ASIA B2C E-COMMERCE & 						    ONLINE PAYMENT REPORT 2013        About yStats.com    Publication Date: February 2013	    ...
Asia B2C E-Commerce & Online Payment Report 2013                                               General Information Product...
Asia B2C E-Commerce & Online Payment Report 2013                                   Table of Contents (1 of 9) 1.	MANAGEMEN...
Asia B2C E-Commerce & Online Payment Report 2013                                     Table of Contents (2 of 9) 3. JAPAN (...
Asia B2C E-Commerce & Online Payment Report 2013                                     Table of Contents (3 of 9) 4. SOUTH K...
Asia B2C E-Commerce & Online Payment Report 2013                                    Table of Contents (4 of 9) 5. CHINA (T...
Asia B2C E-Commerce & Online Payment Report 2013                                   Table of Contents (5 of 9) 6. INDIA (To...
Asia B2C E-Commerce & Online Payment Report 2013                                    Table of Contents (6 of 9) 8. INDONESI...
Asia B2C E-Commerce & Online Payment Report 2013                                   Table of Contents (7 of 9) 10. SINGAPOR...
Asia B2C E-Commerce & Online Payment Report 2013                                   Table of Contents (8 of 9) 13. VIETNAM ...
Asia B2C E-Commerce & Online Payment Report 2013                                  Table of Contents (9 of 9) 14. OTHER ASI...
Asia B2C E-Commerce & Online Payment Report 2013                                                                          ...
Asia B2C E-Commerce & Online Payment Report 2013                                                          Methodology Gene...
Asia B2C E-Commerce & Online Payment Report 2013                                         Frequently Asked Questions WHAT I...
Asia B2C E-Commerce & Online Payment Report 2013                                                  Selected Reports Report	...
Asia B2C E-Commerce & Online Payment Report 2013                                                  REPORT ORDER FORM       ...
Asia B2C E-Commerce and Online Payment Report 2013 by yStats.com
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Asia B2C E-Commerce and Online Payment Report 2013 by yStats.com

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According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.

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Asia B2C E-Commerce and Online Payment Report 2013 by yStats.com

  1. 1. ASIA B2C E-COMMERCE & ONLINE PAYMENT REPORT 2013 About yStats.com Publication Date: February 2013 twitter.com/ystats linkedin.com/company/ystats gplus.to/ystatscom facebook.com/ystats About yStats.com About yStats.com • yStats.com provides secondary market research. • Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. • yStats.com has been committed to researching up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG info@ystats.com • www.ystats.com Behringstr. 28a, 22765 Hamburg Phone: +49 (0) 40 - 39 90 68 50 Germany Fax: +49 (0) 40 - 39 90 68 51
  2. 2. Asia B2C E-Commerce & Online Payment Report 2013 General Information Product Details Prices Language: English Single User License: € 4,950 (excl. VAT) Format: PDF & Power Point Site License: € 9,900 (excl. VAT) Pages/Charts: 333 Global Site License: € 14,850 (excl. VAT) Countries: Japan, South Korea, China, India, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, Vientam, Afghanistan, Bangladesh, Bhutan, Burma, Cambodia, East Timor, Kazakhstan, Kyrgyzstan, Laos, Maldives, Mongolia, Nepal, Pakistan, Philippines, Sri Lanka, Tajikistan, Turkmenistan, Uzbekistan Key Findings Strongly differing Developments of Internet and B2C E-Commerce and Online Payment Markets in Asia There are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems. The Asian region is developed very differently regarding Internet usage and B2C E-Commerce. While countries such as Japan, South Korea and increasingly also China reach ever growing Internet user rates and thereby also increasing B2C E-Commerce sales, there are also less developed countries such as Laos and Nepal, which have Internet user penetrations of less than 10 percent. Large markets such as India and Indonesia also need to catch up on this topic. Japanese B2C E-Commerce Revenues experience stronger Growth than the Number of Internet Users In Japan, B2C E-Commerce grows quicker than the number of Internet users. Future revenue increases in Japanese B2C E-Commerce are predicted to be a result of higher average spending versus a growing number of Internet shoppers. According to forecasts, in 2012, M-Commerce in Japan accounted for almost one quarter of all online revenues. This figure also includes mobile payment methods which were frequently used in over-the-counter retail. In terms of the number of unique visitors, in 2012, online market place Rakuten was the most successful player in Japanese B2C E-Commerce, followed by Amazon and Nissen. Smartphones for the first Time used more often than Notebooks to shop Online in South Korea After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Furthermore, more online purchases are conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce is also a growing trend in South Korean online retail. Generally, especially much money was spent online in the second quarter of 2012, buying travel arrangements and reservations as well as clothing and fashion-related goods. Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants. Chinese B2C E-Commerce expected to grow by approximately 30 Percent annually over the next Years According to forecasts, B2C E-Commerce in China is expected to grow by more than 30 percent annually between 2010 and 2016. B2C E-Commerce with luxury goods is one of the leading trends. Overall, fashion, shoes and bags, as well as computers and household appliances are among the most popular online product categories. A growing number of Chinese residents use social networks to purchase products online, while M-Commerce is also gaining in importance. Nonetheless, the share of online shoppers on Internet users is still low in China. Leading Chinese online retailers in terms of sales include Tmall, 360buy, Tencent and Suning. com. Amazon is only in fifth place in China, with a market share of less than three percent. Less than 1 Percent of all Retail Sales in India are generated Online Online sales accounted for less than 1 percent of all retail sales in India in 2012. Besides travel, online shoppers in India mainly planned to purchase from the categories mobile phones (including accessories), computer and game software, entertainment tickets, books/newspapers/magazines as well as travel reservations in 2012. In July 2012, online mass merchant Flipkart had the highest number of unique visitors, followed by Snapdeal, also a mass merchant, and Jabong, an online retailer of clothing and accessories. Internet Usage and B2C E-Commerce also on the Rise in other Asian Countries In Hong Kong, M-Commerce sales are expected to increase notably more between 2011 and 2015 than general B2C E-Commerce sales. For fear of fraud, more than a third of Internet users in Indonesia decided not to shop online in 2012. Due to the growing number of online orders in Singapore, pick-up stations are planned to be set up starting in 2013. The number of Internet users in Taiwan is growing, but more than half of them experienced problems with instable connections and bad Internet quality in 2012. In Thailand, the number of Internet users is rising constantly, too. Nearly a quarter of the population already use the Internet there. The most purchased online product categories in Vietnam in 2012 were clothing and household goods, followed by food and beverages. - 2 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  3. 3. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (1 of 9) 1. MANAGEMENT SUMMARY 3. JAPAN (Top Country) (cont.) 3.2. SALES 2. ASIA REGIONAL • Share of B2C E-Commerce Sales in Japan on the • Breakdown of B2C E-Commerce Sales, by Country, World and on Asia-Pacific, in %, 2010-2016f in %, 2010 & 2016f • Breakdown of B2C E-Commerce Sales in • B2C E-Commerce Sales, by Country, in USD billion, Asia-Pacific, by Country, including Japan, 2012 & 2016f in % of total B2C E-Commerce Sales in Asia-Pacific, • Online Shoppers, by Country, 2010-2016f in % of Internet Users, 2012 • B2C E-Commerce Sales in Japan, • Average B2C E-Commerce Spending per compared to China, Australia and India, Internet User, Australia, South Korea and India, in USD billion, 2012 & 2016f in USD, 2008-2012f • B2C E-Commerce Sales in Japan, in USD billion, • Online Payment Trends, 2012 2011-2016f • Purchased Mobile Shopping Product Categories, • B2C E-Commerce Sales in Japan, in JPY trillion, in % of Mobile Phone Users, 2010-2016f December 2011-February 2012 • Mobile Shopping Inclination, by Country, 3.3. SHARES in % of Consumers, December 2011-February 2012 • Share of B2C E-Commerce Sales on total Retail Sales in Japan, in %, 2010 & 2011 3. JAPAN (Top Country) • Share of M-Commerce on total B2C E-Commerce in Japan, in %, 2012f 3.1. TRENDS 3.4. PRODUCTS • B2C E-Commerce Trends in Japan, 2011/2012 • B2C E-Commerce Trends in Japan, 2011/2012 and • Top Online Shopping Product Categories, Share of Housewives ever having bought Food and in % of Online Shoppers, 6 Months to February 2012 Beverages Online, in %, July 2012 • Top Mobile Shopping Product Categories, • Leading Mobile Activities in Japan, in % of Online Shoppers, 6 Months to February 2012 in % of Mobile Subscribers, Q2 2012 • Breakdown of Smartphone Owners in Japan, 3.5. USERS / SHOPPERS by Age Group and Region, in %, October 2011 • Daily Internet Usage Rate via Smartphones in • Internet Users in Japan, in millions, 2007-2011 Japan, compared to selected other Countries, • Internet Penetration Rate in Japan, in % of Smartphone Users, in % of the total Population, 2007-2011 February 2011 & October 2011 • Mobile Internet Users in Japan, • Social Game Market Sales in Japan, in JPY billion, in millions and in % of Country Population, 2008-2012f 2010-2016f • Online Game Market Value in Japan, by Platform, • Fixed Total Broadband Subscribers in Japan, in JPY billion, 2009-2011 in Total and per 100 Inhabitants, • Online Payment Trends in Japan, 2011/2012 and compared to Germany, USA and the OECD Average, Amount of Money issued by Plastic Prepaid Cards, 2006-2011 in JPY billion, 2010 & 2011 • Fixed Broadband Subscribers in Japan, • Value of the Electronic Payment Market in Japan, by Access Technology, in JPY trillion and in % annual Growth, 2011-2016f compared to the OECD Average, in %, 2011 • Online Payment News about DataCash in Japan, • Number of Online Shoppers in Japan, April 2012 compared to China and the USA, in millions, 2011 • Online Payment News about PayPal in Japan, • Online Shopper Penetration in Japan, May 2012 compared to Australia and China, in % of Internet Users, 2012f - 3 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  4. 4. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (2 of 9) 3. JAPAN (Top Country) (cont.) 4. SOUTH KOREA (Top Country) (cont.) 3.6. PLAYERS 4.3. SHARES • Top 30 B2C E-Commerce Websites in Japan, • Share of B2C E-Commerce Sales in South Korea on ranked by Unique Visitors (Users) from Japan, Global B2C E-Commerce Sales, in %, 2010-2016f May 2012 • Share of B2C E-Commerce Sales on total Retail • Profile of Rakuten.co.jp Sales in South Korea, in %, 2008-2011 • Profile of Amazon.co.jp • Profile of Nissen.co.jp 4.4. PRODUCTS • News about GAP in Japan, October 2012 • News about Ralph Lauren in Japan, October 2012 • E-Commerce Sales in South Korea, • News about American Apparel in Japan, May 2012 by Product Category, in KRW billion and in %, 2010 & 2011 • E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, 4. SOUTH KOREA (Top Country) Q2 2011, Q1 2012 & Q2 2012 4.1. TRENDS • Purchased Social Commerce Product Categories in South Korea, in % of Social Commerce Users, 2011 • Internet Usage and B2C E-Commerce Trends in South Korea, 2011/2012 4.5. USERS / SHOPPERS • Internet Activities in South Korea, in % of Internet Users, 2011 • Internet Users in South Korea, • Online Shopping in South Korea, by Device, in millions and in % of Country Population, in % of Online Shoppers, 2011 2000-2010 • B2C E-Commerce Delivery Trends in South Korea, • Breakdown of Internet Users in South Korea, 2012 and by Gender, in %, 2011 and used Delivery Services for B2C E-Commerce Orders, Internet User Penetration, by Gender, in %, in %, Q1 2011, Q2 2011, Q1 2012 & Q2 2012 2010 & 2011 • Average B2C E-Commerce Spending per Internet • Breakdown of Internet Users in South Korea, User in South Korea, in USD, 2008-2012f by Age Group, in %, 2011 and Internet User Penetration, by Age Group, in %, • Online Gambling and Betting Market Trends in 2010 & 2011 South Korea, 2012 • Broadband Subscribers in South Korea, in millions, • Online Gaming Market in South Korea, 2007-2012f in KRW trillion, 2008 & 2012f • Broadband Subscribers per 100 Inhabitants in • Mobile Gaming Market in South Korea, South Korea compared to Germany, USA and the in KRW billion, 2011f & 2015f OECD Average, 2006-2011 • Payment Methods in B2C E-Commerce in • Broadband Subscribers in South Korea, South Korea, in %, Q2 2010, Q1 2011 & Q2 2011 by Access Technology, • Online Payment News about Won Corporation in compared to the OECD Average in %, 2011 South Korea, July 2012 • Social Commerce Penetration in South Korea, by Age Group, in % of Internet Users, 2011 4.2. SALES • Online Shoppers in South Korea, by Gender and Age, in % of Internet Users, 2011 • B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2011 - 4 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  5. 5. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (3 of 9) 4. SOUTH KOREA (Top Country) (cont.) 5. CHINA (Top Country) (cont.) 4.6. PLAYERS 5.1. TRENDS (cont.) • Top 30 B2C E-Commerce Websites in South Korea, • Browser-based Online Gaming Users in China, ranked by Unique Visitors (Users) from South Korea, in millions and in % annual Growth, 2010-2014f May 2012 • Client-based Online Gaming Users in China, • Profile of Gmarket.co.kr in millions and in % annual Growth, 2010-2014f • Profile of 11st.co.kr • Online Gaming User Spending in China, • Profile of Lotte.com in RMB billion and in % annual Growth, 2009-2013f • Breakdown of Online Gaming Revenues by Game Segments in China, in %, 2009-2013f 5. CHINA (Top Country) • Third Party Online Payment Trade Volume in China, 5.1. TRENDS in CNY billion and in % annual Growth, Q1 2011- Q1 2012 • E-Commerce Trends in China, 2012 • Breakdown of Third Party Online Payment Market in • B2C E-Commerce Trends in China, 2012 China, by Registered Users, in %, Q1 2012 • International B2C E-Commerce Trends in China, • Breakdown of Third Party Online Payment Market in 2012 China, by Trade Volume, in %, Q1 2012 • B2C E-Commerce Trends in China, 2011/2012 and • Breakdown of Online Payment Users in China, Number of Online Shoppers, in millions, by Gender, in % of Users, 2011 2012f & 2016f • Breakdown of Online Payment Users in China, • B2C E-Commerce Trends among Women in China, by Age Group, in % of Online Payment Users, 2011 2011 • Share of Online Payment Users in China, • Luxury B2C E-Commerce Trends in China, in % of total Internet Users, 2011 and 2011/2012 and Luxury B2C E-Commerce Sales, Breakdown of Reasons against Online Payments, in CNY billion, 2010-2012f in %, 2011 • The Bachelor’s Day in Chinese B2C E-Commerce, • Main Online Payment Safety Concerns in China, 2012 in %, 2011 • Breakdown of Gross Merchandise Volume of China’s E-Commerce Market, by Type of Sale, in %, • Breakdown of Online Payment Safety Issues in Q3 2012 China, in % of affected Users, 2011 • B2C E-Commerce Delivery Trends in China, 2012 • Breakdown of Customer Loyalty in China after • Development of B2C E-Commerce Delivery in China, Encountering Safety Issues, by Payment Provider, 2012 in % of affected Users, 2011 • B2C E-Commerce Delivery by Online Retailers in • Mobile Payment Trade Volume in China, China, 2012 in CNY billion and in % annual Growth, 2010-2014f • Mobile Shopping Inclination in China, • Number of Mobile Payment Users in China, compared to India, Thailand, Vietnam, in millions and in % annual Growth, 2010-2014f in % of Consumers, December 2011-February 2012 • Online Payment News about Alipay and Computop in • Social Shopping Trends in China, 2011/2012 China, July 2012 • Online Gaming Trends in China, 2012 and • Online Payment News about PayPal in China, Online Gaming Market Value, in RMB billion, March 2012 2012f & 2015f • Browser-based and Client-based Online Gaming • Online Payment News about China UnionPay in Market Trends in China, 2011 China, February, May & June 2012 - 5 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  6. 6. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (4 of 9) 5. CHINA (Top Country) (cont.) 5. CHINA (Top Country) (cont.) 5.2. SALES 5.5. USERS / SHOPPERS (cont.) • B2C E-Commerce Sales in China, • Internet Users in China, in % of Population, compared to Australia, Indian, Japan, in USD billion, 2009-2011 & 2015f and Online Shoppers, 2012f & 2016f in % of Internet Users, 2009-2011 & 2015f • B2C E-Commerce Sales in China, • Online Shoppers in China, in CNY billion and in % Growth, 2007-2010 & 2016f in millions and in % of Population, 2010-2016f • B2C E-Commerce Sales in China, • Online Shoppers in China, in USD billion and in % annual Growth, 2010-2016f compared to Japan and Australia, • E-Commerce Sales in China, in % of Internet Users, 2012f by Marketplace and B2C E-Commerce Sales, in USD billion, 2009-2011 & 2015f • Top 10 Provinces in China, by monthly Online Shopping Orders, in millions, • B2C E-Commerce Sales in China, in USD billion, January 2011-November 2011 Q2 2011 & Q2 2012 • Gross Merchandise Volume of the E-Commerce Market in China, incl. B2C and C2C, in CNY trillion and in % Year-on-Year Growth, 5.6. PLAYERS Q1 2011-Q3 2012 • M-Commerce Sales in China, in CNY billion, • Top 10 B2C E-Commerce Websites in China, Q1 2011-Q2 2012e by Number of monthly Users, in millions, 2011 • Online Travel Booking Transaction Size in China, • Top 10 fastest growing B2C E-Commerce Websites in RMB billion and Growth in %, 2009-2015f in China, by Year-on-Year Increase in Orders, in %, 2011 vs 2010 5.3. SHARES • Breakdown of E-Commerce Players in China, by Value of Online Transactions, in %, Q3 2012 • Share of B2C E-Commerce Sales on total Retail • Profile of Taobao Mall Sales in China, in %, 2009-2011 & 2015f • Profile of 360buy Jingdong Mall • Share of M-Commerce on total B2C E-Commerce • Profile of Tencent Sales in China, in %, Q1 2011-Q2 2012e • Profile of Suning • Profile of Amazon 5.4. PRODUCTS • Breakdown of Platform-based B2C E-Commerce Sites and of Independent B2C E-Commerce Sites in • Breakdown of B2C E-Commerce Sales in China, China, by Revenues, in %, Q2 2012 by Product Categories, in %, Q1 2012 • Breakdown of Mobile Shopping Companies in China, by Market Share, in %, Q2 2012 5.5. USERS / SHOPPERS • Top Six Online Gaming Companies in China, by Revenue, in RMB billion, 2010 & 2011 • Internet Users in China, • Companies by Market Share in the Client-based in millions and in % of total Population, 2011-2016f Online Gaming Market in China, in %, Q4 2011 • Internet Penetration Rate in China, • News about Toys‘R‘Us, November 2012 in % of the total Population, 2007-2011 - 6 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  7. 7. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (5 of 9) 6. INDIA (Top Country) 6. INDIA (Top Country) (cont.) 6.1. TRENDS 6.4. USERS / SHOPPERS (cont.) • B2C E-Commerce Trends, 2011/2012 • Mobile Internet Users, in millions, 2012 & 2015f • B2C E-Commerce Trends, including B2C E-Commerce Sales in USD billion, 6.5. PLAYERS 2016f • Top Online Retail Sites, by Reach, • B2C E-Commerce Trends, 2012 and in % and by unique monthly Visitors, in millions, Online Shoppers, in millions, 2012f & 2015f July 2012 • B2C E-Commerce Delivery Trends, 2012 • Top Online Retail Sites, by unique Users, in millions, January 2011, June 2011 & December 2011 • B2C E-Commerce and Mobile Trends, 2012 and • Top Online Travel Sites, by Reach, Mobile Subscribers, in million, 2011-2012f in % of total Internet users, July 2012 • M-Commerce Trends 2012, and Online Purchases made via Smartphone, in %, May 2012 7. HONG KONG • Growth of Online Booking of Air Tickets, • B2C E-Commerce Trends, 2011 & 2012 and Leading in million and %, October 2011 & October 2012 Online Product Categories by Money spent Online vs. Offline, in %, Q1 2012 • Online Payment Trends in India, 2011/2012 • Average monthly Number of Online Purchases by Consumers, compared to other selected Countries, 6.2. SALES 2011 • Average Number of Purchases conducted by • B2C E-Commerce Sales, in USD million, Online Shoppers, Q1 2010 & Q1 2011 2005, 2007, 2009, 2011, 2013f & 2015f • Group Shopping Trends, 2012 • M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, 6.3. PRODUCTS July 2011-July 2012 • M-Commerce Spending per Person, • Products to be bought Online in the coming 3-6 in HKD thousand, Months, in % of Online Shoppers, February 2012 July 2010-July 2011 & July 2011-July 2012 • B2C E-Commerce Sales, in USD billion, • Growth of Online Product Categories, in %, 2011 & 2015f October 2012 vs. October 2011 • M-Commerce Sales, in HKD billion, July 2010-July 2011, July 2011-July 2012 & 2015f 6.4. USERS / SHOPPERS • Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, • Internet Users and Active Internet Users, July 2010-July 2011 & July 2011-July 2012 in millions, June 2012 & December 2012f • Top Three Mobile Purchase Categories, in %, • Internet Users, in millions, July 2011, Q4 2011 November 2011, March 2012 & July 2012, and • Internet Penetration Rate, Share of Internet Users on the total Population, in % of the total Population, 2007-2011 in %, July 2012 • Online Shoppers, by Gender and Age Group, in % of Internet Users, 2011 • Internet Penetration Rate, in % of the total Population, 2007-2011 • News about American Apparel, 2012 - 7 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  8. 8. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (6 of 9) 8. INDONESIA 9. MALAYSIA (cont.) • B2C E-Commerce Trends, 2011/2012 • Online Payment Trends, 2011/2012 • B2C E-Commerce Trends and Share of • Online Payment News about PayPal and B2C E-Commerce Sales on total Retail Sales, in %, Malaysia Airlines, July 2012 2011 • M-Commerce Sales, in MYR billion, 2010 & 2011, 2015f • B2C E-Commerce Trends in 2011/2012 and Internet Users, in millions, 2011 & 2015f • Internet Penetration Rate, in % of the total Population, 2007-2011 • Internet Activities, in % of Internet Users, 2011 • Breakdown of Internet Users, • Breakdown of Device used to access the Internet by Age Group and by Gender, in %, 2011 and Internet Access Locations, in %, 2011 • B2C E-Commerce News about Rakuten, 2012 • Breakdown of Reasons for the Use of E-Commerce Sites, in %, 2011 • Reasons against Online Shopping, in % of Internet Users, Q2 2012 10. SINGAPORE • Breakdown of Online Spending, by Amount of IDR, in %, 2011 • B2C E-Commerce Trends and Number of Online Shoppers, in millions, 2010 & 2011 • Online Payment Methods, in %, 2011 • B2C E-Commerce Delivery Trends, 2012 • B2C E-Commerce Market Size, in USD billion, 2011 & 2015f • Reasons for Internet Usage, in % of Internet Users, 2011 • Purchased B2C E-Commerce Product Categories, in %, 2011 • Internet Activities for Grocery Shopping, in % of Internet Users, February 2012 • Internet Penetration Rate, in % of the total Population, 2009-2011 • B2C M-Commerce Trends and Number of Mobile Shoppers, in thousands, 2010 & 2011 • Leading B2C E-Commerce Players, in % of Online Shoppers, 2011 • M-Commerce Trends, 2012 and Share of Smartphone Sales on total M-Commerce Sales, in %, 2011 9. MALAYSIA • Average per Capita Spending of Mobile Shoppers, in SGD, 2010 & 2011, and Number of Mobile Shoppers, in thousands, • B2C E-Commerce Trends, 2012 2010 & 2011 • B2C E-Commerce Payment and Delivery Trends, • B2C E-Commerce Market Size, in USD billion, 2012 2011-2015f • B2C E-Commerce Trends in the Holiday Season, • B2C M-Commerce Market Size, in USD billion, October-December 2012, and Breakdown of Holiday 2011-2015f Shopping, by Type, in % of Online Shoppers, October-November 2012 • Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, 2010 & 2011 • B2C E-Commerce Trends in the Holiday Season, October-December 2012 and Top Product Categories • Purchased B2C E-Commerce Product Categories, to be bought Online from US Websites during in %, February 2012 the 2012 Holiday Season Sales, • Internet Penetration Rate, in % of Households, in % of Online Shoppers, October-November 2012 2007-2011 • Top Online Activites, in % of Internet Users, 2011 - 8 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  9. 9. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (7 of 9) 10. SINGAPORE (cont.) 12. THAILAND • Internet Penetration Rate, • B2C E-Commerce Trends, 2012 in % of the total Population, 2007-2011 • E-Commerce Trends, 2012 and E-Commerce Sales, • Internet Usage, by Age Group, in % of Individuals, in THB trillion, 2011 & 2012f 2011 • Mobile Internet Trends, 2012 and Share of Consumers accessing the Internet via • Online Shopper Penetration, in % of Internet Users, Mobile Devices, in %, 2012f 2005-2011 • Top Content Categories, by Reach of Unique Visitors, • Online Shoppers, by Age Group, in %, February 2012 in % of Internet Users, 2011 • Internet Penetration Rate, • News about Groupon, Modparade, and in % of the Country Population, 2007-2011 MDSCollections, 2012 • Top Properties by Total Unique Visitors, in millions, February 2012 • News about Lazada, Alibaba, Rakuten, Living Social, 11. TAIWAN Rakuten, and Sanook, 2012 • B2C E-Commerce Trends, 2012 • Internet Trends, 2012 and Internet Access 13. VIETNAM Difficulties, in % of Internet Users, Q2-Q3 2012 • Types of Internet Connection and Device Used to • B2C E-Commerce Trends, 2012 Access Internet, in % of Internet Users, • E-Commerce Trends and E-Commerce Transactions, January - March 2011 in billion, 2011 & 2015f • Popular Internet Activities, in % of Internet Users, • Online Activities of Internet Users, in %, 2011 January - March 2011 • Buying Frequency in Total and by Age Group, • Popular mobile Internet Activities, in % of Internet Users, July-August 2012 in % of mobile Interne Users, December 2011 - January 2012 • Visited Shopping Websites, by Type of Website, in Total and by Age Group, in % of Internet Users, • E-Commerce Sales, in TWD trillion, July-August 2012 2010-2011 & 2015f • Breakdown of Likelihood to buy Online in the Future, • E-Commerce Sales, in TWD trillion, 2008-2015f in % of non-Online Shopping Internet Users, • Share of E-Commerce on Total Retail Sales, in %, July-August 2012 2011 & 2013f • Attitudes of Non-Online Shopping Internet Users • Popular Online Product Categories, towards Online Shopping, in %, July-August 2012 in % of Internet Users, • Reasons against Online Shopping, December 2011 - January 2012 in % of Internet Users, July-August 2012 • Number of Internet Users, in millions, 2011 & 2012f • Breakdown of Online Payment Method used most • Breakdown of Internet Users, often, in % of Online Shoppers, July-August 2012 by Gender and by Age Group, in %, • Online Payment News about BPC Banking January 2011 - March 2011 Technologies and OceanBank, October 2011 • Top Internet Sites, by unique Visitors, in thousands, • Online Payment News about OnePay, March 2012 June 2011 & February 2012 • Top Internet Retail Sites, by unique Visitors, • E-Commerce Market Value, in USD billion, in thousands, March 2012 2011, 2012f & 2015f • News about eBay, Amazon, Groupon, Yahoo!, • Purchased Online Product Categories, Rakuten and Alipay, March 2012 - April 2012 in % of Online Shoppers, July-August 2012 • News about CyberMart, 2012 - 9 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  10. 10. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (8 of 9) 13. VIETNAM (cont.) 14. OTHER ASIAN COUNTRIES (cont.) • Number of Internet Users (in millions) and 14.5. CAMBODIA Percentage of the Population, 2003-2011 • Internet Penetration Rate, • B2C E-Commerce Trends, 2012 in % of the total Population, 2007-2011 • Top Online Activites, in % of Internet Users, 2012 • Devices used for Accessing Online, in %, • Number of Internet Users, in millions, 2010 & 2011 2010 & 2011 • Internet Penetration Rate, • Age Distribution of Internet Users, in %, in % of the total Population, 2007-2011 2010 & 2011 • Average daily Time spent Online, in % of Internet Users, July-August 2012 • Breakdown of Online Shop Visit Frequency and 14.6. EAST TIMOR Number of conducted Online Purchases, in % of Internet Users, July-August 2012 • Internet Trends, 2011/2012 and • Frequency of Online Shopping, Internet Subscribers, in thousands, 2011e & 2012f in % of Internet Users, 2011 • Internet Penetration Rate, in % of the total Population, 2007-2011 14. OTHER ASIAN COUNTRIES 14.7. KAZAKHSTAN 14.1. AFGHANISTAN • Internet Penetration Rate, • Top Reasons to go Online, in % of Internet Users, in % of the total Population, 2007-2011 2011 • B2C E-Commerce Sales, in USD billion, 2011-2015f 14.2. BANGLADESH • Share of B2C E-Commerce on total Retail Sales, 2011-2015f • Internet Penetration Rate, in % of the total Population, 2007-2011 • Internet Users, in millions, 2007-2011 • Online Payment Trends, 2012 • Internet Penetration Rate, • Mobile Payment Trends, 2012 in % of the total Population, 2008-2011 • Top Online Shops, by Revenue, in USD million, 2011 14.3. BHUTAN • Internet Penetration Rate, in % of the total Population, 2007-2011 14.8. KYRGYZSTAN 14.4. BURMA • Internet Penetration Rate, in % of the total Population, 2007-2011 • Internet Trends, 2012 • Internet Penetration Rate, in % of the total Population, 2007-2011 - 10 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  11. 11. Asia B2C E-Commerce & Online Payment Report 2013 Table of Contents (9 of 9) 14. OTHER ASIAN COUNTRIES (cont.) 14. OTHER ASIAN COUNTRIES (cont.) 14.9. LAOS 14.14. PHILIPPINES • Internet Trends, 2012 • Internet and B2C E-Commerce Trends, 2012 • Internet Penetration Rate, • Internet Activities, in % of Internet Users, in % of the total Population, 2007-2011 August 2012 • M-Commerce Trends, 2012, and Breakdown of Internet Access, 14.10. MALDIVES by Mobile and Regular, in % of Consumers, June 2012 • Internet Penetration Rate, • Product Categories most likely to be purchased in % of the total Population, 2007-2011 Online in the following 3 to 6 Months, in % of Internet Users, August 2012 • Internet Penetration Rate, 14.11. MONGOLIA in % of the total Population, 2007-2011 • Internet and B2C E-Commerce Trends, 2012, and 14.15. SRI LANKA Internet Users, in thousands, 2006, 2009 & 2012e • Internet Penetration Rate, • Internet Penetration Rate, in % of the total Population, 2008-2011 in % of the total Population, 2007-2011 14.16. TAJIKISTAN 14.12. NEPAL • Internet Penetration Rate, • Internet Penetration Rate, in % of the total Population, 2007-2011 in % of the Population, February-August 2012 & November 2012 14.17. TURKMENISTAN • Internet Penetration Rate, in % of the total Population, 2007-2011 • Internet Penetration Rate, in % of the total Population, 2007-2011 14.18. UZBEKISTAN 14.13. PAKISTAN • Internet Users, in millions, Q1 2011 & Q1 2012 and • Internet Penetration Rate, Type of Internet Connection, in % of the total Population, 2007-2011 in million Internet Users, April 2012 • Internet Penetration Rate, in % of the total Population, 2007-2011 - 11 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  12. 12. Asia B2C E-Commerce & Online Payment Report 2013 Samples SAMPLE OUTPUT: STATISTIC SAMPLE OUTPUT: COMPANY PROFILE RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions International Trends Sales Shares Products Users / Shoppers Players International Trends Sales Shares Products Users / Shoppers Players The number of mobile Internet users in Japan is estimated to In Q3 2012, multi-channel mass merchant Magazine Luiza generated increase to 93 million in 2016, up from 66 million in 2012. 12% of its total revenues through online sales. Japan: Mobile Internet Users, in millions and in % of Country Population, 2010-2016f Brazil: Profile of Magazine Luiza Name of Company Magazine Luiza S.A. 140 74% 80% Headquarters Franca, Sao Paulo, Brazil 69% 120 63% 70% Major Online Shop www.magazineluiza.com.br 58% 52% 93 60% Company Type Multi-Channel Retailer 100 in % of Country Population 47% 87 50% Product Range Mass Merchant 44% 80 80 in millions 74 66 40% • Consolidated gross revenues of BRL 2.2 billion in Q3 2012, up by +15.2% from Q3 2011 55 60 Financial Data 60 • Online sales of BRL 269 million in Q3 2012, up by +25.5% from Q3 2011 30% 40 20% • Magazine Luiza launched its improved online shop in November 2012, which aims at ensuring customer responsiveness through close contact. On the new website, product categories are organized by color and stores. Furthermore, 20 10% customers receive recommendations based on their browsing and purchasing behavior. The new website also features higher browser and mobile device compatibility and claims to be faster than any other E-Commerce site in Brazil. E-Commerce related News 0 0% • In November 2012, Magazine Luiza diversified its online offering by opening a virtual florist. Besides buying flowers for specific categories such as birthdays and apologies, customers can order additions such as chocolates and books to go 2010 2011 2012f 2013f 2014f 2015f 2016f with the flowers. • In Q3 2012, online sales accounted for 12% of total revenues of Magazine Luiza. Number of Mobile Internet Users Percentage of Country Population Definition: mobile phone users of any age, who access the Internet from a mobile browser or an installed application at least once per month; excludes SMS, MMS, IM Source: to be mentioned in the report Source: to be mentioned in the report 18 3 SAMPLE OUTPUT: RANKING SAMPLE OUTPUT: TRENDS RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions International Trends Sales Shares Products Users / Shoppers Players International Trends Sales Shares Products Users / Shoppers Players Morocco (49%) was the African country with the highest Internet French online travel revenue (+16%) grew stronger between January penetration in December 2011, followed by the Seychelles and Tunisia. and September 2011 than French B2C E-Commerce revenue (+12%). Africa: Top Internet Countries, Rank 1-10, by Internet Penetration, in % of Population, December 2011 France: Online Travel Trends, 2011  Between January and September 2011, online travel revenue in France increased by +16%, which is a stronger growth than Morocco 49,0% that of B2C E-Commerce as a whole (+12%). Growth in French online travel was mainly driven by Voyages-sncf.com, as reported by L’Echo Touristique. Seychelles 38,0%  In Q1 2011, travel sales had increased by +12% and +20% in Q2, followed by a growth of +15% in Q3 2011, despite the Tunisia 36,3% financial crisis and the Arab Spring. In total 2011, online travel sales in France amounted to EUR 12 billion, up from EUR 10.7 billion in 2010. Reunion (FR) 36,0%  The Internet was very popular among French travelers in 2011. 59% of them gather information online before booking a trip. 56% of French travelers bought travel services online, while 22% exclusively purchased their travel services online, according Nigeria 29,0% to Fevad. Cape Verde 28,8%  The average travel-related online shopping basket was EUR 291 in France, three times higher than the average E- Commerce basket in the country. Egypt 26,4%  35% of French online travel shoppers bought train tickets and 23% booked tickets for other transportation services. A further Kenya 25,5% 31% also made online reservations for hotels and other accommodations, while 20% used the Internet to find rental services.  Furthermore, “Travel and Holiday Accommodation” was the leading sector in French B2C E-Commerce in 2011, reaching Mauritius 24,8% higher sales than the next four top sectors combined. Sao Tome & Principe 17,3%  After Malaysia, France was the market with the second highest growth in reach of airlines category, reaching 12.2% growth in February 2011. 0% 25% 50% 75% Source: to be mentioned in the report Source: to be mentioned in the report 15 10 - 12 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  13. 13. Asia B2C E-Commerce & Online Payment Report 2013 Methodology General Methodology of our Market Reports: • The reports include the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • Cross referencing of data was conducted in order to ensure validity and reliability. • The reports contain a Management Summary, summarizing the main information provided in each chapter. • Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the dataon the chart refers to. • Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. • If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. • When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange ratefor the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months isused. • The reports include mainly data from the last 12 months. The exact publication dates are mentioned in every chart. Methodology for our B2C E-Commerce Market Reports: • The reports cover the B2C E-Commerce market. They take into account a wide definition of B2C E-Commerce, and might include mobile commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise. • In a country report, major trends in the B2C E-Commerce market, sales figures, shares of B2C E-Commerce sales on the total retail market, main B2C E-Commerce product categories, and relevant information about Internet users and online shoppers were included. Furthermore, major players in the B2C E-Commerce market were identified and presented. Players include Internet pure players and multi-channel retailers also selling their products online. • The reports start with an international comparison, where the relevant country is compared to other countries worldwide in terms of Internet users, Internet shoppers and B2C E-Commerce sales. • The trend section includes trends about the B2C E-Commerce market. Mainly, it contains qualitative information about Internet and B2C E-Commerce market, but also about related topics such as Online Payment, Online Travel, E-Commerce Delivery, etc. The information included in this chapter allows the reader to identify future trends. • The section “sales” includes the development of B2C E-Commerce sales in the relevant country. If available, we included different sales developments from different sources in order to ensure maximum objectivity. In the “sales” section, special attention ispaid to the topic of definitions. If the original source of a statistic on B2C E-Commerce sales also mentioned a definition (for example on the included product/ service categories), we included it as well. • In the shares section, the report shows the share of B2C E-Commerce on the total retail market. Often, this information is calculated using different sources. • Afterwards, a product section shows the leading product (and service) categories among consumers in the relevant country. The product/ service categories included might differ from country to country, due to different definitions. For example, some of these statistics might include travel, while it could be excluded in other statistics. • In the users / shoppers section, we included a review of the development of the Internet users in the relevant country, as well as the development of Internet shoppers. Furthermore, more in-depth information about users and shoppers is included, such as for example breakdowns by age or gender. The definition of the user / shopper base (for example regarding age and frequency of usage) might differ across countries. • The player section includes information about the leading B2C E-Commerce players. Besides overview charts with names of the leading players (and further information), player profiles are included. In the player profiles, name of company, headquarters, major online shop, company type, product range, B2C E-Commerce sales (if available), and E-Commerce news were listed. In certain cases, fast-growing B2C E-Commerce players are also included. Methodology for our Online Payment Market Reports: • The Online Payment market reports include information about leading payment methods in B2C E-Commerce, recent trends on the payment market, information about the online payment transaction volume, statistics about online payment users, as well as strategic news about relevant players on the market. • The “Methods” chapter includes information about the leading payment methods in B2C E-Commerce in the relevant country or region. For example, a breakdown of B2C E-Commerce sales by payment methods, or a ranking of the most popular payment methods could be included. These payment methods not only include payment procedures (such as credit card, bank transfer or online payment), but also payment companies (such as PayPal, iDeal, etc.). • The “Trend” section includes mostly qualitative information about trends in online payment. The information included in this chapter allows the reader to identify future trends. • Moreover, the Online Payment report includes information about the “transaction volume” in online payment, for example development of the volume over time. • The “Users” section includes statistics about online payment users, for example the number or the development over time. • Finally, the reports include strategic information about relevant players in online payment, for example about new products of a market player, or the expansion to another market. - - 12 -- 13 Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
  14. 14. Asia B2C E-Commerce & Online Payment Report 2013 Frequently Asked Questions WHAT IS THE TARGET AUDIENCE FOR THE MARKET WHAT SOURCES ARE USED FOR THE MARKET REPORTS? REPORTS? The target group of our B2C E-Commece reports are decision makers The reports are all based on reliable sources including national and in top-management, for example from the departments E-Commerce, international statistical offices, industry and trade associations, Business Development, Strategy, Marketing, etc. from large business reports, business and company databases, journals, corporations worldwide. company registries, news portals and many other sources. WHAT TYPE OF RESEARCHERS ARE FINDING THE WHAT TYPE OF ANALYSTS ARE WRITING THE MARKET INFORMATION FOR OUR MARKET REPORTS? 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  15. 15. Asia B2C E-Commerce & Online Payment Report 2013 Selected Reports Report Publication Date Price (excl. VAT)* Global Online Payment Methods 2012 August 2012 € 4,450 Global Mobile Payment Methods 2012 October 2012 € 3,450 Global Mobile and M-Commerce Report 2012 November 2012 € 3,950 Global Online Travel Report 2012 March 2012 € 3,950 Global B2C E-Commerce Report 2013 March 2013 € 5,450 Latin America B2C E-Commerce Report 2012 December 2012 € 3,450 Europe B2C E-Commerce Report 2012 December 2012 € 3,950 Asia B2C E-Commerce Report 2013 February 2013 € 4,450 Middle East Inernet & B2C E-Commerce Report 2012 June 2012 € 3,950 Africa Internet & B2C E-Commerce Report 2012 May 2012 € 3,450 * Single User License Selected References Internet, Retail, Consulting, Finance and Other Companies Internet Companies: Retail Companies: Finance Companies: • Google • OTTO Group • Credit Suisse • Amazon • Costco • Morgan Stanley • eBay • Tchibo direct • Bank of America Merrill Lynch • Avira • Diesel • Goldman Sachs • Skype • Citigroup • Digital River • Oppenheimer & Co. • First Data • Citrix Online • Wirecard • 1 & 1 Consulting Companies: Other Companies: • Skrill / Moneybookers • Deloitte • BASF • Deutsche Telekom • Boston Consulting Group • Red Bull • CyberSource • Accenture • Lego • bwin Interactive Entertainment • Bain & Company • Beiersdorf • Brightcove • Xerox - 15 - Twitter LinkedIn Google+ Facebook Phone: +49 (0) 40 - 39 90 68 50 info@ystats.com Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
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