-What are the Top E-Commerce Subscriptions Business Models globally? -What are the Consumer Spendings in the Top 100 Subscription Applications in the United States? -What are the Top Preferred Payment Methods January 2021 in the United Kingdom? For answers find the full report available at: https://ystats.com/shop/global-subscription-and-recurring-payment-market-2021/

2. © Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany
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4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers subscriptions and recurring payments markets globally, including North America, Europe, Asia-Pacific, Latin America, and MENA. The
following countries are covered in this market report: Unites States, Canada, United Kingdom, Germany, France, Turkey, Russia, China, Japan, Australia, South
Korea, Brazil, Iran, and Israel. The report contains relevant information about the current state of the markets in the regions, market trends, subscription sales
and shares, and consumer and business preferences. Not all types of information were included for each country, due to varying data availability.
Report Structure
 The report opens with a global chapter. It includes information on the subscription and recurring payments market development and projections worldwide, top
market trends, consumer choices and other relevant data points.
 In addition to market data, the global chapter also includes information on the various subscriptions business models, their benefits, and well as key metrics to
consider when offering subscriptions to customers
 The rest of the report is devoted to regional chapters. The regions are ranked in decelerating order of B2C E-Commerce sales. Depending on data availability,
the following types of information were included: market revenues, consumer spending, penetration rates, key types of subscription, subscription providers,
recurring payment service, providers, etc.

6. 6
DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers (B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-
to-consumer (C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales
generated through E-Commerce by a player on the market.
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 SOFTWARE AS A SERVICE (SaaS)
a software licensing and delivery model in which software is licensed on a subscription basis and is centrally
hosted.
 CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
a process in which a business or other organization administers its interactions with customers, typically using
data analysis to study large amounts of information.
 DAYS SALES OUTSTANDING (DSO)
a measure of the average number of days that it takes for a company to collect payment after a sale has been
made.
 SUBSCRIPTIOIN BUSINESS MODEL a business model in which a customer must pay a recurring price at regular intervals for access to a product.
 RECURRING PAYMENTS
a payment model where the customers authorize the merchant to pull funds from their accounts automatically
at regular intervals for the goods and services provided to them on an ongoing basis.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available,
is included on the respective charts

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TABLE OF CONTENTS (1 OF 5)
1. Management Summary
2. Global
• Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
• Subscription Market Sales, in USD million, by Category, 2020 – 2025f
• Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
• Key Metrics for a Subscription Business, October 2020
• Key Benefits of a Subscription Business, October 2020
• Top E-Commerce Subscriptions Business Models, November 2020
• Top Purchased Subscription Categories, in % of Respondents, May 2021
• Frequency of Adding a New or Renewing Existing Subscriptions, in % of Respondents, May 2021
• Top Purchased Subscription Categories, in % of Respondents, May 2021
• Top Factors When Choosing a Subscription, in % of Respondents, May 2021
• Preferred Payment Methods for Subscription Contracts, in % of Respondents, May 2021
• Share of Respondents Who Prefer Automatic and Manual Subscription Renewals, in %, May 2021
• Breakdown of Preferred Pricing Models, in % of Respondents, May 2021
• Top Reasons to Cancel Subscriptions, in % of Respondents, May 2021
• Annualized Subscription Economy Revenue Growth Compared to the S&P 500 Revenue Growth, in %, Q4 2019 – Q4 2020
• Annualized Subscription Economy Average Revenue Per Account Growth Rate, in %, Q4 2019 – Q4 2020
• Payment Options Available for Recurring Payments, by B2B and B2C Companies, in % of Payment Decision-Makers, September 2020
• Technologies Used to Handle Recurring Payments, in % of B2B and B2C Payment Decision-Makers, September 2020
• Percentage of Customers with Failed Payments that Turned into Churn, by B2C and B2B, and B2B Only Companies, in %, September
2020
• Implications for B2B & B2C Businesses from Recurring Payments Fails, in % of Payment Decision-Makers, September 2020
• Investment Plans Regarding Recurring Payment Service Providers, in % of B2B and B2C Payment Decision-Makers, September 2020
• Benefits of Adopting a Recurring Payment Solution, in % of B2B & B2C Payment Decision-Makers, September 2020
3. North America
3.1. United States
• Paid Subscriptions Market Revenue, in USD billion, 2019 & 2020
• Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020

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TABLE OF CONTENTS (2 OF 5)
3. North America (Cont.)
3.1. United States
• SVOD Revenue, in USD million, 2019 & 2020e & 2025f
• Share of Adult Consumers Who Have Select Types of Subscriptions, in %, February 2020 & July 2020 & February 2021
• Features That Subscription Merchants Provide, by Provider’s Index Score, incl. Top 30, Middle, and Bottom 30, in %, February 2021
• Limited Tier Paid Subscriptions Market Revenue, in USD million, 2019 & 2020
• Share of Paid Subscriptions, in % of Total Music Retail Revenue, 2020
• Annual Average of Paid Music Subscriptions, in millions, and Y-o-Y Change, in %, 2016 - 2020
• Number of Streaming Services in Use, in % of Adults, April 2020 & December 2020
• Per Month Average Payment for All Streaming Services Combined, in USD, April 2020 & December 2020
• Average per Month Spending for Subscription Services, in USD, by Age Group, September 2020
• Top 7 Streaming Services Subscribed or Have Access to, in % of Adults, April 2020 & December 2020
• Subscription and Select Internet Activity, in % of Consumers, February 2021
• Top Payment Processors for Recurring Payments, incl. Overall, Pricing & Contract, Recurring Payment Types, General Features, and
Expert Scores, May 2021
• Top Payment Processors for Recurring Payments, incl. Pros, Cons, and Recurring Payment Features, May 2021
3.2. Canada
• Share of Respondents Who Has Subscriptions for Physical Goods, in %, March 2021
• Share of Consumers Having Certain Number of Subscriptions, in %, April 2020
• Estimated Change in the Number of Subscriptions in the next 12 Months, in %, April 2020
4. Europe
4.1. Regional
• Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
• Subscription Market Sales, in USD million, by Category, 2020 – 2025f
4.2. United Kingdom
• Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021
• Share of Respondents with a Subscription, in %, August 2019 & August 2020

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TABLE OF CONTENTS (3 OF 5)
4. Europe (Cont.)
4.2. United Kingdom (Cont.)
• SVOD Revenue, in USD million, 2019 & 2020e & 2025f
• Share of Shoppers Who Signed Up to at Least One Subscription Box, in %, 2017 & 2021
• Share of Subscription Box Shoppers Who Signed Up to More Than One Subscription Scheme, in %, 2021
• Reasons to Sign Up to Subscription Boxes, in % of Subscription Box Shoppers, 2021
• Top 5 Subscription Services, in % of Subscription Shoppers, 2021
• Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021
4.3. Germany
• SVOD Revenue, in USD million, 2019 & 2020e & 2025f
4.4. France
• Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2021 – 2025f
• Breakdown of Subscription Categories, in %, 2021e & 2025f
• SVOD Revenue, in USD million, 2019 & 2020e & 2025f
• Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021
4.5. Turkey
• Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
4.6. Russia
• Subscription Market Sales Value, in RUB million, and Year-on-Year Change, in %, 2018 – 2024f
• Subscriptions Penetration Rate, in % of Smartphone Users, 2019 & 2025f
• Breakdown of the Number of Subscriptions, in % of Respondents, June 2021
• Breakdown of Monthly Spend on Subscriptions, in % Subscribers, June 2021
• Reasons to Subscribe to Services, in % of Subscribers, June 2021
• Share of Respondents Preferring Russian Subscription Services, in %, June 2021

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TABLE OF CONTENTS (4 OF 5)
5. Asia-Pacific
5.1. Regional
• Number of SVOD Subscriptions, by Country, in thousands, 2019 & 2020e & 2025f
5.2. China
• SVOD Revenue, in USD million, 2019 & 2020e & 2025f
5.3. Japan
• Subscription Market Size, in JPY billion, 2021e & 2023f
5.4. Australia
• Number of Subscribers in Entertainment Segment, by Industry, in millions, December 2019 & July 2020
• Breakdown of Subscriptions in Entertainment Segment, by Industry, in %, December 2019 & July 2020
5.5. South Korea
• Subscription Economy Market Size, in KRW trillion, 2016 & 2020
6. Latin America
6.1. Regional
• Number of SVOD Subscriptions, by Platform, in thousands, 2020 & 2021e & 2026f
• Top 2 Markets by the Number of SVOD Subscriptions, in millions, 2026f
6.2. Brazil
• Subscription Clubs Market Overview, incl. Top Product Categories, May 2021
• Market Size of Subscriptions Clubs, in BRL billion, 2019 & 2020e
7. Middle East and Africa
7.1. Regional
• Number of Unique Mobile Subscribers, in millions, 2019 & 2025f

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TABLE OF CONTENTS (5 OF 5)
7. Middle East and Africa (Cont.)
7.1. Regional (Cont.)
• Share of Mobile Subscribers, in % of Total population, November 2020
• Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
• Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
• Share of Companies that Have a Subscriptions Offering, by Country, in %, 2020
• Types of Subscription Offerings, in % of Companies that Have a Subscriptions Offering, by Country, in %, 2020
• Payment Getaways Integrated for Subscriptions, by Companies that Have a Subscriptions Offering and Those Who Plan to Implement one
in the Next 6 Months, in %, 2020
• Top 15 Platforms Currently Used for Free or Using a Free Trial, in % of Consumers, 2020
• Top 15 Platforms Consumers Plan to Continue Subscribing or Start a New Subscription During the Coming 12 Months, in %, 2020
7.2. Iran
• Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
7.3. Israel
• Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f

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1. Management Summary 12 – 16
2. Global 17 – 41
3.
3.1.
3.2.
North America
United States
Canada
42 – 63
43 – 60
61 – 63
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
Europe
Regional
United Kingdom
Germany
France
Turkey
Russia
64 – 86
65 – 66
67 – 73
74 – 75
76 – 79
80 – 80
81 – 86
5.
5.1.
5.2.
5.3.
5.4.
5.5.
Asia-Pacific
Regional
China
Japan
Australia
South Korea
87 – 93
88 – 88
89 – 89
90 – 90
91 – 92
93 – 93
6.
6.1.
6.2.
Latin America
Regional
Brazil
94 – 98
95 – 96
97 – 98
7.
7.1.
7.2.
7.3.
Middle East
Regional
Iran
Israel
99 – 110
100 – 108
109 – 109
110 – 110

13. 13
6.1%
8.7%
21.1%
65.7%
71.8%
9.9%
9.9%
22.7%
69.5%
76.6%
19.0%
19.7%
28.1%
67.1%
80.5%
0% 25% 50% 75% 100%
Digital Media
Consumer Retail Products
Online Gaming
Streaming
Total Subscribers
Feb-21
Jul-20
Feb-20
in % of Adult Consumers
The share of US consumers who use subscriptions for retail products
increased significantly from 9% in Feb. 2020 to 20% in Feb. 2021.
United States: Share of Adult Consumers Who Have Select Types of Subscriptions, in %, February 2020
& July 2020 & February 2021 (1 of 2)
Survey: based on a survey of a census-balanced panel of 2,022 adult US consumers; respondents to the survey were on average 41 years old, 53% female and 44% earned
more than USD 100,000 in annual income; conducted in the first weeks of February 2020, July 2020, February 2021
Source: Pymnts, April 2021

14. 14
None
77%
One to Two
12%
Three to Four
5%
Five and More
6%
According to another survey of over 810K respondents from June 2021,
77% of respondents in Russia did not have any subscriptions, while
another 12% had one or two.
Russia: Breakdown of the Number of Subscriptions, in % of Respondents, June 2021
Survey: based on representative survey of over 810,000 respondents (71% male and 29% female), conducted in June 2021
Source: Rambler & TASS, June 2021

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