The document discusses the rise of "marketing technologists" - marketers who understand technology. It tells the story of Mayur, who started as a software developer but ultimately became the Global Head of Marketing Technology & Innovation at a company.
It argues that in today's digital world, controlled by software, marketing needs people who can understand and wield technology natively. It proposes a new role, Chief Marketing Technologist, to own marketing's technology mission. This role would report to the CMO but also partner with the CIO. The goal is for marketing to have the right balance of technology expertise and authority.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Highlights from Widen’s 2019 Martech Survey: Widen your perspective of your ...Widen, an Acquia company
In this presentation, we’ll share exclusive highlights from Widen’s 2019 martech survey. You'll learn what martech investments and integrations are trending most among Widen customers and stay on top of the hottest martech trends.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Highlights from Widen’s 2019 Martech Survey: Widen your perspective of your ...Widen, an Acquia company
In this presentation, we’ll share exclusive highlights from Widen’s 2019 martech survey. You'll learn what martech investments and integrations are trending most among Widen customers and stay on top of the hottest martech trends.
New Report by Jessica Groopman
The digitalization of our physical world—what many are now calling the ‘Internet of
Things’—is challenging our expectations of privacy.
Adding sensors to ourselves, and to the objects and places around us, renders our
physical world communicable, contextual, and trackable. The full implications of
ubiquitous connectivity remain blurry, but Altimeter Group’s survey of 2,062 American
consumers makes one point crystal clear: Consumers are decidedly anxious about
how companies use and share data from their connected devices. Our research finds
a massive gulf between consumer awareness and industry practices when it comes
to privacy. But this data reveals more than a concerned citizenry, it reveals tremendous
opportunities for companies to foster more trusted customer relationships.
DOWNLOAD THE COMPLETE REPORT:
http://pages.altimetergroup.com/1506-Consumer-Perceptions-of-Privacy-in-the-IOT-Report.html
How Investing in Event Tech Products Can Help You Generate More RevenueEventbrite UK
Jordan Succar, CEO & Co-Founder of Sponseasy, delivers tips and advice on how to build value into your sponsorship proposals by using the right technology.
The Cloud Analytics Reference Architecture: Harnessing Big Data to Solve Comp...Booz Allen Hamilton
Booz Allen’s Cloud Analytics Reference Architecture is an entirely new approach for the implementation of big data in the digital enterprise - a way of using technology, machine-based analytics, and human-powered analysis to create competitive and mission advantage.
It Takes an Ecosystem: How Technology Companies Deliver Exceptional ExperiencesCognizant
Experience is evolving into a strategy that reaches across technology companies. We offer guidance on the rise of experience and its role in business modernization, with details on how orgnizations can build the ecosystem to support it.
Fixing the Insurance Industry: How Big Data can Transform Customer SatisfactionCapgemini
Insurers are facing a moment of truth. Customer satisfaction levels have hit worryingly low levels. According to a survey conducted by Capgemini in 2014, less than a third of customers globally are satisfied with the services of their insurance providers. Traditional insurers also face competition from new entrants who are determined to meet customer expectations. Non-traditional competitors, such as ecommerce majors and technology startups, are leveraging their data-rich customer interactions to create and sell insurance products.
Surprisingly, insurers seem to have overlooked the impact of Big Data on improving customer experience as they often focus their Big Data efforts on detecting fraudulent claims and improving underwriting profitability. In fact, only 12% of insurers consider the enhancement of customer experience as a top Big Data priority. This is startling given the poor levels of customer satisfaction in the insurance industry. In this research, we examine how insurers can effectively leverage customer data to improve customer satisfaction.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang, Esteb...OpenKnowledge srl
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang (Constellation Research), Esteban Kolsky (ThinkJar), Keynote Speakers @ Social Business Forum 2013
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
The modern enterprise is becoming an increasingly automated environment: technological advancements in AI, Machine Learning and RPA are allowing organisations to strip out layers of inefficiency, optimise process and enhance productivity. Right across the enterprise, operations are changing in line with new automation tools, from low-level administrative tasks to self-regulating Industrial IoT systems and customer service chatbots.
This conference will contextualise the role of intelligent automation within the enterprise, looking at how the increasing sophistication of AI, RPA and IoT technologies are transforming operations. The conference is geared towards senior IT and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, engagement and high-level networking
Turning AI into Concrete Value: The Successful Implementers' ToolkitCapgemini
A Capgemini study of nearly 1,000 organizations implementing Artificial Intelligence highlights the growth opportunity of AI and counters fears that AI will cause massive job losses in the short term.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
We are proud to present in this e-book a wide range of AI solutions from 15 Greek and Cypriot Microsoft partners. As we are actively working with those partners to develop and co-sell their solutions across the world, we hope this will serve as an inspiration to Start-Ups as well as established software and solution providers to work with our partner team to build the strongest AI ecosystem across Greece, Cyprus and Malta.
Connaught Ealing Solutions - AI consultantsKen Tucker
The promise of AI is virtually unlimited. At Connaught Ealing, we help your organization fulfill that promise. We work with your team to build a strategy that will incorporate AI into your programs and projects. We will then take that strategy and work with you to create an executable tactical plan. It's time to stop talking about AI and start delivering on its promise.
New Report by Jessica Groopman
The digitalization of our physical world—what many are now calling the ‘Internet of
Things’—is challenging our expectations of privacy.
Adding sensors to ourselves, and to the objects and places around us, renders our
physical world communicable, contextual, and trackable. The full implications of
ubiquitous connectivity remain blurry, but Altimeter Group’s survey of 2,062 American
consumers makes one point crystal clear: Consumers are decidedly anxious about
how companies use and share data from their connected devices. Our research finds
a massive gulf between consumer awareness and industry practices when it comes
to privacy. But this data reveals more than a concerned citizenry, it reveals tremendous
opportunities for companies to foster more trusted customer relationships.
DOWNLOAD THE COMPLETE REPORT:
http://pages.altimetergroup.com/1506-Consumer-Perceptions-of-Privacy-in-the-IOT-Report.html
How Investing in Event Tech Products Can Help You Generate More RevenueEventbrite UK
Jordan Succar, CEO & Co-Founder of Sponseasy, delivers tips and advice on how to build value into your sponsorship proposals by using the right technology.
The Cloud Analytics Reference Architecture: Harnessing Big Data to Solve Comp...Booz Allen Hamilton
Booz Allen’s Cloud Analytics Reference Architecture is an entirely new approach for the implementation of big data in the digital enterprise - a way of using technology, machine-based analytics, and human-powered analysis to create competitive and mission advantage.
It Takes an Ecosystem: How Technology Companies Deliver Exceptional ExperiencesCognizant
Experience is evolving into a strategy that reaches across technology companies. We offer guidance on the rise of experience and its role in business modernization, with details on how orgnizations can build the ecosystem to support it.
Fixing the Insurance Industry: How Big Data can Transform Customer SatisfactionCapgemini
Insurers are facing a moment of truth. Customer satisfaction levels have hit worryingly low levels. According to a survey conducted by Capgemini in 2014, less than a third of customers globally are satisfied with the services of their insurance providers. Traditional insurers also face competition from new entrants who are determined to meet customer expectations. Non-traditional competitors, such as ecommerce majors and technology startups, are leveraging their data-rich customer interactions to create and sell insurance products.
Surprisingly, insurers seem to have overlooked the impact of Big Data on improving customer experience as they often focus their Big Data efforts on detecting fraudulent claims and improving underwriting profitability. In fact, only 12% of insurers consider the enhancement of customer experience as a top Big Data priority. This is startling given the poor levels of customer satisfaction in the insurance industry. In this research, we examine how insurers can effectively leverage customer data to improve customer satisfaction.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang, Esteb...OpenKnowledge srl
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang (Constellation Research), Esteban Kolsky (ThinkJar), Keynote Speakers @ Social Business Forum 2013
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
The modern enterprise is becoming an increasingly automated environment: technological advancements in AI, Machine Learning and RPA are allowing organisations to strip out layers of inefficiency, optimise process and enhance productivity. Right across the enterprise, operations are changing in line with new automation tools, from low-level administrative tasks to self-regulating Industrial IoT systems and customer service chatbots.
This conference will contextualise the role of intelligent automation within the enterprise, looking at how the increasing sophistication of AI, RPA and IoT technologies are transforming operations. The conference is geared towards senior IT and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, engagement and high-level networking
Turning AI into Concrete Value: The Successful Implementers' ToolkitCapgemini
A Capgemini study of nearly 1,000 organizations implementing Artificial Intelligence highlights the growth opportunity of AI and counters fears that AI will cause massive job losses in the short term.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
We are proud to present in this e-book a wide range of AI solutions from 15 Greek and Cypriot Microsoft partners. As we are actively working with those partners to develop and co-sell their solutions across the world, we hope this will serve as an inspiration to Start-Ups as well as established software and solution providers to work with our partner team to build the strongest AI ecosystem across Greece, Cyprus and Malta.
Connaught Ealing Solutions - AI consultantsKen Tucker
The promise of AI is virtually unlimited. At Connaught Ealing, we help your organization fulfill that promise. We work with your team to build a strategy that will incorporate AI into your programs and projects. We will then take that strategy and work with you to create an executable tactical plan. It's time to stop talking about AI and start delivering on its promise.
Top Strategic Technology Trends for 2022.docxAdvance Tech
Strategic technology trends can be difficult to predict, but many technology observers think that the 2024 Olympics and the autonomous cars of the 2020s are inevitable.
Regardless, strategic technology trends can inspire companies and entrepreneurs looking to maximize their exposure and reach, increase their revenue, and drive new products and services.
Several technologies will be an important part of the 2022 strategy of any large firm, including software, cloud computing, and mobile technology.
A discussion that the following is the main focus on the impact of these technologies on the business functions of large firms and their future strategies. We finally brought together the sectors that will largely influence the future world economy in this post.
Strategic technology is the combination of strategic thinking, best practices, and financial effectiveness.
https://advancetech.info/gartners-top-10-strategic-technology-trends-for-2022/
Research presentation on the impact of AI on the advertising and CX landscape.
We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models.
The presentation constructs a framework to assess the potential impact of AI against :
- the complexity of the work
- the type of work being done - analysis, decision-making, and execution.
Based on the framework, the presentation argues for four possible futures:
- Creativity at the centre
- Digitalization of marketing
- Efficiency of marketing
- Impact of marketing
Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future.
At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.
AI and Machine Learning In Cybersecurity | A Saviour or Enemy?SahilRao25
Let's take a look at implementations of AI or machine learning in the cybersecurity world. To know more: https://www.softwarefirms.co/blog/ai-and-machine-learning-in-cybersecurity-a-saviour-or-enemy?utm_source=Social+media&utm_medium=Traffic&utm_campaign=SR
Discover how cutting-edge software solutions can fortify your data against evolving cyber threats and ensure the confidentiality, integrity, and availability of your valuable assets. Join us to explore real-world examples, best practices, and actionable insights that empower you to take proactive measures in the face of ever-present security challenges.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
In this presentation, you will discover how you can begin to leverage on the power and potential of Machine Learning as a technology tool and as a framework for growth.
Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to the back-office technologies we use for a new generation of marketing operations.
These technologies have tremendous potential to increase marketing's capabilities and value to the organization — but they require us to embrace technology strategy and management as a more integral part of the marketing function.
This slide deck will give you an overview of these new dynamics and help you forge a plan for moving forward in this brave, new world.
The Epic Collision of Marketing and TechnologyGodfrey
Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to the back-office technologies we use for a new generation of marketing operations. These technologies have tremendous potential to increase marketing's capabilities and value to the organization – but they require us to embrace technology strategy and management as a more integral part of the marketing function. This session will give you an overview of these new dynamics and help you forge a plan for moving forward in this brave, new world.
This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
We provide businesses with an innovative platform and a full-range of ready-to-go affordable business applications that can be tailored to specific industries or client needs.
With Illuminate you can get your apps just the way you want.
- You can pick and choose one or more of our industry ready products and plug them easily yo your existing infrastructure
- Choose the apps you like and get them customized as per your business needs. Upgrade or downgrade the available functionalities and pay only for the features you want!
- Drag and drop from our array of building blocks and put together your own app on our platform from scratch. Add your business logic and plug it in your existing infrastructure
Our software solutions range from CRM, Logistics, Field Team Management, Order Management, POS, Inventory and Warehouse Management, Product Catalog and E-commerce Solutions
For over two decades we have worked with various industries like Food and Beverage, FMCG, Telecoms, Hospitality, Retail, Real Estate, Pharmaceuticals, Automotive and Fashion providing our business expertise.
We have told you all about us and now we would love to get to know you better!
Tell us about your business processes and hurdles that you are facing and let us help you find the right solutions to overcome your business challenges!
Reach us at contact@illuminate.ae
To know more about us, visit us at https://illuminate.ae/
Navigating the Marketing Technology RapidsScott Brinker
A whirlwind tour of the marketing technology landscape, with a discussion of its rapid growth over the past 5 years -- and how it may evolve in the years ahead. A look at why marketing technology is so important to marketing today and how marketing teams can develop marketing technology management capabilities within their organizations.
Creating Better Sales with Interactive Contention interactive
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.
How to Create Better Leads with Interactive Contention interactive
Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.
The ion “Better” Series_ Creating Better Engagemention interactive
Join us for Part 3, Creating Better Engagement, to learn:
- Exactly what engagement means to us, you, and your audience
- 3 benefits of using interactivity to create engagement
- 3 tips you need to know when using engagement within your content
- And finally, engagement measurement: the who, what, and how
ion "Better" Series Part 2: Creating Better Content Keynoteion interactive
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know!
Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY.
ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more.
In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.
How to Launch a Successful Interactive Content Program Nowion interactive
One of the common goals we overheard at Content Marketing World was increased engagement.
With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement.
Here are some other topics that will be covered during the webinar:
- What marketers are learning about their prospects and customers with interactive content.
- How interactive content changes the way you engage with your audience.
- Why interactive content is a necessary part of your content strategy.
- Examples of successful interactive content marketing strategies and how they could fit into yours.
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey.
Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey.
Motivate and Accelerate Lead-to-Revenue Velocity
Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand.
ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer.
- Learn how to use interactive content to align with the buyer's journey.
- Go beyond theory with a peek into our nurture program's real-world examples.
- Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content.
Learn how to mix interactive and static content into a cohesive program.
According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.
Interactive content for demand generation
Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer.
Anna Talerico shares the strategies and tactics driving results in 2017.
Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year!
ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be…
- 94% more effective at conversion
- 60% more effective at differentiation
- 33% more effective at educating buyers
- 120% more effective at getting shared
The future of content marketing is interactive digital experience. And in 2017, the future is now.
75% of content marketers are doing more interactive content going forward. Find out why. And find out how.
The tactical ins and outs of actually making it happen.
WHAT SHOULD YOU BUILD?
WHERE SHOULD YOU LAUNCH IT?
WHAT RESOURCES & TOOLS DO YOU NEED?
HOW MUCH TIME SHOULD YOU INVEST?
WHAT MEASUREMENT CAN YOU EXPECT?
We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform.
- Resources, Time and Planning
- TCO—Launching and Maintaining
- Evolution and Customization
- Data Opportunities and Management
Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.
Deliver Engaging Content to Your Buyers: A Tale of Two Journeysion interactive
Buyers want more.
More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control.
BUT NOT MORE CONTENT.
Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one.
This presentation will guide you through:
- Contrasting static and interactive buyer journeys
- How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation
- Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation
Boost Your Results with Innovative Landing Pagesion interactive
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads
ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads.
Moving beyond forms on pages
Teasing with content
Engaging with interactivity
Brand new examples — hot off the press
See how a new breed of landing pages is differentiating and performing beyond expectations.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world.
Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.”
“When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.”
“To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.”
“It’s time to rethink marketing management for a software-powered world.”
Learn how in this presentation by Scott Brinker @chiefmartec
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
5. Java Developer
Senior Java Developer
Enterprise Architect
He was then promoted to
an Enterprise Architect,
managing his own team.
6. Java Developer
Senior Java Developer
Enterprise Architect
Senior Architect
He was promoted again
and his responsibilities
and team grew.
7. Java Developer
Senior Java Developer
Enterprise Architect
Senior Architect
Technology Director
He rose to become a Technical Director, with
significant influence and authority over the
technology of the business.
8. Now take a guess.
What was Mayur’s
next position?
Java Developer
Senior Java Developer
Enterprise Architect
Senior Architect
Technology Director
?
10. An executive role in
software development
or IT, perhaps?
Reporting directly to
the CTO or the CIO?
11. An executive role in
software development
or IT, perhaps?
Reporting directly to
the CTO or the CIO?
Good guesses.
But Mayur decided to
take the “red pill.”
12. Mayur is the Global Head of
Marketing Technology &
Innovation at Kimberly-Clark.
13. Mayur is the Global Head of
Marketing Technology &
Innovation at Kimberly-Clark.
(The people behind big
brands such as Kleenex,
Huggies, and Scott
paper towels.)
14. Mayur works in Marketing and Advertising.
Ultimately, he reports up to the CMO.
16. I could have given you a hint that he previously
worked for SapientNitro, a leading interactive agency.
17. But before any agency stereotypes colored
your perceptions, I wanted to emphasize his
technical credentials.
18. But before any agency stereotypes colored
your perceptions, I wanted to emphasize his
technical credentials.
Mayur is a bona fide software architect.
20. Marketing
Mayur exemplifies a new kind
of marketing professional: a
marketing technologist.
Technology
Marketing
Technologists
21. A marketer who
understands technology.
Marketing
Mayur exemplifies a new kind
of marketing professional: a
marketing technologist.
Technology
Marketing
Technologists
22. A marketer who
understands technology.
Marketing
Mayur exemplifies a new kind
of marketing professional: a
marketing technologist.
A technologist who is
passionate about marketing.
Technology
Marketing
Technologists
23. But why do we need marketing
technologists, anyway?
25. You may have seen this eye chart of mine.
It’s often used to frighten people.
26. You may have seen this eye chart of mine.
It’s often used to frighten people.
A sample of over 350 different companies
that have built software for marketers.
27. You may have seen this eye chart of mine.
It’s often used to frighten people.
A sample of over 350 different companies
that have built software for marketers.
Let me emphasize: this is just a sample of a
few hundred, from a marketing technology
ecosystem of thousands of products.
29. It’s also woefully out of date
(it’s grown since then).
Yes, there has been some consolidation.
30. It’s also woefully out of date
(it’s grown since then).
Yes, there has been some consolidation.
But for every acquisition, dozens of new start-ups are
still launched. I believe that the scale and diversity of this
landscape will continue to grow for the foreseeable future.
32. Why will it grow?
Primarily because the world is changing so
rapidly, and it’s changing marketing with it.
33. Why will it grow?
Primarily because the world is changing so
rapidly, and it’s changing marketing with it.
The possibilities and expectations of customer
experience are blossoming around us — disruptive
innovation that is now at the very center of marketing.
34. Why will it grow?
Primarily because the world is changing so
rapidly, and it’s changing marketing with it.
The possibilities and expectations of customer
experience are blossoming around us — disruptive
innovation that is now at the very center of marketing.
The scale and diversity of marketing itself is exploding.
36. Software is what enables and
harnesses these possibilities.
And these days, more people can
create software — faster, cheaper,
and easier than ever before.
37. Software is what enables and
harnesses these possibilities.
And these days, more people can
create software — faster, cheaper,
and easier than ever before.
It’s a confluence that has sparked a
Golden Age of Marketing Software.
38. Software is what enables and
harnesses these possibilities.
And these days, more people can
create software — faster, cheaper,
and easier than ever before.
It’s a confluence that has sparked a
Golden Age of Marketing Software.
Marketing has more software solutions available to
it today than any other business function in the
entire history of computing.
39. But again, why do we need
“marketing technologists” for this?
Isn’t this just a different kind of IT?
40. But again, why do we need
“marketing technologists” for this?
Isn’t this just a different kind of IT?
But this isn’t so much a
different kind of IT.
41. But again, why do we need
“marketing technologists” for this?
Isn’t this just a different kind of IT?
But this isn’t so much a
different kind of IT.
It’s more a different kind of marketing.
43. It’s a digital world we
live in now.
So many of the experiences we have, so
many of the communications we share,
are entirely digital.
44. It’s a digital world we
live in now.
So many of the experiences we have, so
many of the communications we share,
are entirely digital.
And even those that happen in the physical world
are within reach of digital influence in a matter of
seconds — in some cases, even milliseconds.
45. Quick! Reach for your
smartphone. (Or just
open up a new browser
window on the device
you’re reading this on.)
46. Quick! Reach for your
smartphone. (Or just
open up a new browser
window on the device
you’re reading this on.)
That’s how quickly you can jack into
the digital world, wherever you are,
whatever you’re doing.
47. Here’s the secret for mastering marketing in
this digital world — the secret that will give
you magical powers like Neo in The Matrix.
48. Everything digital is
controlled by software.
Here’s the secret for mastering marketing in
this digital world — the secret that will give
you magical powers like Neo in The Matrix.
49. Everything digital is
controlled by software.
That may seem
obvious, but…
Here’s the secret for mastering marketing in
this digital world — the secret that will give
you magical powers like Neo in The Matrix.
51. The implications
of this are huge.
In a digital age, it’s through software that
marketing sees and touches the world.
52. The implications
of this are huge.
Software is
marketing’s
interface to
reality.
In a digital age, it’s through software that
marketing sees and touches the world.
53. The implications
of this are huge.
Our choice of
software changes
what we can see.
In a digital age, it’s through software that
marketing sees and touches the world.
Software is
marketing’s
interface to
reality.
54. The implications
of this are huge.
Our choice of
software changes
what we can do.
Software is
marketing’s
interface to
reality.
In a digital age, it’s through software that
marketing sees and touches the world.
56. Analytics/attribution software
affects our perceptions.
How different analytics packages measure events,
relate them to each other, and visualize trends and
exceptions will color how you perceive your audience.
57. Analytics/attribution software
affects our perceptions.
Marketing automation software
affects our processes.
The way your marketing automation software was
designed, its capabilities, its user interface — what is
easy or hard to do — will shape your operations.
58. Analytics/attribution software
affects our perceptions.
Marketing automation software
affects our processes.
Social media listening software
affects our engagement.
Your choice of social media listening software will
influence who and what you pay attention to and how
you engage with your audience in different situations.
59. Analytics/attribution software
The creative
affects our perceptions. capabilities of your content management
and landing page software will determine what kinds of
customer experiences you can deliver across devices.
Marketing automation software
affects our processes.
Social media listening software
affects our engagement.
Customer experience software
affects our touchpoints.
60. Analytics/attribution software
The creative
affects our perceptions. capabilities of your content management
and landing page software will determine what kinds of
customer experiences you can deliver across devices.
Marketing automation software
affects our processes.
Social media listening software
affects our engagement.
Forgive me for a
quick experience
Customerpromotional software
interlude — but my
affects our touchpoints.
company, ion, offers
amazing software in
this category. :-)
ioninteractive.com
61. Analytics/attribution software
affects our perceptions.
Marketing automation software
CRM software
affects our processes. impacts how you manage your customer
relationships, offering different ways to structure and
harness all the data you collect on your audience.
Social media listening software
affects our engagement.
Customer experience software
affects our touchpoints.
CRM software, by definition,
affects our relationships.
62. Analytics/attribution software
affects our perceptions.
Marketing automation software
CRM software
affects our processes. impacts how you manage your customer
relationships, offering different ways to structure and
harness all the data you collect on your audience.
Social media listening software
affects our engagement.
Customer experience software
affects our touchpoints.
CRM software, by definition,
affects our relationships.
These are decisions that
significantly alter the reality
of marketing’s matrix.
63. My point is that the
marketing software we
choose...
64. My point is that the
marketing software we
choose...
How we configure it…
How we apply it…
How we extend it…
65. My point is that the
marketing software we
choose...
How we configure it…
How we apply it…
How we extend it…
Materially affects
what marketing can do.
66. This is why we should not take…
The
King Solomon
approach to
dividing
marketing
technology.
73. CIO
Some people say this is
merely a communication
issue between the CMO
and the CIO.
CMO
74. CIO
Some people say this is
merely a communication
issue between the CMO
and the CIO.
Yes, getting these two
leaders to talk on a regular
basis is a good start...
CMO
75. CIO
CMO
But it’s not enough. Marketing must be
able to wield technology as a native
capability in its strategy and tactics.
76. CIO
CMO
But it’s not enough. Marketing must be
able to wield technology as a native
capability in its strategy and tactics.
I know how to
script marketing
automation.
77. CIO
CMO
But it’s not enough. Marketing must be
able to wield technology as a native
capability in its strategy and tactics.
Yet who in the marketing department
would know how to develop and
manage such capability?
79. CMO
CIO
Chief
Marketing
Technologist
So, imagine a new technical management role in the
marketing department that would own this mission
— say, a chief marketing technologist.
(The title isn’t important. It’s the role that matters.)
82. CMO
CIO
But he or she
would also
report with a
“dotted line”
up to the CIO.
Chief
Marketing
Technologist
This marketing
technology leader
would report up to
the CMO.
Because this is a
marketing mission.
83. CMO
CIO
But he or she
would also
report with a
“dotted line”
up to the CIO.
Chief
Marketing
Technologist
Because no enterprise
technology is an island.
This marketing
technology leader
would report up to
the CMO.
Because this is a
marketing mission.
84. CMO
CIO
But he or she
would also
report with a
“dotted line”
up to the CIO.
Chief
Marketing
Technologist
This role should be a bridge
between marketing and IT.
This marketing
technology leader
would report up to
the CMO.
86. CMO
CIO
But it also
coordinates
with IT fully
and takes
responsibility
for adhering
to proper IT
governance.
Chief
Marketing
Technologist
Marketing Technology
Staff & Vendors
This role takes
responsibility for
the technology
capabilities of the
marketing team:
technical people,
processes, and
platforms.
88. CMO
CIO
It’s more than
a function —
it’s a vehicle
for imparting
tech culture
and intuition
to marketing.
Chief
Marketing
Technologist
Mktg
Mktg
Mktg
89. CMO
CIO
It’s more than
a function —
it’s a vehicle
for imparting
tech culture
and intuition
to marketing.
Chief
Marketing
Technologist
Mktg
Mktg
Mktg
This role teaches other marketers how to
manipulate marketing’s matrix too.
91. But do these roles actually exist?
Chief
Marketing
Technologist
92. But do these roles actually exist?
According to Gartner, over 70% of large hightech companies already have someone in
this role (although the titles vary).
Chief
Marketing
Technologist
93. But do these roles actually exist?
According to Gartner, over 70% of large hightech companies already have someone in
this role (although the titles vary).
Chief
Marketing
Technologist
Forrester Research recommended this role
as part of a Marketing Technology Office.
94. But do these roles actually exist?
According to Gartner, over 70% of large hightech companies already have someone in
this role (although the titles vary).
Chief
Marketing
Technologist
Forrester Research recommended this role
as part of a Marketing Technology Office.
SiriusDecisions advocates for this role as an
integral part of marketing operations.
95. There are many variations on this theme. But all
of them share the same core idea: tech-savvy
leadership embedded in marketing.
Chief
Marketing
Technologist
96. There are many variations on this theme. But all
of them share the same core idea: tech-savvy
leadership embedded in marketing.
Chief
Marketing
Technologist
(Again, the title
isn’t important.
It’s the role that
matters.)
99. Technology Authority
Cowboy
If marketing wields too much
technology authority without a
matching level of expertise, you
risk a “cowboy” effect— the IT
equivalent of a rogue state.
Technology Expertise
100. Technology Authority
Cowboy
On the other end of the
spectrum, a tech-savvy marketing
team that is too tightly restricted
by IT policy is a “prisoner.”
Prisoner
Technology Expertise
101. Technology Authority
Cowboy
And if you lack both technical
authority and expertise in this
digital world, you’re in trouble.
Laggard
Technology Expertise
Prisoner
102. Technology Authority
Cowboy
Laggard
The sweet spot is a marketing
department that is growing
its technology expertise and
is given an appropriate level
of tech authority to match.
Technology Expertise
Prisoner
103. But is native technology expertise
really necessary in marketing?
105. It wasn’t before, but...
The real revolution in marketing is a shift from producing
communications to delivering customer experiences.
106. Within the blink of a click,
a customer can jump from
reading an ad or an email
to interacting with us in a
digital channel.
107. Within the blink of a click,
a customer can jump from
reading an ad or an email
to interacting with us in a
digital channel.
And the experience they
have — good or bad —
may be instantly shared,
resonating in search and
social circles for all time.
108. Within the blink of a click,
a customer can jump from
reading an ad or an email
to interacting with us in a
digital channel.
And the experience they
have — good or bad —
may be instantly shared,
resonating in search and
social circles for all time.
This makes customer experiences
the definition of our brand.
110. Technical talent must become
native to marketing because...
To deliver customer experiences in a digital world requires
fluency not just with art and copy, but also with code and data.
111. Great experiences fluidly combine these
elements from concept to execution. They
conceive and raise the baby in one piece.
112. Code and data are
the “star stuff”
from which these
experiences are
crafted — a blend
of the software we
choose and what
we create with it.
113. Code and data are
the “star stuff”
from which these
experiences are
crafted — a blend
of the software we
choose and what
we create with it.
And the marketing teams
who can create the best
experiences will rule this
marketing matrix.
114. Of course, not everyone in marketing
needs to become a technologist.
115. Of course, not everyone in marketing
needs to become a technologist.
But technology must entwined into
marketing’s DNA, along with design,
storytelling, and customer affinity.
116. Of course, not everyone in marketing
needs to become a technologist.
But technology must entwined into
marketing’s DNA, along with design,
storytelling, and customer affinity.
These are the genes that express
marketing in the modern world.
118. Old School
Engineers
Tech Savvy
You can still be a great marketer
without being a technology savant.
(Just like you can be a great engineer
without being a marketing wizard.)
Old School
Marketers
Marketing Savvy
119. Old School
Engineers
Tech Savvy
You can still be a great marketer
without being a technology savant.
(Just like you can be a great engineer
without being a marketing wizard.)
But you better become really good at
collaborating with those who are.
Old School
Marketers
Marketing Savvy
121. Old School
Engineers
Tech Savvy
It’s inspiring a new generation of professionals
who blend both of these disciplines:
New School:
Marketing Technologists
Creative Technologists
Growth Hackers
Chief Digital Officers
Data Scientists
Old School
Marketers
Marketing Savvy
122. Old School
Engineers
Tech Savvy
It’s inspiring a new generation of professionals
who blend both of these disciplines:
These are not
equivalent, but
they all share a
hybridization of
marketing and
tech savvy.
New School:
Marketing Technologists
Creative Technologists
Growth Hackers
Chief Digital Officers
Data Scientists
Old School
Marketers
Marketing Savvy
123. Old School
Engineers
Tech Savvy
These are now many of the hottest positions in
business today — they’re in tremendous demand.
New School:
Marketing Technologists
Creative Technologists
Growth Hackers
Chief Digital Officers
Data Scientists
Old School
Marketers
Marketing Savvy
124. Old School
Engineers
Tech Savvy
These are now many of the hottest positions in
business today — they’re in tremendous demand.
New School:
Marketing Technologists
Creative Technologists
Growth Hackers
Chief Digital Officers
Data Scientists
Old School
Marketers
Marketing Savvy
(Just a hint, if
you’re looking
for an exciting
job with great
opportunities.)
125. Here’s one last reason to embrace
marketing technologists...
127. technology changes
exponentially
Change
Technology continues to
change exponentially, such
as with Moore’s Law.
Computational power
doubles every two years.
Data storage doubles.
Social media sites multiply
and mutate like fruit flies.
Time
129. We simply can’t absorb all the technology
changes that bombard us at this rate.
Change
technology changes
exponentially
organizations change
logarithmically
Time
130. We simply can’t absorb all the technology
changes that bombard us at this rate.
Change
technology changes
exponentially
This leaves us with a gap...
organizations change
logarithmically
Time
131. We simply can’t absorb all the technology
changes that bombard us at this rate.
technology changes
exponentially
Change
How do we
decide which
changes we
should adopt
and which ones
to forgo?
This leaves us with a gap...
organizations change
logarithmically
Time
133. This is one of the key roles that
technology leadership must play:
technology
management is
deciding which
changes are
adopted
Change
technology changes
exponentially
?
?
organizations change
logarithmically
Time
134. This is one of the key roles that
technology leadership must play:
technology
management is
deciding which
changes are
adopted
Change
technology changes
exponentially
?
?
organizations change
Marketing technologists — especially the role of a chief
marketing technologist — can help marketing ride this
logarithmically
wave of change, instead of being swept beneath it.
Time
136. Marketing technologists help
marketing regain control of a world
that has exploded with complexity
and accelerating change.
They do this by turning marketing
into a “local” instead of a tourist in
this new environment.
137. Marketing technologists help
marketing regain control of a world
that has exploded with complexity
and accelerating change.
They do this by turning marketing
into a “local” instead of a tourist in
this new environment.
They reveal the secrets of
marketing’s matrix.
139. This marketing
matrix has given
us a new brand
of marketing.
And marketing
technologists are
the Neo-like
characters who
will help us
master it.
140. This marketing
matrix has given
us a new brand
of marketing.
And marketing
technologists are
the Neo-like
characters who
will help us
master it.
Are you ready to
take the red pill?
141. Thank you. Please feel
free to reach out to me:
sbrinker@ioninteractive.com
Twitter: @chiefmartec
Co-founder & CTO
ion interactive, inc.
http://ioninteractive.com
Blogger
Chief Marketing Technologist
http://chiefmartec.com