1. Department of Management Studies
(Defining Managerial Success)
Here’s an
opportunity to be a
Years of part of a world
Excellence class MBA
Program
Information Brochure
Admission 2012-13
2. CONTENTS
Vice Chancellor’s Message 1
Director’s Message 2
HOD’s Invite 3
Administrative Structure of the University 4
The University and School of Management 5
Department of Management Studies 6
Vision, Mission and Values 7
About MBA in Department of Management Studies 8
Faculty Members 9
Building the Class 14
Infrastructure Facilities 16
Course Structure 18
Functional Electives 19
Society for Business Management 20
Fee Structure 23
Living in Pondicherry 24
Alumni Voice 25
Our Recruiters 26
Important Dates 27
Contact Details 27
3. Vice Chancellor’s Message
Dear MBA-aspirant,
The story of Pondicherry University is the story of its evolution from the small
seed, sown in 1986, to what it is grown today. This grand evolution could be realized
with the sincere, dedicated, selfless and silent work of hundreds of our teachers,
students and staff.
We aim to equip you with excellent education and tools to face challenges of the
industry, research of the highest academic standard, ample opportunities for inner
literary, creative and artistic talents, as well as, sportsmanship. To be on par with the
achievable standards, we are continuously updating our courses and syllabi, keeping in
view the changing but challenging benchmarks of different professions, industries and
social landscape as such.
I am confident that with such a vast pool of brilliant human resources and facilities, we
will be able to contribute very significantly towards advancement of knowledge in India
and also around the globe.
Best wishes,
Dr. J.A.K.Tareen
(Vice Chancellor)
If the only tool you have is a hammer,
You tend to see every problem as a nail.
-Abraham Maslow.
Page 1 of 27
4. Director’s Message
Over the last 25 years DMS has transformed youngsters into business
leaders. The faculty constantly drive the students to set new standards of
professionalism, performance and excellence by having advisory councils from
the corporate world to ensure industry focused and futuristic curriculum
fostering a culture of research and curiosity attitude.
The mission is to have a holistic development of young minds- full of energy,
sense of national pride and ready to make a difference. I am proud to say that
our students have consistently proved their mettle in the industry.
I, therefore, take this opportunity to invite you to be a part of this prestigious
institution for an educative journey ahead.
Prof. M. Ramadass,
Director of Studies, Educational Innovation and Rural Reconstruction
Tell me and I’ll forget;
Show me and I may remember;
Involve me and I’ll understand.
-Chinese Proverb
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5. HOD’s Invite
The Pondicherry University’s Department of Management Studies (DMS-SOM)
welcomes all the aspirants of admission to its MBA program for the Batch 2012-2014.
The DMS is planning to bring in 360° improvement in its operations and provide one of
the best minds with management education. Nevertheless, the DMS is proud that during
the past 26 years of its existence, it has produced MBA graduates who occupy very high
positions in the industry and academia in India and abroad. We are sure that we’ll find
the right minds to choose from and mould during these academic years as well. I wish all
aspirants the very best in their efforts to seek admission, at the Department of
Management Studies, Pondicherry University.
Prof. R.P.Raya
Professor & Head,
Department of Management Studies
A Teacher affects eternity;
He can never tell where his influence stops.
-Henry B Adams
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6. Administrative Structure of the University
Visitor
Her Excellency Smt. Pratibha Devisingh Patil
President of India
Chancellor
His Excellency Shri. Mohammed Hamid Ansari
Vice President of India
Chief Rector
His Excellency Shri. Iqbal Singh
Lt. Governor of Puducherry
Vice Chancellor
Prof. J.A.K. Tareen
Director
Dr. M.Ramadass
Registrar
Shri. S. Loganathan
Finance Officer
Shri. S. Raghavan IA & AS
Controller of Examinations
Dr. J. Sampath.
Dean
Dr. M.Ramadass
School of Management
Head of the Department
Dr. R.P.Raya
Department of Management Studies
Good schools,
Like good societies and good families,
Celebrate and cherish diversity.
-Deborah Meier
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7. The University and School of Management
Pondicherry University was established in 1985 by an act of Parliament as one of
the three central universities in South India. The President of India is the VISITOR and
Vice – President of India is the Chancellor of the University.
The university is located in a sprawling campus spread over 780 acres of lush
greenery, facing Bay of Bengal on the East Coast Road. It is easily accessible from
Chennai (168 Kms) and Bangalore (300 Kms). The school of management (SOM) is the
first academic entity of the university established as a centre of excellence and a
standalone school in 1986. In 2005, SOM was restructured to include Department of
Management Studies (DMS) as the parent department and five other sister departments.
Dr. M.Ramadass is currently the Dean of the School of Management.
Education is not preparation for life;
Education is life itself.
-John Dewey
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8. Department of Management Studies
The Department of Management Studies has the unique position in the University
of establishing the first MBA program of the university in 1986. For the past 27 years it
has been catering to the needs of teaching MBA Program, Management Research,
Organizational Development and training government officials. It is one of the major
departments, fully funded and supported by the University Grants Commission (UGC)
and the All India Council for Technical Education (AICTE) of the government of India.
The Department has a sanctioned strength of 120 seats for the Academic Year 2012- 13.
Its Alumni hold high and coveted positions in industry, Government and Academia in
India and abroad.
Currently Prof. R. P. Raya, is the Head of the Department.
Learning is a treasure that will follow its
owner everywhere.
-Chinese Proverb
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9. Vision, Mission & Values
VISION
To be a world class business school and a change agent through excellence in learning process and
quality research with character, competency and collaborative orientation to serve the local, national
and global community.
MISSION
To advance the knowledge and practice of business by establishing synergistic linkage with
industry and prepare students to successfully lead in the global market.
VALUES
Excellence – We strive for excellence in whatever we do be it teaching, research, consulting
and training or out-reach programs.
Professionalism – We believe in strengthening organizational practices on an ethical foundation
and high standards of professional behavior.
Innovation – We promote creativity, Innovation and entrepreneurial spirit.
Collegiality – We believe in working together to learn from and act on situations and ideas
from diverse perspectives.
Pro-activeness – We practice to assess and estimate in advance to act.
Education makes people easy to lead but
difficult to drive; easy to govern, but
impossible to enslave.
-Peter Brougham
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10. About MBA in DMS
The 2 year (4 semesters) full-time master’s degree program in Business administration prepares
students for a successful professional career in management. While the first year is devoted to
foundational course, the second year would enable the student to gain in-depth knowledge of the
specialization of their chosen fields.
The course structure of the MBA program comprises of core and elective papers. The core
papers equip the students with conceptual knowledge in the basic areas of management. The elective
papers help the students to enhance their application oriented skills in the chosen functional areas of
management such as Finance, Marketing, Human Resource, Systems and Operation, Other subjects
of comprehensive cross functional nature such as in-house training in industrial organizations through
various project requirements, project reports, and factory visits are also the part of the curriculum.
The evaluation of the students is on the basis of their performance in assignments, participation
in departmental activities, projects, tests, class presentations, quizzes, case-studies, role plays, and end
semester examinations.
The curriculum is supplemented with guest lectures by prominent guest faculty from top-notch
private and public organizations and updates through interactions with industry and other reputed
institutions.
The salient features of the curriculum design are that the students can choose market driven
functional and sectorial electives. This helps them to cater their competency mapping so as to increase
their career options and strengthen their inter and intra specialization perspectives.
On the basis of suggestions from industry, and student’s requests new electives are also
introduced periodically through a regular update of market trends to orient their attitude, knowledge
and skill sets through interactive learning process and participatory opportunities.
I cannot teach anybody
anything; I can only
make them to think.
-Socrates
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11. Faculty Members
Dr. R. Panneerselvam
B.E. (Mech), M.E.(Indl. Engg.), Ph.D.
Professor (Former Dean & Head)
Operations Management, Systems,
Operations Research & Quantitative Techniques
Dr. M. Basheer Ahmed Khan
M.A., L.L.B., M.P.M., Ph.D.
Professor (on lien, presently Vice-Chancellor of
Jharkhand University)
Marketing Management, Marketing Research,
Business laws, Management of Environment System &
Human Resource Management
Dr. R. Prabhakara Raya
M. Com., M. Phil., Ph.D.
Professor & Head of the Department
HRM in KBO’s, Personal Effectiveness including
3P [Profitability-Productivity-Parenting];
Management System for Rural Empowerment, Decent Work
Norms & Alternative Livelihoods & E-Governance Processes.
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12. Dr. S. Hariharan
M.Com, M.Phil, AMSPL, MRDA, MISSA, Ph.D.
Professor (on deputation to
Pondicherry University
UGC Academic Staff College as Director)
Financial Management, Banking Technology,
Entrepreneurship, Human Resource Management,
Managerial Economics, Social Science Research,
Management Control System
Dr. T. Nambirajan
B.E., M.B.A., Ph.D. M.Com, M.Phil, AMSPL, MRDA,
MISSA, Ph.D
Professor
Production & Operations Management,
Cellular Manufacturing Systems,
Supply Chain Management, MIS, E- Commerce,
System Analysis & Design, Statistics, DBMS,
Total Quality Management & Oracle.
Dr. Chitra Sivasubramanian
M.A., M.B.A., Ph.D.
Associate Professor
Human Resources Management, Industrial Relations,
Organizational Behaviour, Research Methodology,
Training & Development, Principles of Management,
Retail Management, Strategic Management &
Compensation Management.
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13. Dr. Uma Chandrasekaran
M.B.A., Ph.D.
Associate Professor
Marketing Management, Consumer Behaviour,
Services Marketing, Advertising /Integrated Marketing
Communication, Sales & Distribution/ Logistics Management,
Marketing Research, Customer Relationship Management,
Management Communication and Behavioural Skills Development,
Business Ethics, Marketing of High-Tech Products and Innovations,
Healthcare & Hospital Management..
Dr. B. Charumathi
M.B.A., M.Com., M.Phil., Ph.D.
Associate Professor & Faculty Advisor – Corporate
Relations
All areas of Accounting & Financial Management
(Including sectorial), HRD, Entrepreneurship including
Women Entrepreneurship and Project Management,
Banking, Marketing of Financial Services &
Financial Engineering
Dr. S. Victor Anandkumar
B.E., M.B.A., Ph.D.
Associate Professor
Marketing and Information Systems Management,
International Marketing, Internet Marketing,
Tourism Marketing & Executive Skills Development
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14. Dr. R. Kasilingam
M.B.A, B.L., M.C.A, A.I.C.W.A, M.Phil,. Ph.D
Reader
Financial Management, Management Accountancy, Working Capital
Management, Business Law, Security Analysis & Portfolio
Management, Merchant Banking, Investment Management,
Valuation Management, Financial Markets, International Finance,
Derivatives, Strategic Cost Accountancy, Financial Services
Dr. R. Venkatesakumar
M.Sc., M.B.A, Ph.D.
Reader
Marketing Management, Quantitative Methods,
Marketing Research, Research Methodology,
Statistics, Operational Research
Dr. L. Mothilal
M.B.A., PGCCA, FDP-IIMA, Ph.D.
Assistant Professor
Business Environment, Customer Service & Relationship
Management, Sales & Distribution Management,
Infrastructure Planning, E-Governance, Public Systems
Management and Issues in Globalization
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15. Dr. S. Riasudeen
B.A., LLB, MBA, M.Phil., Ph.D.
Assistant Professor
Business Law, Human Resource Management,
Group Dynamics, Cross-cultural Management,
Compensation Management, Strategic Human Resource
Development
Dr. B. Rajeswari
B.Sc(Agri), M.B.A, M. Phil, Ph.D
Assistant Professor
Marketing Management, Operation Management, Strategic
Management, Advertising & Sales Promotion, Customer
Relationship Management, Total Quality Management
Dr. K. Lavanyalatha
M.B.A, Ph.D
Assistant Professor
Marketing & Human Resource Management,
Entrepreneurship
Mr. G. Madan Mohan
M.Com, M.Phil, M.Ed
Assistant Professor
Financial Management, Corporate Finance, Project Management,
Business Law, Managerial Economics, Working Capital
Management, Strategic Management
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16. Building the Class
We invite a unique mix of highly talented and motivated participants to maximize
your learning in the program.
To apply for the course, you must have appeared for CAT 2011. The applicants
should be graduates (10+2+3/4/5 Pattern) with a minimum average of 50% marks in
part three in case of arts and science degrees /in applicable years of engineering or
other professional degrees in any discipline of recognized universities in India or
abroad. Those who are appearing for their final year of their degree examinations are
also eligible to apply for MBA program of DMS-SOM. However, at the time of admission,
they have to produce their Course Completion Certificate along with the degree or
provisional degree certificate in original. Some grace period may be allowed by the
university to submit the required certificates in exceptional cases.
Admission Process
Candidates who are shortlisted on the basis of CAT 2011 scores will be called for
Group Discussion and Personal Interview to Pondicherry. Those finally selected in the
process will be intimated individually and also the same information will be posted in
the university website. Foreign students need to appear only for personal interview.
They must, however, have to get their application routed through the Indian Council for
Cultural Relations (ICCR) of Ministry of Human Resources Development (MHRD).
The NRI students can directly apply to the Department of Management Studies
and depending on the number of applications, the department will decide the selection
procedure which will be applicable to NRI candidates as per the Government of India
norms. Only such candidates who have their parents abroad (No sponsorship from any
other relative will be considered as NRI) and willing to pay all the fees in dollar terms
will be considered as NRI candidate for the purpose of admission in this category.
It must be remembered that the purpose of education is not to fill
the minds of student’s with facts…
It is to teach to think, if that is possible,
And always to think for themselves.
Page 14 of 27 -Robert Hutchins
17. Group Discussion & Personal
Interview
Shortlisted candidates based on CAT
2011 scores will be invited through e-mail/post
for Group Discussion followed by Personal
Interview. For group discussion, the candidates
are expected to come prepared to discuss the
topic which will be assigned to them on the
spot. Candidates will be evaluated based on
how they communicate their ideas and how
they contribute to the world in which they live.
In the personal interview, the candidates will
be evaluated for their competency level in
conceptual, communication, and application
oriented skills.
"I have been impressed with the urgency
of doing. Knowing is not enough; we
must apply. Being willing is not enough;
we must do."
- Leonardo da Vinci
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18. Infrastructure Facilities
SEMINAR HALL
The Seminar Hall is an ideal venue for
seminars and meetings by Corporates,
Government organizations, and professional
associations to talk and deliver interactive
lectures to the students. It is well equipped
with Overhead Projector, LCD and all other
necessary facilities.
LIBRARY
The University central library is stacked with
books and periodicals from different fields and
has CD-ROM databases, online-national and
international journals such as Proquest, EBSCO,
Indiastat, Scopus, Springerlink, Jostor, Science
Direct, and Emerald.
DMS was recently facilitated with dedicated
library containing about 1500 documents to
strengthen the undergoing Courses in the
department.
AUDITORIUM
The state–of–the–art air-conditioned
University Auditorium is an elegant structure
with a Central Lawn Ground. All the events
like conferences, guest lectures and other
ceremonies are held here. The auditorium is
endowed with modern facilities like world
class ambience with audio – visual teaching
aids and air conditioning.
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19. CLASS ROOMS
The Department is endowed with fully air-
conditioned modern classrooms with audio -
visual teaching aids such as projectors, charts,
etc.
COMPUTER LABORATORY
The Department is equipped with two
state-of-the-art computer labs with
Broadband Internet Facility linked with the
University's main server. Facilities in the labs
include 100 high performance PCs having
configuration of core-2-duo processor, 160 GB
hard disk, and 2 GB ram.
The labs also have an IBM Web Server, IBM
Backup Server, and CMIE such as IAS, EAS, and
Prowess.
Oracle and SPSS are some of the software
packages used.
HOSTEL
The critical prerequisite to an extensive
learning experience is the existence of a good
residential facility. To meet this need,
university has separate hostels for men and
women with wardens & round the clock
security which ensures a pleasant stay,
allowing students to focus on their academics.
Live as if you were to die tomorrow. Learn as if you
were to live forever.
-Mahatma Gandhi
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20. Course Structure
SEMESTER I SEMESTER III
Management Process Strategic Management
Organizational Behavior Business Ethics & Corporate Governance
Managerial Economics Quality Management
Accounting for Managers Management Control Systems
Statistics and Research Methodology Functional Electives (4)
Business Environment Summer Project (8 Weeks)
Communication Skills Workshop Comprehensive Viva Voce
System Skills Workshop
Comprehensive Viva Voce SEMESTER IV
Public System Management
SEMESTER II Functional Business (4)
Project Management Project Work (10-Weeks)
Financial Management Comprehensive Viva Voce
Operations Research
Business Law
Marketing Management
Operations Management
Human Resources Management
Comprehensive Viva Voce
In an effective classroom students
should not only know what they are
doing, they should know why and
how.
-Harry Wong
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21. Functional Electives
MARKETING FINANCE
Industrial Management Financial Engineering
Retail Management Financial Services Management
Service Marketing Corporate Finance
Sales & Distribution Management Security Analysis & Portfolio Management
Consumer Behaviour International Finance
Customer Relationship Management Global Financial Management
Advertising Promotion Management Strategic Cost Management
Brand Management Environmental Accounting & Costing
Internet Marketing Banking & Indian Financial System
Marketing Research and Information Systems Infrastructure Finance
International Marketing Risk Management and Insurance
Marketing of Financial Services Working Capital Management
Human Resources OPERATIONS
Training and Development Service Operation Management
Global HR Practices Advanced Production Management
HR Information System Total Quality Management
Quality Performance Management Advanced Materials Management
HRM in KBOs Supply Chain Management
Technology for Personnel Production
Management SYSTEMS
IR Management E-Commerce
Management of Change & Development Decision Support Systems
Compensation Management Systems Analysis and Design
Database Management Systems
Software Engineering Management
Software Project Management
Computer Simulation
"An education isn't how much you have committed
to memory, or even how much you know. It's being
able to differentiate between what you know and
what you don't."
-- Anatole France
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22. SBM (Society for Business Management)
The students' run society conducts activities which brings students together to
enhance the managerial skills as well as serves as a platform to strengthen the bond
among the students' fraternity.
It includes
1) Quiz Club
2) Treasure Hunt
3) Guest Alumni of the month
4) Management movies
5) Management Meet Clubs
6) Guest Lecture Team
7) Cultural Committee
8) Sports Committee
9) Entrepreneurship Development Cell
Apart from the clubs, various activities are conducted to stimulate creativity.
This includes
Adzap
Brandzwar
Stockwar
Roleplay
Simulation Exercise
Apart from the activities, the events conducted by the society include
1) Ankur (Fresher's day)
2) Revivre (Alumni Meet)
3) Synapse (Industry-Institute Interface)
4) Cheerio (Farewell)
“The best way to predict the future
is to create it.”
- Peter F. Drucker
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23. QUIZ CLUB
In contemporary Adage, Information
is known as the index of a person.
The Vision is a holistic approach to
learn and to procure the infinite
information of the universe. The
mission is persistent step to ignite
the astute mind and to transform
into a maverick thinker. The DMS-
Quiz’s Club is running successfully
since its inception.
MANAGEMENT MEET CLUB
The Man-meet club was started by the
students to help themselves in
increasing their efficiency in Man-meet
events organised across India in
different B-schools. In the club we
regularly conduct various
competitions and games as part of co-
curricular activities which include
Adzap, Debate, Group discussion, Quiz,
Crosswords, Best Manager etc.. Such
activities pertain to the different
management fields like Marketing,
Finance, HR, Systems etc. Such
activities help the budding managers to
hone their skills and develop certain
qualities which are essential to excel in
the corporate world.
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24. INDUSTRY INSTITUTE INTERFACE
SYNAPSE is an annual program conducted by the Department of Management Studies to connect
itself with the corporate world. Since its inception in 1991, the program has met with tremendous success.
This event, which is focused on providing a high quality industry exposure to the students, has
personalities from various sectors who have gilt-edged interaction with the students. It’s a chance for each
student to sit down with a professionals and discuss the intricacies of corporate world and business
dynamics.
FORUMS AND MEETS
Students of DMS-SOM Pondicherry University participate in MBA forums and meets all over India
where they find valuable opportunities to elevate their dynamics.
The proctors give ideas, guidance and thoughts as well as necessary support and assistance.
PROJECTS
Projects are one of the ways through which the students are exposed to practical business world. As
part of the curriculum, every student shall take up two projects. Firstly, the summer project at the end of
the second semester for 8 weeks and the Secondly, the final project at the end of the fourth semester for
10 weeks. Periodical review meetings and evaluations of the progress of both the projects are conducted.
Some of the companies where the DMS students completed their summer and final project include Coca-
cola, HCL Technologies, Suzlon, BSNL, BHEL, TVS Lucas, Whirlpool, Nutrine, Cooper Bussmann, Mecon,
Satyam, Pantaloon, Polaris and Lakshmi mills.
Apart from the above projects, based on the subjects, students shall take up mini projects right
from the first semester onwards to get exposure in various functional areas. For examples, DMS students
have done hands-on mini feel HRM projects, accounting projects, marketing projects , Environmental
issues related projects, business plans, etc.
It is a miracle that curiosity survives
formal education.
-Albert Einstein
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26. Living in Pondicherry
A Pleasing Location
The Pondicherry University campus is 12kms from the city Pondicherry, one of the best tourism spots
in south India, easily accessible from Chennai (160 Kms) and Bangalore (350 Kms). It is known calm and
serene ambiance. One can experience loveliness of nature along with exotic beach, museums, and delectable
French cuisines.
On the shores of Bay of Bengal you’ll find French monuments restyled into official headquarters of the
city. It is a former French colony, consisting of four non-contiguous enclaves, or districts, and named for the
largest, Pondicherry. It is also known as The French Riviera of the East.
The City, Pondicherry is large enough to be interesting, yet small enough to avoid the problems of
major cities. There are plenty of cultural activities and many fine restaurants, shops and hotels. You also have
access to a full range of sports facilities in and around the city either university campuses or the beach and in
the Auroville, which are virtually on the doorstep.
Parents can only give good advice or put them on the right
paths, but the final forming of a person's character lies in
their own hands.
-Anne Frank
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27. Alumni voice
The value of your MBA continues after the two years you spend here, with lifelong connections and
friendships. Our alumni network empowers you at every stage —1200+ alumni, including leaders in
corporate, non-profit, and government organizations. The relationships you build give you the power to
move ahead in your job, change your career and even relocate around the globe.
“The transformation of a candidate from an erring undergraduate into a smart and savvy manager happens so
seamlessly at the Department of Management Studies. I realized it only late in my organizational life”
– Mr. Venkatesan, General Manager, Ford.
“My sojourn at the school took me through a journey of self-discovery whereby learning happened at a steady
pace. The skills that I acquired and honed there were that I would put to use at every instance in my career,
later in life.”
– Mrs. Nisha Shasidhar, Deloitte Touche, Chennai.
“If there’s one single thing to which I can attribute all the success I have tasted so far in life that would be
DMS. The academic and co-curricular exposure that I received there was superb and I gained a lot from those
experiences.”
– Mr. Rajeev Poduval, Frost & Sullivan,Chennai.
Education: a debt due from present to
future generations.
-George Peabody
Guest lecture by our Alumni.
Lathapoonamalle
Dr. Lathapoonamalle (Asst. Professor, MITSloan)
Page 25 of 27
29. Important Dates
Online Registration Starts : January 12, 2012
Online Registration Closes : February 23, 2012
Last date for submission of
application by Post : March 2, 2012
Contact Details
Admission Committee
Prof. R. P. Raya,
Chairman
0413-2654309
Dr. Chitra Sivasubramanian,
Member
91-9443798752
chitra_sivasubramanian@yahoo.co.in
Dr. S. Riasudeen,
Member
91-9443780450
riasudeen.dms@pondiuni.edu.in
E-mail ID: admissions.dms@pondiuni.edu.in
DEPARTMENT OF MANAGEMENT STUDIES (DMS)
School of Management (SOM)
Pondicherry University
Puducherry – 605 014.
Page 27 of 27
