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NEW OPPORTUNITIES FOR
INNOVATIVE AGRIBUSINESS IN
BRANDED FOOD PRODUCTS
JENNIFER BASH
BRUSSELS POLICY BRIEFING NO. 53
ABOUT ALASKA TANZANIA
 It’s an impact driven enterprise that adds
value to locally produced agricultural
products by processing, packaging,
marketing and distributing high-quality
agricultural products.
 A brand that is recognized for quality
and impact in Tanzania.
 Founded in 2011
2
AGRICULTURE VALUE CHAIN PLAYERS 3
POLICY MAKERS FINANCIAL INSTITUTIONS
INPUT SUPPLIERS PROCESSORS
FARMERS
DEVELOPMENT PARTNERS INSUARANCE COMPANIES
BRANDED VS UNBRANDED FOOD PRODUCTS 4
MARKET PENETRATION 5
Value addition is an
important concept and
approach in today’s
business environment
where innovation in
farming and Agrofood
processing are
important to remain
competitive and to
optimize returns from an
enterprise.
SHAPING OPPORTUNITIES FOR WOMEN FOOD
VENDORS IN TANZANIA 7
AgriSoko
CONNECTING FOR GROWTH
An integrated Digital Platform with
combination of Web, Mobile App, USSD
and Digital Payment gateways which are
super-easy-to-use functionalities which
will help to efficiently run micro
businesses, profile them, link them with
the ecosystem of supplies, help them to
keep their books in order, save in groups,
and retrieve data and reports to help them
make informed decisions.
8AgriSoko
9
Any questions?
You can find me at:
» @mama_alaska or @jenniferbash
» jenbash@alaskatz.com
» +255 762 305 700
10THANKS!

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Brussels Briefing 53: Jennifer Bash '' New opportunities for innovative agribusiness in branded food products''

  • 1. NEW OPPORTUNITIES FOR INNOVATIVE AGRIBUSINESS IN BRANDED FOOD PRODUCTS JENNIFER BASH BRUSSELS POLICY BRIEFING NO. 53
  • 2. ABOUT ALASKA TANZANIA  It’s an impact driven enterprise that adds value to locally produced agricultural products by processing, packaging, marketing and distributing high-quality agricultural products.  A brand that is recognized for quality and impact in Tanzania.  Founded in 2011 2
  • 3. AGRICULTURE VALUE CHAIN PLAYERS 3 POLICY MAKERS FINANCIAL INSTITUTIONS INPUT SUPPLIERS PROCESSORS FARMERS DEVELOPMENT PARTNERS INSUARANCE COMPANIES
  • 4. BRANDED VS UNBRANDED FOOD PRODUCTS 4
  • 6. Value addition is an important concept and approach in today’s business environment where innovation in farming and Agrofood processing are important to remain competitive and to optimize returns from an enterprise.
  • 7. SHAPING OPPORTUNITIES FOR WOMEN FOOD VENDORS IN TANZANIA 7 AgriSoko CONNECTING FOR GROWTH
  • 8. An integrated Digital Platform with combination of Web, Mobile App, USSD and Digital Payment gateways which are super-easy-to-use functionalities which will help to efficiently run micro businesses, profile them, link them with the ecosystem of supplies, help them to keep their books in order, save in groups, and retrieve data and reports to help them make informed decisions. 8AgriSoko
  • 9. 9
  • 10. Any questions? You can find me at: » @mama_alaska or @jenniferbash » jenbash@alaskatz.com » +255 762 305 700 10THANKS!