In this presentation from ICA SBA 17, Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, speaks about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. She illustrates with some examples as well as present the museums at the MARTINI Brand Home. These archives have also been bestowed the public recognition of “Great Historical Interest” in Italy. She will also stress the importance of being part of archive networks, for both scientific support and increase in visibility. A presentation from the the ICA SBA 17 conference in Stockholm in April 2017. For more from the conference, visit www.naringslivshistoria.se/icasba17stockholm

1. H e r i t a g e a s a s o u r c e o f a u t h e n t i c i t y ,
i n s p i r a t i o n a n d c o m m u n i c a t i o n
C a s e h i s t o r y : t h e M A R T I N I A r c h i v e
6 A p r i l 2 0 1 7

2. WHAT IS A COMPANY ARCHIVE? | 2
1 . W H A T I S A C O M P A N Y A R C H I V E ?
A C o m p a n y A r c h i v e i s a p e r m a n e n t d e p a r t m e n t
t h a t c o l l e c t s , i n v e n t o r i e s a n d p r e s e r v e s
o r i g i n a l d o c u m e n t s o f h i s t o r i c a l i n t e r e s t
p r o d u c e d b y c a r r y i n g o u t i t s a c t i v i t i e s a n d f u n c t i o n s
( a c c o u n t i n g , a d m i n i s t r a t i v e , p r o d u c t i v e , e t c . )
a n d e n s u r e s c o n s u l t a t i o n f o r p u r p o s e s o f s t u d y a n d r e s e a r c h .

3. THE MARTINI COMPANY ARCHIVE | 3
T H E M A R T I N I C O M P A N Y A R C H I V E
• B A S E D I N P E S S I O N E
• U N I Q U E A N D I R R E P L A C E A B L E T O O L
• S O U R C E O F I N S P I R AT I O N F O R M A N Y G L O B A L T E A M S
• D E C L A R E D O F R E M A R K A B L E H I S T O R I C A L I N T E R E S T B Y T H E
I TA L I A N M I N I S T R Y F O R C U LT U R A L H E R I TA G E
• S O U R C E O F D O C U M E N T S F O R T H E C O M PA N Y M U S E U M “ M O N D O
M A R T I N I ”

4. CONTENTS OF A COMPANY ARCHIVE | 4
2 . A R C H I V E C O N T E N T S

5. WHAT A COMPANY ARCHIVE DOES? SAFEGUARD OF THE COMPANY HERITAGE | 5
3. W H AT A C OMPA N Y A R C H IVE D OES?
3.1 SAFEGUARD OF THE COMPANY HERITAGE
• R E C O G N I T I O N O F T H E A R C H I V E VA L U E
• C ATA L O G U E
• D I G I T I Z AT I O N
• P R O T E C T I O N O F T H E A R C H I V E C O L L E C T I O N S
• A C Q U I S I T I O N S
• D O N AT I O N S
• L O A N S
• P R E S E R VAT I O N O F T H E I T E M S
• S T U D Y
• P R E V E N T I O N
• M A I N T E N A N C E
• R E S T O R AT I O N

6. WHAT A COMPANY ARCHIVE DOES? MANAGEMENT | 6
3. W H AT A C OMPA N Y A R C H IVE D OES?
3.2 MANAGEMENT
G l o b a l A r c h i v e Te a m 2 0 1 7

7. WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT | 7
• PA R T N E R S A N D C O L L A B O R AT I O N S
• I N T E R N A L A N D E X T E R N A L U S E R S
• M A N Y A N N U A L A C T I V I T I E S
3. W H AT A C OMPA N Y A R C H IVE D OES?
3.3 ENHANCEMENT

8. WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / PARTNERS AND COLLABORATIONS – SOME EXAMPLES | 8
www.museimpresa.com segreteria@museimpresa.com
• ANNUAL WEEK OF COMPANY CULTURE
• WORK GROUPS

9. I N D U C T I O N S
• G U E S T S
• E M P L O Y E E S
• A G E N C I E S
• J O U R N A L I S T S
WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / USERS – SOME EXAMPLES | 9

10. A D V O C A C Y
S U P P O R T T O T H E
A D V O C A C Y T E A M
P R O G R A M S F O R
B A R T E N D E R S A N D
P R O F E S S I O N A L S
WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / ANNUAL ACTIVITIES – SOME EXAMPLES | 10

11. I N N O V A T I O N
WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / ANNUAL ACTIVITIES – SOME EXAMPLES | 11

12. I N T E R N A L / E X T E R N A L C O M M U N I C A T I O N
WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / ANNUAL ACTIVITIES – SOME EXAMPLES | 12
W E B A N D S O C I A L M E D I A
www.martini.com

13. E V E N T S A N D T E M P O R A R Y E X H I B I T I O N S
WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / ANNUAL ACTIVITIES – SOME EXAMPLES | 13

14. B R A N D H O M E
• C O N T E N T S F O R T H E M O N D O M A R T I N I G A L L E R Y
• C U LT U R A L P R O J E C T S
• I N T E R N A L A N D E X T E R N A L E X H I B I T I O N S
WHAT A COMPANY ARCHIVE DOES? ENHANCEMENT / ANNUAL ACTIVITIES – SOME EXAMPLES | 14

15. Anna Scudellari – Martini & Rossi Historical Archive Consultant
martinihistoricalarchive@bacardi.com
ascudell@bacardi.com
T H A N K Y O U
D O N ’ T D R I N K A N D D R I V E
W W W. M A RT I N I . C O M