Brochure & Order Form_Latin America B2C E-Commerce Report 2012

Latin America B2C E-Commerce Report 2012

December 2012

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December 2012

Publication Date
December 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
184
Covered Countries
Top Country:
Brazil
Additional Countries:
Argentina, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela

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Key Findings
Covering 10 Latin American Countries

• The most purchased online product categories in Latin America in July 2012 were
“Apparel and Accessories”, “Computer Electronics”, and “Music, Movies or Videos”.
• In 2011, Brazil accounted by far for the highest share of B2C E-Commerce sales in Latin America.
• In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce
market, in terms of the time spent on the website, followed by Lojas Americanas and Magazine Luiza.
• It is expected that almost half of all Internet users in Argentina will shop online in 2016.
• New payment options were helping consumers in Mexico to buy online even if they do not have credit
cards.

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Table of Contents (1 of 4)

1. MANAGEMENT SUMMARY 3. BRAZIL (Top Country)

• B2C E-Commerce Trends, 2012
2. LATIN AMERICA: REGIONAL • B2C E-Commerce Trends, 2011/2012
• Cross-Border international Online Shopping Trends,
• Breakdown of B2C E-Commerce Sales, by Country,
2011/2012
in %, 2011
• Internet Usage and B2C E-Commerce Trends among
• B2C E-Commerce Sales, by Country, in USD million,
Seniors, 2011/2012
2005-2011
• B2C E-Commerce Trends on Valentine‘s Day and
• B2C E-Commerce Sales in selected Countries,
Mother‘s Day, 2012
in USD billion, 2010-2016f
• Breakdown of B2C E-Commerce Sales in
• Reach of E-Commerce related Website Categories,
Latin America, by Country, in %, 2011
by Category, in % of Internet Users, April 2012
• Breakdown of Online Shopping Frequency,
• How Online Shoppers start their Online Purchasing
in % of Online Shoppers, April 2012
Process, in %, July 2012
• Time spent between Online Research and
• Most important Factors when Shopping Online,
Online Purchase,
Voting from 1 to 4, 2012f
by Time Range and Product Category,
• Online Payment Trends, 2011 in % of Online Shoppers, March 2012
• Purchased Online Product Categories, • Main Reasons not to shop Online,
in % of Online Shoppers, July 2012 by Product Category,
• Internet User Penetration, by Country, incl. Shipping in % of Internet Users, July 2012
in % of Individuals and in % Growth, • Preferred Payment Methods,
January 2011 & January 2012 in % of Online Shoppers, 12 Months to May 2012
• Breakdown of Internet Users, • B2C E-Commerce Delivery Trends, 2011/2012
by Country and Age Group, in %, January 2012
• M-Commerce Trends, 2011/2012 and
• Online Shopper Penetration in selected Countries, Share of Consumers using Mobile Phones in
in % of Internet Users, 2010-2016f Purchasing Process, in %, 2011
• Online Shopper Penetration, by Country, • Mobile Payment Market Trends, 2012
in % of Internet Users, 2011
• B2C E-Commerce Sales, in USD billion, 2007-2011
• Social Network User Penetration in selected
• B2C E-Commerce Sales, in USD billion, 2010-2015f
Countries, in % of Internet Users, 2010-2014f
• B2C E-Commerce Sales, in BRL billion, 2010-2013f
• Online Travel Site Use, by Region and Country,
in Minutes spent per Visitor and in % Reach, • B2C E-Commerce Sales, in BRL billion,
June 2012 H1 2011 & H1 2012

• Online Travel Sales, • Online Travel Sales, compared to the other
in USD billion and in % annual Growth, 2010-2016f BRIC Countries, in USD billion, 2010-2016f

• Mobile Internet Penetration, by Country, • Share of B2C E-Commerce on total Retail Sales,
in % of Consumers, 2010-2012f in %, 2011 & 2016f

• M-Commerce Trends, 2012 and • Share of M-Commerce on total E-Commerce Sales,
Share of M-Commerce on total in %, H1 2012 & 2013f
B2C E-Commerce Sales, in %, July 2012 • Purchased Online Product Categories,
in % of Online Shoppers, April 2012

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3. BRAZIL (Top Country) (cont.) 4. ARGENTINA

• Purchased Online Product Categories, by Gender, • Internet Activities, in % of Internet Users, Q1 2012
in % of Online Shoppers, April 2012 • Reasons against Online Shopping, in %, Q1 2012
• Purchased Mobile Product Categories, • Average per Capita Retail and
in % of Mobile Shoppers, May-June 2012 B2C E-Commerce Spending, in ARS, 2004-2011
• Internet Users, compared to other BRIC Countries, • Social Network User Penetration,
in millions and in % Change, July 2011 & July 2012 in % of Internet Users, 2010-2014f
• Breakdown of Internet Users, by Age Group, in %, • B2C E-Commerce Sales, in ARS billion, 2004-2011
January 2012
• B2C E-Commerce Sales, in USD billion, 2007-2011
• Mobile Internet Users,
• B2C E-Commerce Sales, in USD billion, 2010-2016f
in millions and in % of Population, 2010-2016f
• Breakdown of Internet Users, by Age Group, in %,
• Online Shoppers,
January 2012
in millions and in % of Internet Users, 2010-2015f
• Online Shoppers, in millions, 2007-2011
• Online Shopper Penetration, by Age Group,
in % of Internet Users, April 2012 • Online Shoppers, in % of Internet Users,
2010-2016f
• Breakdown of unique Visitors to Retail Category
Websites, by Age Group, in %, December 2011 • Share of Online Shoppers on Internet Users, in %,
Q1 2006 & Q1 2012
• Breakdown of unique Visitors to Retail Category
Websites, by Region, in %, December 2011 • Leading B2C E-Commerce Players, 2012

• Leading B2C E-Commerce Players, 1-10, 2012
• Leading B2C E-Commerce Players, 11-20, 2012 5. CHILE
• Most engaging B2C E-Commerce Sites,
compared to total Retail, in Average Minutes, • B2C E-Commerce Trends, 2012
Average Pages and Average Visits per Visitor, • B2C E-Commerce Trends, 2012 and
December 2011 Share of Online Shoppers on Internet Users, in %,
• Mercado Libre: Profile 2012f
• Mercado Libre: Net Revenues and Year-on-Year • M-Commerce Trends, 2011
Revenue Growth, in USD million and in %, • B2C E-Commerce Sales, in USD billion, 2007-2011
Q3 2011-Q3 2012 • E-Commerce Sales, in USD billion, 2010 & 2011 and
• Mercado Libre: Key Performance Metrics in Breakdown of E-Commerce Sales into Goods and
Latin America, in USD, Persons, Items and %, Services, in %, 2011
Q3 2011 & Q3 2012 • Internet Users, in millions, June 2012 & June 2015f
• Lojas Americanas: Profile • Breakdown of Internet Users, by Age Group, in %,
• Magazine Luiza: Profile January 2012
• News about Amazon in Brazil, October 2012 • Online Shoppers, in % of Internet Users,
• News about Otto Group in Brazil, 2012 2010 & 2011
• Top Travel Domains/Websites, by Unique Visitors,
• Leading B2C E-Commerce Players, 2012
in thousands, July 2012 • Ranking of Retail Websites, in %, June 2012
• Ranking of Group Discount Websites, in %,
June 2012

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6. COLOMBIA 8. MEXICO (cont.)

• E-Commerce Trends, 2011/2012 • Online Spending in Terms of disposable Income,
• Online Activities, in % of Internet Users, 2011 compared to other Countries,
• Breakdown of E-Commerce Sales, by Type of Sale, in % of Online Shoppers, January-February 2012
in %, 2011 • Online and Mobile Payment Trends, 2011/2012
• B2C E-Commerce Sales, in USD million, 2007-2011 • Payment Methods for Online Shopping,
• E-Commerce Sales, in USD billion, 2011 & 2012f in % of Online Shoppers, 2011 & 2012f
• Internet Users, • Locations where Smartphone Users go Online via
in millions and in % of Country Population, Smartphone, in % of Respondents, March 2012
2010 & 2011
• Social Network User Penetration,
• Breakdown of Internet Users, by Age Group, in %,
in % of Internet Users, 2010-2014f
January 2012
• F-Commerce Use, in % of Internet Users, 2011
• Online Shoppers, in thousands, 2011 & 2012f
• B2C E-Commerce Sales,
• Online Shopper Penetration, by City,
in % of Internet Users, 2011 in USD billion and in % annual Growth, 2008-2012f

• Leading B2C E-Commerce Players, 2012 • B2C E-Commerce Sales, in USD billion, 2007-2011
• B2C E-Commerce Sales,
in USD billion and in % annual Growth, 2010-2016f
7. ECUADOR • E-Commerce Sales (B2C and C2C),
in USD billion and in % annual Growth, 2011-2017f
• B2C E-Commerce Trends, 2012
• Share of Online Retail on total Retail Sales,
• Internet Users,
in USD billion and in %, 2010 & 2016f
in millions and in % of Country Population,
2008-2011 • Share of Travel on total B2C E-Commerce Sales,
in %, Q2 2012
• Online Shopper Penetration, by Country,
incl. Ecuador, in % of Internet Users, 2011 • Purchased Online Product Categories,
in % of Online Shoppers, 2011 & 2012f
• Internet Users, in millions and in % annual Growth,
8. MEXICO
2006-2011

• B2C E-Commerce Trends, 2012 • Internet Penetration, by Region, in % of Inhabitants,
2011
• Internet Access, by Device, in % of Internet Users,
2011 • Breakdown of Internet Users, by Gender, in %, 2011
• Internet Activities, in % of Internet Users, 2011 • Breakdown of Internet Users, by Age Group, in %,
• Shopping-related Reasons for Internet Usage, in %, 2011
2011 • Breakdown of Internet Users, by Age Group, in %,
• Reasons for Online Shopping, in % Online Shoppers, January 2012
2012f • Online Shopper Penetration, in % of Internet Users,
• Reasons against Online Shopping, 2010-2016f
in % of Internet Users, 2012f
• Online Shopper Penetration, in % of Internet Users,
• B2C E-Commerce, by Mexican and foreign Websites, 2010 & 2011
in % of Online Shoppers, 2010-2012f
• Breakdown of Online Shoppers,
• Average per Capita B2C E-Commerce Spending,
by Age Group and Gender, in %, 2012f
in % of Online Shoppers, 2010-2012f

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8. MEXICO (cont.) 11. URUGUAY

• Online Shopping Frequency, in %, 2010-2012f • Internet Activities, in % of Internet Users,
• Leading B2C E-Commerce Players, 1-10, 2012 June 2012
• Reasons against Online Shopping,
• Leading B2C E-Commerce Players, 11-20, 2012
in % of Individuals never having shopped Online,
• Distribuidora Liverpool S.A.: Profile June 2012
• Mercado Libre S.A.: Profile • Purchased Online Product Categories,
• Mercado Libre: Net Revenues and Year-on-Year in % of Online Shoppers, June 2012
Growth Rates, in USD million and in %, • Internet User Penetration, in % of Individuals,
Q3 2011-Q3 2012 2008-2010 & 2012f
• Mercado Libre: Key Performance Metrics in • Internet User Penetration, by Gender,
Latin America, in USD, Persons, Items and in %, in % of Individuals, June 2012
Q1 2012 & Q3 2012 • Internet User Penetration, by Age Group,
in % of Individuals, June 2012
• Location of Internet Use, by Location,
in % of Internet Users, June 2012
9. PARAGUAY
• Breakdown of Mobile Internet Usage,
in % of Internet Users, June 2012
• Internet Usage Trends, 2011 and
Weekly Internet Use, by Age Group, in Hours,
December 2011
12. VENEZUELA
• Internet Activities, in % of Internet Users, 2012f
• E-Commerce Sales and Growth, in PYG billion, • B2C E-Commerce and Internet Usage Trends,
2010-2012f 2011/2012
• Internet Penetration, in % of Individuals, • Online Activities of Internet Users,
2011/2012 & 2012/2013f in % of Internet Users, 2011
• Reach of E-Commerce related Website Categories,
by Category, in % of Internet Users, April 2012
10. PERU • B2C E-Commerce Sales, in USD billion, 2008-2012
• Reach of Retail Subcategories, by Subcategory,
• Key Online Categories, compared to Global, in % in % of Internet Users, April 2012
Internet Users, January 2012 • Internet Users,
• B2C E-Commerce Sales, in millions and in % of Country Population,
in USD million and in % annual Growth, 2005-2011 2007-2011

• Online Retail Category Reach, by Category, • Growth in Internet Users,
compared to other selected Countries, in %,
in % Internet Users, January 2012
April 2012 vs April 2011
• Share of Internet Users, in % of Individuals,
• Breakdown of Internet Users,
January 2011 & January 2012
by Age Group and Gender, in %, 2011
• Breakdown of Internet Users, by Age Group, in %, • Breakdown of Internet Users by Age Group, in %,
January 2012 January 2012
• Leading Retail Sites, • Leading Retail Websites, by Audience Reach,
in % Reach and in Average Minutes per Visitor, in % of Internet Users, April 2012
January 2012 • Leading Travel Websites, by total Unique Visitors,
in thousands, April 2012

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Samples


After credit cards, “Boleto” was the most preferred payment method of
online shoppers in Brazil in the 12 months leading to May 2012.
Brazil: Preferred Payment Methods, in % of Online Shoppers, 12 Months to May 2012

Boleto 35%

Debit Card 7%

Cash-on-Delivery 3%

0% 10% 20% 30% 40% 50%

 The most popular payment method of online shoppers in Brazil in the 12 months leading to May 2012 was credit card.

Note: Boleto is an electronic invoice payment method in Brazil
Source: NIC, May 2012

32


In 2012, the average Chilean household is expected to spend USD 158
(EUR 125) a year shopping online, with Falabella being a leading shop.
Chile: B2C E-Commerce Trends, 2012 and Share of Online Shoppers on Internet Users, in %, 2012f

 As of mid-2012, Chile’s B2C E-Commerce market had Share of Online Shoppers on Internet Users,
a value of USD 749 million. in %, 2012f
 On average, every household in Chile has four credit
cards that can be used for online shopping.
Do not shop Online
 Furthermore, an average of USD 158 a year are spent 30%
shopping online by Chilean households.

 One reason for Chile’s strong online shopping figures is
the country’s good technology infrastructure.

 Regarding online retailers, the local players Falabella
and Cencosud represent a combined market share of
39% and US giant Wal-Mart holds a further 20%. The
Shop Online
latter aims at becoming the largest online retailer in
70%
Chile by 2017.

Source: CNBC, June 2012

75

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of an organization shall be entitled to access the report. In the event that the parties agree 10.2 ll disputes arising from or in connection with any Contract between the parties shall be
A
on a “Global Site License”, this means that all worldwide users of an organization shall be resolved through the courts of Hamburg. Governing law is German law.
-9-


Brochure & Order Form_Latin America B2C E-Commerce Report 2012

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Brochure & Order Form_Latin America B2C E-Commerce Report 2012