UniShelf is proposing a smart shelf system that uses e-ink displays to remotely update product information and pricing without physically changing labels. The system will be assembled in China and target large retailers, warehouses, libraries. It aims to sell 32,000 units in year 1, 43,000 in year 2, and 54,000 in year 3. The management team will be small, focusing on R&D, sales, and finance. Startup funding of $300,000 will come from angel investors and venture capitalists who will own 20% equity. Projected net profits are $255,000 in year 1, $397,601 in year 2, and $494,201 in year 3.

1. BUSINESS PROPOSAL
UNISHELF
DECEMBER 2016
PTR013
UNISHELF INDIA
Greater Kailash
Post Office Box #369
South Delhi,110048.
9671100130( 24hr.messages)
www.unishelf.com
contact@unishelf.com

2. Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by
_______________ in this business plan is confidential; therefore, reader agrees
not to disclose it without the express written permission of _______________. It
is acknowledged by reader that information to be furnished in this business plan
is in all respects confidential in nature, other than information which is in the
public domain through other means and that any disclosure or use of same by
reader, may cause serious harm or damage to _______________. Upon request,
this document is to be immediately returned to _______________.
___________________
Signature
Divyae Sherry and Sachi Nanda
19th
December 2016
This is a business plan. It does not imply an offering of securities.

3. Table of Contents
1.0 Executive Summary
2.0 Company Summary
2.1 Start-up Summary
a. Table: Start-up
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
1. 5.1 Sales Forecast
a. Table: Sales Forecast
6.0 Management Summary
7.0 Financial Plan
1. 7.1 Start-up Funding
a. Table: Start-up Funding
2. 7.2 Projected Profit and Loss
a. Table: Profit and Loss

4. 1.0 EXECUTIVE SUMMARY
Retail, Warehousing and Libraries are huge, maintaining them and
running them on a daily basis requires a lot of man power and
machines.
But even after the excessive use of ICT some of the things have
remained the same and continue to use unrequired human effort.
One of the things is use of paper and sticky labels on shelves to
describe about the product and show the prices and discounts.
These labels need to be changed every time whenever there are
discounts etc. Thus requiring a lot of human labor.
UniShelf is a smart shelf which uses an e-ink display to display the
information of the product kept on the shelf and other necessary
information associated with it . The shelf is connected to a
centralized database/logistics management system. It offers the
retailers, wholesalers to remotely update the content on racking
signage rapidly and proficiently, without the need of print paper
tag and docket or to send different workers to change them
physically. Information can be easily changed or edited by a click
on admins computer.

5. ADVANTAGES
1. Low shelf requirement
2. No botheration of changing the tags.
3. Wide viewing angle unlike LCD’S or manually written.
4. Superior outdoor readability.
5. Information can easily be changed just by a click on the
computer.
(For say , if one has to offer particular discount on any specific
product , instead of changing manually one can easily do so via
any concerned digital device.
6. Low power consumption
7. Conveys the information about the expiry dates. It really helps
the consumers to not to pick up the product and the store
manager can easily change it.
8.Compares price in real time with various prices of that
particular available on different product available in the store at
2.0 COMPANY SUMMARY
UniShelf is a privately held company .We have worked to design a
prototype system and business strategies , consulting with
numerous academic and professional contacts to assess the
feasibility and utility of our product and business model. The
product will be assembled in China and the Shelves will be

6. sourced from Qingdao World Link Storage Equipment Co. Ltd and
Suzhou Hongyuan Business equipment Manufacturing co Ltd in
China and the E-ink display modules will be sourced from Zhuhai
Eastsun Technology Co.Ltd.
2.1 START- UP SUMMARY
REQUIREMENT
START UP EXPENSES
Warehouse Rent $ 10,000 ( 3 years )
Office Insurance $ 5000 ( 3 years )
Research and Development $ 30,000
Furniture $ 10,000
Legal $ 10, 000
Stationary $ 1,000
Advertisement $ 10,000
Salary $ 55,000
Other $ 10,000
Total expenses $ 1,41,000
Start Up Assets Needed
Cash in Bank $ 3,00,000
Other short term assets $ 10,000

7. Long-term Assets $ 35000
Total Assets $3,45,000
3.0 SERVICES
The product will be assembled in China and the Shelves will be
sourced from Qingdao World Link Storage Equipment Co. Ltd and
Suzhou Hongyuan Business equipment Manufacturing co Ltd in
China and the E-ink display modules will be sourced from Zhuhai
Eastsun Technology Co.Ltd .Our business model is clear , our value
proposition is to provide an affordable and digital smart shelves
to our potential customers. We will be dealing via E-Commerce
and will be having continental and country heads who will be
taking our business forward and would interact with our potential
customers . Products will directly be shipped from China , from
where we will be outsourcing our product and also we do have
our warehouse where we will be storing the product. The size of
the product is not limited to some specific sizes, instead we will
be customizing the sizes according to the needs of our customers.
We intend to capture globally. We will generate income from APIs
too and will be sold to software companies.

8. 3.0 MARKET ANALYSIS SUMMARY
Its all too easy to dismiss the optimistic fantasies of yesterday:
flying cars and robot servants may have filled the pages of popular
mechanics in the 1950’s , but today we are better grounded in
reality , pinning our hopes on more reasonable future based on
technology we have actually developed. We see the opportunities
to revolutionize the existing technology.
1.Superstores :
Out of top leading 2,50,000 stores in the world, 35 percent of
them are superstores or huge grocery store food retailers, this is
according to 2015 global power of retailing report from Deloitte
touch and store magazine. We will be targeting these huge stores
because of the fact that these are the highest revenue earning
companies and can easily adopt our product as it’s one time
investment and can further help them to earn more profits and
popularity and can employ their surplus staff in some other
productive work.
2. Pharmaceutical Companies & Storage Units:
Novartis,Roche,Merck and Co ,Johnson and Johnson, cipla are the
leading pharma companies with extremely huge warehouses. Our
targeted market in this initially comprises of top 500 pharma
brands with ultimate revenues and who we think are in dire need

9. to switch on to this high tech product and can do the labeling
tiresome task with ease.
3.HUGE LIBRARIES AND RETAILERS
 Our product is aimed at the customers whose store size is
more than 4000 sq feet as small stores usually don’t need
such heavy infrastructure .
 Target customers starts from mid –large stores who want
extreme efficiency and want to lower the human resource
required for such jobs .
 We will apparently focus on more on branded retail stores
like 7 eleven etc as the orders from these chains will be in
bulk and recurring . this will also prompt its competing
companies to adopt this technology which will further profit
us.

10. STRATEGY AND IMPLEMENTATION SUMMARY
 We will price our product a higher than what a normal shelf costs
but at a competitive price as bulk orders will bring in economies
of scale, more the volume more will be the profit.
 Depending upon the number of units order and the goodwill of
the clients , we will offer free installation and cabling for the
same.
 Sponsored articles in business magazines will surely help us gain
popularity amongst various industries and would build our
goodwill too.
 Advertisements in various journals and newspaper will help us
capture not so famous retailers who would probably like our
product.
 One to one interaction with management executives of targeted
companies would help us to earn the trust of those companies
which will surely leave a good impact of us and increase our sales.
 Stall in conventions relating to academics(libraries ) and
warehousing.
Marketing Strategy
Promotion Strategies:
 Sponsored articles in Business Magazines
 Advertisement in Business Journals and Newspapers
 One 2 One Interactions with management executives of
targeted companies

11.  Stalls in conventions related to retailing, academics
(libraries) and warehousing.
 Online Advertisements on Google AdSense and other b2b
websites.
 Free Samples will be given to companies so as to test our
product
 Hackathons will be held in colleges so as to take this product
to the maximum potential by using its APIs.
Distribution Strategy: We will sell this product in all countries by
online channels shipping it directly from China but will also have
retail partners in developing markets like India where there is
huge population base and in Developed markets like UK,USA etc.
5.1 Sales Forecast
SALES INITIATE
First Month Sales - Cost of goods Retail Price Discount Wholesale
Warehouse companies (750 units) $ 42 $ 55 $ 0 -
Mega Super stores, (750 units) $ 42 $ 55 $ 0 -
Retailers, Storage Units (250) $ 42 $ 55 $5 $ 50
We anticipate that after an initial period of 3 months, our sales would probably increase.
1.REVENUE FROM OPERATIONS
YEAR 1 – 32000 UNITS SOLD

12. 1. 26000 * $ 55 =$ 14,30,000
2. 6000 * $ 50 = $3, 00,000
$ 17, 30,000
YEAR 2. 43000 UNITS SOLD
1. 35000 * $ 55 = $ 19,25,000
2. 8000 * $ 50 = $ 4,O0,000
$ 23,25,000
YEAR 3 - 54000 UNITS SOLD
1. 44000 * $ 55 = $ 24,20,000
2. 10,000 * 50 = $ 5,00,000
$ 29,20,000
6.1 Management Summary
• We will be having a small team as we don’t want to spend
excessively on human resource
• We will have 3 departments in place i.e Research & Development,
Sales, and Finance.
• We will be employing one HR Manager who will take care of hiring
talent.
• We will be hiring freelancers to develop our product and will have a
department head for the same.

13. • The sales and distribution team will be hired from their own home
countries i.e if a sales person or head resides in Dubai he would be
asked to stay there itself.
• We will be giving out fees to developers(freelancers) depending on
the work performed.
• Employee benefit expenses will be paid to the upper and middle
level management and to the permanent staff.
• Sales and Distribution Teams will be based out in their home
countries (will be asked to work from home) and be given a base
salary and bonus on the contracts they secure from the clients.
Designation Number Cost To Company (CTC) (pa)
Developers 4 12,000 USD
HR Manager 1 3,500 USD
Country/Continent Head
(Sales)
5 20,000 USD
CEO 1 10,500 USD
Procurement Manager 1 3,000 USD
CTO 1 4,000 USD
Office Staff 2 2,000 USD
Total 15 55,000 USD
7.0 Financial Plan
7.1 Startup Funding

14. SOURCES OF FUND AMOUNT
ANGLE INVESTORS
VENTURE CAPITALIST
$1,00,000
$2,00,000
We feel that the best way to source our funds is from angel
investors and venture capitalists. Our business has a potential
for a solid return , a business structured for investment, a solid
business plan and a viable exit strategy.
Our capitalist and investors have 20 percent in total stake in
the equity.
Angel investors - 8 %
Venture Capitalist – 12%
7.2 Profit and Loss Statement
INCOME STATEMENT
PARTICULARS AMOUNT ( YEAR 1) AMOUNT (YEAR2) AMOUNT (YEAR 3)
REVENUE FROM
OPERATIONS
INCOME FROM OTHER
OPERATION
$ 17,30,000
$1,00,000
$ 23,25,000
$1,50,000
$ 29,20,000
$1,75,000
TOTAL REVENUE $18,30,000 $24,75,000 $30,95,000
EXPENSES
PURCHASES $ 13,44,000 $ 18,06,000 $ 22,68,000
LEGAL $10,000 - -
STATIONARY $1000 $1000 $1000
ENGINEERING ,
R AND D
$ 30,000 $ 30,000 $50,000

15. SALARY
OTHER
FURNITURE
WAREHOUSE RENT
OFFICE INSURANCE
$55,000
$10,000
$10,000
$3333
$1666
$55,000
$10000
$3333
$1666
$55,000
$10000
$3333
$1666
TOTAL EXPENSES $14,65,000 $19,06,999 $23,88,999
PROFIT BEFORE TAX $3,65,000 $5,68,001 $7,06,001
TAX @ 30 % $109500 $170400 $2,11,800
PROFIT AFTER TAX $2,55,000 $3,97,601 $494201
Balancesheet
Balance Sheet for UniShelf
As on 31st March 2017,2018,2019
Particulars Note No. Year 1
I Equity & Liabilities
1 Shareholders Funds
a) Share Capital $3,00,000
b) Reserves & Surplus $2,55,000
c) Money Received against Share Warrants -
2 Share Application Money pending Allotment -
3 Non-Current Liabilities
a) Long Term Borrowings -
b) Deferred Tax Liability -
c) Other long term liabilities -
d) Long-term provisions -
4 Current Liabilities
a) Short-Term Borrowings $
b) Trade payables -
c) Other current liabilities -
d) Short-term provisions -
Total $5,55,000
II Assets
1 Non-Current Assets
a) Fixed Assets $45000
i)Tangible Assets -
ii)Intangible Assets* $1,90,000

16. iii) Capital Work-in-progress -
iv) Intangible Assets under Development -
b) Non-Current Investments -
c) Deferred Tax Assets -
d) Long-term loans & advances -
e) Other Non-Current Assets -
2 Current Assets
a) Current Investments -
b) Inventories $
c) Trade Receivables
d) Cash & Cash Equivalents $300,000
e) Short Term Loans & Advances
f) Other Current Assets
g) prepaid insurance and rent
$10,000
$10,000
Total $5,55,000