It's 2015 and everyone claims to provide best-in-class UX services to customers. This might make UX look as if it's at peak maturity, but in reality we know how frustrating it can be to build and sustain a good culture of UX. Culture creation is a lengthy and a challenging process. Further, when that involves a misinterpreted domain and heavy design thinking, things can be even more complicated. In this presentation, Hasith will explore some useful psychological aspects that may help you in establishing a winning UX culture in an organization.
Massive recognition of the importance and ROI of user experience has brought unforeseen challenges to many companies, leading us to seek out strategies to gauge and manage UX's culture and the associated maturity level in our organizations. This talk will focus on the challenges and prescribe strategies for optimizing success with our UX-related efforts.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
Massive recognition of the importance and ROI of user experience has brought unforeseen challenges to many companies, leading us to seek out strategies to gauge and manage UX's culture and the associated maturity level in our organizations. This talk will focus on the challenges and prescribe strategies for optimizing success with our UX-related efforts.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
Future IT Technologies & Strategies for the Digital Enterprise. Axway's breakout session addresses leadership challenges and key lessons and takeaways to build and accelerate a culture of innovation.
This presentation explores the relationship between agile methodologies and generative artificial intelligence (AI). It reflects on how agile principles enabled organizations to adapt during the COVID-19 pandemic, proving agility is a mindset not a place. The rise of generative AI brings new opportunities to augment human capabilities and boost productivity. However, over-reliance on AI risks decreasing human creativity and collaboration. Agile practitioners must remain vigilant to use generative AI purposefully, preserving team interactions. Examples demonstrate how generative AI chatbots can assist with agile coaching, accelerating knowledge acquisition. But human compassion endures despite innovations. Overall, embracing change through strong values and advanced technology allows agile practices to thriv
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
This edition features The Top Women in Technology to Follow that are at the forefront of leading us into a digital future
Read More: https://ciolook.com/top-10-women-in-technology-to-follow-in-2023-august2023/
A Framework for Navigating Generative Artificial Intelligence for EnterpriseRocketSource
Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth?
Brands stay relevant and solve complex problems by testing the barometer for one thing — will a new strategy, tool, or piece of technology improve humanity?
Human connections are more vital than using shiny new tools or technology. As your teams work to steer clear of the temptation to do what everyone else is doing in uniform, this post will highlight how to stand out, compete, and do so with less risk in today’s world of generative AI overload.
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
AI & DEI: With Great Opportunities Comes Great HR ResponsibilityAggregage
https://www.humanresourcestoday.com/frs/26184029/ai---dei--with-great-opportunities-comes-great-hr-responsibility
The promise of AI for today’s organizations is real, yet in a frenzied state of experimentation, many stumble to get to a full-scale enterprise. As companies race to discover what generative AI can do, HR must lead conversations about how to balance cutting-edge innovations with integrity, trust, and diversity. Globally, organizations are at a critical intersection of Diversity, Equity, Inclusion, and AI acceleration. We will explore how AI is rapidly transforming workplace dynamics and decision-making processes. The safety and protection of the workforce have never been more important and need to be co-led by HR to prevent biases and ensure fair and equitable representation in systems, hiring, and the workforce evolution.
We'll cover:
• The opportunities that AI presents and the responsibility of HR
• How to enhance diverse perspectives in use cases
• Increasing collaboration between AI Developers, HR, Legal and IT
LEADERSHIP, SALES, SERVICE...HIGH STAKES INTERPERSONAL SKILLS PRACTICE THROUG...Human Capital Media
Soft skills are cutting edge, and your training should be, too. Do you wish your learners had a scalable and safe way to learn by doing? Imagine the possibilities if your learners could practice high-stakes interpersonal skill and incorporate their learning into day-to-day work. From difficult conversations to coaching, feedback, and negotiation, the applications are endless. With immersive VR, it’s now possible to deliver such training at scale. Powered by a blend of AI and live human interaction, mixed reality VR has become the ideal way to gain essential skills in the workplace. It combines true human intelligence with the consistency, customizability, and scalability of AI, unlocking empathic potential in your workforce and ensuring readiness to perform.
Together we will explore:
How immersive simulations engage auditory, visual, and kinesthetic learning
How organizations are leveraging VR in areas like leadership development, customer service, and sales enablement
How organizations are elevating the conversation around soft skills through immersive VR
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
In recent years AI and ML capabilities have advanced exponentially, blurring the line between fantasy and reality, thus creating an unparalleled market opportunity for whoever can bring the technology to eager consumers.
Today there is an abundance of demand for more intelligent and human-like behavior and technology on the market, and now we have concrete ways to fill that demand. Everybody’s playing, but only some will strike it rich.
This edition is an exploration on how to incorporate AI to products and services in a very real and organic way. Dive in and let’s take a look!
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Make sure you check out the event guide for the 19th Annual European Shared Services Summit coming up in Lisbon this May!
It's completely packed with case studies, keynote sessions, workshops and much more!
Hear from Amazon, HSBC, Heineken and many others!
Download today https://lnkd.in/d-DHcPE
Alternatively , if you have any questions, message me directly!
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Do we really need to scale and if the answer is yes, then what? Do we focus on structure or delivery? In this presentation, Naveen helps us understand how LeSS helps in scaling when it is needed, while remaining true to scrum teams delivering shippable product increments at the end of every sprint.
We often underestimate the importance of fonts - did you know that there's a difference between print fonts and screen fonts? There's a font for every occasion and in this presentation, AOD's Alain Parizeau looks at how fonts can be used to really add value to text
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Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth?
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Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
AI & DEI: With Great Opportunities Comes Great HR ResponsibilityAggregage
https://www.humanresourcestoday.com/frs/26184029/ai---dei--with-great-opportunities-comes-great-hr-responsibility
The promise of AI for today’s organizations is real, yet in a frenzied state of experimentation, many stumble to get to a full-scale enterprise. As companies race to discover what generative AI can do, HR must lead conversations about how to balance cutting-edge innovations with integrity, trust, and diversity. Globally, organizations are at a critical intersection of Diversity, Equity, Inclusion, and AI acceleration. We will explore how AI is rapidly transforming workplace dynamics and decision-making processes. The safety and protection of the workforce have never been more important and need to be co-led by HR to prevent biases and ensure fair and equitable representation in systems, hiring, and the workforce evolution.
We'll cover:
• The opportunities that AI presents and the responsibility of HR
• How to enhance diverse perspectives in use cases
• Increasing collaboration between AI Developers, HR, Legal and IT
LEADERSHIP, SALES, SERVICE...HIGH STAKES INTERPERSONAL SKILLS PRACTICE THROUG...Human Capital Media
Soft skills are cutting edge, and your training should be, too. Do you wish your learners had a scalable and safe way to learn by doing? Imagine the possibilities if your learners could practice high-stakes interpersonal skill and incorporate their learning into day-to-day work. From difficult conversations to coaching, feedback, and negotiation, the applications are endless. With immersive VR, it’s now possible to deliver such training at scale. Powered by a blend of AI and live human interaction, mixed reality VR has become the ideal way to gain essential skills in the workplace. It combines true human intelligence with the consistency, customizability, and scalability of AI, unlocking empathic potential in your workforce and ensuring readiness to perform.
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How organizations are leveraging VR in areas like leadership development, customer service, and sales enablement
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From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
In recent years AI and ML capabilities have advanced exponentially, blurring the line between fantasy and reality, thus creating an unparalleled market opportunity for whoever can bring the technology to eager consumers.
Today there is an abundance of demand for more intelligent and human-like behavior and technology on the market, and now we have concrete ways to fill that demand. Everybody’s playing, but only some will strike it rich.
This edition is an exploration on how to incorporate AI to products and services in a very real and organic way. Dive in and let’s take a look!
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Make sure you check out the event guide for the 19th Annual European Shared Services Summit coming up in Lisbon this May!
It's completely packed with case studies, keynote sessions, workshops and much more!
Hear from Amazon, HSBC, Heineken and many others!
Download today https://lnkd.in/d-DHcPE
Alternatively , if you have any questions, message me directly!
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
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Faster setup: Compared to building from scratch, these platforms can get you up and running much quicker.
All-in-one solutions: Many services offer features like content management systems (CMS), video players, and monetization tools, reducing the need for multiple integrations.
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Features: Carefully evaluate which features are included and if they meet your specific needs (e.g., live streaming, subscription options).
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Custom Development: While more time-consuming, custom development offers the most control and flexibility for your platform.
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23. Message to the
Market
Find what works in your context
Your UX offering itself is a product
Colors may psychologically impact
Have a compelling story
Use metaphors thoughtfully
Virtual grocery while waiting for train
QR Code scanner
Became second largest
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Im sure most of you have already seen this picture, if you haven’t.. This is a great example of application of UX to build a business model. UK retailer chain Tesco launched a virtual grocery in Korea where people can virtually buy grocery items while they wait for train. Consumers can scan the QR codes and place an order where the goods will be delivered to the doorstep. It has become a major success in Korea and Tesco grew up to become the second largest retailer chain in Korea. Building their largest market outside UK.
Do you think this will work in Sri Lanka? Or in Europe for example Scandinavia? Not necessarily. Korea has some niche characteristics that made this concept to work. They have longest work hours in the world, wide smart phone adaption and a trusted ecommerce market. My wife for example does not demonstrate any of the above characteristics... She loves going to Sunday fair touch and feel between alternatives, and have a bit of a chit-chat with other frequent buyers.
In fact this virtual grocery concept has proved to be unsuccessful in many other markets. Even Tesco tried launching this in UK without much of a success. Today their market share is dropping in UK where as they are continuously successful in Korea.
That tells exactly what UX is all about.
My topic today is about
I had been a part
Share learning gained
What works for your context
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My topic today is about building a UX culture at your organization. I had been a part of building 99XT UX services for last 3 years. We converted our UI offering to be a successful UX offering to European market. Things I will share are the learning gained after failing for many times. You will be able to use the concepts to build your UX culture and use these practices as the starting point.. But you will have to find the specifics by yourself.
Today I will share my experience of being a part of th
Today I will share strategies that worked us at 99XT in building our UX service portfolio
These are the learning after falling over and over again
You might be able to use the concept as an inspiration/starting point
But eventually will have to find what really works for your context
On building a UX culture
How we carryout our marketing activities
How did we build internal competencies
Service offering is your first test
We started with marketing material
First few prototypes didn’t work
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The fist thing you need to understand is that your UX service you are trying to build is a product by itself. We followed the Lean UX approach of creating MVPs for our UX offering.
You have a target market, may be that market can be internal teams – but still the concepts are just valid. If you are good in UX, which is all about offering a product with a market fit, you should be able to sell your UX services too.
When we started our UX journey we actually took a UX approach where we did build->measure->learn in short iterations with the aim to build the progressive MVPs.
When we carried out our initial interviews/surveys with our customers we understood there are 2 main barriers for us to sell UX services to them. One was the UNDESTANDING and second was TRUST. We will look at how we countered these 2 concerns through our marketing material.
Picture of
Educated guess
Fierce, dangerous
Integrity of the sport
Adnan
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What u see in the picture is women’s freestyle wrestling match at Olympics. I do not know about any of these players, but I can do a educated guess on who has a better chance of winning the game. What is your guess?
Research shows statistically the player wearing red has a advantage of 55% winning probability. Probably the reason is color red indicate energy and someone fierce with a fighting energy. Color blue seems a weaker color at least in competitions.
Trust index
Burn in flames
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These are 2 logos of Sri Lankan banks. If you don’t know the background of them and if I ask which bank would you choose to invest your money, most of you would select the logo to your right. Primarily due to the trustworthiness infer by the blue color.
What do you think the favorite color of most men is?
This is why we have selected Blue as our initial flyer colors for UX services, regardless of our corporate colors.
Started with corporate colors
Eventually found out blue
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From color psychology
Let me take you through a scenario
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Imagine you are walking alongside a water stream
A kid falling in to the stream
Fraction of second to save the kid
Float over and Fall down a cliff
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Imagine you walking near a shallow water stream and seeing a kid falling into water. Near by there is a deep cliff and if you don’t act fast, the kid will float off the cliff and you wouldn’t be able to save her. You know water is not deep and you can save the kid without any danger to your own life. But you have a mobile phone in your pockets which will get water damaged beyond repair. How many of you would sacrifice the $100 phone in order to save the life of the kid? Let’s have a show of hand.
In front of your eyes,
you are the part of
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Now if I ask for $100 from you to save 3 kids in Africa through a vaccination program, it would be extremely hard sell here. I won’t ask for a show of hand this time, but that example will tell you how powerful is the story in front of you to influence your actions. In first case things happen right in front of your eyes and you are a part of the context, where as in the second case the story is not powerful as the earlier.
Never under estimate the power
It is very important to get your story right
If you only ask for 100$ for vaccination
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If you want to sell anything to anyone please get your compelling story right. Make it impactful and emotionally attached to the client who pays for it.
Color psychology + compelling story helped to overcome the trust barrier
Sandra, Maya
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Remember color psychology is important to convey your message. As I mentioned one of the most important barriers for us to break was the trust barrier. So our marketing material were using color psychology effectively to overcome the trust challenge.
UI vs UX are opposite
Hiding designers
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The second challenge we had was our potential customers not understanding the difference between UI and UX. They assumed UX was a variation of UI which is not. In fact UI and UX thinking is quite opposite. UI is designer centric thinking where UX is about user centric thinking. Do you remember the times where UI engineers kept their designs a top secret?
We were struggling
Metaphor: symbol that can help you to understand something else
We used the metaphor of human evolution -
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This s where we have decided to use metaphors in our marketing material to tell that UX is something totally new and is a totally new era. We used the metaphor of ‘human evolution’ to give the users a feel that UX is not just another thing, bur a giant leap in thinking.
Here I have added few more effective uses of metaphors for you to understand how they can be used.
Painful experience pleasurable
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What do you think about this sold out logo for a conference page? I find it very cold and feeling less. If I visit the site to find this logo, I will get an feeling of being stamped – because the metaphor used here is ‘stamping’. But if you want to convey the same message cheerfully, you can use a different metaphor.
Add a bit of humor
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Now a days online SaaS products doing down for maintenance is not heard much. But Atlassian products by design required this. They came up with this cool/funny metaphor to say they have disconnected the electricity to servers. It helps the users to understand the complex technical phenomenon of servers going down for maintenance.
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Here is another use of metaphor which I found from a conference website. This conference was for non-technical users and with this metaphor they have clearly communicated the reason for requiring login to the website – which is for identity reasons.
Metaphors are great, but..
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Although metaphors can be useful in gaining better understanding, using such forever can be disturbing to the users. A good example is how Apple changed the use of metaphor as it’s iOS platform mature. You may remember in early versions the Newsstand looked really like a physical news shelf which they have moved away during the recent releases. Same has happened to the most of the icons and application look and feel of the iOS platform.
Most important principle
many said it is not possible to UX from SL
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As we heard repeatedly during the conference, UX is all about being more closer to the customer. Probably if there is one thing you should remember from the conference, that should be about getting out of the Building to understand your users better. But most of us are involved offshore type of business models, where meeting the customer face-to-face is a super luxury.
We are usually many hops away from the real users. For the same reason it is very difficult for us to convince our onsite counterparts that we are capable of carrying out UX tasks on behalf of the end users. We have faced the same issues and I know most of you have similar concerns.
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Technology and tools are our saviors in this situation. Previous speakers have also spoken about this and believe me it is extremely simple for you to integrate a took for end user behavior tracking in your application. It is just a couple of minutes task for any developer now a days. Once you have the tool installed it will give you great insights about the usage patterns of the product. These are not opinions but facts which no one can refuse to take.
For example this screen shows a heat map analysis of one of our customer products. Originally customer did not want to get engaged with us on UX, but with this simple tool we were able to tell them that their assumptions about the product usage is not correct. For example above screen is for document uploading and not many users realize the main action which is ‘upload’ action, so the conversion rate of document uploads were very low as you can see.
Adnan
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This was our ice breaker in to that project. After these findings our customer was impressed of our UX services and they wanted us to recommend a new design for the application. Based on lot of observations and progressive MVPs we finally implemented the design in right where users get a less cluttered interface where the primary actions are clearly visible.
When ever we go onsite
We are very pushy
Given the task list
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Once you get the ice breaker through, then you need to have courage to push your boundaries. Today we keep on insisting our customers that when ever we go onsite we need to meet few real users and perform end user testing of our products face-to-face. What you see here is one of such instances where we have tested a alpha release of a product with end users. We have given them a list of tasks as you see on screen and asked them to carryout the same. Then we recorded the screen as well as facial expressions which we analyzed later to find out how comfortably users can work through the task list.
To do all of this, we need to build
Most came from UI background
We were trying several things, finally succeeded
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Just having a compelling story will not help if you cant deliver the promises. For that you need to get your team built up as UX consultants. Out of the many things we do we believe one of the success of our UX competency was our ability to gamify the UX learning.
Ford in 2010
Gamified dashboard
Fuel efficiency
Wines and leaves
Emotional attachment
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Gamification is important for you to get the angagement. In 2010 Ford released it’s hybrid models with a gamified dash board. If the driver drives the vehicle with high fuel efficiency, he will see green leaves and wines growing. Better the driving performance more lush and beautiful the leaves will be. It has proved to be rewarding for driver and most of the owners have built a emotional attachment with these car model. It’s a good case study where gamification can bring engagement.
Amsterdam urinal fly
Cost of cleaning due to spillage
Unintentionally aim
Made urinating a enjoyable while reducing cost
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This is another cool experiment for gamification. Amsterdam International Airport, had an issue of too much of cleaning cost
the urinal fly is a great example of a usable yet fun product. Its intent is to keep the bathroom floor clean; when you aim for the fly, you’re less likely to spill. You can urinate without trying to hit the fly, but for a lot of people trying to hit it is a better and more fun experience.
Gamification works
It will work for you too
We built a guide, model developers can follow