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Building Better Stakeholder Relationships - Webinar
The document outlines a strategic approach to building better stakeholder relationships in tourism marketing, emphasizing the importance of identifying and prioritizing stakeholders, using a power-interest matrix, and employing various engagement methods. It highlights steps to foster relationships, such as educating, engaging, and embracing opportunities to drive economic development. Additionally, it includes information about accreditation for Destination Marketing Organizations (DMOs) and outlines mandatory and voluntary standards.
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Building Better Stakeholder Relationships - Webinar
- 1. Building Better Stakeholder RelationshipsStakeholderRelationships
- 2. Panelists Moderator Joy Lin ValenciaBembry Director of Accreditation Programs, DMAI Joy Lin Content Manager, DMAIMichael Brown Director of Development & Public Affairs, Experience Columbus
- 4. Goal: Make sure yourdestination is business ready.
- 5. Our primary focusis tourism marketing and sales, with advocacy being our second-level priority.
- 6. Step 1. TargetYour Stakeholders
- 7. Stakeholder Buckets Government • City CommunityPartners • Business Industry Partners • Airport Authority Stakeholder Buckets • City • County • Business Organizations • Chambers of Commerce • Airport Authority • Lodging Associations • Restaurant • Economic Development Agencies • Arts and Cultural Associations • Convention Center • Sports Organizations Organizations Organizations MediaMedia
- 8. Step 2. PrioritizeYour Relationships
- 9. Power-Interest MatrixPower InterestMatrix Keep Satisfied Manage Closely Power Monitor Keep Informed P Interest
- 10. Step 3. Showthe Potential
- 11.
- 12. Step 4. Makea Plan
- 13.
- 14. Step 5. CoverYour Channels
- 15. Engagement MethodsEngagement Methods DigitalResources Community Building • Talking Points, Letters, Editorials • Video Testimonials • Email newsletters • Annual Meetings • Travel Rally Day • Networking Receptions • Infographics Ed ti E ti Media Education • Themed Networking Events • Experience Creation Execution • In-person meetings • Boards of Directors • Tourism Ambassador Programs • Project Management • Annual Report
- 16.
- 17. The Journey from$6.4MM to $11.3MM…The Journey from $6.4MM to $11.3MM… Educate: They really don’t know Engage: They will start to care Embrace: There are unexpected allies to bring in Enact: Make big change official, don’t focus on temporary gain Enjoy: This is a process, it will take time
- 18. We are thefun part of economic development… and we show how investment brings a return.
- 19. AccreditationAccreditation 180 Official DMOs 58Mandatory Standards58 Mandatory Standards 30 Voluntary Standards • Eligibilityg y • Application Timeline Next: August 1 – September 30, 2014 • http://bit.ly/DMAIDMAP Valencia Bembry b b d i i k ivbembry@destinationmarketing.org