SlideShare a Scribd company logo
1 of 27
Any use of this material without specific permission of McKinsey & Company is strictly prohibited
McKinsey Insights & Publications webinar | February 20, 2015
Five keys to unlocking growth
in marketing’s “golden age”
McKinsey & Company | 1@McKinsey @McK_MktgSales #McKGrowth
New trends shaping marketing today
Consumer
power
Explosion
of digital
Fragmentation
Always on Personalization
Data, data,
data!
1
0
0
1
1
0
Personalization
McKinsey & Company | 2@McKinsey @McK_MktgSales #McKGrowth
This is the dawn of
a new golden age
of marketing
McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 2
McKinsey & Company | 3@McKinsey @McK_MktgSales #McKGrowth
Science
StorySpeed
Simplicity Substance
The 5 S’ of the new golden age
McKinsey & Company | 4@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 4
“The beauty of marketing today is
that we can really show the return.
The data allows us to demonstrate
impact in a much more transparent
way than in the past.”
Lorraine Twohill, Senior VP for Global
Marketing, Google
Science
McKinsey & Company | 5@McKinsey @McK_MktgSales #McKGrowth
Science
Better decisions to
increase impact
$200 billion opportunity
McKinsey & Company | 6@McKinsey @McK_MktgSales #McKGrowth
Science: Better decisions to increase impact
Avg. profit
for promoted
products up
288%
Retail company
McKinsey & Company | 7@McKinsey @McK_MktgSales #McKGrowth
Science: Better decisions to increase impact
International industry player
100,000
price points reset
500 SKUs
1.3 million transactions
Analyticalrendering
McKinsey & Company | 8@McKinsey @McK_MktgSales #McKGrowth
Science: Better decisions to increase impact
vs.
Art Science
Wrong debate
McKinsey & Company | 9@McKinsey @McK_MktgSales #McKGrowth
Science: Better decisions to increase impact
Art Science
Wrong answer
McKinsey & Company | 10@McKinsey @McK_MktgSales #McKGrowth
Art Science Craft
Science: Better decisions to increase impact
McKinsey & Company | 11@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 11
Substance
“Look what [luxury brands] are
doing: they’re building flagship
stores that are beautiful, where
you actually like to just browse
around before you buy. Those
are emotional places.”
Ola Källenius, Board of Management
of Daimler AG
McKinsey & Company | 12@McKinsey @McK_MktgSales #McKGrowth
Substance
Moving beyond
messaging to shape
the substance of
business
McKinsey & Company | 13@McKinsey @McK_MktgSales #McKGrowth
Differentiation
Substance: Shaping substance of business
Products Services Experiences
McKinsey & Company | 14@McKinsey @McK_MktgSales #McKGrowth
Substance: Shaping substance of business
Energy company
Customer
onboarding
7 steps
2 steps
McKinsey & Company | 15@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 15
Story
“It’s not [all data]! … If you fall
down on the art, if you fail on the
messaging and storytelling, all
that those tools will get you are a
lot of bad impressions.”
Lorraine Twohill, Senior VP for Global
Marketing, Google
McKinsey & Company | 16@McKinsey @McK_MktgSales #McKGrowth
Story: Better storytelling for emotional connection
What makes a good
story hasn’t changed.
HOW to tell one has.
McKinsey & Company | 17@McKinsey @McK_MktgSales #McKGrowth
Old story telling BRAND
New story telling BRAND
Story: Better storytelling for emotional connection
McKinsey & Company | 18@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 18
Speed
“Speed comes from decentrali-
zation and creating a local
autonomy to take local action.”
CMO, Consumer goods company
McKinsey & Company | 19@McKinsey @McK_MktgSales #McKGrowth
Speed
A culture of urgency
has placed emphasis
on speed and agility
McKinsey & Company | 20@McKinsey @McK_MktgSales #McKGrowth
Speed: A culture of urgency to keep up with consumers
From To
Batch processing
Command and control
Manual
Slow development
Continuous delivery
Agile
Automated
Real-time test & learn
McKinsey & Company | 21@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 21
Simplicity
“The growing complexity is
unmanageable: in-house vs.
external partners, established
channels vs. new channels. We
need help to get through this jungle.”
CMO, Consumer goods company
McKinsey & Company | 22@McKinsey @McK_MktgSales #McKGrowth
Simplicity: Simplify to execute
Speed and agility
require relentlessly focusing
on simple
McKinsey & Company | 23@McKinsey @McK_MktgSales #McKGrowth
Complexity kills
Expanding
geographic
footprints
Product and
channel
proliferation
Digital and
technology
specializations
Hierarchies,
silos, gaps,
redundancies
Simplicity: Simplify to execute
McKinsey & Company | 24@McKinsey @McK_MktgSales #McKGrowth
Complex: Disparate HQs and teams
Simplified: Single team
mapped to customer
ourney
Consistent brand experience
Simplicity: Simplify to execute
Daimler
Customer
journey
Before
After
McKinsey & Company | 25@McKinsey @McK_MktgSales #McKGrowth
The most important questions to ask
Speed
Faster than our competitors or slower?
Simplicity
Simplifying processes or overwhelming with new things?
Story
Making connections or speaking into space?
Substance
Differentiated experience or “me-too” selling?
Science
Today’s insights or yesterday’s facts?
McKinsey & Company | 26@McKinsey @McK_MktgSales #McKGrowth
www.youtube.com/McKinseyCMSOForum
@McK_MktgSales
McKinseyonMarketingandSales.com
@JeskoPerrey
Jesko Perrey
Senior Partner and
Global Knowledge
Leader of McKinsey's
Marketing & Sales
Practice
Jonathan Gordon
Leader of McKinsey's
Marketing & Brand
Strategy Practice
McKinsey on Marketing & Sales
@JW_Gordon
Stay Connected

More Related Content

What's hot

Booz Allen Hamilton and Market Connections: C4ISR Survey Report
Booz Allen Hamilton and Market Connections: C4ISR Survey ReportBooz Allen Hamilton and Market Connections: C4ISR Survey Report
Booz Allen Hamilton and Market Connections: C4ISR Survey ReportBooz Allen Hamilton
 
The Great Mobility Tech Race: Winning the battle for future profits
The Great Mobility Tech Race: Winning the battle for future profitsThe Great Mobility Tech Race: Winning the battle for future profits
The Great Mobility Tech Race: Winning the battle for future profitsBoston Consulting Group
 
Race in the workplace: The Black experience in the US private sector
Race in the workplace: The Black experience in the US private sectorRace in the workplace: The Black experience in the US private sector
Race in the workplace: The Black experience in the US private sectorMcKinsey & Company
 
A.T. Kearney Consolidation of the US Banking Industry
A.T. Kearney Consolidation of the US Banking IndustryA.T. Kearney Consolidation of the US Banking Industry
A.T. Kearney Consolidation of the US Banking IndustryKearney
 
Argentina's Consumer Pulse Update - August 2020
Argentina's Consumer Pulse Update - August 2020Argentina's Consumer Pulse Update - August 2020
Argentina's Consumer Pulse Update - August 2020Bain & Company Brasil
 
Australia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. KearneyAustralia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. KearneyKearney
 
Shifting Trade Rules and the Future for North America’s Auto Industry
Shifting Trade Rules and the Future for North America’s Auto IndustryShifting Trade Rules and the Future for North America’s Auto Industry
Shifting Trade Rules and the Future for North America’s Auto IndustryBoston Consulting Group
 
When, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce ProductivityWhen, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce Productivityaccenture
 
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...PwC
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsDeloitte United States
 
A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
A.T. Kearney 2017 State of Logistics Report: Accelerating into UncertaintyA.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
A.T. Kearney 2017 State of Logistics Report: Accelerating into UncertaintyKearney
 
McKinsey Slides Examples
McKinsey Slides ExamplesMcKinsey Slides Examples
McKinsey Slides ExamplesLewis Lin 🦊
 
Power transactions and trends Q2 2019
Power transactions and trends Q2 2019Power transactions and trends Q2 2019
Power transactions and trends Q2 2019EY
 
Right Cloud Mindset: Survey Results Hospitality | Accenture
Right Cloud Mindset: Survey Results Hospitality | AccentureRight Cloud Mindset: Survey Results Hospitality | Accenture
Right Cloud Mindset: Survey Results Hospitality | Accentureaccenture
 
How fit is your capital allocation strategy?
How fit is your capital allocation strategy? How fit is your capital allocation strategy?
How fit is your capital allocation strategy? EY
 
McKinsey_Data_and_analytics_innovation_inCPM.pdf
McKinsey_Data_and_analytics_innovation_inCPM.pdfMcKinsey_Data_and_analytics_innovation_inCPM.pdf
McKinsey_Data_and_analytics_innovation_inCPM.pdfssusera1763f
 
EY Germany FinTech Landscape
EY Germany FinTech LandscapeEY Germany FinTech Landscape
EY Germany FinTech LandscapeEY
 
The Press Forward Discussion: Pipeline to Leadership for Women in News
The Press Forward Discussion: Pipeline to Leadership for Women in NewsThe Press Forward Discussion: Pipeline to Leadership for Women in News
The Press Forward Discussion: Pipeline to Leadership for Women in NewsMcKinsey & Company
 
2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging Survey2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging SurveyL.E.K. Consulting
 

What's hot (20)

Booz Allen Hamilton and Market Connections: C4ISR Survey Report
Booz Allen Hamilton and Market Connections: C4ISR Survey ReportBooz Allen Hamilton and Market Connections: C4ISR Survey Report
Booz Allen Hamilton and Market Connections: C4ISR Survey Report
 
The Great Mobility Tech Race: Winning the battle for future profits
The Great Mobility Tech Race: Winning the battle for future profitsThe Great Mobility Tech Race: Winning the battle for future profits
The Great Mobility Tech Race: Winning the battle for future profits
 
Race in the workplace: The Black experience in the US private sector
Race in the workplace: The Black experience in the US private sectorRace in the workplace: The Black experience in the US private sector
Race in the workplace: The Black experience in the US private sector
 
A.T. Kearney Consolidation of the US Banking Industry
A.T. Kearney Consolidation of the US Banking IndustryA.T. Kearney Consolidation of the US Banking Industry
A.T. Kearney Consolidation of the US Banking Industry
 
Argentina's Consumer Pulse Update - August 2020
Argentina's Consumer Pulse Update - August 2020Argentina's Consumer Pulse Update - August 2020
Argentina's Consumer Pulse Update - August 2020
 
Australia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. KearneyAustralia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. Kearney
 
Overview of M&A, 2016
Overview of M&A, 2016Overview of M&A, 2016
Overview of M&A, 2016
 
Shifting Trade Rules and the Future for North America’s Auto Industry
Shifting Trade Rules and the Future for North America’s Auto IndustryShifting Trade Rules and the Future for North America’s Auto Industry
Shifting Trade Rules and the Future for North America’s Auto Industry
 
When, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce ProductivityWhen, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce Productivity
 
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
 
A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
A.T. Kearney 2017 State of Logistics Report: Accelerating into UncertaintyA.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
 
McKinsey Slides Examples
McKinsey Slides ExamplesMcKinsey Slides Examples
McKinsey Slides Examples
 
Power transactions and trends Q2 2019
Power transactions and trends Q2 2019Power transactions and trends Q2 2019
Power transactions and trends Q2 2019
 
Right Cloud Mindset: Survey Results Hospitality | Accenture
Right Cloud Mindset: Survey Results Hospitality | AccentureRight Cloud Mindset: Survey Results Hospitality | Accenture
Right Cloud Mindset: Survey Results Hospitality | Accenture
 
How fit is your capital allocation strategy?
How fit is your capital allocation strategy? How fit is your capital allocation strategy?
How fit is your capital allocation strategy?
 
McKinsey_Data_and_analytics_innovation_inCPM.pdf
McKinsey_Data_and_analytics_innovation_inCPM.pdfMcKinsey_Data_and_analytics_innovation_inCPM.pdf
McKinsey_Data_and_analytics_innovation_inCPM.pdf
 
EY Germany FinTech Landscape
EY Germany FinTech LandscapeEY Germany FinTech Landscape
EY Germany FinTech Landscape
 
The Press Forward Discussion: Pipeline to Leadership for Women in News
The Press Forward Discussion: Pipeline to Leadership for Women in NewsThe Press Forward Discussion: Pipeline to Leadership for Women in News
The Press Forward Discussion: Pipeline to Leadership for Women in News
 
2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging Survey2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging Survey
 

Viewers also liked

Everything you want to know about sales growth but are afraid to ask
Everything you want to know about sales growth but are afraid to askEverything you want to know about sales growth but are afraid to ask
Everything you want to know about sales growth but are afraid to askMcKinsey on Marketing & Sales
 
“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economyMcKinsey on Marketing & Sales
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysMcKinsey on Marketing & Sales
 
Making loyalty pay: How to build - not destroy - value
Making loyalty pay: How to build - not destroy - valueMaking loyalty pay: How to build - not destroy - value
Making loyalty pay: How to build - not destroy - valueMcKinsey on Marketing & Sales
 
The CEO guide to China's future
The CEO guide to China's futureThe CEO guide to China's future
The CEO guide to China's futureMcKinsey & Company
 
Digital globalization: The new era of global flows
Digital globalization: The new era of global flowsDigital globalization: The new era of global flows
Digital globalization: The new era of global flowsMcKinsey & Company
 

Viewers also liked (20)

Everything you want to know about sales growth but are afraid to ask
Everything you want to know about sales growth but are afraid to askEverything you want to know about sales growth but are afraid to ask
Everything you want to know about sales growth but are afraid to ask
 
Breakthrough Sales Productivity
Breakthrough Sales ProductivityBreakthrough Sales Productivity
Breakthrough Sales Productivity
 
Sales 2.0
Sales 2.0Sales 2.0
Sales 2.0
 
Sales Growth: Quotes from select interviews
Sales Growth: Quotes from select interviewsSales Growth: Quotes from select interviews
Sales Growth: Quotes from select interviews
 
Megatrends for sales organizations
Megatrends for sales organizationsMegatrends for sales organizations
Megatrends for sales organizations
 
Marketing Performance Infographic
Marketing Performance InfographicMarketing Performance Infographic
Marketing Performance Infographic
 
“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy
 
Megatrends for sales organizations
Megatrends for sales organizationsMegatrends for sales organizations
Megatrends for sales organizations
 
Big Data and Advanced Analytics
Big Data and Advanced AnalyticsBig Data and Advanced Analytics
Big Data and Advanced Analytics
 
The Journey to Revenue Growth
The Journey to Revenue GrowthThe Journey to Revenue Growth
The Journey to Revenue Growth
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
 
It's All About the Customer Journey
It's All About the Customer JourneyIt's All About the Customer Journey
It's All About the Customer Journey
 
How b2b brands talk past their customers
How b2b brands talk past their customersHow b2b brands talk past their customers
How b2b brands talk past their customers
 
Are stores out of fashion?
Are stores out of fashion?Are stores out of fashion?
Are stores out of fashion?
 
The marketer strikes back
The marketer strikes backThe marketer strikes back
The marketer strikes back
 
Making loyalty pay: How to build - not destroy - value
Making loyalty pay: How to build - not destroy - valueMaking loyalty pay: How to build - not destroy - value
Making loyalty pay: How to build - not destroy - value
 
McKinsey presentation
McKinsey presentationMcKinsey presentation
McKinsey presentation
 
Customer Journey Analytics and Big Data
Customer Journey Analytics and Big DataCustomer Journey Analytics and Big Data
Customer Journey Analytics and Big Data
 
The CEO guide to China's future
The CEO guide to China's futureThe CEO guide to China's future
The CEO guide to China's future
 
Digital globalization: The new era of global flows
Digital globalization: The new era of global flowsDigital globalization: The new era of global flows
Digital globalization: The new era of global flows
 

Similar to Five keys to unlocking growth in marketing’s “golden age”

McKinsey & Company - NOAH15 Berlin
McKinsey & Company - NOAH15 BerlinMcKinsey & Company - NOAH15 Berlin
McKinsey & Company - NOAH15 BerlinNOAH Advisors
 
New Industrial Revolution and Digital Business Models
New Industrial Revolution and Digital Business ModelsNew Industrial Revolution and Digital Business Models
New Industrial Revolution and Digital Business ModelsRobin Teigland
 
Predictive Analytics - Case Study & Trial Results
Predictive Analytics - Case Study & Trial ResultsPredictive Analytics - Case Study & Trial Results
Predictive Analytics - Case Study & Trial ResultsSteve Susina
 
LinkedIn Executive Summit in Munich: Digital Transformation @ Scale
LinkedIn Executive Summit in Munich: Digital Transformation @ ScaleLinkedIn Executive Summit in Munich: Digital Transformation @ Scale
LinkedIn Executive Summit in Munich: Digital Transformation @ ScaleLinkedIn D-A-CH
 
OR135264 (2).pptx
OR135264 (2).pptxOR135264 (2).pptx
OR135264 (2).pptxankit492326
 
Webinar: Building a Data-Driven, Customer Focused Business
Webinar: Building a Data-Driven, Customer Focused BusinessWebinar: Building a Data-Driven, Customer Focused Business
Webinar: Building a Data-Driven, Customer Focused BusinessLinkedIn
 
Navigating Modern Marketing, Digital Transformation and Innovation
Navigating Modern Marketing, Digital Transformation and InnovationNavigating Modern Marketing, Digital Transformation and Innovation
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
 
2015 q1 McKinsey quarterly - Marketing & sales
2015 q1 McKinsey quarterly - Marketing & sales2015 q1 McKinsey quarterly - Marketing & sales
2015 q1 McKinsey quarterly - Marketing & salesAhmed Al Bilal
 
How IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with PersonalizationHow IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
 
Beyond Basic Targeting
Beyond Basic TargetingBeyond Basic Targeting
Beyond Basic TargetingEtumos
 
Emerging technologies and how they will impact the business and marketing lan...
Emerging technologies and how they will impact the business and marketing lan...Emerging technologies and how they will impact the business and marketing lan...
Emerging technologies and how they will impact the business and marketing lan...McKinsey on Marketing & Sales
 
Integrated Live How to create a successful content marketing strategy in a (l...
Integrated Live How to create a successful content marketing strategy in a (l...Integrated Live How to create a successful content marketing strategy in a (l...
Integrated Live How to create a successful content marketing strategy in a (l...Giuseppe Caltabiano
 
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019Data & Digital Effectiveness Leaders Masterclass - Manchester 2019
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
 
Best practices for marketing on LinkedIn
Best practices for marketing on LinkedInBest practices for marketing on LinkedIn
Best practices for marketing on LinkedInLinkedIn
 
Practices and Behaviours for Transforming Public Servives - Mary Cook
Practices and Behaviours for Transforming Public Servives - Mary CookPractices and Behaviours for Transforming Public Servives - Mary Cook
Practices and Behaviours for Transforming Public Servives - Mary CookDesignOps Global Conference
 
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Techsylvania
 

Similar to Five keys to unlocking growth in marketing’s “golden age” (20)

McKinsey & Company - NOAH15 Berlin
McKinsey & Company - NOAH15 BerlinMcKinsey & Company - NOAH15 Berlin
McKinsey & Company - NOAH15 Berlin
 
New Industrial Revolution and Digital Business Models
New Industrial Revolution and Digital Business ModelsNew Industrial Revolution and Digital Business Models
New Industrial Revolution and Digital Business Models
 
Powering B2B Sales with Digital
Powering B2B Sales with DigitalPowering B2B Sales with Digital
Powering B2B Sales with Digital
 
Predictive Analytics - Case Study & Trial Results
Predictive Analytics - Case Study & Trial ResultsPredictive Analytics - Case Study & Trial Results
Predictive Analytics - Case Study & Trial Results
 
LinkedIn Executive Summit in Munich: Digital Transformation @ Scale
LinkedIn Executive Summit in Munich: Digital Transformation @ ScaleLinkedIn Executive Summit in Munich: Digital Transformation @ Scale
LinkedIn Executive Summit in Munich: Digital Transformation @ Scale
 
OR135264 (2).pptx
OR135264 (2).pptxOR135264 (2).pptx
OR135264 (2).pptx
 
OR135264 (2).pptx
OR135264 (2).pptxOR135264 (2).pptx
OR135264 (2).pptx
 
Webinar: Building a Data-Driven, Customer Focused Business
Webinar: Building a Data-Driven, Customer Focused BusinessWebinar: Building a Data-Driven, Customer Focused Business
Webinar: Building a Data-Driven, Customer Focused Business
 
Navigating Modern Marketing, Digital Transformation and Innovation
Navigating Modern Marketing, Digital Transformation and InnovationNavigating Modern Marketing, Digital Transformation and Innovation
Navigating Modern Marketing, Digital Transformation and Innovation
 
2015 q1 McKinsey quarterly - Marketing & sales
2015 q1 McKinsey quarterly - Marketing & sales2015 q1 McKinsey quarterly - Marketing & sales
2015 q1 McKinsey quarterly - Marketing & sales
 
How IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with PersonalizationHow IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with Personalization
 
Beyond Basic Targeting
Beyond Basic TargetingBeyond Basic Targeting
Beyond Basic Targeting
 
Emerging technologies and how they will impact the business and marketing lan...
Emerging technologies and how they will impact the business and marketing lan...Emerging technologies and how they will impact the business and marketing lan...
Emerging technologies and how they will impact the business and marketing lan...
 
Teori Belajar dan.pptx
Teori Belajar dan.pptxTeori Belajar dan.pptx
Teori Belajar dan.pptx
 
Integrated Live How to create a successful content marketing strategy in a (l...
Integrated Live How to create a successful content marketing strategy in a (l...Integrated Live How to create a successful content marketing strategy in a (l...
Integrated Live How to create a successful content marketing strategy in a (l...
 
Cmw2014 mfglab mc_duffee_final
Cmw2014 mfglab mc_duffee_finalCmw2014 mfglab mc_duffee_final
Cmw2014 mfglab mc_duffee_final
 
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019Data & Digital Effectiveness Leaders Masterclass - Manchester 2019
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019
 
Best practices for marketing on LinkedIn
Best practices for marketing on LinkedInBest practices for marketing on LinkedIn
Best practices for marketing on LinkedIn
 
Practices and Behaviours for Transforming Public Servives - Mary Cook
Practices and Behaviours for Transforming Public Servives - Mary CookPractices and Behaviours for Transforming Public Servives - Mary Cook
Practices and Behaviours for Transforming Public Servives - Mary Cook
 
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...
 

More from McKinsey on Marketing & Sales

McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey on Marketing & Sales
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisisMcKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisisMcKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisisMcKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 

More from McKinsey on Marketing & Sales (20)

McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisisMcKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisis
 
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisisMcKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisisMcKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisis
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...
 
McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...
 
McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 

Recently uploaded

Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024experienceprosarah
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUsayangkamuu240203
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGramboxxx369
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfChristopher Ross
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
Mastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfMastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfkassou kacem
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitPieter Brinkman
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxGreg Jarboe
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech Pvt. Ltd.
 
Back Office Outsourcing Services Company
Back Office Outsourcing Services CompanyBack Office Outsourcing Services Company
Back Office Outsourcing Services Companybrandzus11
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptGreg Jarboe
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 

Recently uploaded (20)

Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Mastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfMastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdf
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing Company
 
Back Office Outsourcing Services Company
Back Office Outsourcing Services CompanyBack Office Outsourcing Services Company
Back Office Outsourcing Services Company
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 

Five keys to unlocking growth in marketing’s “golden age”

  • 1. Any use of this material without specific permission of McKinsey & Company is strictly prohibited McKinsey Insights & Publications webinar | February 20, 2015 Five keys to unlocking growth in marketing’s “golden age”
  • 2. McKinsey & Company | 1@McKinsey @McK_MktgSales #McKGrowth New trends shaping marketing today Consumer power Explosion of digital Fragmentation Always on Personalization Data, data, data! 1 0 0 1 1 0 Personalization
  • 3. McKinsey & Company | 2@McKinsey @McK_MktgSales #McKGrowth This is the dawn of a new golden age of marketing McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 2
  • 4. McKinsey & Company | 3@McKinsey @McK_MktgSales #McKGrowth Science StorySpeed Simplicity Substance The 5 S’ of the new golden age
  • 5. McKinsey & Company | 4@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 4 “The beauty of marketing today is that we can really show the return. The data allows us to demonstrate impact in a much more transparent way than in the past.” Lorraine Twohill, Senior VP for Global Marketing, Google Science
  • 6. McKinsey & Company | 5@McKinsey @McK_MktgSales #McKGrowth Science Better decisions to increase impact $200 billion opportunity
  • 7. McKinsey & Company | 6@McKinsey @McK_MktgSales #McKGrowth Science: Better decisions to increase impact Avg. profit for promoted products up 288% Retail company
  • 8. McKinsey & Company | 7@McKinsey @McK_MktgSales #McKGrowth Science: Better decisions to increase impact International industry player 100,000 price points reset 500 SKUs 1.3 million transactions Analyticalrendering
  • 9. McKinsey & Company | 8@McKinsey @McK_MktgSales #McKGrowth Science: Better decisions to increase impact vs. Art Science Wrong debate
  • 10. McKinsey & Company | 9@McKinsey @McK_MktgSales #McKGrowth Science: Better decisions to increase impact Art Science Wrong answer
  • 11. McKinsey & Company | 10@McKinsey @McK_MktgSales #McKGrowth Art Science Craft Science: Better decisions to increase impact
  • 12. McKinsey & Company | 11@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 11 Substance “Look what [luxury brands] are doing: they’re building flagship stores that are beautiful, where you actually like to just browse around before you buy. Those are emotional places.” Ola Källenius, Board of Management of Daimler AG
  • 13. McKinsey & Company | 12@McKinsey @McK_MktgSales #McKGrowth Substance Moving beyond messaging to shape the substance of business
  • 14. McKinsey & Company | 13@McKinsey @McK_MktgSales #McKGrowth Differentiation Substance: Shaping substance of business Products Services Experiences
  • 15. McKinsey & Company | 14@McKinsey @McK_MktgSales #McKGrowth Substance: Shaping substance of business Energy company Customer onboarding 7 steps 2 steps
  • 16. McKinsey & Company | 15@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 15 Story “It’s not [all data]! … If you fall down on the art, if you fail on the messaging and storytelling, all that those tools will get you are a lot of bad impressions.” Lorraine Twohill, Senior VP for Global Marketing, Google
  • 17. McKinsey & Company | 16@McKinsey @McK_MktgSales #McKGrowth Story: Better storytelling for emotional connection What makes a good story hasn’t changed. HOW to tell one has.
  • 18. McKinsey & Company | 17@McKinsey @McK_MktgSales #McKGrowth Old story telling BRAND New story telling BRAND Story: Better storytelling for emotional connection
  • 19. McKinsey & Company | 18@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 18 Speed “Speed comes from decentrali- zation and creating a local autonomy to take local action.” CMO, Consumer goods company
  • 20. McKinsey & Company | 19@McKinsey @McK_MktgSales #McKGrowth Speed A culture of urgency has placed emphasis on speed and agility
  • 21. McKinsey & Company | 20@McKinsey @McK_MktgSales #McKGrowth Speed: A culture of urgency to keep up with consumers From To Batch processing Command and control Manual Slow development Continuous delivery Agile Automated Real-time test & learn
  • 22. McKinsey & Company | 21@McKinsey @McK_MktgSales #McKGrowth McKinsey & Company |@McKinsey @McK_MktgSales #McKGrowth 21 Simplicity “The growing complexity is unmanageable: in-house vs. external partners, established channels vs. new channels. We need help to get through this jungle.” CMO, Consumer goods company
  • 23. McKinsey & Company | 22@McKinsey @McK_MktgSales #McKGrowth Simplicity: Simplify to execute Speed and agility require relentlessly focusing on simple
  • 24. McKinsey & Company | 23@McKinsey @McK_MktgSales #McKGrowth Complexity kills Expanding geographic footprints Product and channel proliferation Digital and technology specializations Hierarchies, silos, gaps, redundancies Simplicity: Simplify to execute
  • 25. McKinsey & Company | 24@McKinsey @McK_MktgSales #McKGrowth Complex: Disparate HQs and teams Simplified: Single team mapped to customer ourney Consistent brand experience Simplicity: Simplify to execute Daimler Customer journey Before After
  • 26. McKinsey & Company | 25@McKinsey @McK_MktgSales #McKGrowth The most important questions to ask Speed Faster than our competitors or slower? Simplicity Simplifying processes or overwhelming with new things? Story Making connections or speaking into space? Substance Differentiated experience or “me-too” selling? Science Today’s insights or yesterday’s facts?
  • 27. McKinsey & Company | 26@McKinsey @McK_MktgSales #McKGrowth www.youtube.com/McKinseyCMSOForum @McK_MktgSales McKinseyonMarketingandSales.com @JeskoPerrey Jesko Perrey Senior Partner and Global Knowledge Leader of McKinsey's Marketing & Sales Practice Jonathan Gordon Leader of McKinsey's Marketing & Brand Strategy Practice McKinsey on Marketing & Sales @JW_Gordon Stay Connected