My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.

1. D I G I T A L M A R K E T E R T O
G R O W T H H A C K E R
K E Y S U M M I T 2 0 1 8

2. F U N D A M E N T A L S
D I G I T A L M A R K E T I N G T E C H N I Q U E S

3. P R O M O T I N G O R C R E A T I N G
B R A N D A W A R E N E S S U S I N G
I N T E R N E T
W H A T I S D I G I T A L M A R K E T I N G

4. D I G I T A L
M A R K E T I N G
T E C H N I Q U E S
• Organic Marketing
• Direct Traffic
• SEO
• Social Media
• Inbound Marketing
• Email Marketing
• Paid Marketing
• Pay Per Click
• Display ads
• Video ads
• Social Media
• Mobile Marketing
• Mobile Apps
• Mobile Ads
• Reporting
• Analytics
• CRM

5. T O P R A T E D T E C H N I Q U E S
2 0 1 7
D I G I T A L M A R K E T I N G S T A T I S T I C S

6. G R O W T H H A C K I N G
E S S E N T I A L C O N C E P T S

7. T R A D I T I O N A L
M A R K E T I N G
T R A D I T I O N A L
M A R K E T E R S W E R E
T R A I N E D T O M A R K E T
T R A D I T I O N A L P R O D U C T S
- P R O D U C T S T H A T W E R E
T A N G I B L E .
T H E Y L E V E R A G E D
D I S T R I B U T I O N
C H A N N E L S , L I K E
T E L E V I S I O N , R A D I O A N D
P R I N T T O S E L L T H O S E
P R O D U C T S W I T H T H E I R
S K I L L S S P R E A D A C R O S S
B R A N D I N G ,
D I S T R I B U T I O N , A N D
W R I T I N G G R E A T C O P Y .

8. D I G I T A L
M A R K E T I N G
W I T H T H E A D V E N T O F
T H E D I G I T A L A G E ,
E M E R G E D N E W
P R O D U C T S .
P R O D U C T S T H A T
W E R E I N T A N G I B L E ,
C O N N E C T E D
I N D I V I D U A L S
G L O B A L L Y , A N D
C O U L D B E M A R K E T E D
O N L I N E .

9. D I G I T A L
M A R K E T I N G
W I T H T H E A D V E N T O F
T H E D I G I T A L A G E ,
E M E R G E D N E W
P R O D U C T S .
P R O D U C T S T H A T
W E R E I N T A N G I B L E ,
C O N N E C T E D
I N D I V I D U A L S
G L O B A L L Y , A N D
C O U L D B E M A R K E T E D
O N L I N E .

10. E V O L U T I O N I N D I G I T A L
M A R E T I N G
C O N V E R G E N C E O F P R O D U C T L I F E C Y C L E A N D M A R K E T I N G
C Y C L E

11. T H E S I L O S B E T W E E N M A R K E T E R S ,
D E S I G N E R S , A N D P R O G R A M M E R S A R E
B R E A K I N G A N D L E A N T E A M S A R E
D I S R U P T I N G I N D U S T R I E S .
M A R K E T I N G A N D P R O D U C T A R E G O I N G M O R E H A N D I N H A N D
!

12. T H E R O L E O F M A R K E T E R S A R E E X T E N D I N G T O
H A V I N G D E S I G N , T E C H N O L O G Y , A N D
A N A L Y T I C S T O G E T U S E R S T O E N G A G E W I T H A
P R O D U C T .
D I G I T A L C O N V E R G E N C E I N M A R K E T I N G

13. D I G I T A L M A R K E T E R S N E E D T O K N O W H O W T O
I M P L E M E N T A N A L Y T I C A L T O O L S , A N A L Y S E D A T A ,
C R E A T E D E S I G N S , R U N A / B T E S T S , O P T I M I S E A S I T E ,
A N D E V E N R U N A F U L L F L E D G E D 3 6 0 D E G R E E
C A M P A I G N S
D I G I T A L M A R K E T I N G A S A W I D E R C A N V A S

14. G R O W T H H A C K I N G
S I X S K I L L S T O B E C O M E A G R O W T H H A C K E R

15. G R O W T H H A C K I N G I S T H E P R O C E S S O F R A P I D
E X P E R I M E N T A T I O N A C R O S S M A R K E T I N G C H A N N E L S
A N D P R O D U C T D E V E L O P M E N T T O I D E N T I F Y T H E
M O S T E F F E C T I V E , E F F I C I E N T W A Y S T O G R O W
B U S I N E S S .
W H A T I S G R O W T H H A C K I N G

17. A A R R R : S T A R T U P M E T R I C S
M O D E L
T H E B E H A V I O U R A L M E T R I C S F O R C U S T O M E R S A N A L Y T I C S

19. A N A L Y T I C S
• You need to know how to
collect data, analyse
numbers that drive decisions,
and draw actionable insights.
• With so much data being
collected (user demographic,
activity, interaction), the new
age marketers are
implementing tools like
MixPanel and Google
Analytics.

20. M A R K E T I N G
A U T O M A T I O N
• While most marketers have a
specialty in one vertical, growth
hackers are usually well versed
with each of these components
and know how to utilise them
effectively.
• Marketing isn’t about getting
users at the top of the funnel
anymore. It now includes keeping
them engaged and finally
converting them into revenue
generating users while trying to
automate as much as possible.

21. D E S I G N
• In startup scenario,
marketers should ideally
have design tools.
• They needn’t necessarily
know how to design
websites, but should be able
to make ad creatives,
landing pages, email
templates, infographics, e-
books and have an overall
design sense.

22. A / B T E S T I N G
• A/B Testing is a method where you can
test the CONTROL ( Original ) and
VARIANT ( Changed Element ) and see
how it affects conversions.
• Usually marketers compare things like
subject lines, branding messages,
images, and completion forms by
splitting the traffic between the control
and variant to see how each of them
perform.
• Tools like Optimsely, Visual Website
Optimizer allow you to perform A/B
Testing on the website / app, but these
tests can be performed across channels
also.

23. A G I L E
M E T H O D O L O G
Y
• It helps marketers to
understand the finer nuances
of product development.
• How to break down feature
sets into smaller stories, how
to write stories, how to
assign points, and how to
track progress of
development with daily
meetings and sprint
planning.

24. C O P Y
W R I T I N G
• Writing great ad copy has
been the difference between
standard shelf products and
those creating legacies.
• Coming up with a good copy
requires creativity,
understanding the core
values and brand equity of
your company and knowing
your customers.

25. G R O W T H H A C K I N G
D E E P D I V E

26. G R O W T H
H A C K I N G
T O O L S
• Analytics
• Google Analytics
• Mixpanel
• Kissmetrics
• Content Marketing
• BuzzSumo
• Feedly
• Conversion Rate Optimization
• Crazy Egg
• Optimizely

27. G R O W T H
H A C K I N G
T O O L S
• Email Marketing
• Mailchimp
• customer.io
• Emma
• Lead Generation
• SumoMe
• HelloBar
• Landing Pages
• Unbounce
• Leadpages

28. G R O W T H
H A C K I N G
T O O L S
• Marketing Automation
• Zapier
• IFTTT
• SEO
• Raven
• Moz
• Google Keyword Planner
• Social Media
• Hubspot
• Buffer

29. P E R S O N A L
T R A I T S O F A
G R O W T H H A C K E R
• Focused
• Passionate
• Responsible
• Resourceful
• Creative and Curios
• Data Driven
• Eager to learn
• Open Minded

30. D I G I T A L M A R K E T E R S A N D
G R O W T H H A C K E R S
S I M I L A R I T I E S A N D D I F F E R E N C E S