1.
Increasing the reach and
impact of your research
David Sommer, Co-founder and Product Director, Kudos
@DavidLSommer @growkudos www.growkudos.com

2.
Plain language
explanations
Trackable links
for sharing
Range of metrics mapping
efforts
to results
Three simple steps:
1. Explain 2. Share 3. Measure
@DavidLSommer @growkudos www.growkudos.com

3.
Academia under pressure
competition for funding
huge growth in outputs
fight for visibility and usage
drive for accountability
cult of impact
@DavidLSommer @growkudos www.growkudos.com

4.
Press offic e
Press & comms
PR team
Communic ations
team
Marketing and
communications
Researc h offic e
Research support
Resea rch d evelop ment
Research
administrators
Research
communications
manager
Researc h outputs adviser
Researc h operations
REF
team
Imp a ct
officers
Imp a ct
cha mp ions
Project team
Research
assistants
Co-authors
Library
Repository
team
Scholarly
communications
Department
Fac ulty
Institutes
Centres
Researchers
Research
partners
Research and
enterprise
Knowled ge
excha nge
Web team
Event team
Social media
team
Funders
Staff
development
team
Public
engagement
offic e
Who is
responsible
for impact?
You
are!
@DavidLSommer @growkudos www.growkudos.com

5.
0% 20% 40% 60% 80% 100%
Conferences / meetings
Academic networking / profile sites (e.g.…
Conversations with colleagues
Institutional websites / repositories
Email
Social networking sites (e.g. LinkedIn, Twitter,…
Your own blog / website
Subject-based websites / repositories (e.g. arXiv,…
Posts on other blogs / websites
Discussion lists
Multimedia sharing sites (e.g. Slideshare, YouTube)
In which of the following ways do you currently create awareness
of or share materials relating to your work?
(n = 2,826)

6.
Impact is built on readership
… so start
by helping
people find
and read
your work

7.
ATTENTION INTEREST DESIRE ACTION
Get to know the metrics
Press
coverageClicks
Views
@DavidLSommer @growkudos www.growkudos.com

8.
Learn which actions drive results
”

9.
0 50 100 150
Control group
Treatment group
n = 4,858
n = 4,866
Median full text downloads
121
149
Proactively
explaining and
sharing work
growth in
downloads by
23%
Can attention drive readership? Yes!

10.
https://doi.org/10.1371/journal.pone.0183217
PLOS One article on Kudos effectiveness

11.
You only need
name, email
and password to
get started!
www.growkudos.com/register

12.
…and find a publication
• Some words from the publication title
and part of your name
• or the DOI if you know it!
• TIP: use your ORCID if you have one
@DavidLSommer @growkudos www.growkudos.com

13.
Plain language
explanations
Trackable links
for sharing
Range of metrics mapping
efforts
to results
Three simple steps:
1. Explain 2. Share 3. Measure
@DavidLSommer @growkudos www.growkudos.com

14.
Explain your work
in plain language:
short title,
“what’s it about?”,
“why is it important?”,
Perspective
1. Explain
Short title
What is it
about?
Why is it
important?
Perspectives
Resource
links

15.
Examples
and support
% complete
Recommended
action

16.
Formal Abstract:
Foredune plant species are a prime example of biogeomorphic
agents, building foredunes by stopping the landward movement
of sand and holding it in place. The association of these plant
species with specific landforms and their biogeomorphic roles in
the process of foredune building for California was previously
not well understood. Studies of foredune plants have focused
on a narrow geographic range or addressed purely ecological
conditions associated with foredune plants, omitting the
biogeomorphic role of these species. This study derives
foredune plant-landform associations across a wide latitude of
the California coastline and synthesizes a conceptual model of
dune biogeomorphic succession that encompasses prior,
geographically restricted studies. Measurements of habitat
conditions (distance and elevation from high water line and
slope angle) were used in a cluster analysis to produce groups
of species that were compared with groups identified in previous
studies. From these groups, a conceptual model of California’s
foredune biogeomorphology was constructed. Groups resulting
from the cluster analysis (leading-edge pioneer builders, mid-
strand pioneer stabilizers, sheltered secondary builders,
sheltered secondary stabilizers, and sheltered tertiary
stabilizers) correspond well with groups described in previous
studies and define functional groups that can be applied across
the state to understand the process of dune building.
Kudos Plain Language Summary:
Easier for:
people within your field
to skim and scan more publications
people using non-specialist terms
to find otherwise “hidden” works
people in adjacent fields
to understand the relevance of your work to what they are doing
people outside academia
to get a handle on research and apply it in non-academic ways
people who can access it
to actually understand it!
http://bit.ly/sandduneteamwork

17.
Why is it good to explain work in plain language?
“Disparate studies show consistent connections
between public communication, increased visibility of
research, and greater numbers of citations … scientists
who engage in public communication enjoy an
enhanced reputation among peers”
Koehne and Olden (2015)
Opinion: Lay summaries needed to
enhance science
communication. PNAS 112 (12) 3585-
3586
dx.doi.org/10.1073/pnas.1500882112
“Journals which publish papers with shorter titles
receive more citations per paper”
Letchford, Moat and Preis (2015)
The advantage of short paper
titles. Royal Society Open Science 2 (8):
1-6. 150266
dx.doi.org/10.1098/rsos.150266
“Short titles presenting results or conclusions were
independently associated with higher citation counts”
Paiva, Lima and Paiva (2012)
Articles with short titles describing the
results are cited more often. Clinics (Sao
Paulo) 67(5): 509–513
dx.doi.org/10.6061/clinics/2012(05)17

18.
Kudos generates
trackable links for you to
share via your email, web
and social networks; this
gives you unique insight
into which tools are
most effective
2. Share
On why green and gold open access are failing and what to do about it (and
see off the pirates).

19.
Kudos generates
trackable links for you to
share via your email, web
and social networks; this
gives you unique insight
into which tools are
most effective
2. Share

20.
3. Measure

21.
1 email post 1,357 clicksGenerated
3. Measure

22.
Publications + Actions + Results
All in one place 3. Measure

23.
Time well spent
When the investment of time per
paper is approx 3-6 months, almost
any reasonable duration is
acceptable to increase
the usage and citations.
Research Fellow,
Physical Sciences, UK
more readers
23%
15
minutes on
average
@DavidLSommer @growkudos www.growkudos.com

24.
New features for research groups including:
• Dissemination planning
• Expanded Range of Outputs and Objects
• Showcasing of work for different audiences
including policy makers, industry, the media
and educators
@DavidLSommer @growkudos www.growkudos.com
Coming
soon…

25.
@DavidLSommer @growkudos www.growkudos.com

26.
Increasing the reach and
impact of your research
David Sommer, Co-founder and Product Director, Kudos
@DavidLSommer @growkudos www.growkudos.com
Sign up for yourself, for FREE, at
www.growkudos.com
Visit us at booth 1037