Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Accelerating research impact using Kudos - EB 2018

373 views

Published on

Kudos co-founder David Sommer explains how you can use the FREE toolkit (www.growkudos.com) to maximise the impact of your publications. He provides the content to increasing impact, demonstrates how you can use Kudos to disseminate your work and, critically, measure which channels are most effective for you.

Published in: Healthcare
  • Login to see the comments

  • Be the first to like this

Accelerating research impact using Kudos - EB 2018

  1. 1. Increasing the reach and impact of your research David Sommer, Co-founder and Product Director, Kudos @DavidLSommer @growkudos www.growkudos.com
  2. 2. Plain language explanations Trackable links for sharing Range of metrics mapping efforts to results Three simple steps: 1. Explain 2. Share 3. Measure @DavidLSommer @growkudos www.growkudos.com
  3. 3. Academia under pressure competition for funding huge growth in outputs fight for visibility and usage drive for accountability cult of impact @DavidLSommer @growkudos www.growkudos.com
  4. 4. Press offic e Press & comms PR team Communic ations team Marketing and communications Researc h offic e Research support Resea rch d evelop ment Research administrators Research communications manager Researc h outputs adviser Researc h operations REF team Imp a ct officers Imp a ct cha mp ions Project team Research assistants Co-authors Library Repository team Scholarly communications Department Fac ulty Institutes Centres Researchers Research partners Research and enterprise Knowled ge excha nge Web team Event team Social media team Funders Staff development team Public engagement offic e Who is responsible for impact? You are! @DavidLSommer @growkudos www.growkudos.com
  5. 5. 0% 20% 40% 60% 80% 100% Conferences / meetings Academic networking / profile sites (e.g.… Conversations with colleagues Institutional websites / repositories Email Social networking sites (e.g. LinkedIn, Twitter,… Your own blog / website Subject-based websites / repositories (e.g. arXiv,… Posts on other blogs / websites Discussion lists Multimedia sharing sites (e.g. Slideshare, YouTube) In which of the following ways do you currently create awareness of or share materials relating to your work? (n = 2,826)
  6. 6. Impact is built on readership … so start by helping people find and read your work
  7. 7. ATTENTION INTEREST DESIRE ACTION Get to know the metrics Press coverageClicks Views @DavidLSommer @growkudos www.growkudos.com
  8. 8. Learn which actions drive results ”
  9. 9. 0 50 100 150 Control group Treatment group n = 4,858 n = 4,866 Median full text downloads 121 149 Proactively explaining and sharing work growth in downloads by 23% Can attention drive readership? Yes!
  10. 10. https://doi.org/10.1371/journal.pone.0183217 PLOS One article on Kudos effectiveness
  11. 11. You only need name, email and password to get started! www.growkudos.com/register
  12. 12. …and find a publication • Some words from the publication title and part of your name • or the DOI if you know it! • TIP: use your ORCID if you have one @DavidLSommer @growkudos www.growkudos.com
  13. 13. Plain language explanations Trackable links for sharing Range of metrics mapping efforts to results Three simple steps: 1. Explain 2. Share 3. Measure @DavidLSommer @growkudos www.growkudos.com
  14. 14. Explain your work in plain language: short title, “what’s it about?”, “why is it important?”, Perspective 1. Explain Short title What is it about? Why is it important? Perspectives Resource links
  15. 15. Examples and support % complete Recommended action
  16. 16. Formal Abstract: Foredune plant species are a prime example of biogeomorphic agents, building foredunes by stopping the landward movement of sand and holding it in place. The association of these plant species with specific landforms and their biogeomorphic roles in the process of foredune building for California was previously not well understood. Studies of foredune plants have focused on a narrow geographic range or addressed purely ecological conditions associated with foredune plants, omitting the biogeomorphic role of these species. This study derives foredune plant-landform associations across a wide latitude of the California coastline and synthesizes a conceptual model of dune biogeomorphic succession that encompasses prior, geographically restricted studies. Measurements of habitat conditions (distance and elevation from high water line and slope angle) were used in a cluster analysis to produce groups of species that were compared with groups identified in previous studies. From these groups, a conceptual model of California’s foredune biogeomorphology was constructed. Groups resulting from the cluster analysis (leading-edge pioneer builders, mid- strand pioneer stabilizers, sheltered secondary builders, sheltered secondary stabilizers, and sheltered tertiary stabilizers) correspond well with groups described in previous studies and define functional groups that can be applied across the state to understand the process of dune building. Kudos Plain Language Summary: Easier for: people within your field to skim and scan more publications people using non-specialist terms to find otherwise “hidden” works people in adjacent fields to understand the relevance of your work to what they are doing people outside academia to get a handle on research and apply it in non-academic ways people who can access it to actually understand it! http://bit.ly/sandduneteamwork
  17. 17. Why is it good to explain work in plain language? “Disparate studies show consistent connections between public communication, increased visibility of research, and greater numbers of citations … scientists who engage in public communication enjoy an enhanced reputation among peers” Koehne and Olden (2015) Opinion: Lay summaries needed to enhance science communication. PNAS 112 (12) 3585- 3586 dx.doi.org/10.1073/pnas.1500882112 “Journals which publish papers with shorter titles receive more citations per paper” Letchford, Moat and Preis (2015) The advantage of short paper titles. Royal Society Open Science 2 (8): 1-6. 150266 dx.doi.org/10.1098/rsos.150266 “Short titles presenting results or conclusions were independently associated with higher citation counts” Paiva, Lima and Paiva (2012) Articles with short titles describing the results are cited more often. Clinics (Sao Paulo) 67(5): 509–513 dx.doi.org/10.6061/clinics/2012(05)17
  18. 18. Kudos generates trackable links for you to share via your email, web and social networks; this gives you unique insight into which tools are most effective 2. Share On why green and gold open access are failing and what to do about it (and see off the pirates).
  19. 19. Kudos generates trackable links for you to share via your email, web and social networks; this gives you unique insight into which tools are most effective 2. Share
  20. 20. 3. Measure
  21. 21. 1 email post 1,357 clicksGenerated 3. Measure
  22. 22. Publications + Actions + Results All in one place 3. Measure
  23. 23. Time well spent When the investment of time per paper is approx 3-6 months, almost any reasonable duration is acceptable to increase the usage and citations. Research Fellow, Physical Sciences, UK more readers 23% 15 minutes on average @DavidLSommer @growkudos www.growkudos.com
  24. 24. New features for research groups including: • Dissemination planning • Expanded Range of Outputs and Objects • Showcasing of work for different audiences including policy makers, industry, the media and educators @DavidLSommer @growkudos www.growkudos.com Coming soon…
  25. 25. @DavidLSommer @growkudos www.growkudos.com
  26. 26. Increasing the reach and impact of your research David Sommer, Co-founder and Product Director, Kudos @DavidLSommer @growkudos www.growkudos.com Sign up for yourself, for FREE, at www.growkudos.com Visit us at booth 1037

×