The document outlines the importance of establishing a blog culture within a marketing team. It explains the benefits of blogging, such as networking, brand awareness, and engaging with stakeholders, while providing guidelines for effective blogging practices. The goal is to encourage team members to share their stories and create a collaborative online community.

1. Building a BLOG Culture.. Presenter: Purvvi Bagariaa Marketing Team | 19th Dec 2010

2. Objective Introduce you to the world of blogging Why is the world blogging? Iridium’s Blog- Rundown from Marketing Team Where are we taking iiBlog Blogging Process Getting you to blog

3. What are Blogs? Abbreviated for “Weblogs” Microsites Journal of activities, thoughts, opinions of an individual Reverse choronological order Own Personality Frequently updated Allows Comments Informal Tone

4. Why is the World Blogging? There are around 10 million blogs on the internet. Network with others in your field Bring out your own opinion Expands Brand Awareness Create personality for your business

5. Benefits of Blogging Don’t have to be tech savvy Easy to update Brings out your opinion and corporate culture. Get you in touch with your stakeholders Low-cost marketing channel Builds a community!!

6. What a Blog Achieves? Writing Opinions will Create Collaborations and Eventually Builds a Community around a a Company and its BRAND!!

7. Find your Audience!! Engage Them!!

8. Rundown from ii Marketing Team Upsurge in Marketing Efforts Rehash ii Blog and Website- “Brand ii” Till now 25 stories have been written Evolution from corporate style writing to a personalized style of writing Though leadership from Suresh Pillai and Manish…we collaborated!

9. Biggies in Blogging

11. Blog something as simple as…

12. Comcast’s image turnaround with active Twittering..

13. Why Should ii Blog We are all about being Digital Harness the power of blogging!! Creating a Blog Culture within ii Every team to share their story on the blog Publish at the same time everyday

14. What is your Story? More on the formal front!!! Websites launches Services rendered Client visits Technology, tools used Entering contracts

15. Can be informal in nature too!! Team outings Team meetings Celebrations Informal learning's from projects Opinions on new gadgets, technology, tools etc

16. Our Competitor’s Blogs

19. Writing a Blog Short and Sweet!! Short Paragarphs One idea per Paraghraph (smart blogging) Highlighting important points Bulleted Points Hyperlinks for reference- other blogs, sites. Outline your posts

20. Writing Style.. Use simple words Be specific Be Clear!! Short sentences Conversational Tone- “I”, “You” Interesting Headings

21. Writing Engaging Headlines.. Use Action Verbs !! Google Nexus One is here!! or Reduce your mobile bills! Get yourself a Google Nexus One!

22. Headlines can be Descriptive!! My Summer Vacation or The Highs and Lows of My Summer On the Road: A Wanderer's Musings

23. K .EEP I .T S .HORT & S .IMPLE

24. Blogging does not happen in VACCUM..

25. Needs Your COLLABORATION!! Active Participation & INITIATION!!!

26. What is Your Commitment to..