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Brussels Briefing 49:
Youth in agribusiness: shaping the future of agriculture
Presentation
Patrick Sakyi, Farmerline, Gha...
3/27/17 2
FARMERLINE
IMPROVED AGRICULTURAL INFORMATION ACCESS THROUGH ICTs
PATRICK SAKYI, MANAGER, MOBILE COMMERCE BUSINES...
Filling market gaps
- Mobile penetration in Ghana
reaches 120%
- 56% of the people in rural
areas are illiterate
- Extensi...
Companies and
customers alike are
placing increasing
value on quality and
traceability.
Yet a lack of
transparency along
t...
Our mission is to
transform millions of
smallholder farmers into
successful
entrepreneurs by
connecting them to
markets, i...
WHAT FARMERLINE
OFFERS
simple, user-
friendly voice and
SMS messaging
for farmers
our tech digitizes:
farmer profiling
far...
MERGDATA: THE FARMER COMMUNICATIONS PLATFORM
Farmerline’s
MERGDATA platform
provides customizable
content messaging
01 Ava...
COLLECT CRITICAL DATA ALONG THE CHAIN
FARMER PROFILING
FIELD MONITORING
FARM MAPPING
FARM MANAGEMENT
CERTIFICATION AUDIT
T...
GENERATE
DATA ANALYTICS &
VISUALIZATION
• Track survey and campaign results.
• Receive instant feedback to address
ineffic...
WHO BENEFITS FROM
FARMERLINE
Increase productivity,
access to information
+ financial services,
linkages to supply chain
d...
Challenges include:
Poor
in-country
infrastructure
Competition for
local talent
Poor
perception on
farming & lack
of role ...
TEAM
OUR HAPPY PARTNERS
IMPACT
Farmerline has reached
200,000 farmers in 9 African
countries including Ghana,
Sierra Leone, Cameroon,
Nigeria, Mal...
Opportunities
1. There is enormous potential to use ICTs in Agriculture
2. Value addition of agricultural products
3. Pack...
Thank you
Please contact us with
any questions
farmerline.co // @farmerline @sakyipatrick
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Brussels Briefing 49 “Youth in agribusiness: shaping the future of agriculture" Patrick Sakyi : Improved agricultural information access through ICTs

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The Brussels Development Briefing no. 49 on “Youth in agribusiness: shaping the future of agriculture” took place on 18th of May 2017 from 09:00 to 13:00, at the ACP Secretariat in Brussels, Belgium. This Briefing was co-organised by CTA, the ACP Secretariat, European Commission (DG DEVCO), Concord, PAFO and AgriCord.

Published in: Government & Nonprofit
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Brussels Briefing 49 “Youth in agribusiness: shaping the future of agriculture" Patrick Sakyi : Improved agricultural information access through ICTs

  1. 1. Brussels Briefing 49: Youth in agribusiness: shaping the future of agriculture Presentation Patrick Sakyi, Farmerline, Ghana “Improved agricultural information access through ICTs”
  2. 2. 3/27/17 2 FARMERLINE IMPROVED AGRICULTURAL INFORMATION ACCESS THROUGH ICTs PATRICK SAKYI, MANAGER, MOBILE COMMERCE BUSINESS, FARMERLINE MAY18, 2017
  3. 3. Filling market gaps - Mobile penetration in Ghana reaches 120% - 56% of the people in rural areas are illiterate - Extension to farmer ratio is 1:1500 - Smallholder farmers lack access to timely information
  4. 4. Companies and customers alike are placing increasing value on quality and traceability. Yet a lack of transparency along the supply chain remains a major challenge.
  5. 5. Our mission is to transform millions of smallholder farmers into successful entrepreneurs by connecting them to markets, information, and services.
  6. 6. WHAT FARMERLINE OFFERS simple, user- friendly voice and SMS messaging for farmers our tech digitizes: farmer profiling farm mapping + mgmt certification traceability we provide farmer and client training, and support distribution of livelihood products + services COMMUNICATION DATA COLLECTION TRAINING + NETWORK
  7. 7. MERGDATA: THE FARMER COMMUNICATIONS PLATFORM Farmerline’s MERGDATA platform provides customizable content messaging 01 Available on simple feature phones 02 In SMS, Voice, USSD, and smartphone tech 03 In any language WEATHER FORECASTS MARKET PRICES GOOD AGRICULTURAL PRACTICES
  8. 8. COLLECT CRITICAL DATA ALONG THE CHAIN FARMER PROFILING FIELD MONITORING FARM MAPPING FARM MANAGEMENT CERTIFICATION AUDIT TRACEABLE SUPPLY CHAIN Yield Data Crop Type Family Size Farm Size Farm Area Soil Type UTZ Fairtrade Rainforest Alliance Agent Activity Farmer Activity Field Interactions Farm Inputs Data Coordination Upstream Traceability Unique Farmer IDs Supply Chain Insights
  9. 9. GENERATE DATA ANALYTICS & VISUALIZATION • Track survey and campaign results. • Receive instant feedback to address inefficiencies immediately. • Package data in simple, user-friendly reports. • Use analytics to get actionable insights Monitoring and evaluation easy and accessible. FARMERLINE : BIG DATA
  10. 10. WHO BENEFITS FROM FARMERLINE Increase productivity, access to information + financial services, linkages to supply chain data-driven farm management; improved distribution of inputs, products + services; linkages to smallholders distribution of products + services that enhance livelihoods and increase global food supply SMALLHOLDERS AGRIBUSINESSES BUSINESSES, DEV ORS + GOVTS
  11. 11. Challenges include: Poor in-country infrastructure Competition for local talent Poor perception on farming & lack of role models Lack of mentorship
  12. 12. TEAM
  13. 13. OUR HAPPY PARTNERS
  14. 14. IMPACT Farmerline has reached 200,000 farmers in 9 African countries including Ghana, Sierra Leone, Cameroon, Nigeria, Malawi, Kenya, Uganda, Benin, and Cote d’Ivoire. Farmerline aims to reach 1 million farmers by 2020.
  15. 15. Opportunities 1. There is enormous potential to use ICTs in Agriculture 2. Value addition of agricultural products 3. Packaging and/or labeling of farm produce 4. Organic production 5. Market coordination “The great aim of education is not knowledge but action.” – Herbert Spencer (1820 -1903)
  16. 16. Thank you Please contact us with any questions farmerline.co // @farmerline @sakyipatrick

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