BlogHer is a community-focused media company aimed at supporting women bloggers with insights on building their blogs and monetizing them. Key topics include audience analytics, engaging content, and successful role models in blogging who have made significant financial gains. The event agenda also emphasizes trendspotting, workshops, and expert advice for bloggers looking to grow and diversify their online presence.

1. BlogHer
Building Your Blog
in 2015

2. Who is BlogHer
BlogHer is an unstoppable community,
network, and media company, where more
than 100 million engaged, influential, info-savvy
(mostly) women come to seek and
share opinions and advice.
Photo credit: BlogHer ’13 BlogHer
2

3. BlogHer 3
AGENDA
• The ABCs of building your blog
• Why people follow you
• Who’s are some role models?
• Bloggers and making money
• Your next moves
.

4. BlogHer
ABCs OF BUILDING YOUR BLOG
4
A: Analytics, to know your Audience
B: Beyond the Blog
C: Commenting
F: Find Your Tribe
L: Link Love
P: People
S: SMO, not SEO
U: Utility + Unique Voice

5. BlogHer
WHY PEOPLE FOLLOW YOU
5
• Because you let them know you
• Because you share useful information
• Because you reciprocate
• Because only you can do you

6. BlogHer 6
Elise Bauer – Simply Recipes
ELISE BAUER is the creator of
Simply Recipes, one of the
most popular and highly-trafficked
food blogs, reaching
more than 8 million unique
visitors each month.
HER DIFFERENTIATION:
It’s in the name: Simply
Recipes, and amazing SEO,
and community ethos
combine to create the #1 food
blog on the Internet
Photo credit: Ree Drummond

7. Monique Kilgore– Divas Can Cook
MONIQUE KILGORE, the creator
of Divas Can Cook, has more
than 1 million monthly page
views and 235K YouTube
subscribers.
HER DIFFERENTIATION:
Monique focuses on video,
with each of her videos
reaching tens of thousands of
viewers. Are you creating
video yet?
BlogHer 7

8. BlogHer 8
Diane Cu – White on Rice Couple
Diane Cu along with partner
Todd Porter, is a professional
photographer, food stylist, and
cookbook author, making a
living doing all of the above,
but crediting their blog for
taking them this far.
HER DIFFERENTIATION:
Sticking to her guns on the
value of her work, but also
sticking to an authentic
believe in abundance.

9. Katherine Stone – Postpartum Progress
KATHERINE STONE is the
founder of Postpartum
Progress, the most widely-read
blog on postpartum mental
health issues, and a national
non-profit, changing the
landscape for moms…and
their families.
HER DIFFERENTIATION:
When she looked online for
help…and couldn’t find it…she
built it herself.
BlogHer 9

10. BlogHer
Bloggers making money ONLINE
10
Examples:
Advertising: CPM, CPA, CPC
Affiliate relationships
Sponsorship
Subscription/Productization
It’s a NUMBERS game

11. Bloggers making money BECAUSE OF online
BlogHer
11
Examples:
Consulting
Freelance and Publishing
Brand Ambassadorships
Speaking gigs
It’s an INFLUENCE game

12. NEXT MOVE: FIND YOUR NETWORK
BlogHer
12
Affinity Groups AND individuals

13. BlogHer
NEXT MOVE: THINK “MVP”
13
THINK MVP FOR LIFE
Minimum Viable “Product”, as applied
to you, and the bar you set to ask, to
offer, to put yourself out there

14. BlogHer
NEXT MOVE: FACE YOUR FEAR
14
ASK YOURSELF:
What is the WORST that could happen?
ANSWER THE QUESTION:
In detail
MAKE YOUR FEAR CONCRETE,
NOT ABSTRACT

15. BlogHer 15
BlogHer PRO Agenda
TRENDSPOTTING FOR 2015
Lightning Lessons sharing what you need to know about:
Trends in Monetization:
Trends in ROI
Trends in Video
Trends in Discoverability
HANDS ON WORKSHOPS
2.5-3 hour deep dives to help you get started on your:
Media Kit or Marketing Plan
Book Proposal
Site Optimization
Alternative Revenue Streams

16. BlogHer 16
BlogHer PRO Agenda
ASK THE EXPERTS
Small group roundtables on:
Legal Issues
Auditing your blog for its marketer-friendliness
Opportunities like the BlogHer Network and SheKnows Experts Platform
Media Training
INSPIRATION
10x10 presentations from successful bloggers:
How to branch out and diversify
How to set boundaries now for future success
How to build your business
JOIN US!!! (And get a sweet 25% discount tonight!)

17. BlogHer
Thank you!
Elisa Camahort Page
@ElisaC