What’s My Motivation, Darling? Inspiring Researchers to Build an Measure the Reach and Impact of their Work. Presentation by David Sommer, Product Director and Co-Founder of Kudos given at the Charleston Conference Nov 2015 @growkudos @DavidLSommer #chs15

1. What’s My Motivation, Darling?
Inspiring Researchers to Build and Measure the
Reach and Impact of their Work
David Sommer
Product Director and Co-Founder of Kudos
@growkudos @DavidLSommer #chs15

2. 2
Your speakers
David Sommer
Product Director • Co-Founder, Kudos
Graham Stone
Information Resources Manager, University of Huddersfield, UK
Sara Rouhi
Product Sales Manager, The Americas, Altmetric
#chs15 #Motivation #Darling
@growkudos @DavidLSommer #chs15

3. We provide tools for researchers and institutions
to help Increase the impact
of research and build academic
reputations
researchers  universities  publishers  funders

4. 4
Research is changing
Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge

5. 5
Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge
Research is changing
Articles that keep
evolving into new
versions
There may never
be a final paper in
F1000 Research, only
temporal versions
Kent Anderson
AAAS / Scholarly Kitchen
“ “

6. 6
Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge
Research is changing
Rising popularity of
alternative
communications
formats
More people look
at my stuff on
Slideshare than my
published articles
Antony Williams,
Chemistry Professor
“ “

7. 7
Pressure to demonstrate impact

8. 8
Exposition of tools, services & software

9. 9
The research cycle
Ideas
Funding
Experiments
Writing
ReviewPublication
Communication
Discovery
Measurement
Profile

10. 10
See also:
Writing
Working together to write papers requires the
ability to simultaneously work on documents,
and keep track of edits and versions.
As software in this area becomes more social,
it is also hooking into submission systems and
workflows.

11. 11
Review
Two approaches to “social” reviewing:
• Public reviewing, enabling researchers to be credited for
this valuable contribution:
• Reviewing post-publication, publicly though possibly
anonymously in some services, to broaden and
democratize the process of discussing research
findings
See also:

12. 12
Publication
It’s not just about the text!
Researchers need to be able to discover, re-use, cite
– and be credited for – a wider range of outputs
• Datasets
• Figures
• Posters
• Slides
• Audio
• Video See also:

13. 13
Communication
See also:
Talking about your research is proven to
increase the impact of your research
It’s helpful to do so in a
way that enables you to
track the effect of social
communication on key
metrics such as views,
downloads, mentions,
citations

14. Explaining – in plain language
The glaucoma-associated olfactomedin domain of myocilin
(myoc-OLF) is a recent addition to the growing list of
disease-associated amyloidogenic proteins. Inherited,
disease-causing myocilin variants aggregate intracellularly
instead of being secreted to the trabecular meshwork,
which is a scenario toxic to trabecular meshwork cells and
leads to early onset of ocular hypertension, the major risk
factor for glaucoma. Here we systematically structurally
and biophysically dissected myoc-OLF to better
understand its amyloidogenesis. Under mildly destabilizing
conditions, wild-type myoc-OLF adopts non-native
structures that readily fibrillize when incubated at a
temperature just below the transition for tertiary unfolding.
With buffers at physiological pH, two main endpoint fibril
morphologies are observed: (a) straight fibrils common to
many amyloids and (b) unique micron-length, ~ 300 nm or
larger diameter, species that lasso oligomers, which also
exhibit classical spectroscopic amyloid signatures. Three
disease-causing variants investigated herein exhibit non-
native tertiary structures under physiological conditions,
leading to a variety of growth rates and a fibril
morphologies. In particular, the well-documented D380A
variant, which lacks calcium, forms large circular fibrils.
Two amyloid-forming peptide stretches have been
identified, one for each of the main fibril morphologies
observed. Our study places myoc-OLF within the larger
landscape of the amylome and provides insight into the
diversity of myoc-OLF aggregation that plays a role in
glaucoma pathogenesis.

16. Explaining – in plain language
people within your field
to skim and scan more publications
people in adjacent fields
to understand the relevance of your work
to what they are doing
people outside academia
to get a handle on research and
apply it in non-academic ways
people searching lay keywords
to find publications otherwise “hidden” from them
people who can access it
to actually understand it!
Easier for

17. 17
Discovery
Whether for talking about their
own research, or bookmarking
other people’s research, LOTS
of growth out of the “reference
manager” space – solutions are
now broader and more
sophisticated than that
provenance implies!

18. 18
Metrics
See also:
The more people conduct and
communicate research in social
ways, the more metrics can evolve to
give a nuanced understanding of the
effect of research throughout its life
cycle
Providers are differentiated by data
sources and algorithms
Snowball Metrics
working
towards
standards
Altmetrics Initiative
Articles

19. 19
Profiles (the egosystem)
Profiles for
the researcher
the research
the research institution
Profiles to
showcase and share
discover and follow
keep track
disambiguate
See also:

20. 20
Which will be hits?

21. 21
Remembering the misses
Google Buzz Google Wave

22. Making an impact
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
Your researchers
might already be
actively sharing their
work via one or more
of these channels
?

23. Making an impact
?
And they might
already be looking at
the performance of
their work
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media

24. Making an impact
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
But how do they know which
of their actions are
generating results?
?
?

25. Making an impact
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
But how do they know which
of their actions are
generating results?
?

26. The author
tweeted
As a result,
views increased
substantially

27. A range of metrics

28. Evaluating The Effectiveness of Tools
Top Tips:
Determine what is important to you. Usage, Citations, Mentions,
Altmetrics, Public Engagement…
Identify tools that have demonstrated the ability to help in these
areas
Agree specifically how you will measure success – how did the
tools help increase specific measures that matter to you?
Try the tools out and see how they perform against your agreed
criteria
1
2
3
4

29. An attempt to map the landscape
@growkudos @DavidLSommer #chs15

30. An attempt to map the landscape
@growkudos @DavidLSommer #chs15

31. Thank you!
David Sommer
Product Director and Co-Founder of Kudos
@growkudos @DavidLSommer #chs15