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This document discusses social tools and their impact on business, media, and society. It defines social tools as software intended to shape culture by augmenting social systems. The document then provides theories on how social tools can be designed, such as considering social networks, touch points, and streams of information. It also examines the social networking site Dopplr as a case study. Finally, it discusses potential new inventions in social tools and a vision for how tools can enhance information flow, perceptions of time, and discovery.

































































