-What is the B2C E-Commerce Sales Value 2019 & 2022f globally? -What are the Top 3 Product Categories Purchased More Online in Saudi Arabia? -What is the Share of B2C E-Commerce in the United Arab Emirates? For more information find the full report available at: https://ystats.com/shop/middle-east-and-africa-b2c-e-commerce-and-payment-trends-2021/ -

2. © Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany
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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the the impact of the coronavirus (COVID-19) pandemic on B2C E-Commerce market and payment methods in the Middle
East. The following countries were included: Bahrain, Kuwait, Israel, Iran, Jordan, Lebanon, Qatar, Oman, Saudi Arabia, and the UAE. A broad
definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.
Report Structure
 The report starts with an overview of the regional E-Commerce market and country comparisons in terms of criteria relevant to B2C E-
Commerce, such as shares and Internet penetration. The rest of the report is divided into country chapters, presented in the descending order of
retail E-Commerce sales.
 Country charts include: the development of retail B2C E-Commerce sales and E-Commerce’s share of total retail sales, information about
Internet penetration and online shoppers is included, shows the leading product categories purchased online, COVID-19’s impact and others. For
some of the covered countries this information was not available.
 For several countries, also a text chart with a qualitative overview of competition and market players’ activities was included.

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DEFINITIONS
 COVID-19 / CORONAVIRUS
An infectious disease triggered by an intense acute respiratory sickness. COVID-19 was first identified at the end of
2019 in Wuhan, China, and spread worldwide, becoming known as the coronavirus pandemic.
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to consumers
(B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-to-consumer
(C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales
generated through E-Commerce by a player on the market.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 CROSS-BORDER B2C E-
COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders delivered from the country
where the foreign shop is based or from a central logistics facility, i.e. across the country’s borders. Both B2C and
C2C transactions might be included in the definition of retail cross-border E-Commerce.
 INTERNET USERS the total number of inhabitants in a certain country that regularly access the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 E-COMMERCE MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products online
whereas the marketplace operator acts as an intermediary.
 CONTACTLESS PAYMENT
Near Field Communication is a set of standards to create radio communication by bringing devices close together
or having them touch each other. In that way, contactless data exchange and contactless payment transactions
using an NFC-enabled smartphone or other mobile device can take place. Similarly, contactless payments can be
made by credit and debit cards enabled with the contactless technology.
 BUY NOW, PAY LATER (BNPL)
a payment platform or service that allows shoppers to receive goods/services prior to making a payment by splitting
the payment across a set time period or pay back the full amount later
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 4)
1. Management Summary
2. Global Developments
• B2C E-Commerce Sales Value, in USD trillion, 2019 & 2022f
• B2C E-Commerce Year-on-Year Growth Rate, by Region, in %, 2020e
• Internet Penetration Rate, in % of Households, 2020
• Consumers Who Experienced Online Purchases Difficulties, by Country, incl. Egypt and Israel, in %, 2019 & 2020
3. Regional
• B2C E-Commerce Sales Value, in USD billion, 2019 & 2022f
• B2C E-Commerce Market and Payments Overview, July 2021
• Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
• Value of B2C E-Commerce Sales, in USD billion, and Y-o-Y Change, in %, 2020e - 2025f
• Internet Penetration Rate, in % of Population, by Country, incl. Population, in millions, Number of Internet Users, in millions, 2021
• Share of UAE & Saudi Arabia E-Commerce Sales, in % of Total E-Commerce Sales, 2020
• Breakdown of Purchasing Forms Preferred in the Next Big Shopping/Sales Event, in % of Consumers, October 2020
• FMCG E-Commerce Penetration Rate, in % of Total Sales, 2015 - 2020
• B2C E-Commerce Market Value, by Product Category, in USD billion, incl. COVID-19 Adjustment, and Estimated B2C E-Commerce
Penetration, in %, 2020e & 2025f
• Consumer Digital Economy, in USD billion, 2018 - 2020 & 2023f
• Breakdown of Digital Economy, by Sectors, in % of Total Digital Economy Value, 2018 - 2020 & 2023f
• Market Share of Online Travel & Transport Sector, by Country, in %, October 2020
• Digital Activities’ Usage Frequency Change, by Category, incl. Streaming Video, Shopping Online & Contactless Payments, in % of Arab
Respondents, August 2020
• Overview of Selected Leading Fintech Startups, incl. Total Funding, June 2021
• Top Payment Methods Preferred When Shopping Online, in % of Consumers, September 2020
• Share of Consumers Who Will Mostly Shop Online For Things They Used to Buy in Stores Pre-COVID-19, in %, October 2020

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TABLE OF CONTENTS (2 OF 4)
4. Saudi Arabia
• B2C E-Commerce Players Overview, July 2021
• Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
• Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2020e - 2025f
• Share of Consumers Who Shopped More Online Since the COVID-19 Pandemic Onset, in %, November 2020
• Top 3 Product Categories Purchased More Online, in % of Consumers, November 2020
• Share of Consumers Who Discovered New Sellers on Social Media Platforms, by Platform in %, November 2020
• Mobile Share of Internet Traffic, in %, June 2021
• Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
• Share of Respondents Who Would Opt for Digital Banking Services over Visiting a Bank, in %, July 2021
5. United Arab Emirates
• B2C E-Commerce Market Overview, July 2021
• Value of the B2C E-Commerce, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
• Value of B2C E-Commerce, in USD billion, and Y-o-Y Change, in %, 2020e - 2025f
• B2C E-Commerce Market Value, in USD billion, 2019 & 2020
• Share of B2C E-Commerce, in % of the Overall Retail Market, 2020
• Share of M-Commerce, in % of E-Commerce, 2015 & 2020
• Value of M-Commerce Market, in USD billion, 2019 - 2020 & 2025f
• Share of SMEs Who Invested in Sales Online and Plan to Develop Online Sales Services, in %, October 2020
• Share of Consumers Who Have High Level of Confidence in Digital Payments, in %, 2021
• Top Reasons for Trusting Contactless Payments, in % of Consumers, 2021
6. Israel
• Top Financial Transactions Performed on Payment Platforms via a Smartphone, in % of Adults, 2018, 2019 & 2020
• Share of Adults Who Purchase on Israeli and Foreign Websites, in %, 2020
• Top Issues Arisen When Purchasing Product Online, in % of Respondents, 2020
• Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

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TABLE OF CONTENTS (3 OF 4)
7. Iran
• Breakdown of Internet Traffic, by Device, in %, June 2021
• Smartphone Penetration Rate, in %, 2019 & 2020
• Nominal and Real Ratio of E-Commerce Transactions, in % of GDP, 2018 - 2020
• Value of Nominal and Real Electronic Transactions, in IRR billion, 2017 - 2020
• Number of Electronic Transactions, in billions, 2019 & 2020
• Online Shopping Methods, in % of E-Commerce Transactions, March 2021
8. Qatar
• Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
• Value of B2C E-Commerce Sales, in USD billion, 2020e - 2025f
• Number of E-Commerce Websites Registered with Ministry of Transport & Communications, June 2020 & December 2020
9. Kuwait
• Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
• Breakdown of Internet Traffic, by Device, in %, June 2021
• Share of Respondents Who are Less Likely to Use Cash on Delivery and Likely to Use Contactless Payment Methods More, in %,
February 2021
• Share of Respondents Who Abandon Their Shopping Cart When Faced With a Delay/Authentication Error, in %, February 2021
• Top Drivers of Trust in Online Shopping, in % of Respondents, February 2021
• Top Reasons for Trusting Contactless Payments, in % of Respondents, February 2021
• Types of Frauds Experienced By Consumers, in % of Respondents, February 2021
10. Lebanon
• Breakdown of Internet Traffic, by Device, in %, June 2021
• Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

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TABLE OF CONTENTS (4 OF 4)
11. Jordan
• Breakdown of Internet Traffic, by Device, in %, June 2021
• Volume of Transactions Made via Mobile Payment Systems, in millions, March 2020 - December 2020
• Share of Transactions via Mobile Payment Systems, by Type, in % of Total Transactions, 2020
• Year-on-Year Change of the Transaction Volume Via Mobile Payment Systems, in %, January 2020 - December 2020
• B2C E-Commerce Market Overview and COVID-19’s Impact, July 2021
• Breakdown of Institutions Issuing Cards, by Type, and Share of Cards Types Issued, in %, 2020
• Value of Payments Executed via Payment Cards Issued by Banks Operating in Jordan, in JOD billion, and Volume, in millions, 2019 &
2020
• Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
12. Bahrain
• Breakdown of Internet Traffic, by Device, in %, June 2021
• Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
13. Oman
• Breakdown of Internet Traffic, by Device, in %, June 2021
• Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

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1. Management Summary 11 – 14
2. Global Developments 15 – 20
3. Regional 21 – 36
4. Saudi Arabia 37 – 46
5. UAE 47 – 57
6. Israel 58 – 62
7. Iran 63 – 69
8. Qatar 70 – 73
9. Kuwait 74 – 81
10. Lebanon 82 – 84
11. Jordan 85 – 93
12. Bahrain 94 – 96
13. Oman 97 – 99

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UAE & Saudi Arabia
75%
Others
25%
E-Commerce market in the Middle East was mainly driven by UAE &
Saudi Arabia that accounted for 75% of total E-Commerce sales in 2020.
Middle East: Share of UAE & Saudi Arabia E-Commerce Sales, in % of Total E-Commerce Sales, 2020
Source: EZDubai, May 2021

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350
416
0
100
200
300
400
500
June 2020 December 2020
in
USD
billion
+18.9%
The number of E-Commerce websites registered with MoTC in Qatar
increased by 19% from June 2020 to 416 December 2020.
Qatar: Number of E-Commerce Websites Registered with Ministry of Transport & Communications,
June 2020 & December 2020
Definition: MoTC – Ministry of Transport & Communications
Source: The Peninsula, December 2020

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