Building a narrative for researchers around Open Research Impact

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Around the world, we continue to see a proliferation in policy direction relating to open access and open research. Uptake of OA has continued to grow, with growing awareness from researchers about the benefits of open research. However, how researchers understand the impact of publishing openly – from articles to books and research data - is sketchy at best. A number of studies have attempted to understand how open research is increasing scholarly impact, predominantly from a bibliometric perspective. In this session we will provide a publisher, library, researcher and funder perspective on how and why we are working to increase understanding amongst researchers of the reach and impact of publishing open access articles, books and data.

Education

Building a narrative for researchers
around Open Research Impact
David Sommer - Co-Founder and Product Director at Kudos
7th Nov 2018
@DavidLSommer @growkudos www.growkudos.com

$1.5 tn annual spend on research
$200 bn annually via universities
2m new publications annually
50% “never read”
90% “never cited”
@DavidLSommer @growkudos www.growkudos.com

Availability ≠ Accessibility
@DavidLSommer @growkudos www.growkudos.com

Explain
Explain your work
in plain language
Share
Share trackable
links to your work
through multiple
channels
Measure
Measure your results,
correlating actions
to results
@DavidLSommer @growkudos www.growkudos.com

Plain language title
What is it about?
Why is it important?
Perspectives
Resource links
Read Publication Link
With OA indication
Explain
Explain your work
in plain language

Share
Share trackable
links to your work
through multiple
channels
@DavidLSommer @growkudos www.growkudos.com

Measure
Measure your results,
correlating actions
to results
@DavidLSommer @growkudos www.growkudos.com

Never
Reaching broader audiences
outside of academia is very important
Kudos survey results, 7,000+ researchers worldwide
82%
67%
72% policy makers
65%
educators
industry
public
@DavidLSommer @growkudos www.growkudos.com

Never
23%
18%
25%
1 day per week
2-4 hours per week
1 hour per week
Researchers spend a significant amount of
time disseminating their work to improve its impact
Kudos survey results, 7,000+ researchers worldwide
@DavidLSommer @growkudos www.growkudos.com

Axes of communication - visibility and persistency
Persistent Ephemeral
Private
Public
@DavidLSommer @growkudos www.growkudos.com

Working collaboratively
@DavidLSommer @growkudos www.growkudos.com

@DavidLSommer @growkudos www.growkudos.com
Building a narrative for researchers
around Open Research Impact
David Sommer - Co-Founder and Product Director at Kudos
7th Nov 2018

Strategic dissemination is key to successful creation, recording and communication of engagement and impact, but currently “guidance provided to researchers [about dissemination] is too general ... there is almost no training and few tools provided to research managers and administrators" (Phipps et al, JRA XLVII:2). Individual institutions provide a range of supporting services and systems, but researchers still tend towards systems and behaviours that transcend institutional boundaries (for example, using ResearchGate rather than institutional repositories to promote publications). A further challenge is capturing / comparing data to evaluate activities and channels and make evidence-based decisions about future strategies. Building on our previous work looking at researchers’ reputation management and sharing behaviours, we here present our latest research exploring attitudes towards and experiences of collaborative dissemination, and with insights into the tools or processes that would help researchers to collaborate with each other, and with research managers / administrators, in more effectively planning, managing and measuring dissemination.

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Building a narrative for researchers around Open Research Impact

1. Building a narrative for researchers around Open Research Impact David Sommer - Co-Founder and Product Director at Kudos 7th Nov 2018 @DavidLSommer @growkudos www.growkudos.com

2. $1.5 tn annual spend on research $200 bn annually via universities 2m new publications annually 50% “never read” 90% “never cited” @DavidLSommer @growkudos www.growkudos.com

3. Availability ≠ Accessibility @DavidLSommer @growkudos www.growkudos.com

4. Explain Explain your work in plain language Share Share trackable links to your work through multiple channels Measure Measure your results, correlating actions to results @DavidLSommer @growkudos www.growkudos.com

5. Plain language title What is it about? Why is it important? Perspectives Resource links Read Publication Link With OA indication Explain Explain your work in plain language

6. Share Share trackable links to your work through multiple channels @DavidLSommer @growkudos www.growkudos.com

7. Measure Measure your results, correlating actions to results @DavidLSommer @growkudos www.growkudos.com

8. Availability ≠ Accessibility @DavidLSommer @growkudos www.growkudos.com

9. Never Reaching broader audiences outside of academia is very important Kudos survey results, 7,000+ researchers worldwide 82% 67% 72% policy makers 65% educators industry public @DavidLSommer @growkudos www.growkudos.com

10. Never 23% 18% 25% 1 day per week 2-4 hours per week 1 hour per week Researchers spend a significant amount of time disseminating their work to improve its impact Kudos survey results, 7,000+ researchers worldwide @DavidLSommer @growkudos www.growkudos.com

11. Axes of communication - visibility and persistency Persistent Ephemeral Private Public @DavidLSommer @growkudos www.growkudos.com

12. Working collaboratively @DavidLSommer @growkudos www.growkudos.com

13. Capture, track and log all your team’s dissemination and impact activities together in one place. Export data in a variety of formats for reporting to your funder or institution. Use evidence of engagement across all your different channels as ‘breadcrumb trails’ for finding the evidence of your impact. Access a range of metrics for all your projects, publications and other key outputs – including views, downloads, citations, ‘altmetrics’ (online attention) and unique measures of reach (by audience type) and significance (trackable results). Map activities to metrics to learn which efforts have proved effective. Create and share profile pages for your projects, publications, and other outputs (posters, slides, videos, data etc). Use Kudos trackable links to increase visibility of your work within your own networks. Target a broader audience via Kudos dissemination, including global showcases for the media, industry and policy makers. Set up a dissemination plan for a project, body of work or for individual publications and outputs. Include activities you have already planned, or be inspired by our recommendations. Select, schedule and manage tasks across your team to ensure dissemination and impact activities are coordinated and captured. PLAN MANAGE TRACK REPORT Kudos for Research Groups Any research object or output Any communication activity, online or offline Any audience Any size of group

14. Availability ≠ Accessibility @DavidLSommer @growkudos www.growkudos.com

15. @DavidLSommer @growkudos www.growkudos.com Building a narrative for researchers around Open Research Impact David Sommer - Co-Founder and Product Director at Kudos 7th Nov 2018

Building a narrative for researchers around Open Research Impact

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