The document outlines a marketing management project for a computer (CAX). It includes sections on competitive brands, features of CAX, pricing, distribution channels, promotions, and legal requirements. CAX is described as a large, global firm ranked 31st by Forbes that aims to build a brighter future through innovative strategies and customer satisfaction. The project helped the student learn about marketing management.

3. INFORMATION
 TITLE OF THE PROJECT – MARKETING MANAGEMENT
 NAME OF STUDENT – SAHIL DAW
 SCHOOL – APEEJAY SCHOOL
 CLASS – XII C
 ROLL NUMBER - 27

4. PREVIEW
 ACKNOWLEDGEMENT
 INTRODUCTION
 COMPETITIVE BRANDS
 NEED OF COMPUTERS
 MY PRODUCT
 PRICE RANGE
 FEAUTURES
 TAGLINE
 SELLING PRICE OF COMPETITORS
 PROFIT MARGIN
 PACKAGING
 CHANNEL OF DISTRIBUTION
 PROMTION, SCHEMES, MY U.S.P
 TRANSPORTATION, COMPETITORS U.S.P
 WAREHOUSING
 PERMISSIONS AND LICENSES REQUUIRED
 BIBLIOGRAPHY
 CONCLUSION

5. ACKNOWLEDGEMENT
 MY PROJECT IS ON MARKETING MANAGEMENT OF COMPUTER (CAX).
 SPECIAL THANKS TO BUSINESS TEACHER, PRINCIPAL.
 PROJECT HELPED ME TO INCREASE MY KNOWLEDGE AND TO LEARN NEW THINGS.
 THANKS TO MY PARENTS WHO ALSO GAVE ME TREMENDOUS SUPPORT IN DOING
THIS PROJECT

6. INTRODUCTION
 COMPUTER IS A GENERAL PURPOSE DEVICE PROGRAMMED TO CARRY
OUT SET OF ARTHEMETIC AND LOGICAL OPERATIONS
 MAINLY A COMPUTER CONSISTS OF THE FOLLOWING - CENTRAL
PROCESSING UNIT ( CPU) AND SOME FORM OF MEMEORY
 IT HAS VARIOUS UNITS CARRYING OUT DIFFERENT OPERATIONS
 OPERATIONS ARE CARRIED OUT IN SYSTEMATIC AND LOGICAL MANNER

7. COMPETITIVE BRANDS
 DELL INC - AMERICAN MULTI NATIONAL COMPUTER TECHNOLOGY
CORPORATION
 APPLE INC - AMERICAN MULTINATIONAL CORPORATION
 HP - HEWLETT PACKARD COMPANY- AMERICAN MULTI NATIONAL
CORPORATION
 LENEVO - CHINESE MULTI NATIONAL TECHNOLOGY
 GATEWAY INC - COMPUTER HARDWARE- CALIFORNIA USA COMPANY

8. NEED OF COMPUTER
 IMPORTANT PART OF EVERYBODYS LIFE IN 21ST CENTURY
 INCREASES THE PRODUCTIVITY AND EFFICEINCY OF WORK DONE
 THEY ALSO ENABLE ONE TO MULTITASK, THAT IS CARRYING OUT A
NUMBER OF OPERATIONS SIMULTANEOUSLY.
 IT’S A MEDIA OF COMMUNICATION

9. MY PRODUCT
 CAX OFFERS MANY SERVICES LIKE INFRASTRUCTURE, HOSTING,
CONSULTING ETC
 CAX IS NAMED RANK 2 AS LARGEST FIRM HAVING LARGEST NUMBER OF
EMPLOYEES (433362)
 IN OVERALL CAX IS RANKED 31 IN FORBES
 CAX HAS 12 RESEARCH LABORITIRIES WORLDWIDE AND WON 5 NOBEL
PRIZES, 6 TURNING AWARDS, 5 NATIONAL MEDAL OF SCIENCE ETC TILL
DATE

10. PRICE RANGE
CATEGORY PART NUMBER PRICE
X3200 436712S 48,000
X3400 TOWER 79731BS 70,000
X3650 2U (RACK) 79791S1 1,30,000
X3650 2U (RACK) 797PEG 1,35,000
X3650 2U (RACK) 79450 62 X (RACK
MOUNT)
92,000
X3400 TOWER 7975I1A 1,35,000
X3400 TOWER 7975PAT 1,28,000
X3400 TOWER 7975IMA 95,000

11. FEATURES
 FAILURE OF AVOIDANCE
 CENTRAL SECURITY
 AVOIDING THE STORM DRAIN

12. TAGLINE
THINK SMARTER – WORK FASTER
 WORKING AROUND THE WORLD TO BUILD A BRIGHTER PLANET
 STRATEGIES ARE BEING REDESIGNED FOR CUSTOMER SATISFACTION
 ONCE UNIVERSALLY HELD CONVENTIONS ARE GIVING WAY TO- NEW
PRESPECTIVE, NEW WAYS OF PROMOTING, NEW SOLUTIONS ACROSS
INDUSTRIES AND INDIVIDUALS

13. SELLING PRICE OF COMPETITORS
BRAND CATEGORY PRICE
ACER ACER VERITON M200 –
M6IV
2,64,000
ACER L67OG 72,400
APPLE APPLE IMAC MC5IIHN/A
(1TB)
1,19,000
APPLE APPLE IMAC MC50 8HN/A 73,200
DELL DELL INSPIRON ONE 2020
(TOUCH)
45,900
DELL DELL INSPIRON ONE 2330
– W24033IN8
53,900

14. PROFIT MARGIN
HEADS PROFIT (%)
MANUFACTURER 4 – 6 %
WHOLESELLER 9 – 12 %
RETAILER 15 – 17%

15. PACKAGING
 WRAPPING, CRAFTING, FILLING OR COMPRESSING OF GOODS TO
PROTECT THE PRODUCT FROM- SPOILAGE, PILFERAGE, BREAKAGE,
LEAKAGE ETC
 CAX RECOMMENDS HIERARCHICAL STRUCTURE
 PROVIDES GUIDELINES AND DIRECTION
 MINIMIZING TOXIC ELEMENTS IN PACKEGING MATERIAL
 IDENTIFYING METHODS, PROCESS AND DESIGN TO REDUCE PACKEGING
VOLUME

16. CHANNEL OF DISTRIBUTION
 CAX USES THE INDIRECT CHANNEL – ONE LEVEL CHANNEL
 ONE INTERMEDIARY IS ADOPTED – THE RELATION
 FIRM DIRECTLY SUPPLY THE PRODUCT TO RETAILER WHO SELLS THE
PRODUCT TO CUSTOMER
 ALSO USES COMMON DIRECT CHANNELS LIKE INTERNET, TELESHOPPING
ETC

17. PROMOTION
VARIOUS PROMTING WAYS ARE –
 REBATE – SELLING PRODUCT AT A SPECIAL PRICE WHICH IS LESS THAN
THE ORGINAL PRICE
 DISCOUNTS – REDEMPTION OF CERTAIN PERCENTAGE OF PRICE FROM
LIST PRICE
 PREMIUM OR GIFTS – GIVING A FREE GIFT
 LUCKY DRAW – A LUCKY DRAW ORGANISED AT THE TIME OF PAYMENT
 PACKAGED PREMIUM – SPECIAL PRICE ALREADY INCLUDED INSIDE THE
PRODUCT

18. SCHEMES
 WHOLESELLER – DISCOUNTS
 RETAILER – DISCOUNTS
 CONSUMER – DISCOUNTS, REBATES ETC

19. MY U.S.P
 CAX, HAS A U.S.P THAT IS THERE PRODUCT IS UNIQUE IN THEIR LEVEL OF
QUALITY AND SATISFACTION WHICH THEY PROVIDE TO THEIR
CONSUMERS
 METHOD OF PROMOTION IS THEIR MAIN U.S.P

20. TRANSPORTATION
 AIR TRANSPORT – DELIVERS ITEMS QUICKLY OVER LONG DISTANCES
 RAIL TRANSPORT – IT IS ENVIRONMENTALLY FRIENDLY COMPARED WITH
OTHER TRANSPORT MODES
 SEA TRANSPORT – HELPS IN TRANSPORTING LARGE VOLUMES AT LOW
COST

21. COMPETITORS U.S.P
 APPLE IS IMPECCABLE IN THEIR DESIGN
 APPLE SHIPS 200% OF EXPECTIONS
 LENEVO PROTECT AND ATTACK STRATEGY HELPED IT EXPAND GLOBALLY
 LENOVO USES THE MAIN TECHNIQUE OF COATING

22. WAREHOUSING
 PRODUCTS ARE KEPT HERE SO THAT IT IS PROTECTED
 STOCK LEVEL OF MINIMUM 30 DAYS
 PARTICULAR SEGMENT OF GOODS ARE KEPT IN ONE ROW THAT IS
STORAGE SYSTEM
 PUBLIC WAREHOUSE THAT IS OWNED BY GOVERNMENT SHOULD BE
USED AS THE RATE IS CHEAP

23. PERMISSIONS AND LICENSES REQUIRED
 TRADE LICENSE – GIVES PERMISSION TO CARRY ON PARTICULAR TRADE
OR BUSINESS FOR WHICH IT IS USED
 SALES TAX REGISTRATION – A TAX COLLECTED BY ALL RETAILERS AND
CERTAIN SERVICE PROVIDERS WHEN THEY MAKE TAXABLE RETAIL SALES
 PERMANENT ACCOUNT NUMBER (PAN) CARD – IT IS A UNIQUE ALPHA
NUMERIC COMBINATION ISSUED TO ALL JUSTICE AND JURISTIC
IDENTIFIABLE UNDER THE INCOME TAX ACT 1961

24. BIBLIOGRAPHY
 GOOGLE IMAGES
 GOOGLE
 SLIDESHARE
 WIKIPEDIA

25. CONCLUSION
 LEARNED TO NAVIGATE A VOLATILE GLOBAL BUSINESS ENVIRONMENT
OVER THE LONG TERM
 IMPORTANT TO PRODUCE NEW KINDS OF LEADERS WHO CAN DEAL
WITH BIG PROSPECTS
SUCH PROSPECTS –
 TESTS PEOPLES ABILITY TO OPERATE IN A LARGE COMPLICATED
ENVIRONMENT
 NEED STRONG COLLABORATION SKILLS