan Founder and Chairman, YouWeb December 8, 2009 
  2. 2. US/English Speaking Social Gaming Business Model - Evolution from Asian Gaming Market 4 ASIAN F2P MODEL SNS F2P MODEL WEB and iPhone F2P MODEL ASIAN F2P MODEL
  3. 3. YouWeb Social Gaming Companies Incubated #2 Social Game Developer on Facebook 75M MAU’s #1 Social Game Network on iPhone 500 Live Titles, 5M Users
  4. 4. Social Gaming in the US – Tremendous Scale and Potential 3
  5. 5. Evolution of Facebook Platform and Crowdstar
  6. 6. Mary Meeker, Morgan Stanley
  7. 7. OpenFeint: Fb App Platform + XBLA <ul><ul><li>Social Networking Services </li></ul></ul><ul><ul><li>Leaderboards - Global with your rank, and friends views  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Achievements - Compare progress with friends </li></ul></ul><ul><ul><li>Social Challenges </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Multi-Player </li></ul></ul><ul><li>  </li></ul>
  8. 8. Evolution of the iPhone SDK and OpenFeint <ul><li>Q1 2008 </li></ul><ul><ul><li>iPhone SDK starts to look real by Q2 </li></ul></ul><ul><li>Q2 2008 </li></ul><ul><ul><li>iPhone SDK V1.0 available to some developers </li></ul></ul><ul><ul><li>Aurora Feint game commissioned </li></ul></ul><ul><li>July 11, 2008 </li></ul><ul><ul><li>App Store opens; Aurora Feint: The Beginning launches </li></ul></ul><ul><li>Q4 2008 </li></ul><ul><ul><li>iPhone SDK 2.X: No social features </li></ul></ul><ul><ul><li>Aurora Feint: The Arena launches with Leaderboards, Muti-Player, Achievements, Profiles, Newsfeeds, Chat… Social features soon become as popular as the game </li></ul></ul>
  9. 9. 2009 <ul><li>Q1 2009 </li></ul><ul><ul><li>OpenFeint conceived: FB App Platform + XBOX live game services </li></ul></ul><ul><ul><li>March: OpenFeint announced: 100 developers sign up on first day </li></ul></ul><ul><li>Q2 2009 </li></ul><ul><ul><li>Apple announces Push Notifications and in App Purchases in SDK 3.0: First features that create opportunity for F2P Social Gaming </li></ul></ul><ul><ul><li>OpenFeint announces support for Push Notifications </li></ul></ul><ul><li>Q3 2009 </li></ul><ul><ul><li>OpenFeint 2.X ships with numerous social features and “Social Discovery” cross promotion system </li></ul></ul><ul><ul><li>1M users crossed in OpenFeint, 100+ live titles </li></ul></ul><ul><li>Q4 2009 </li></ul><ul><ul><li>Apple announces free apps can have in-app purchase: enabling F2P model </li></ul></ul><ul><ul><li>OpenFeint: 500+ live titles, 5M users crossed, Multi-Player games enabled </li></ul></ul>
  10. 10. CONVERGENCE User wants to play ANYWHERE, ANYTIME, ANY CHANNEL IN THE SAME SOCIAL CONTEXT ASIAN F2P MODEL SNS F2P MODEL WEB and iPhone F2P MODEL ASIAN F2P MODEL
  11. 11. Sibblingz Social Gaming Framework
  12. 12. Demo Avatar Customizer 2.5D Spaces Room Customizer Store & Virtual Goods Nurture Monetization Server Farm Comprehensive Set of Services For Creating a Social Game Sibblingz Social Gaming Framework

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