Kudos – Greater Research Impact Presentation of Kudos at APE 2015 – Dotcoms to Watch session by David Sommer, Product Director and Co-founder of Kudos

1. Kudos – Greater Research Impact
APE 2015 – Dotcoms to Watch
David Sommer, Product Director and Co-founder of Kudos
21 January 2015

2. Agenda
1. The problem
2. Our solution
3. Results to date
4. Coming soon…

3. The problem…

4. 5
The problem
£1 trillion is invested in research
every year, but of the publications
communicating the results of this
research,
50% are never read1 and
90% are never cited2.
1 Eveleth, R. Academics Write Papers Arguing Over How Many People Read (And
Cite) Their Papers. Smithsonian Magazine.
2 Meho, L. The Rise and Rise of Citation Analysis. Physics World.

5. Researchers are under growing
pressure to maximize
reach and impact of their work

6. For many researchers,
this is hard to do…

7. 8
In the world today
there are
50 million
published research
articles1
1 Annual Reviews white paper - The Role of the Critical Review Article
in Alleviating INFORMATION OVERLOAD, 2011

8. Be discoverable or die

9. 10
Reader time is at a premium
• Research is often dense and impenetrable
• How can an author help the reader quickly evaluate
whether to invest time in reading their paper?

10. 11
Relevant information is locked
away in silos

11. 12
Researchers need help

12. Our solution…

13. 14
Kudos
Helping maximize the impact of published research by:
• Empowering authors to explain, enrich and share their work
• Making research more accessible to a broader audience
• Using article-level metrics to motivate and reward authors
• Providing publishers with insight into these activities to help
optimize your own marketing resources

14. 15
14 Week Pilot in 2013
19% higher
article usage per day
for articles shared using the Kudos tools
compared to the control group

15. 16
Launched April 2014
29,000+ author registrations
100 new registrations per day
345,000+ publications claimed
Free for authors to use

16. 17
EXPLAIN ENRICH SHARE MEASURE

17. 18

18. 19
EXPLAIN ENRICH SHARE MEASURE

19. 20

20. 21

21. 22
EXPLAIN ENRICH SHARE MEASURE

22. 2323

23. 24
EXPLAIN ENRICH SHARE MEASURE

24. 25

25. 26

26. 27

27. Results to date…

28. 29
Kudos publisher programme

29. 30
Publisher clients

30. 31
Engaging researchers

31. 32
Proving better understanding
Benchmark
against other
publishers
Identify and broaden promotion for ‘zeitgeist’ articles
Identify and build advocacy relationships with
influencers and gatekeepers
Demonstrate value and
personal impact for
authors
Identify and support
authors who need help
building networks
Identify and work with
‘highly social authors’

32. 33
Engagement to date Medicine and
medical sciences: 17%
Chemistry: 11%
Life sciences: 10%
Health sciences: 10%
Materials science: 5%
Business and Management: 5%
Engineering and technology: 4%
Other: 4%
Physics: 3%
Environmental
sciences: 3%
Professor: 32%
Faculty member: 18%
Lecturer: 8%
Post-doc: 7%
Research fellow: 6%
Research associate: 5%
Graduate
student: 5%

33. 34
Headline results to date…
c. 250,000 researchers contacted with invitation to register
11% registered (29,000+)
345,000+ publications claimed
4,500+ publications explained
1,500+ publications enhanced
1,500+ publications shared
227
countries accessing – highest usage from USA (18%), UK (12%), India
(7%), China/Italy/Australia (0.5%)
10,000+
participating institutions – highest usage from Oxford, Cambridge,
Imperial, Edinburgh, UCL, Harvard
592,000+ views of Kudos publication pages
13,500+ click-throughs to publisher sites

34. Sharing is Multiplying…

35. 36
Sharing is multiplying…
+25%
more click-throughs from
Kudos to the Publisher site
when the author has
explained / enhanced the
article using the Kudos tools

36. Coming soon…

37. 38
Institutional product
Piloting Kudos for
Institutions in 2015
Best New End User Product 2014
Nov
’14

38. 39
Improving the user experience

39. 40
Improving the user experience

40. 41
Improving registration

41. 42
Adding more metrics

42. Kudos – Greater Research Impact
David@GrowKudos.com
@GrowKudos
www.growkudos.com