Earn your customers' trust through “progressive identity": ongoing, transparent, value-for-information exchanges with a strong focus on data privacy and security. Learn how Gigya’s industry-leading platform helps businesses deliver personalized customer experiences while meeting the requirements of the EU GDPR and other regional data protection and privacy laws. Consider how developing that type of trusting relationship with your customers could impact your business. Learn more: https://www.hybris.com

1. © Copyright 2017 Gigya, Inc.
Jason Rose
Senior Vice President Marketing
Build Better Customer Relationships with
Progressive Identity

2. © Copyright 2017 Gigya, Inc.
Market Trends – Customer Identity Management Imperative
Security
Customer Experience
Omni Channel CustomerExperience
AccessManagement
Personalization & Customization
Data Security
Consumer Privacy
Regulatory Compliance (e.g., GDPR) Consent& PreferenceManagement

3. © Copyright 2017 Gigya, Inc.
Customer Identity Management Platform
Turn unknown users into known, loyal customers
1.3B
Identities
4.8B
Devices
15B
API Calls / Month

4. © Copyright 2017 Gigya, Inc.
Market Trends: Customer Journey and Identity Intersection
Awareness Consideration Conversion Retention Advocacy
Sharing
Browsing
R&R
Subscribing
Progressive
Profiling
Consent
Registration Social Login
Preference
Management
Behavioral
Data
Transactional
Data
Email
SMS
CRM
Analytics Ads
Personalization
Recommendations
Support
Consent Preference Data Residency
Profile Management
Subscription Registration Social Transactional Behavioral

5. © Copyright 2017 Gigya, Inc.

6. © Copyright 2017 Gigya, Inc.

7. © Copyright 2017 Gigya, Inc.

8. © Copyright 2017 Gigya, Inc.
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
Building rich profiles along the customerjourney with privacy at the forefront
From Anonymous To Known: Building Identity Progressively

9. © Copyright 2017 Gigya, Inc.
From Anonymous To Known: Building Identity Progressively
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Building rich profiles along the customerjourney with privacy at the forefront

10. © Copyright 2017 Gigya, Inc.
From Anonymous To Known: Building Identity Progressively
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Lite Registration
Building rich profiles along the customerjourney with privacy at the forefront

11. © Copyright 2017 Gigya, Inc.
Lite Registration

12. © Copyright 2017 Gigya, Inc.
From Anonymous To Known: Building Identity Progressively
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Lite Registration Full Registration
Building rich profiles along the customerjourney with privacy at the forefront

13. © Copyright 2017 Gigya, Inc.
Full Registration

14. © Copyright 2017 Gigya, Inc.
From Anonymous To Known: Building Identity Progressively
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Lite Registration Full Registration
Progressive
Profiling
Building rich profiles along the customerjourney with privacy at the forefront

15. © Copyright 2017 Gigya, Inc.
Progressive and Conditional Profiling

16. © Copyright 2017 Gigya, Inc.
From Anonymous To Known: Building Identity Progressively
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Lite Registration Full Registration
Progressive
Profiling
Enriching Customer
Profiles
Building rich profiles along the customerjourney with privacy at the forefront

17. © Copyright 2017 Gigya, Inc.
Synchronize Profiles to Drive Better, Consistent Personalization
Email Marketing
Data Management
& Ad Serving
Content
Management
Recommendation &
Personalization
Web Analytics
Gigya
Data Exchange
Customer
Insights /
Query Tool
On-Demand
APIs
IdentitySync
(Extract, Transform,
Load)
Web-Hooks

18. © Copyright 2017 Gigya, Inc.
Customer & Social Profile Data
Consent Management
Enterprise Preference Management
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Lite Registration Full Registration
Progressive
Profiling
Enriching Customer
Profiles
From Anonymous To Known: Building Identity Progressively
Building rich profiles along the customerjourney with privacy at the forefront

19. © Copyright 2017 Gigya, Inc.
Managing Consent Throughout the Lifecycle of the Customer
Preference&
Consent
Capture
VersionControl
Accurate and
Enforced
Records
Self-Service
Preference
Center
Present Policies
• Terms of Service (ToS)
• Privacy Policies
• Cookie Consent
• Consent for marketing and custom
activities
Audit-Ready
Vault

20. © Copyright 2017 Gigya, Inc.
Managing Consent Throughout the Lifecycle of the Customer
Preference&
Consent
Capture
VersionControl
Accurate and
Enforced
Records
Self-Service
Preference
Center
Present Policies
• Terms of Service (ToS)
• Privacy Policies
• Cookie Consent
• Consent for marketing and custom
activities
Maintains accurate consent
• Trigger consent renewals
• Record consent at renewal
• Track consent history
• Audit consent
Audit-Ready
Vault

21. © Copyright 2017 Gigya, Inc.
Managing Consent Throughout the Lifecycle of the Customer
Preference&
Consent
Capture
VersionControl
Accurate and
Enforced
Records
Self-Service
Preference
Center
Present Policies
• Terms of Service (ToS)
• Privacy Policies
• Cookie Consent
• Consent for marketing and custom
activities
Enforces Consent
Synchronize preferences, consent and
profile data to downstream marketing,
sales, and services applications
Maintains accurate consent
• Trigger consent renewals
• Record consent at renewal
• Track consent history
• Audit consent
Audit-Ready
Vault

22. © Copyright 2017 Gigya, Inc.
Managing Consent Throughout the Lifecycle of the Customer
Preference&
Consent
Capture
VersionControl
Accurate and
Enforced
Records
Self-Service
Preference
Center
Present Policies
• Terms of Service (ToS)
• Privacy Policies
• Cookie Consent
• Consent for marketing and custom
activities
Enforces Consent
Synchronize preferences, consent and
profile data to downstream marketing,
sales, and services applications
Maintains accurate consent
• Trigger consent renewals
• Record consent at renewal
• Track consent history
• Audit consent
Users Control Preferences & Consent
• View profile, preferences & consent
• Add and modify profile, preferences
and consent information
• Withdraw consent
• Download user data
Audit-Ready
Vault

23. © Copyright 2017 Gigya, Inc.
Give Customers
Visibility and Control
Over How Their Data
is Used
Customers have the control to
view, update, or withdraw their
profile, preferences,consent
using a self-service
preference center*.
*OOTB screen-sets mayvary

24. © Copyright 2017 Gigya, Inc.
Customer & Social Profile Data
Consent Management
Profile and Preference Management
Authentication and Authorization
Awareness Consideration Conversion Retention Advocacy
Anonymous Known
KEY CAPABILITIES
Anonymous
Interactions
Lite Registration Full Registration
Progressive
Profiling
Enriching Customer
Profiles
From Anonymous To Known: Building Identity Progressively
Building rich profiles along the customerjourney with privacy at the forefront

25. 25CONFIDENTIAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
DATA & PROCESS MANAGEMENT
COMMERCE SALES SERVICE REVENUEMARKETING
EXPERIENCE MANAGEMENT
GIGYA
Identity | Consent | Profile
W EB IN-STORE/
BRANCH
CONTACT
CENTER
DIGITAL
GOODS
MARKET-
PLACES
IOT SOCIAL
MEDIA
SMS/
NOTIFICATIONS
SEARCH
KW /ADS
DIGITAL
ADVERTISING
E-MAIL PRINTING AGENT
TOOLS
MOBILE
PLATFORM, INFRASTRUCTURE, INTEGRATION
SAP S/4HANA DIGITAL CORE