This document provides information about the National School of Business (NSB) in India. Some key points: - NSB is ranked 9th best private business school in South India and 23rd in India overall. It is rated A++. - The school has distinguished faculty, global mindset programs, adventure learning, graduate assistantships, and student consulting projects. - It offers 100% placements and paid internships. The University of Mysore confers the MBA degree. - NSB has academic partnerships with top international schools and sends all interested students to free exchange programs in Europe. - The governing council includes eminent academics and industry leaders from India, France, USA, Australia

1. Rated A++
Ranked:
NATIONAL
4th best for return-on-investment in South India School of Business
We make you more valuable
th
5 best for highest salary in South India
9th best in South India
th
14 best for return-on-investment in India
23rd best in India
We take the im
out of impossible
QSI
Two-year Full-time MBA
ISO 9001
CERTIFIED
COMPANY
of The University of Mysore
The University of Mysore Process Excellence

2. On the eve of every academic season, I cannot help but think about introducing new
pedagogies and becoming innovated in content and teaching/learning methods. Though
this is easier said than done, we never fail to make our best efforts.
The role of academic environment and the experiences of the faculty are critical aspects in
management education. Every management school grooms students either to manage
organizations or become entrepreneurs. There is nothing like a typical organization. Each
organization has a certain character, size and its own challenges. You cannot groom
students in a less challenging environment and ask them to work in a high-octane
atmosphere.
The point is, there is a need for reviewing the curriculum on a continual basis. The training
provided must help students acquire relevant knowledge, reflect on their strengths and
weaknesses and move up the learning curve. Our task also includes instilling confidence
in them by helping them convert their weaknesses into strengths and providing necessary
knowledge and exposure to help them understand the external environment.
At National School of Business, our teaching methods and curriculum are constantly
reviewed, changed and modified so as to keep pace with the dynamic business
environment. In addition, we prepare our students to face the world with confidence by
imbuing them with positive character, the readiness to accept challenges and a willingness
to strive for excellence. We believe, that's the only way to bring meaning to management
education.
At NSB, every minute is precious. Everyone strives to deliver our promise to make you
more valuable.
Sridhara Murthy
President
2

3. Contents
16 45
51
10
48 News and Events
Important events that enrich the experience of
the students.
4 Key Facts and Rankings
The accomplishments you must know.
50 Success Stories
Inspiring accomplishments of our students.
6 Governing Council
Know the people who guide our mission.
51 Culture Club
NSB is a melting pot of cultures.
8 Partner Universities &
Associates 58 Disha
Our renowned partners who share our NSB’s initiative for promoting
vision. entrepreneurship.
14 Faculty 62 Social Media Club
Globally reputed professors. Platform to facilitate students’ interaction on
key business and social issues.
18 Faculty/Parents/Students
Speak 63 Movie Club
Get to know the experience of faculty, Exposes students to interesting and
parents and students in their own words. enlightening movies on a regular basis.
22 A Different Approach 64 Sports Club
Know why NSB is a unique B-school. Aims to inculcate the spirit of sportsmanship
among all students.
24 The Key differentiators
Our distinctive features at a glance. 66 iSME
National School of Business co-organizes
40 Program 2nd International iSME Conference
Two years of life changing experience.
68 CEO Shadowing
42 Infrastructure A rendezvous with Mr. Phanindra Sama
A welcoming learning environment. (Co-Founder redbus.in)
45 Placements 71 Eligibility for Admission
How end justifies means? What we look for.
3

4. Student Profile-Academic Background Students with work experience
Commerce
15% 17%
Class of 2012
Engg & Technology
23%
10%
Business Management
Arts 18%
34%
Science
Key Facts & Rankings
Ranked 9th best among private
B-Schools in South India
Bhaskar Lakshya (Nov, 2011). Distinguished Faculty rated 4.8/5 (2012)
and 4.6/5 (2011) signifying highest student
Ranked 23 among B-Schools in India satisfaction. Many of our professors teach
Just Careers (Sept 2010). internationally across Asia and Europe.
Rated A++ Global Mindset Trail an international
The Pioneer Newspaper (Oct 30, 2012) business study mission intended to provide
exposure to global business environment.
Ranked 24 (India) and 5 (South India)
for highest salary average for 2012 Adventure Learning Program that gives
(Digitalmailers, 2012) students the opportunity of experiential learning.
Ranked 14 (India) and 4 (South India) Graduate Assistantships to provide hands
on work experience and facilitate earning while
for Best Return-on-Investment learning.
(Digitalmailers, 2012)
Student Consulting Projects to provide
` 85 lakh worth scholarships offered consulting capabilities to students.
during 2012
Placement and Internship support
MBA from The University of Mysore- enabling paid internships and 100% placements.
Rated A+ by NAAC and is identified as an
“Institution of Excellence” by the Government of
India.
Academic Partnership with
top-Ranked International B-Schools Rank students at NSB
The only B-School where ALL
interested students were sent to FREE
Exchange Program in Europe
Governing Council comprises eminent
academic and industry personalities from India,
France, USA, Australia and UK.
Diverse Student Body from India and
Abroad promotes learning in a multi-cultural Gopal C. Arathi Pillai
First rank holder First rank holder
environment.
Periyar University Amrita University
4

5. Student receiving an award during NSB convocation from Dr. Marie Helene
5

6. Dr. Ali Yakhlef, PhD (Sweden) Mr. Nagendra H S, MS (Australia)
Professor of Marketing and Management, Stockholm University He has over 15 years of IT consulting and development experience in
School of Business. He teaches courses in Innovation and India, Singapore and Australia.
Knowledge Management.
Prof. B S Prakash, MBA (Marketing), IIM-A
Dr. Anne Nelson, PhD (USA) Has 30 years of national and international marketing experience. He is
Professor of Information Technology, Wake Forest University, USA, the Gold Medalist in MSc Program of Bangalore University and an
and Vice-President of NMA, Inc., an information management alumnus of IIM, Ahmedabad.
consulting firm that specializes in corporate e-training.
Dr. Sanjay Sehgal, PhD
Prof. Dominique SCHRAAUWERS Professor, Dept. of Finance and Control, Delhi University. He has done
Former Senior Executive, Monsanto Corp. (Europe) his post-doctoral study from London School of Economics. He is on the
Dominique has worked as consultant to many European firms, expert committee of All India Council for Technical Education for the
especially those in Biotechnology sector. Mr. Dominique's valuable approval and accreditation of management schools.
suggestions and strategies have remarkably helped companies to
achieve superior profits. Prof. K V Raghavaiah, Former GM-HR, ITC Ltd.
He is an alumnus of Asian Institute of Management (AIM), Manila. He
Prof. Francine MAUBOURGUET
has undergone management programs at world class universities like
Former Head of International Relations at ESC-Pau, France
University of Michigan, USA. Raghavaiah has over 35 years of
She has managed over 40 university partners worldwide. She is
experience in different facets of HR across industries and in different
instrumental in organizing student exchanges involving hundreds of
contexts. As the GM – Corporate HR for ITC Group, he played an anchor
students every year. She has fostered a very strong network of
role under the guidance of the Corporate Managing Committee, in
international faculty enabling cooperation in high-quality research
formulating and actualizing the HR Strategy to cater to the emerging
and teaching.
business context.
Dr. Marie Helene ABBO, PhD Prof. Y. P. Rao, PG in Economics, Commerce and Management
Head of marketing department at ESC-Pau, France Prof. Y. P Rao is a renowned management and organizational behavior
.
Marie has worked as International Marketing Manager at Peirre Fabre expert. He has worked as HoD (Management) in a PG Center in SK
Pharmaceutical group. She specializes in B2C markets, luxury, health University, Mumbai. He has also worked as Principal and Dean in
and cosmetics marketing, international brand management and co- leading management institutions in Bangalore and Hyderabad/
branding. She is also the author of a new concept in branding “Cause Secunderabad. He has conducted many self development and soft
Co-Branding.” skills programs.
Dr. Muneesh Kumar, PhD Prof. Sridhara Murthy S R, MBA (USA) (PhD)
Professor, Department of Finance and Control, Delhi University He is the President of National School of Business and is a Doctoral
He has teaching and research experience of over two and a half Scholar. He is the Regional Coordinator of Pau Business School (ESC-
decades. He has authored two books and edited one book. More than Pau), France. Prof. Sridhara has won the national level “Shiksha
25 of his articles have been published in journals of repute. Bharathi Puraskar” awarded by All India Achievers' Foundation. He has
been conferred “Best Faculty” award several times for his innovative
teaching. He specializes in International Business, Marketing &
Strategy.
Vision Dr. Thippeswamy, PhD (UK)
Professor, IOWA State University, USA. He was awarded
To be amongst the most innovative B-schools with commonwealth fellowship during his doctoral education. He has
global outlook, committed to creating opportunities written many research articles and has presented his papers in many
to individuals with character and competence to international conferences across the globe.
make them pragmatic and confident leaders who can
shape businesses, society and the world.
Mission
To sow in your minds seeds of profound management
thoughts and see that they bloom into thousands of flowers.
6

7. Board of
Governors
Prof. K. V. Raghavaiah
Dr. Anne Nelson Prof. Sridhara Murthy Prof. Francine MAUBOURGUET
Prof. Dominique SCHRAAUWERS Prof. B. S. Prakash Prof. Y. P. Rao
Prof. Nagendra H.S. Dr. Marie Helene ABBO Dr. Thippeswamy
Dr. Muneesh Kumar Dr. Sanjay Sehgal Dr. Ali Yakhlef
7

8. The University of Mysore
An enduring symbol of higher education in India
The University of Mysore is among the foremost institutions of its kind,
and is an enduring symbol in the sphere of higher education in India. It
was founded by the then Maharaja of Mysore. The University of
Mysore became the first University outside the domain of the English
administration in India, the sixth University in India as a whole, and
the first ever University in Karnataka.
The University now encompasses 122 affiliated colleges and 5
Constituent Colleges (with an aggregate of 53,000 students). In
addition, the University has 37 post graduate departments, 8
specialised research & training centres and 2 post graduate centres
The President of National School of Business is seen displaying
that together offer about 55 regular academic programmes to 3,500
MoU signed with The University of Mysore.
students. The post graduate departments are reputed for excellence in
advanced studies and research, and have attracted projects and
the University of Mysore now envisages the 21st century as an era of
grants worth crores of rupees from many national and international
even greater growth and success during which it will produce well-
institutions.
qualified and well-motivated youth to serve humanity as teachers,
Having served the cause of higher education and research with administrators, doctors, engineers, scientists, lawyers, social workers
distinction and dedication for almost the whole of the 20th century, and in various other fields.
l Accredited with A+ Grade by NAAC
l Identified as an 'Institution of Excellence'
by the Government of India
8

9. Highlights
l University in India to be assessed and accredited with FIVE
The first
STAR status in 2000, and reaccredited with A+ Grade by the
National Assessment and Accreditation Council (NAAC).
Identified as an 'Institution of Excellence' by the Government of
l
India and awarded a grant of Rs. 100 crore to create a centre
of excellence in Biodiversity, Bio Prospectus and
Sustainable Development and foster all-round
development of the University.
Offers
l as many as 75 postgraduate courses of
diversified nature, 41 PG Diploma and other
Diploma programs.
Has a
l main library containing about 6,50,000
documents equipped with an access to 5000
full text of E-Journals and with an excellent
infrastructure.
lprograms
PhD in all departments and
MPhil programs in select departments.
Experienced
l faculty who have won
prestigious fellowships and awards in
the respective fields of physical and biological
sciences, language, literature and humanities and social sciences.
l with more than 20 leading Universities and Institutions in India
MoUs
and abroad for promoting collaborative research, student and faculty
exchange and granting academic affiliations to visiting scholars.
Students of NSB with the authorities of The University of Mysore
9

10. International Partners
ESC-Pau, France
ESC-Pau is a Grand Ecole. In the French System, a Grand Ecole is in 1969, is ranked No. 1 in France among all B-Schools for its
recognized by the Ministry of Education and holds a pride of place in international network and 14th overall. ESC-Pau is a borderless
the country's university education system. It is accredited by business school attracting students from across the globe. ESC-Pau
Conference des Grandes Ecoles. courses not only keep pace with changing business and education
environment but also lead into new areas of investigation, emerging
ESC-Pau's roots in industry are strong since it is supported and operated technologies, contemporary industry practices, promising career paths
by the Pau Chamber of Commerce and Industry (CCI). ESC-Pau, founded and social change.
ESC-Pau is
ranked No. 1 in
France among all
B-Schools for its
international network
and 14th overall.
ESC-Pau, Accreditations
10

11. Universidad de
Deusto
San Sebastian
The University of Deusto was inaugurated in 1886. The University is
located on two campuses, in the two coastal capitals of the Basque
Country: Bilbao and San Sebastian.
The University of Deusto has signed over 200 academic
agreements with renowned educational institutions
demonstrating a clear commitment to internationalization.
National School of Business has signed an agreement with
this university to offer international exchange opportunities
for its students given the academic excellence of the
University of Deusto.
The motto of
University of Deusto is
'Sapientia melior auro',
which means
“Knowledge is better
than gold.”
President of National School of Business signing MoU President of National School of Business receiving
with ESC-Pau, France a copy of MoU from the University of Deusto, Spain
11

12. Association with professional bodies
C C National School of Business is associated with World Trade Center, Mumbai,
C C to offer certified courses in International Trade.
World Trade Centre
Mumbai
National School of Business with a vision to create new generation
W A D H W A N I
F O U N D A T I O N
entrepreneurs is offering Entrepreneurship Courses in association with NEN.
National Entrepreneurship Network
National School of Business is associated with National HRD Network to
National HRD Network help students to explore opportunities in HR and allied areas of business &
management.
Global Shapers, a unit of WORLD ECONOMIC FORUM, Davos, Switzerland,
to offer youth development programs
National School of Business is associated with the LEAP program to offer pre-
placement training and internships. The Learning & Employability
Advancement Program is an initiative undertaken with the objective to create
market ready individuals. The LEAP will help them gain firsthand knowledge of
the financial sector with the help of our proficient training staff.
AIMS is a networking organisation of business schools in India. AIMS not only
conducts all India management aptitude test ATMA, but also organises various
events related to faculty development and restructuring of the curriculum.
National School of Business is associated with National Institute of Personnel
Management not only to enable participation of students in seminars, conferences and
workshops but also enable networking with HR professionals. NIPM is the only all-India
body of professional managers engaged in the profession of personnel management,
industrial relations, labour welfare, training and HRD in the country.
Association with management aptitude test
Common Admission Test
12

13. Message
"We at NSB are conscious that successful organizations are built by
managers who are self-motivated, wholesome persons; and who can
be trusted for making the assets and resources of organizations more
valuable, with their Intellectual, Emotional and Ethical characteristics.
Therefore, at NSB, these aspects are given utmost consideration right
from selection, orientation and in everyday grooming. This is in fact
our Motto.
We are proud of our academic, guest, visiting and international faculty
who associate with us by virtue of our values and our commitment to
creating value to our students and through them to organizations. We
are thankful to them for their dedication to impart functional depth,
general management bandwidth and contextual business
communication to our students through concepts, illustrations and
projects. That is why our students stand out. We are proud of our
students.
K. V. Raghavaiah
Chairman, Governing Council
13

14. Know Your Professors
Prof. Y. P. Rao - Prof. Y. P Rao is a renowned management and
.
“We at National School of Business
organizational behavior expert. He has also worked as Principal and
are a great team of innovative,
Dean in leading management institutions in Bangalore and
collaborative, seriously fun loving, Hyderabad.
research oriented individuals. We
Dr. Lalith Achoth - Has more than 20 years of experience in teaching
strive to make classes enriching,
and research. He has published several research papers and is a senior
interesting and result-oriented.”
resource person for various organizations.
Dr. Ambashankar - M.Tech, MBA, PhD - A Postgraduate from BITS
Pilani, he went on to complete his MBA from JNU and was awarded a
Gold Medal for his outstanding academic performance. He pursued his
Prof. M M Gupta - He is a renowned faculty in economics with over 35 Doctoral Program in Management at University of Maryland, USA. He
years of academic experience. He has authored more than 10 books on is a TIFR Research Fellow from Indian Institute of Science, Bangalore.
Economics. He has worked with Blue-Chip companies like American Lloyd’s Ltd.,
Bluestar Ltd. And he was the CEO (Marketing, Operations, and Training
Dr. R V Jayathirtha - Holds BE (Elec.), MBA and PhD (Industrial
& Development) of Sundaram Industries Ltd. He is a visiting Professor
Marketing) from Bangalore University. Heads “Bullseye Consulting
to various South Pacific Universities as well as to IIMs and also an in-
Group”. Teaches Marketing, Operations Management, TQM and Six
house faculty for TQM for fortune 500 organizations. He has to his
Sigma.
credit innumerable articles in varied areas of Management and
Prof. B S Prakash - Has 30 years of national and international Engineering. Recently he has become a Premium Educator's Educator
marketing experience. He is a Gold Medalist in MSc Program of in Harvard Business School. He has to his credit books on Business
Bangalore University and an alumnus of IIM, Ahmedabad. Strategy, Organizational Behavior, Technology Transfers and
Organizational Culture.
14

15. Prof. Kumar Aneesh - He has been a yoga trainer for more than 20 corporate stint in companies like Citi Corporation, Nittany Decision
years. He is an eloquent speaker, motivational trainer and a consultant. Services, Boavista Business Solutions & Austin Medical Solutions. He
His expertise is in the area of personality development. currently teaches Mangerial Communication, Marketing
Management, Strategic Management and Promotion Management.
Prof. Mansur Ali Khan, B.E, MHRM - Started his Career as an
Entrepreneur and then moved into Corporate Sector. His interest and Prof. C. Sanjeev - A trainer by Passion and Profession. He started his
qualification led him to handle the Training and Development career in the field of Marketing & has worked for over 15 years in
responsibilities entrusted to him very effectively. He is a Life Skills companies like Servier Group & DRL. He has trained professionals in
Trainer by Passion and has trained 1000s of People from various walks companies like IBM, Oracle, Duetsche Software to name a few. He was
of life and diverse backgrounds. Currently this Live Wire Personality is awarded the “Best Speechcrafter” by Toastmasters International. He
teaching Technology Management at National School of Business. was the Head of Training & Research of EduPower Consultancy. His
training programs has added value to many corporates & the student
Prof. Sridhara Murthy S R - He is the President of National School of
community. He has trained over 2000 students & is currently the
Business and is a Doctoral Scholar. He is the Regional Coordinator of
Manager of Corporate Relations at NSB.
Pau Business School (ESC-Pau), France. He has won the national level
“Shiksha Bharathi Puraskar” awarded by All India Achievers' Prof. Surjyabrat Buragohain - Has more than 13 years of corporate
Foundation. He has been conferred “Best Faculty” award several times experience in the areas of HRM, Finance, Business Development,
for his innovative teaching. He specializes in International Business, Corporate Governance. Has co-founded two digital entertainment
Marketing & Strategy. companies. 4 years experience in the academia. Areas of interest:
Strategy, HRM, Organizational Behaviour and Entrepreneurship
Prof. K S N Bhat - He has worked for nearly 30 years in KSFC, a leading
Financial Institution of Karnataka. He has worked in various capacities Prof. VKLV Kumar - Has worked for over a decade in reputed
including as Deputy General Manager in Administration and Recovery. companies. Returned to pursue his first love of academic world. Has
He has stint of services at various Institutions like MSMEDI, RICM, EDII, teaching experience in Management and Consumer Behavior.
KSPA. Now Prof. Bhat has donned the mantle of Deputy Director in NSB
Prof. Suresh R - Work Experience over 23 years in Manufacturing
handling both Administrative and Academic portfolios.
Sectors viz., EID Parry (I) Ltd., Hindustan Photo Films, Hindustan
Prof. C. Balaji - He has the combined industry and teaching experience Unilever, BPL Telecom, Mphasis etc. Has been teaching for the last 12
of 10 years. He has worked as faculty SIIT Computer Education and had years. Also worked as Director (HR) for Sanovi Tech.
15

16. Mr. Sridhar Rao
Associate Manager, Accenture
Tapping into KNOWLEDGE
from diverse sources
Knowledge is an important source of competitive advantage.
Our sustained efforts at building national and international
academic and corporate network ensure that abundant
knowledge is imbibed to the students. Our academic calendar is
always busy with expert guest lectures, seminars and
workshops.
16

17. Prof. Maruti Rao - Has wide experience as a banker with more than
three decades of rich experience with Syndicate Bank in various senior Spectacular Faculty Ratings!
positions. He has visited London, UK, on a training assignment with
Barclays' Bank NSB faculty have been rated 4.8/5
Prof. B. K. Kumar - An alumni of IIMA, Kumar has 2 decades of by the students in a confidential
experience at the CEO/GM level. His total experience of over 36 years
encompasses All India and UAE & OMAN (over 14 years with Jumbo
appraisal signifying highest student
Electronics, Dubai) and he has had substantial experience of handling satisfaction.
brands such as Sony, Ricoh, Electrolux etc and has had continuous
interactions with the CEOs and senior managers of these companies in
the areas of Company and Brand Strategy, Expansion of Retail &
Showroom Network for the middle east markets. He teaches in the International Professors
areas of Strategic Management & Marketing.
Dr. Dominique BOUET, PhD - Business Research
Prof. G. B. Raju - Prof. Raju has a teaching experience of over 20 years Prof. Dominique SCHRAAUWERS - Strategy
in Constitutional Law, Political Science, Public Administration,
Prof. Francine MAUBOURGUET, MBA, MIS
Business Law & Legal Aspects of Business. He is a reputed law
practitioner and a social worker. He has published articles in News Dr. Ian Hipkin, PhD - Management
Papers & Magazines with a concern on Society. Dr. Marie Halene ABBO, PhD - Marketing
Prof. K R Upendra - He teaches Arts in Management studies at NSB, Prof. Stephen Platt, MBA - European Culture
under the banner “FACE – Foundation for Artists & Craftsmen
Empowerment” a theatre organization comprising many theater
personalities.
Visiting Professors
l Sengupta, B Tech, PGPM (IIM-A)
Amitav
Prof. Pratima Narayan - Holds Masters in Business Laws from the
Naitonal Law School of India Unversity, Bangalore. She has done her l K G, MBA
Anand
LLB from Bangalore University and her Certification Programme in l
Dr. Bisaliah, M Sc, PhD., (former VC, UAS, Bangalore)
General Principles of Intellectual Property Rights from World
l
Jaiprakash, PGPM (IIM)
Intellectual Property Organisation (WIPO). She has over 12 years of
professional as well as teaching experience. She teaches courses l
K Jayasimha, MA, MBA
related to Business Law at National School of Business. l
Joy Chakraborty, Brand Consultant
Prof. K. R. Subbakrishna, MA, LLB - Has 34 years of banking l
Sridhar Gopal, Senior IT Consultant
industry experience. Teaches Banking and Finance. l
Srinath G, MCom, MBM (Asian Institute of
Prof. Surajit Bannerjee - Prof. Surajit is an erudite and accomplished Management)
senior executive with over 25 years of Indian and international work l
Srinivasan, Financial Consultant
experience. He has done his PGDM with specialization in Marketing l
Vijayaraja, FCA
(IMT Ghaziabad). He is Certified in Professional Selling Skills based on
l
Upendra Bhide, ( L&T Komatsu), MA, LLB
Rank Xerox Model(New Delhi), Information Technology from NIIT
(Kolkata) and Selling by Objectives from Mercuri International USA l
Archana Joshi, ICWA, Mcom
(Dubai). He teaches in the areas of Marketing, Brand management,
M. K.
l Ananda Raje Urs, Advertising Professional
Sales and Distribution Management, Advertising & Promotions
l Yogananthan, MBA, BPT
Dr. S.
Management, Retail Management, Industrial Marketing and Rural
Marketing l
Monica Dighe, PGDBM, MA in Economics
l
Nagaraja K., MCom, PGDHRM, CAIIB
Prof. Sorabh Bajaj - Prof. Sorabh is an MBA graduate from Ohio
University, Athens, USA. He is a project management specialist and l
Vijayalakshmi, MPhil, MCA, PGDCA
holds certifications in PMP® and Lean Six Sigma Black Belt . He has
l Jayakar Pai, CA, MCom
Rajesh
over 7 years of Industry and Teaching experience. He has co-authored
l
S. Hanuma Prasad, MCom, PGDM, PGDIM
case studies and course content for International Marketing published
by FORUM International (Germany Based Education Provider). He l
S. Murali, MCom, MFM, LLB, CAIB, FICWA, ACS
teaches in the areas of Business Environment, International Business,
l Kumar, MPhil, MHRM, PGD Labour Law
Sunil
and Operations Management.
17

18. Faculty Speak
Prof. Chandra Shekar B D Prof. K. R. Subbakrishna
Email: cashekar@gmail.com kr.subbakrishna@gmail.com
Teaches taxation 34 years of industry experience. Teaches Banking and Finance
What I would like to appreciate most about NSB is that it has a genuine NSB is a caring institution and has a great zeal to give the best to its
goal to groom world-class entrepreneurs and managers. It is really a students. The commitment of the president and his team is clearly
great experience teaching at NSB. The students are cordial and visible in every action of NSB. The school has excellent infrastructure
energetic. They have a high level of motivation and are eager to and is conducive to quality academic process. It has a very supporting
experiment and learn. Every session that I take here add great value to administrative and academic team. It is a pleasure to be associated
shaping the teacher in me. I look forward to continue my association with National School of Business.
with NSB.
Dr. Marie Helene ABBO,
ESC-Pau
Excellence and Ethics are the key drivers marie-helene.abbo@esc-pau.fr
of NSB. The vision of Prof. Sridhara
Murthy is very clear. NSB shares the same
values that we share in ESC-Pau. The student is
in the center of the pedagogical process. The professors are
focused to make him successful from a personal and a
professional perspective in order to increase his
employability. As a balanced human being, he is
aware of his role towards the society and its social
issues.
From my part, I really enjoy to work
with all the NSB professors and I feel
particularly happy to teach Indian and
French students, all together in the
same batch. They will be the managers of
tomorrow. They will have to manage properly the 3P's:
Profit/People/Planet. I am convinced that NSB will give
them the abilities, skills and competencies to succeed
in our globalized world.
18

19. International Professor. Specialized in Higher
Education Management, Student
Development, International Relations
and Language Instruction.
I have worked closely with the management team Prof. Stephen Platt
and faculty of NSB since 2008. I am impressed by ESC-Pau
the vision and energy of Prof. Sridhara Murthy and Stephen.platt@esc-pau.fr
the true meaning he gives to the word 'education'
through the care provided to the NSB students. I can
see good opportunities for NSB in the higher education
sector, if the institute's ability to forge deep and meaningful
relationships with international partners materializes
even further.
Parents Speak
Mr. Shibram Motilal Dr. Ishwarchandra Ramchandra Karkare
Personal Secretary to Prime Minister, GoI Head, Dept. of Pathology & Microbiology, ESI Hospital,
(father of Sanjukta Motilal) Gwalior and claimed singer (Father of Nilesh)
I feel proud today that my daughter has secured a place in your I stayed in Bangalore for a couple of days
Institute. The benefits offered by National School of Business such as and found National School of Business
exchange program and global mindset trail are not offered by any different from others. Its faculty members
other school at such an affordable fee. The school has all the latest are sincere and devoted to their task. I met
gadgetry and excellent faculty members. I really appreciate the team Prof. Sridhara Murthy, Principal Director,
of National School of Business for the devotion and dedication they and found him to be a transparent person.
have towards setting new benchmarks in management education.
Mr. Victor Mr. Arjun Mahajan
Business Professional from Gujarat Software Professional – Philips
(Father of Hetal Chauhan) (Uncle of Hershit Mahajan)
We were searching for a good B-School. We came across many B- I was impressed by the amount of knowledge possessed by each
schools but were not satisfied with any of them. When we met the professor at National School of Business. I approached them only after
management of National School of Business, we were impressed by receiving good feedback about the college from the people I knew.
the quality of education provided by them and their transparent Looking back I think it was just the right choice made.
nature. They provide opportunity for students to partake in student
exchange program and global mindset trail.
19

20. Students Speak
Arun Jose Nidhi Goutham
A home away from home Fantastic Experience
The school encourages team work and the small, My experience with NSB has been fantastic. It has
intimate classes give us the opportunity to get to been learning with fun and adventure all the way.
know each other. Teachers are always engaged and The faculty members are young and lovely and this
are passionate about their field. They bring relevant keeps us enthusiastic every second. We learnt to
materials to the class and challenge us every day. recognize value of time at NSB.
Kruthika V Vinaya Vishwanathan
Orientation is great Lucky to be here
The 15-day orientation classes were really great. I am lucky to be here. From receptionist to Dean,
They helped me realize my potential and set my everyone knows my name and welcomes me with a
career goals. I have also got the opportunity to smile. Others hear about wonderful schools, here I am
interact and live with people from different parts of experiencing it every day. The rainbow of wisdom
the country. It has been a great journey so far. showered upon me has been unlike anything I have
ever known. NSB helped me chart my road map.
Thaneswaran Paridhee Agarwal
Has an understanding management NSB is wonderful
I am very lucky to be studying at National School of Mae West said, ' Too much of a good thing can be
Business. It has a beautiful environment and an wonderful,' that is what I felt here in this college. Too
understanding management. The faculty members much of NSB proved exquisitely and exceptionally
are great and with their help and guidance I was able wonderful for me. At NSB, I felt like creative
to get placed in a company named Jairo in Bangalore. liberated. This college protected the flickers of
NSB is truly a global school. The motivation and curiosity, enthusiasm, and inventiveness and never
encouragement, which I received at NSB has made smothered them in the eagerness to teach or to
great contribution to my career. Its corporate relation impress. I as a student was always challenged to go
cell has helped me a lot in mentoring my project, beyond my boundaries each time to establish a new
guiding my career, improving my management and milestone in the timeline of my career.
communication skills.
Best
choice
made
Deepti V. P.
NSB is the best choice I have made in
my life. The IMBA program of NSB is
rigorous, interesting and challenging
and gives a holistic perspective of two
great countries – India and France. I
am sure strong foundation and
intense learning at NSB will help me
for the rest of my career.
20

21. A FRESH
PERSPECTIVE...
Every business gains by applying fresh thought to
problem resolution, exploiting market opportunities and
building resilient organizations. Our students are trained
with teaching methods which require students to come
out with innovative thinking for problem solving. This
approach is an integral part of our curriculum and
gradually enables students to develop fresh perspective
in thinking process.
21

22. A Different Approach
You want a level of success that doesn't come from a typical classroom impressive and diverse backgrounds, and then we immerse them in an
education. That's why the National School of Business refuses to teach active learning environment that takes their experience to the next
in a typical way. level.
As one of the most prestigious business school in India, National Our unique student-led learning and action-led learning are nothing
School of Business has been developing top business leaders ever short of transformational. You will become a better leader, the kind of
since its inception. We consistently launch great careers because our confident and effective decision-maker who is highly sought after in all
students learn by doing. Candidates are hand-picked for their sectors of business.
Why we stand out?
There are many MBA programs out there. National School of Business
stands apart from traditional business schools because of its unique
approach to training. The interlinked elements give you not just the
business fundamentals that you would expect from an MBA program
but also the leadership capabilities required to turn concepts into
decisions, knowledge into action, and ideas into change. The NSB
MBA opens your mind to how the business world really works and
prepares you to take challenges head-on.
Before you start asking to see a course outline, let's make one thing
perfectly clear. How you learn is more important! Because no matter Prof. B. S. Prakash, Chair Professor, Marketing
how engaging a faculty member may be, you can't be lectured into
becoming a great decision-maker. functional boxes. You'll have too much information, or at times not
enough, but through the program you'll become comfortable making
From day-one in the program, the pace is fast and unyielding, and the decisions when faced with uncertainty.
adrenaline rush is undeniable. Each class is a journey through a
complex, multi-disciplined business challenge. You are immediately Class preparation starts with each student tackling an individual
confronted with the reality that in business, things rarely fit into tidy assessment of the case and crafting a plan of action. From there, you
Renowned scholar Dr. Mathoor Krishnamurthy inaugurating an academic session Padmavibhushan Hon’ble Justice M. N. Venkatachalaiah
addressing students of NSB
22

23. test your ideas with your learning team, and new ideas and strategies
National School of Business is committed
will emerge. You'll gain greater confidence in your decision, preparing
you for class itself. The Ivey classroom is the final step, opening up the to action-led learning. It's not just
debate to diverse perspectives and the surprising conclusion that there teaching, it's a powerful decision making
is not “one right answer.” That's why National School of Business is
approach that becomes ingrained into
committed to Case-Method Learning. It's not just teaching, it's a
powerful decision making approach that becomes ingrained into how how you operate.
you operate. The transformation happens throughout your stay at
NSB, as you dive into hundreds of cases. You'll build amazing problem
solving skills and develop the ability to recognize and seize business
opportunities, making you a rare double threat. And as you'll see next,
when it comes to case learning, it only gets better with the right people
in class.
Until you can apply your learning,
you haven't learned a thing!
Anybody can learn a theory. All schools teach core business
knowledge, but that's where the similarity ends. At National School of
Business, we believe knowledge is necessary but not sufficient for
career success. Pushing you to learn how and when to apply ideas is
the difference that will take you from manager to leader. Strong
leaders are confident leaders. This confidence only comes with
practice, practice and practice. The classroom is where you will test
your ability to apply what you've learned and have your perspective
challenged by your learning team, classmates and faculty. Through
Laila, a Libyan student doing her MBA at NSB
hundreds of cases and simulations, you're exposed to several years of
real-life business knowledge in just two transformational years. Our
Cross-Enterprise Leadership approach prepares you with the breadth
At National School of Business,
and capacity to always see the bigger picture and to lead initiatives you learn by doing!
that enhance the whole organization. The NSB MBA is a truly Each day, as you apply your learning, you accelerate your leadership
transformative and inspiring learning experience. It's a bond that will capabilities. We call these capabilities NSB Leadership Essentials. They
connect you to an impressive alumni network. are at the core of everything we do and what truly differentiates our
MBAs.
Embrace Leadership in the real world is full of complexity. Problems don't arrive in tidy boxes labeled “marketing” or “finance.”
Our cases are written with real information - sometimes too much, sometimes too little - so you can learn how to uncover
Complexity the critical details to make a sound decision.
Be We emphasize action in all case discussions and always ask, “What would you do?” At National School of Business,
you'll learn that uncertainty always exists and leaders are required to step up to the challenge and make tough decisions.
Decisive
Communicate Contribution is a required component in all courses. You'll learn how to present your ideas persuasively and defend them
with confidence as they are challenged by your peers and faculty. Communicating in a way that's convincing, yet
Persuasively diplomatic, is a core skill you develop at NSB.
Maximize Leadership is about identifying people's strengths, allocating tasks accordingly and keeping your team motivated to
maximize performance. The ability to coach and inspire others is a critical skill and a strong focus at NSB. Case
Team Potential preparation, reports and simulations are all structured around teamwork.
Manage Business demands that you have the ability to manage multiple tasks, prioritize conflicting demands and perform under
intense workloads. In our rigorous two-year program, you'll face competing deadlines and learn to make the strategic
Volume trade-offs required to thrive in any fast-paced environment.
23
Welcome to the most intense, challenging and amazing time of your life!

24. The Key Differentiator 1
The Exchange Program
National School of Business has signed an agreement with ESC-Pau, Courses taught by International
France, and University of Deusto, Spain, to facilitate student and professors at NSB
faculty exchange programs. As of now, more than 100 students and l Prof. Ian Hipkins - Foundations of
many professors from India have taken advantage of these exchange
Management
programs.
l Prof. Marie Helene - Marketing Management
The exchange agreement allows the students of National School of l Prof. Stephen Platt - French Culture & Language
Business to study one full semester load of courses WITHOUT PAYING
l Prof. Dominique Bouet - Business Research Projects
ANY ADDITIONAL TUTION FEES.
Courses taught by NSB Professors at ESC Pau/Deusto,
Spain & St. Mary’s University, Bangkok
l Prof. Sridhara Murthy S R - Global Marketing (ESC Pau, France)
Doing Business in Asia (Spain) and Global Marketing (Bangkok)
l Prof. K V Raghavaiah - Strategic Role of HR (France)
Free exchange
program for all
interested students.
No additional
tuition fee.
24

25. Exchange Ideas…
Expand Horizons.
Exchange opportunities with foreign universities
are built into our MBA program. They give
students an opportunity to broaden their
knowledge base and learn in a multicultural
environment.
25

26. Exchange Program - France
A godsend opportunity
The exchange program was a godsend opportunity to explore myself at the
international level. Students from India and across the globe participated in
International Exchange Program. Professors from around the world came to teach
the students in this unique program. It was an amazing experience
to be there and get a deep firsthand experience of different
cultures. In the six months that I spent there, I got the
opportunity to watch the student and business life more
More than 100
closely. I am really proud to be a student of National
students from France School of Business.
have taken part in the - Jashanpreet Kaur, Exchange Program Student
exchange program
conducted at NSB.
List of students selected for exchange program in France
Arun Kumar L. Harish Subramanian Harish.G Kannan J. Kiran P. Krishna Kiran Lohith Lokesh Mahesh T
Musukula Nikhil Nandhakumar.P Prasanna Kumar.M.V Pritam Raj Sandeep Saranya Satheesh Kumar C Satheesh Kumar.G.S Shakthi Suresh
Sindhu Prasad Sneha P. Swetha Tarunima Sirohi Thaneshwar Vinay Venkata Reddy Vinod Alice Jane T Madan Singh
Vishwanathan
Vishal Khanna Renuka Moletti Vikas Duhlani Avinash Amit Satyanarayan Abhishek Divya Kumar Shanky Ankita Nair
Nikam Chauhan Choudary
Neha Upadhyay Sooraj Mohamed Umar Vivek Siddhanta Salam Juniper Newar Hamsa Venkatarame Swati Kumari
26 Krishnakumar Kaderibrahim Jayachandran Gowda

27. Exchange Program - Spain
Kiran Babu Srishylaja S. Sandeep Chaudari Ujwala Yadav M. Anand Akrist Jha
Deepika Thakur Deepawali Sharma Praveen Singh Jami Somnath
Pukhrambam
Jon Ander
It is been such a nice experience that I promise I will I was going abroad for the first time and I knew it was
come back at least once again. Thank you so much. going to be the best experience of my life. The people
NAMASTE. here are great with lots of smiles all around Bangalore
Email: balda91@hotmail.com and they make you feel as your are in home. Thank you
very much.
Email: andermendizabal@hotmail.com
More than 25
students from Spain
have taken part in the
exchange program
conducted at NSB.
It has been the best experience of my life
so far. This country is unique and very
special. I am happy to have come to
this county and to NSB. Thanks for
everything.
- Patricia, Exchange Student at NSB
27

28. The Key Differentiator 2
Adventure Learning
Experiential learning is the process of learning from experience. It is
learning through reflection on doing. Experiential learning is related to
other forms of experience-based learning such as experiential
education, action learning, adventure learning and cooperative
learning. Though, some of these forms of learning have relation with
each other, they also have differences among them. In business
schools, internship and job shadowing opportunities are some
examples of experiential learning.
In case of education through adventure learning, students
are encouraged to participate in activities with perceived
risks. This learning does not necessarily need to take place
outdoors. At National School of Business, the focus is to
encourage students to participate in trust building
activities, problem solving activities and adventure
activities such as rappelling, dry river crossing, rock
climbing, water rafting etc. NSB focuses on
different types of learning activities to
broaden students knowledge base by
encouraging them to take part in
adventure education, shad-owing
River opportunities, problem-based
Rafting learning etc.
NSB students participating in Jungle Gym Rappelling
28

29. I learnt to optimally
handle resources
Bhanu Gupta
We had a wonderful experience
and a life-time adventure trip to
Savanadurga, near Bangalore. The
trip gave us real time learning with
fun and enjoyment. Students did
activities like rappelling, river
rafting and dry river crossing during the day. At night we trekked
though the forest and learnt how to handle difficult situations and use
resources optimally. The faculty members who accompanied us were
very co-operative and took care of all our needs with regards to food
and stay. We also played mind games which inculcated in us the spirit
of team work and helped us know each other better. It was one of the
most memorable experiences of my life.
The program
has made me
fearless
Charul Singh Sen
I was always afraid of adventure. But the
adventure program conducted by National
School of Business has made me a different
person. The program was conducted in
association with professionals in
adventure learning and was an amazing
experience; it made me fearless and
taught me wonderful lessons for life.
Activities such as rappelling,
jumering, dry river crossing and river
rafting will stay in my mind forever.
29

30. The Key Differentiator 3
Global Mindset Trail
MBA is the beginning of an exciting life adventure. We want you to
make the most of it by understanding what happens in best B-schools
across the globe. This study tour is intended to be a life-changing
business and personal experience for participants.
Program activities include
Meeting with business and government officials
l
Touring
l factories, multinational firms, port facilities & small
family firms NSB students in Barcelona
Meeting with local students
l
Experiencing local customs and business practices
l This trip will be organized during the first year. This 10-day
Attending cultural events
l orientation in Europe is aimed at:
Achieving
l role transition in you from being student to being a
manager
Providing international exposure
l
Creating Global Mindset
l
Making
l you understand the roles and responsibilities of an MBA
student
l first hand feeling of our academic partners
Having
NSB students in Spain
Air Bus Visit
A visit to Air Bus is a regular feature of
NSB’s GMT program. Airbus is the world's
leading aircraft manufacturer whose customer
focus, commercial know-how, technological
leadership and manufacturing efficiency
have propelled it to the forefront of the
industry. Airbus' modern and
comprehensive product line comprises
highly successful families of aircraft
from 107 to 525 seat: the single-aisle
A320 Family, the wide-body long-
range A330/A340 and the all-new
next generation A350XWB Family,
and the ultra long-range,
double-decker A380 Family.
NSB students in Air Bus company, Toulouse, France
30

31. NSB students enjoying desert safari in Dubai
The best experience
of my life
Nagaraj L Asgi
The Global Mindset Trail to Europe was an
unbelievable and memorable trip. The
moments I enjoyed for the whole one year
during MBA in National School of Business
were equal to those 10 days that I spent in Europe along with
friends and faculty. GMT gave me significant
knowledge about European culture and its
language. We performed a cultural show in
NSB team
front of a huge crowd in France. It is a
thrilling experience in Europe when you
was the biggest
represent India and perform. Overall, the
Indian management
trip to Spain, France and Dubai, was the
student contingent
best experience of my life. to have ever visited
France.
A great
exposure
Mausami Machahari
NSB students in Belgium
The Global Mindset Trail was a
fantasy and dream come true. It
was the best trip of my life that I
can think of. We were in a group
of 60 people, which is not a
small group. It was fun and
exciting to explore France, Spain and Dubai in a big group. It was a
great exposure to know their lifestyles, mindset, business etiquettes
and culture. Visiting their churches, monuments and museums was
like a fairytale. Surfing and Desert Safari was adventurous.
NSB student in Doha
31

32. Dr. Patrice Cailliba, Dean, Pau Business School, France
An INTERNATIONAL MINDSET-
a must to succeed in today’s world
Our MBA program entails student exchange program, global
mindset trail and a host of teaching pedagogies with an
international orientation. All are aimed at building in students an
international mindset and preparing them for a global career.
32

33. The Key Differentiator 4
Graduate Assistantships
We provide opportunities for students to work on Thinking & persistence
projects of reputed companies under graduate
assistantship program. Graduate assistantships made us successful
provide hands on work experience and facilitate For my internship, I worked as a marketing executive for
earning while learning. GAs are recruited to assist
branding and advertising at Aspect Professional
faculty members in teaching and research.
Consultancy for three months. My job included putting up
shops, conducting events and increasing footfalls at
Sigma Mall. It also included branding of the mall. We
focused on handicraft products, both branded and semi branded. While we were
given a target of Rs. 5 lakh profit, we surprised the management of Sigma Mall by
earning a profit of Rs. 20 lakh. We organized events such as Ms. Bangalore, Fashion
Show and competition for children with great enthusiasm. In the end, it was strategic
thinking, persistence and zeal that made the team of National School of Business a big
success at Aspect Professional Consultancy.
Opportunity
to experience
and earn while
you learn
33

34. The Key Differentiator 5
Student Consulting
In consulting projects, a group of students act as consultants to solve real-time
business problems in an organization. Unlike in internships, students in consulting
projects are required to have good business acumen and skills in consulting,
analytical and research skills. Students work together for about 8-10 weeks that
culminates in a final presentation. It's the best credential a student seeking
employment can have.
Partial list of projects undertaken by students
Earnst & Young ( A leader in IT Advisory Services)
How to get the “FIRST MOVER ADVANTAGE” in Europe? Define its main
business challenges, study the related software solutions and come
out with suggestions to deliver the Right Technology Solutions to
customers.
Real time
Earnst & Young ( A leader in IT Advisory Services)
consulting
Define “customer experience zone”, identify elements that
opportunities create customer experience, measure and promote
desirable customer experience.
C
t TOBO
ing team a EADS – A leading Aerospace company
t consult
Studen Identify new markets for entry and map target markets for
opportunities, threats, and competitor characteristics.
Lun De Meil- A leading Honey producer from France TOBOC – A leading Canadian online B2B company
“Study the brand position and suggest strategies to become a key “ Study the best practices of online B2B business portals, identify
player in Indian market” benchmarks and suggest an innovative solution for enhancing the
effectiveness of TOBOC portal.
Reliance Office Depot - (India's largest organized retailer for
stationery)
Strategies for moving beyond conventional ways of attracting
customers or assisted sales.
Student consulting team at EADS Student consulting team at E&Y
34

35. The Key Differentiator 6
Industrial Visits
Industrial visits are an integral part of our program. They are aimed
to giving students an opportunity to understand the working
environment, processes and business practices of an organization.
These visits give students onsite and
practical exposure, which is not
possible through classroom lectures.
NSB, thanks to its extensive network with Giving students
industries and business houses, organizes
industrial visits on a regular basis to
cutting-edge
reputed multinational and Indian industry exposure
companies.
The visits are usually guided visits with NSB
faculty members accompanying the students in order
to help them through onsite explanation. Students
are also encouraged to ask questions during these
visits.
NSB's faculty members take the help of
professionals from the industry to help
students understand the various aspects of
the organization visited. Some of the
companies to which visits are frequently
organized include: Coca-cola, Britania, Tata
Coffee Works, L&T Komatsu, Parle, HMT,
Mysore Soaps and Detergents Ltd. etc.
35

36. The Key Differentiator 7
Personality Development
Guinness record holder Prof. Mahadevan with NSB students CEO of Mind & Magic, Prof. Jayasimha coaching students
Personality development is defined as the development of the
organized pattern of behaviours and attitudes that make a person
distinctive. A person's character evolves throughout the life,
umar
although much depends on the inborn traits and neesh K
c h Prof. A hop at NSB
early experiences. Life coa rks
uru and onducting wo
tiona l Yoga G c
National School of Business focuses on Interna
building a person's communication Giving
skills, emotional strength and instills in every individual
him or her confidence required for
facing the world outside. It also a distinct
includes building leadership, managerial
and entrepreneurial skills.
personality
NSB has made personality development and
integral part of its curricula. While regular
training sharpens and deepens a student's
intelligence, personality development builds their
inner strength. NSB runs personality
development sessions concurrently with the
academic program. It organizes a series of
motivational talks by experts and classes to
improve communication skills.
NSB’s programs improve every aspect of a
student's personal, business and spiritual
life. They enhance an individual's level of
commitment to society, inculcate ethical
values, improve interpersonal skills and
develop a positive attitude. NSB has
tied up reputed trainers to conduct
its personality development
programmes.
36

37. Mr. K. Vaidyanath, Non-Executive Director, ITC Ltd.,
delivering the inaugural address at National School of Business
“Mr. K. Vaidyanath enthused the students to be inspired by the
dream of becoming leaders in their respective fields. He
shared his compelling belief that positive change can only be
brought about by leadership that is founded on Vision, Values,
and Vitality. He advised the students that they must aim to
evolve into holistic leaders driven by knowledge, integrity,
courage of conviction, empathy and humility. He urged the
students to pursue their own passions and at the same time
be propelled by the aspiration to make a difference to nation
and society through selfless service.”
37

38. The Key Differentiator 8
Additional Certifications
These courses are aimed at equipping
students in general and specific areas of
interest for better corporate careers.
General
l Advanced Excel
l Business Analytics
l Aptitude Test
Domain Specific
Marketing:
l Social Network Marketing,
Business to-Business & Retail Management
Finance:
l NCFM Certification through
Reliance Capital
HRM:
l CHRMP (Certified Human Resource
Management Professional)
Enhancing
skill sets.
Building
competencies
The Key Differentiator 9
Membership to ET Club
Provides access to seminars/contests
across management schools
All students of National School of Business are provided with a
complimentary copy of Economic Times when the classes are in
session. This helps students to be updated with developments in
areas of Economics and Business on day-to-day basis. It also helps
students prepare for the everyday "Business News" event at the
college. Membership to ET club allows students to participate in
business quizzes, seminars and lectures conducted by the Economic
Times.
38

39. “There was SO MUCH
packed in two years”
Looking back after two meaningful years at National
School of Business, I realized the magnitude of the
program. Besides basic curricula, the program was
packed with several innovative features and together
they have added a great meaning to my experience
and empowered me to stride into the outside world
with great confidence.
- Monica Tomar
39

40. Program MBA + PGPM
Students complete both programs simultaneously and pursue DUAL specialization
Advantages of Dual Certification
On one hand, the Degree certificate from a UGC recognized university On the other hand, the industry endorsed, autonomous PGPM
allows you to either pursue higher education (including doctoral Certificate from National School of Business results in higher
studies) or take up jobs in public sector and semi-government employability. These courses are identified and delivered in
organizations. association with recognized industry bodies.
MBA PGPM
World-class MBA from The University of Mysore, which is Practice-based autonomous program. The syllabus is designed by
recognised by UGC, Ministry of HRD, Govt. of India. experts from industry and academia and will strongly focus on
Specializations offered: l Finance development of attitude and skills.
l Marketing Specializations offered: l International Business
l Human Resource Management l Information Technology
MBA PGPM
Semester I l Management Concepts & Theories l Communication and Presentation Skills
l Organizational Behaviour l Personality Development
l Business Environment l Business News Analysis
l Managerial Communication l Case Study Methodology
l Managerial Accounting
l Managerial Economics
l Statistics for Management
Semester II l Marketing Management l Global Business Environment & Strategy
l Human Resource Management l Global Mindset Trail
l Corporate Finance l Pre Placement Training-I
l Business Research Methods l Business News Analysis
l Operations Research l Global IT Management
l Operations Management l Concept Review
l Management Information Systems
Semester III l Project Management l Pre Placement Training-II
l Business Legislations l International Business Operations
l Strategic Management l Strategic Management of Technology &
l Elective – I Innovations
l Elective – II l Business News
l Elective – III l Concept Review
l Project Work
Semester IV l Entrepreneurship Certification Courses
l Elective – IV A. General - Advanced Excel, Business Analytics, Aptitude Test
l Elective – V B. Domain Specific - Marketing (Social Network Marketing, Business
l Elective – VI to-Business & Retail Management), Finance
(NCFM Certification through Reliance Capital),
l Elective – VII
HRM - CHRMP (Certified Human Resource
l Project Work Management Professional)
40

41. Expertise, Experience
and Excellence
We have an illustrious team of faculty who collectively
bring together a wealth of knowledge and expertise
that caters to current industry demands and an
extraordinary commitment to excellence.
41

42. Infrastructure
Location
Being in close proximity to major corporates, ranging from information
technology to consumer product companies to retail malls, we give an
added advantage of integrating classroom knowledge with practical
experience.
Distance from major industrial clusters:
Electronic
l city: A cluster of over 200major IT/ITES companies - 12
kms
Peenya
l Industrial Area: A cluster of over 5000 SMEs - 17 kms
Bommasandra
l Industrial Area: A cluster of over 2500
Rajajinagar
l Industrial Area: A cluster of over 1000 SMEs - 8kms
manufacturing companies and businessnes - 14 kms
Jigani
l Industrial Area: A cluster of over 500 SMEs - 16kms
ITPL:
l A cluster of over 200 IT/ITES/Research companies - 17kms
Located
in JP Nagar,
a central
commercial hub
of Bangalore
42

43. Classrooms
The classrooms are well-ventilated, spacious, air-conditioned and fitted
with advanced audio visual equipment for presentation and have
comfortable furniture.
Library
A well-stocked library is housed in the learning block. It is
regularly updated with latest books and journals on
management.
Cafeteria
A beautiful and spacious cafeteria is located right on
top of the learning block. Opened from morning to
evening, it provides hygienic and delicious food to
the students.
Well
connected and
easily accessible
facilities
43

44. Hostels
Located
l very close to the learning block.
Separate
l facilities are provided for boys and girls.
Rooms
l are spacious with necessary facilities.
Nutritious
l and hygienic food is provided.
Wi-fi
l enabled to provide 24x7 access to internet.
Provided
l with round the clock security.
Close
l to shopping malls, multiplexes and
hospitals.
Well
l connected to city by buses.
Close
l to multi cuisine restaurants, fast food
joints and restaurants with regional
specialities.
Located
close to
learning
block
44

45. Early Bird Gets the Worm.
Your PLACEMENT PLANNING
begins from day one.
Success comes to those who prepare well and put in effort.
For us, placement is not an activity that begins in the third
semester. We have a comprehensive plan in place and our
pre-placement training takes place concurrently with the
course. Our placement preparation includes sharpening
your communication, presentation, aptitude and
attitudinal skills. We will also train you in group discussions,
mock interviews, and interview FAQs. We ensure that, when
the opportunity knocks on your door, you will be in a
position to grab it with both hands.
45

46. Placements
Why career planning is something we
don't leave for the final week?
The MBA program you choose should share your career goals. Our mandate at
National School of Business has never been just to prepare you for your first post-
MBA job and be done with it. Rather, we want to give you the tools to create and
navigate opportunities successfully throughout your career. Our Corporate
Relations Cell (CRC) is looked upon with high regards across the globe by our
prestigious recruiting partners, and they're involved from the very beginning.
In fact, your early career path exploration starts during the admission
process, when our CRC team participates in your application assessment.
Pre-placement training and career coaching is built right into the
curriculum. Class time is devoted to the skills required
to build a solid Résumé, prepare for rigorous
interviews, find hidden career opportunities,
network effectively and plan your career 100%
strategy. We don't hand out jobs. Instead we
provide access to exceptional coaching and
Placement
knowledge you can use to launch and since
accelerate your career path. The NSB MBA
opens doors to an unlimited range of
inception
challenging leadership opportunities. The CRC
coaching gives you the insight and career savvy you
need to fully capitalize on them.
Other MBA programs ask you to sit back and be taught. At National
School of Business, you lean forward and actively learn. You will be
among some of the most interesting and talented people you will 10% 13%
encounter in your life; we believe your MBA should make the most of that.
4%
3%
9%
9%
Sector-wise Placements - 2010
NSB has a dedicated placement wing that not only trains students 11%
for placements but also organizes campus recruitments. Over a
period of time, NSB's placement wing has developed formidable 15%
industry contacts to enable placement of all students.
9%
Throughout the past four years, we have consistently practiced the 6% 11%
values of professionalism, commitment to quality and personalized
service. Our systematic and streamlined process of placement helps
students to get into the industry of their choice within the stipulated
time period. Engineering/Manufacturing - 13% Retail - 15%
Backed with a state-of-the-art Infrastructure and a highly passionate ITES - 9% HR Consulting - 9%
and competent team, NSB's placement wing believes in creating a Finance - 11% B2B 3%
"difference" in the world of placements. NSB's focus is on providing HR Consultancy - 9% Entrepreneur - 4%
"Dream Jobs" to its students by shaping careers.
Finance Consultancy - 11% Others - 10%
IT - 6%
46

47. Companies
Ÿ Ltd
ABB Sharekhan
Ÿ Ÿ Mutual Funds
Kotak Reliance Trends
Ÿ
Accenture
Ÿ Ÿ &Young
Ernst Ÿ Securities
Kotak Saicom Consulting
Ÿ
Ÿ Birla
Aditya Ÿ Teroka
Essae Ÿ Finance
L&T Services
Adtree
Ÿ Everonn Ed.
Ÿ Laguna Clothing,
Ÿ SAIL
Ÿ
ŸComforts
Air FAG
Ÿ Bangalore Ÿ Babu
Sales
Aircel
Ÿ Featherlite
Ÿ Ÿ Cell Intl
Life ŸCapital Securities
SBI
Ÿ Group
Allegis Ÿ Hospital
Fortis Linarch
Ÿ Season Wine
Ÿ
Altisource
Ÿ Ÿ Group
Future Malnad Tech
Ÿ Service City
Ÿ
Ÿ Capital &
Angel Ÿ Value Retail
Future Manpower Resources
Ÿ Ÿ India
Silicon
Debt Market Ltd GE
Ÿ Ÿ Hypermart
Max Sireesh Auto Pvt Ltd
Ÿ
Ÿ Bank
ANZ Geek.com
Ÿ Ÿ Exports
Maxis Snapdeal.com
Ÿ
Ÿ Retail Ltd
Arvind Ÿ Automatlon
Global McAfee
Ÿ Snyxlus.com
Ÿ
Ÿ Recycling
Attero Ÿ Bank
HDFC MegaMart
Ÿ Ÿ events
spring
Automotive Axles
Ÿ Ÿ Std Life
HDFC Metroplots SA
Ÿ Sravan Shipping
Ÿ
Ÿ Bank
Axis Mind2mentors
Ÿ Company
Hinduja Global
Ÿ
Ÿ Allianz
Bajaj Solutions Technologies SSgA
Ÿ
Ÿ Options
Basket Hindustan Times
Ÿ MobiTrack
Ÿ Sundaram Mutual
Ÿ
Bata
Ÿ Ÿ Bank
HSBC Modern India Con-Cast
Ÿ Ÿ re
Swiss
Ltd T.N.S.Tex
Ÿ
BHEL
Ÿ IBM
Ÿ
Muthoot Finance,
Ÿ Ÿ Capital
Talent
Bhokaro Steel
Ÿ Ÿ Daksh
IBM Kerala
ŸBazaar
Big ŸSoftware
IBS Ÿ Securities
Tata
National Hydroelectric
Ÿ
Ÿ State Tourism
Bihar Services Power Corporation Ÿ Lease
Team
Development I Gate- patni
Ÿ Netcore
Ÿ Thomas Cook
Ÿ
Corporation Indegene
Ÿ Thomson Reuters
Ÿ
Nj India Invest
Ÿ
Ÿ Wealth
BMA Ÿ Infoline
India Trade-India
Ÿ
Creators Northern Trust Bank
Ÿ
IndiaBulls
Ÿ Ÿ Iron & Steel Ltd
OCL Ÿ Asian Shipping
Trans
Ÿ Bangalore
BSE Services
Indiamart
Ÿ Ocwen Financials
Ÿ
Capgemini
Ÿ Travancore Titanium
Ÿ
Infosys
Ÿ Odessa Technologies
Ÿ
Careernet
Ÿ Products
Ÿ Vysya
ING Pantaloon Retail
Ÿ
Cease-Fire
Ÿ Ÿ - Orissa
UAL
ŸLifestyle
ITC Pepsi
Ÿ
ŸBank
Citi Ÿ Leaf
Value
ŸLtd
ITC Polaris,Chennai
Ÿ
Cosmic Meltdown
Ÿ Videocon
Ÿ
Ÿ Steel
Jindal Ÿ Zone
Proton
CPS/BIAL
Ÿ Volvo
Ÿ
JP Morgan
Ÿ Ÿ Mulder
RAK
Dekiru
Ÿ Ÿ Lily Appares
White
Jusco
Ÿ Reliance FootprintS
Ÿ
Ÿ Quest
Dream Winalite
Ÿ
Kapalin Bioscs
Ÿ Reliance Fresh
Ÿ
DreamGains
Ÿ Wizmatrix
Ÿ
Ÿ Group
Kisan Reliance Footprint
Ÿ
Edusys Services
Ÿ Ÿ box
yellow
Ÿ Mouldings
Kisan Reliance Jewels
Ÿ
Eli Lilly
Ÿ Ÿ Akash News
Zee
Ÿ AMC
Kotak Reliance Lifestyle
Ÿ
Elsner.net
Ÿ Ÿ Software
Zenith
Ÿ Mahindra
kotak Holdingss
Emami Paper Mills
Ÿ Bank Reliance Retail Ltd
Ÿ
Embryo Fund
Ÿ
47

48. NSB is now ranked No. 9 in South India
News & Events According to a survey by Dhainik Bhaskar’s Lakshya, India’s first career
magazine, National School of Business, Bangalore, has been ranked 9th
among Top 25 Private B Schools in South India.
Inauguration of the class of 2012-14
The class of 2012-14 was inaugurated on 16th July, 2012. The Non-
Executive Director of ITC Ltd. Mr. K. Vaidyanath, Chairman of
Governing Council Prof. K.V. Raghavaiah and President of NSB Prof.
Sridharamurthy were Chief Guests at the ceremony.
Out2Learn
A mind blowing adventure activity was organized for the Students.
Out2Learn, a professional training institution conducted very useful
workshops besides adventure learning programs. Students were so
happy that they asked for “Once More.”
Graduation
Ceremony Convocation 2012 of National
2012 School of Business was held in
Bangalore on 29th July, 2012.
Mr. Shajan Samuel, Senior Vice
President, MAAC, delivered the
Convocation Address. Dr. Marie Helene
Abbo, Profesor, ESC-Pau conferred the
Medals. Prof. S. R. Sridharamurthy,
President of National School of
Business administered the oath. Prof.
K. V. Raghavaiah, Chairman,
Governming Council, National
School of Business presided
through the ceremony.
48

49. Workshop By NEN
“Business Model : Getting It Right”
NSBians had a great opportunity in the form of attending a workshop
organized by TATA First Dot in association with National
Entrepreneurship Network for budding entrepreneurs. The objective
of the workshop was to inculcate the knowledge of making busi-
ness plans & business models. The event was held at IIIT,
Bangalore, on 12th October, 2012.
Mrs. Vasanti Venugopal (Former Head, Department of Commerce
at Mount Carmel College, Bangalore) was the featured speaker
who inspired budding entrepreneurs. Students had the oppor-
tunity of listening to Prof. S Sadagopan (Founder
Director, IIITB), who delivered the inaugural
speech.
The workshop provided grounding for stu- NEN
dents in terms of building an entrepreneurial
mindset. The bonus of attending the work-
Workshop
shop was NSBians getting nominated for TATA
First Dot competition.
Workshop at Acharya Bangalore B-School A different JOURNEY
“Successful Growth: Project To Process” A life transforming workshop by Dr. Meath Conlan
Students of NSB took part in 'Successful Growh: Project to Process,' a An extraordinary workshop by Dr. Meath Conlan was attended by
very interesting workshop held at Acharya Bangalore B-School from NSBians on 13/12/2012 at SAP LABS, Bangalore, one of the most
20th-22nd Dec, 2012. prestigious corporate houses. Australian-born, Meath has wide
experience of diverse cultural backgrounds and ethnicities. His
This workshop touched upon topics such as values of leadership, mentor and friend of many years was the late Bede Griffiths, an
innovation and creativity in entrepreneurship. NSB students had the English Benedictine, who, for over thirty years, resided in and
opportunity to meet and interact with many well-known taught at Sacchidananda Ashram, Shantivanam, in South India.
management professionals, academicians and businessmen such as
Through him, Meath's outlook and sensitivity expanded to embrace
Dr. Nagadevara (IIM-B), Arun Prabhu (CEO, In-Touch Analytics), Rajiv
a tolerant and inclusive understanding of all philosophies and
Jayaraman (CEO & Founder, Knolskape), Dr. H R Venkatesha
spiritual traditions.
(Director, ABBS), Ms. Shreekala (CEO, Crackverbal), Kunal Varma
(CEO, Skillwiz) and Pawan Soni (IIM-B Fellow). The very essence of the workshop was making people understand
life from a broader perspective. The workshop was a unique
The 3-day workshop helped NSB students get an insight into the
experience for NSBians. The session focused on various aspects of
vision and thinking of successful business leaders. The icing on the
life. It also imparted various relaxation techniques such as Yoga, Yog
cake was NSBians taking part in a quiz competition and winning the
Nidra and some quick meditation techniques.
first prize.
49

50. The leadership abilities of the faculty mentors and
Success Stories Corporate Relations Cell at National School have
been instrumental in providing some great
opportunities for students. The Corporate Relations
Cell is equipped with great abilities in providing
exposure and learning environment to students and
in transforming them into managers, leaders and
I asked ‘Sir, can entrepreneurs.
I do MBA?’
He said 'Why not?'
Vinod Kumar
2008-10 Batch
Enjoyed the culture here
Mr. Thibault Bertrand, Exchange Student
from France (Works for At Print, A French Firm in India)
I had a great time at National School of
Business. The school offers excellent
academic facilities and right guidance to
aspiring entrepreneurs. I had the opportunity to interact with the
I met with an accident in March 2008 and lost my left hand. I was hospitalized best professors, students and industry experts. Being a French
for some time and started wondering whether I would be able to do my MBA. I national, I enjoyed the cross culture exposure. The students have
called up Prof. Sridhara Murthy, and the conversation I had with him changed come from different parts of India with diverse cultural
the course of my life. At no point during the talk, he uttered a word of backgrounds and it was a great learning experience to
discouragement nor did he show any sympathy. Every word that he spoke was understand their lifestyle and culture. The faculty is a mixture
highly motivating and inspiring. He told me to join the course af ter complete of academic excellence and industry practice. The Corporate
recovery. National School of Business has given me the courage to face life and Relations Cell is highly competent and always available for
overcome obstacles. The words of one of our professors always ring in my ears, us to guide and help. After completing my internship
'Try to fail, but don't fail to try.' with ITC group of hotels, I am now associated with a
French company in Bangalore as the chief of
operations. I got what I wanted and I m lucky to be in
India.
Great to be transformed from a business
student to a business leader Arts in Management Studies {AIMS}
Nicolas Lafontaine, Exchange Student, CERAM, France NSB has tied up with Foundation for Artists & Craftsmen
Empowerment to offer its students a value added program called
(Did his internship at a leading technology
‘Arts in Management Studies’ to help students understand people
based company in Bangalore. Works as
and society in the right perspective.
Partner-Business Operations in France
region for the same company) lStrengthens them to create stress free environment.
lPromotes Dance, Music, Drama, Painting, Traditional Arts, Folk
It was a great experience for me at National
Arts, Handicrafts, Cinema and more and more Theatre
School of Business to be transformed from
Activities.
a business student to a business leader.
lTrains in Voice Culture, Body Language, Rhythm & Movement,
The Indian culture, people, environment
Performing Arts, Warm up, Flexibility & Theatre Exercises.
and spending my time with different students and staffs were a great
experience. The faculty at National School of Business has great lInteracts with Character Psychology, Differential Approach,
abilities in making a student understand the concepts of business Body & Mind & Political-Socio-Cultural Awareness.
management easily. I was trained and counseled by great professors lDevelops Leadership Qualities
for my internship.
50

51. NSB students performing
during annual day celebrations
A melting pot
of cultures
Students from different cultural and
geographical backgrounds study with us.
They assimilate into a cohesive whole on
our campus thus fostering humanistic
values.
51

52. Cultural Diversity
Providing platforms for talent display
Life need not revolve around only academics and career. Every student
is gifted with some talent and they nourish and nurture their talent for
their all round development and to make their life meaningful.
National School of Business, by regularly conducting various cultural
and literary competitions, and by facilitating its students represent the
school at inter-collegiate, inter-university and inter-state level cultural
competitions, provides a huge support to the students to pursue
cultural activities.
52

53. Festivals - A celebration of life
At National School of Business, all festivals are celebrated with
equal fanfare and gaiety. The management encourages students to
celebrate important festivals to promote cultural awareness,
harmony and bonding among the students. Our students hail
from different parts of the country and the world and this add
more variety and charm to the festivals celebrated at the
school.
Onam celebration
Celebration of Holi Ethnic Day Celebration
53

54. NSB – Creating platforms for co-curricular activities
NSB is one of the few management institutions that
are committed to offer students a wider platform to
engage in co-curricular activities. The objective is to
expand students' learning potential, groom their
talent and foster all round development. With this
view in mind, NSB has taken initiative to form various
clubs to help students lead an active social life. The
activities carried out at these clubs are a fine blend of
entertainment and enlightenment, and rejuvenation
and motivation. Some of these clubs are:
l Cultural Club
l Entrepreneurship Cell
l Social Media Club
l Movie Club
l Sports Club
The following pages will give a glimpse of the
activities of these clubs.
54

55. Surabhi-The Cultural Club
“What sets worlds in motion is the interplay of
differences, their attractions and repulsions. Life
is plurality, death is uniformity. By suppressing
differences and peculiarities, by eliminating
different civilizations and cultures, progress
weakens life and favors death. The ideal of a
single civilization for everyone, implicit in the
cult of progress and technique, impoverishes
and mutilates us. Every view of the world that
becomes extinct, every culture that disappears,
diminishes a possibility of life”- Octavio Paz
55

56. Mission
Cultural values are essential for every
citizen. It helps in preserving and reviving
a nation's heritage and traditions. The
Cultural Club of NSB aims to rekindle
cultural pride among NSB students and
update them with the knowledge of
Indian and world cultural heritage.
56

57. Cultural Club - Activities
The Cultural Club at National Club was formed to inculcate
cultural values among the students and provide a forum to
showcase cultural talent. It has been fostered by some
eminent artists, who have carved a niche for themselves
in the cultural space of Bangalore. The college organizes
various cultural events throughout the year to keep the
cultural spirit alive and kicking.
The club organizes various cultural activities as per
academic calendar to inculcate a sense of
belongingness, team work,
coordination & amiability. The
club wants to be a symbol of
'unity in diversity' and is open
to every member of NSB
community.
NSB students with actor Naseeruddin Shah
57

58. I am my own boss.
Entrepreneurship is no cakewalk. It
requires a great deal of hard work, risk
taking abilities and a never-say-die
attitude. Yet the freedom to take your own
decisions and make your own road are the
rewards of entrepreneurship.
58

59. DISHA-Entrepreneurship Cell
Grooming Entrepreneurs
National school of Business is nurtured by a group of eminent
educationists from across the globe and industry professionals with a
vision to create intellectual capital for the world. Successful
professionals from various fields with proven credentials and rich
experience are part of this endeavor. The school is fully committed to
offer the very best in every aspect of academics to give students the
knowledge and vision to setting higher goals. NSB believes in
settling for nothing but the best and is willing to support every
student in his/her quest for entrepreneurial success.
National School of Business believes that
entrepreneurship is the key that can
unlock India's latent inventive
potential. It will not only
push India to the
forefront of the world
but also help raise the
quality of life in the
country.
National School of Business is striving to
develop value-centric leadership for
contemporary business practices through education that is
entrepreneurial in spirit, ethical in focus and global in orientation.
The entrepreneurship development of National School of Business is
The School's Entrepreneurship Cell “Disha” aims to help in the
run completely by students under the strict vigilance of a team of
development of India's entrepreneurial ecosystem by enabling easy
faculty that has been exclusively trained for the purpose by National
and efficient interaction among its major components spanning
Entrepreneurship network. With perspiration, devotion and
students, working professionals, aspiring and existing entrepreneurs,
dedication towards excellence, DISHA aims to emerge as one of the
mentors, angel investors, venture capital firms and corporates through
best entrepreneurship cells, which is dynamically oriented towards
initiatives such as interactive sessions, conferences etc. DISHA is being
shaping tomorrow's business leaders.
used as a medium to encourage the spirit of business and
entrepreneurship among the student fraternity. Not only do we show
the doors of opportunity but we also equip them to walk through it.
We have an eclectic knowledge of various factors involved in
developing a great business professional. It inculcates diverse training
programs like Business News analysis, Concept review etc. which help
aspiring entrepreneurs of the institution to emerge as business
emperors in the global market. The cell nurtures and nourishes
entrepreneurship ideas among students. The faculty members help the
students in identifying market opportunities, screening ideas and
developing viable business models. They also bring the students in
contact with venture capitalists and help the students in seeking
venture capital funding. Vinod Kumar, CEO of Spring Events and alumni of NSB
59

60. Entrepreneurs
Rolls on Wheels
The entrepreneurial story of Dr.
Yadunandan is a quick tale of
success. Groomed and mentored
at National School of Business,
Dr. Yadunandan gave wings to
his entrepreneurial dreams as
soon as he passed his MBA. It
didn't take much time for him to Yadunandan has an automated centralized kitchen which caters to
put his plan into action. His all the 8 outlets. He employs over 35 people and believes that
business idea was simple yet 'taste, quality, hygiene and quick service' are the key ingredients of
filled the gap existed in the his success. The average time of service is just 2 minutes.
market. Who would say 'no' to delicious rolls served quickly at
Yadunadnan has plans to set up 25 outlets by the end of 2013. He
competitive prices? His 'Rolls on Wheels' was thus born and had
also plans to engage franchises to accelerate expansion. His vision
immediate takers. Set up in February, and still to celebrate its 2nd
is to be a pioneer in the quick service restaurant model and provide
anniversary, Rolls and Wheels already has 8 outlets and is doing a
high quality, nutritious food in a hygienic way. He intends to
roaring business of Rs. 24 million annually.
automate the entire production process and establish a strong cold
chain network to enhance the shelf life and freshness of the
products. Yadunandnan has a strong appetite for developing tasty
recipes. He is setting up a state-of-the-art-kitchen, which can cater
to 50 to 60 outlets. He wants to automate the whole process to
avoid contamination. His immediate plans are standardization of
products, billing procedures and development of
a franchise manual.
“What I am today is
because of my mentor,
Prof. Sridhara Murthy. He
guided me to pursue my
MBA in France and
mentored me
meticulously to
become an
entrepreneur in the
ever-growing food
industry. I owe
him a lot” - Dr.
Yadunandan
60

61. Safwan MM – From God's Own Country
Safwan MM, who hails from Kerala, did his MBA at National
School of Business and went back to 'God's Own Country' for
entrepreneurial inspiration. He established Global Associates to
market bottled coconut water and set up a production plant
in Manjeshwar, Kerala. His state-of-the-art plant processes
and packages tender coconut water in PP bottles and the
product will be marketed in India and abroad.
Saftwan believes that bottled tender coconut water
has immense potential, as a natural energy and sports drink. Global associates
will focus on quality and hygiene and their process helps tender coconut
water stay fresh and protected from the destabilizing effects of light and
oxygen for 9-12 months and keeps its natural taste and nutritional
values intact. The company has chosen the PP bottles for
packaging because they are convenient to carry and easily
storable. Safwan says that this technology also offers the
advantages of durability, reseal ability, the ability to place
the product on ice and need of less space for the retailer to
stack the product in the outlets.
Harsha of WINDOORS - Exploring Windows of Opportunities
Harsha K P has ventured into for budding entrepreneurs to take off and NSB's
manufacturing of UPVC doors and
unique initiatives such as DISHA etc. have skillfully
windows. He believes that all the
training programs, which he
nurtured his entrepreneurial aspirations.
underwent at National School of Harsha wants to provide practical and aesthetic solutions to
Business will help him carve out a modern homes. He says that UPVA is a new concept and can
He says
niche in the industry. significantly reduce noise levels in houses with sound proof
that National School of technology. He would like to help people lead quality life in
Business provides just the right kind of platform cities through this product. He has set up a design and
fabrication plant at Bommasandra industrial area in Bangalore.
61

62. Social Media Club
Look. Listen. Join. Learn. Lead.
There is an imperative today to include the social media in the
“History will have to record that the
framework of higher education because it is literally changing the
greatest tragedy of this period of social world. The Social Media Club at National School of Business was
formed to facilitate interaction among members to explore key issues
transition was not the strident clamor of the
facing our society as technologies transform the way we connect,
bad people, but the appalling silence of the communicate, collaborate and relate to each other. The Club enables
you to explore your personal and professional passions by helping you
good people.”- Martin Luther King, Jr. connect with a community of your peers based on both geography and
In today's economy, management graduates are faced with one of the areas of interest. Our club will ensure that the world of social media
most challenging job markets in the annals of world history. They does not become an echo chamber of self-reinforcing thoughts, but is
need to update their job search strategy to stand a chance. An instead fueled by diversity of opinions and perspectives.
innovative way to do this is to add social media to the mix. We are starting a discussion on how membership in Social Media Club
The concept of social media club today is quite different from what it can serve as a 'trusted mark' for people to know that someone is
was only a few years ago. Social media today is not just about ethical, understands social media and is committed to the
updating status or posting pictures from a party held on the previous advancement of the industry. Our club has gone beyond being a buzz
night. Instead it is changing the way we search for jobs, communicate, phrase and has sparked widespread curiosity and interest in our
learn, share and do business. network. Needless to say, our students and faculty are now eager to
learn about and use interactive social media tools.
Interaction
Conversation
Relationships
Passion
Integrity
62

63. Movie Club
A film is-or should be more like music than like fiction. It should be a
progression of moods and feelings. The theme, what's behind the
emotion, the meaning, all that comes later. By far the most celebrated
club among all clubs of National School of Business, the Movie Club
occupies a special place in every student's heart. Its tremendous
popularity can be gauged by the fact that it has more members than
any other club.
It has become a trend that everyone in the college would join the
Movie Club, even if he chooses to join no other. The club was
started by a few ardent movie enthusiasts with
the aim of exposing NSBians to interesting
and enlightening movies. The club screens
a movie every weekend which is like a
treat for all students. The club
prints the ticket for every movie
premiere and generates
revenue. It also sells some
snacks and soft drinks
during the show. Even if a
member has missed
watching the exhibited
movies, he/she can always
view them later. The fact that the
Movie Club has a wide range of
movies which spans diverse areas bear ample testimony to the fact the
club can boast not only of quantity, but also of quality. Keeping all backgrounds. The students of National School of Business
interests in mind, the club has something for each of its members. students are not merely spectators but knowledgeable about cinema.
From 'The Shawshank Redemption' to 'Blood Diamond', from 'When a This is an attempt to make learning process 'student centric'.
stranger calls' to 'Hangover', the movies cater to multiple and varied
Dan Wolman inaugurates
NSB Movie Club
National School of Business had the rare privilege of having its
Movie Club inaugurated by acclaimed Israeli film director Dan
Wolman. Born in 1941 in Jerusalem, Wolman studied film at
Film Institute of City College- New York and in the New York
University Film Department. He taught at the School of Visual
Arts in New York. He has been a judge in several international
and Israeli film festivals.
63

64. Eklavya-The Sports Club
For a Fit Body and an Agile Mind
Sports activities keep the body fit and mind agile. National
School of Business offers facilities for indoor and outdoor
sports such as chess, carom, cricket, football, basketball
etc. It regularly organizes sports tournaments to build
competitive spirit among the students.
64

65. Eklavya-The Sports Club
The Disciple with a NEVER SAY DIE attitude
EKALAVYYA is the sports club of National School of Business. It was Logo of EKALAVYA
officially inaugurated on 14th September 2012. The club's vision Ekalavya was the disciple of Guru Dronacharya with a 'never say die'
is to inculcate the spirit of sportsmanship among the attitude, unshakeable confidence and uncompromising devotion. The
name aptly echoes the spirit of our sports club.
students and make National School of Business, a
school committed to nurture and showcase the The logo has the visual of wings of Eagle. Eagle is considered as one of
the most powerful birds. The wings suggest crossing boundaries and
sports talents of its students all over India.
the hunger to achieve more. The shield at the centre depicts winning
attitude and icons in the shield at the centre depict all track and field
events. The blue colour of the wings signifies 'sky is the limit', the
orange colour signifies 'high on energy', and 'vigour', and the red
colour of the font signifies radiance.
Activities
On the 16th &17th of Oct 2012, EKALAVYA had organised the
annual sports day meet with events such as cricket, volley ball,
track events, throw ball & badminton for girls etc. The prize
distribution ceremony was held on 26th Nov 2012 in the presence
of our International institutional partners, France.
We look forward to organise more such events and make National
School of Business one of the names to reckon with in the field of
sports.
Students receiving an award from Prof. Francine MAUBOURGUET and
Prof. Dominique SCHRAAUWERS, members of NSB Governing Council
65

66. National School of Businss Co-organizes
2nd International iSME Conference
Supported by the Special Unit for South Cooperation (UNDP/UNO)
2-4 November, 2011. Bangalore, India
The Internationalization of SMEs: Emergent perspectives
The 2nd International iSME Conference, which was held in
Bangalore, India, from 2nd to 4th November, was co-organized
by the National School of Business (Bangalore, India) and Pau
Business School. The conference was supported by the Special
Unit of South Cooperation (UNDP/UNO). The topic of the
conference was 'The internationalization of SMEs: Emergent
Perspectives
The Special Unit for South South Cooperation (UNDP) is a
subsidiary organization of the United Nations. It is organized
Padmabhushan Prof. N. S. Ramaswamy,
The Founder Director of IIM-B
in partnership with the Association
Internationale de Recherche en
Entrepreneuriat et PME (AIREPME) and
sponsored by the Pau Béarn Chamber of
Commerce and Industry (France).
Two major scientific journals joined us to be part
of the conference. The Journal of Small Business and
Enterprise Development (JSBED) committed to
publish a special issue on the basis of the best
English papers. Depending on the quality of papers
presented, the Revue Internationale des PME
(RIPME) was to consider and review for
submission (fast track) a selection of French
papers.
66

67. Who attended the conference?
Specialists in the theory and practice of international SMEs including:
l researchers and educators
SME
lEntrepreneurs, consultants and practitioners
lDoctoral students
lRepresentatives of business and trade associations,
governmental organisations
lAll those interested in iSMEs
2nd ISME Conference Themes
The conference focused on discussions mainly covering the
following topics of interest but not limited to them.
Innovations & SMEs
l Innovative and entrepreneurial
strategies for iSMEs
l Management innovation in iSMEs
l Intellectual Property Rights for iSMEs
l Innovative Supply Chain for iSMEs
l Managing complexity, creativity and
innovation
l Research and Development in iSMEs
l Green iSMEs
The internationalisation of SMEs Human aspects in international SMEs
l Business Models for iSMEs (BGFs, INVs, etc.) l Behavioral characteristics of entrepreneurial activity
l Strategic IT for iSMEs l Leadership, management & HR practices
l iSMEs and Family business, minority and women entrepreneurs l Management of iSME organizational change
l iSME Knowledge management and technology transfer l Corporate Governance in iSMEs
l Relationships between MNC and iSMEs l SME international Management Culture
l iSMEs in emerging and transition economies l Ethics in iSMEs
The conference was well attended by management experts from 36 countries,
who deliberated on various themes imparting immense knowledge to NSB students.
67

68. CEO Shadowing
A rendezvous with Mr. Phanindra Sama
(Co-Founder, redbus.in)
NSB Team: Poornima and Roshan (MBA Class of 2012)
Date: 27-Dec-2012
Introduction
redBus is the largest online bus ticketing company in
India. It has the largest network of bus operators (350+
and growing) and provides over 10000+ (and
growing) routes across the Indian map. It was
founded by three ex-BITS Pilani Phanindra
Sama, Charan Padmaraju and
Sudhakar Pasupunuri in 2006.
We were pleasantly surprised when NSB announced our names for this We reached the redBus office in Domlur (old Airport road) quite early
assignment. We were clueless about what it would take to meet one of and were received warmly by the staff.
the fastest growing companies in the world. When the panel headed
by Prof. Sridhar Murthy chose us, the clock started ticking and we just After a quick and brief introduction, we were taken for a tour of the
had less than 48 hours to prepare and conduct the interview. We campus and Mr. Phanindra was modest enough to accompany us
collated information about redBus, its founders and growth story. We throughout the tour.
did extensive research on the entrepreneurial skills of Mr. Phanindra In about an hour's tour, we were introduced to over six departments,
and had prepared a list of questions to ask him during our meeting. where the heads of each department passionately explained the
RedBus is working out of 3 campuses, which are closely located to functions of their departments. We got a good insight into the
each other in Domlur. The first campus (incidentally where redBus was organization and were amazed by the quality of work they do. Finally
started) houses HR function and leadership team. The second campus we arrived at the moment for which we were waiting for since last two
has Call Center, Quality control, training and IT (Pilani Soft). days. We had a meeting with Mr. Phanindra for about 30 minutes and
had a brisk exchange of views.
The third campus houses Analytics and Bus operator co-ordination
department. RedBus team in analytics department would slice and Mr. Phanindra and his team didn't taste the success easily, though their
dice the data as received from various sources to check their idea was novel. The first few months were really hard and tested
performance (as redBus is heavily dependent on internet traffic). their nerves. They canvassed on streets and were using all mediums to
reach out to people to increase the traffic on their site. After few
Although redBus is a young company, their growth in a span of six months of struggle, they started tasting the success. They haven't
years has been phenomenal. They have grown organically and have looked back since then.
over 500+ employees who are highly organized and have
collaborative departments, which provide crucial support required by
their business.
68

69. Excerpts of the meeting
NSB: What motivated to drive this initiative? NSB: What would be your strategy for the next 5 years?
Phanindra: I am a self-motivated person since beginning and it is Phanindra: We have to predict accurately and staff appropriately. We
growing every day. Luckily, my entire team is motivated and going have been learning on this and so far we have been successful. Also,
strong. we are yet to reach the critical mass to take redBus to the next level.
NSB: Is redBus leadership team a risk taking one or a safe playing one NSB: How would you handle conflicts within your organization, as
with lots of planning done much before any decision is taken? you have a dual reporting mechanism?
Phanindra: During early years, we took lots of risks to grow this Phanindra: We have purposefully built this model, for better
organization, but off late, we are more cautious and are hiring oversight, but it is inevitable, and we would resolve conflicts as and
experienced people, so that they would bring in a lot of value when they occur.
additions to the table.
NSB: How are you sustaining the growth rate at redBus?
NSB: What are the major challenges faced by redBus? Phanindra: If we advertise through bus or other media, we can
Phanindra: Every day is a challenge to us. There is no day when a generate more revenue; but we are trying not to go overboard. Our
challenge or risk does not exist. Since day one, we have been approach is to take a more sustained and continuous growth path so
challenged to sell a seat which is our core sustenance model. that our revenues are predictable and give confidence to investors.
Key
takeaways
from our
meeting
Leadership
l is all about leading from front.
When
l you dream about an idea, believe
in it and pursue till its end.
Experience
l does matter, when you are
starting a new venture.
Be grounded
l to reality, and grow
slow but steadily, never hit high
gears during initial years.
Need
l to have a very good team
to sustain and grow your
business.
69

70. Prof. Y. P Rao
.
Chair Professor, NSB
More than a Bridge…
Our MBA is more than a bridge between your career
goals and their fulfillment. It is designed to not only
prepare you for a career but also to influence your
thoughts and mold you into management
professionals and entrepreneurial leaders of the
highest order.
70

71. Eligibility for Admission Scholarships
National Educational and Social Trust, a
charitable organization, has given a
Admission Requirements
scholarship fund of ` 70 lakh for the year
A Degree from a recognized university (Applicants waiting for
their final year results may also apply. However, such students
2013-14, to help deserving students enrolled
will be given provisional admission). in NSB MBA program.
Your application will be simultaneously reviewed for
A Test Score: We accept scores of all management admission
scholarship grant and the decision is conveyed along with the
tests to ensure that there is no discrimination of applicants
admission letter.
based on the test they have taken and to ensure equal
opportunity for all well-qualified students to be in the program.
An applicant who has not taken any one of these tests is
required to take the National School of Business Test, which will
Fee Structure
be administered to the applicants on the day of personal Admission Fee: ` 20,000
interview. Tuition Fee: ` 95,000 per semester
Fee includes: University Fee, Examination Fee, Books and Materials,
Interview: Personal/Telephonic
Additional Certification Courses, Memberships to Academic Clubs &
In admitting candidates, the selection committee will consider Associations, Welcome Kit etc.
academic performance and test score, performance in the
Hostel Fee: ` 36,000 per semester
interview, prior work experience, level of maturity and
motivation, ability and willingness to make a commitment to the Overseas Study Tour (Optional): ` 45,000
graduate study in business, extra curricular achievements,
honors and awards. List of banks that provided education
loans to our students
Application Procedure
Allahabad
l Bank Indian
l Bank
STEP 1. Send paper based application form OR Apply online
Andhra
l Bank Indian
l Overseas Bank
(www.nsbindia.org)
Andhra Pragathi Grameena Bank
l Karnataka Bank Ltd.
l
STEP 2. Once your completed application is submitted, our admis- l of Baroda
Bank l Vysya Bank
Karur
sion officers will get in touch with you within three working days to l of India
Bank Oriental Bank of Commerce
l
schedule interview. l of Maharashtra
Bank Punjab National Bank
l
Canara Bank
l l Bank of Hyderabad
State
Application Checklist Central Bank of India
l l Bank of India
State
Central Co-op Bank Ltd.
l l Bank of Mysore
State
All the applicants are advised to check the application for its lUnion Bank Ltd.
City Syndicate Bank
l
completeness. Ensure that the application packet includes the Corporation Bank
l l Bank
UCO
following: l Bank
Dena United Bank of India
l
l 10th Standard Certificate lJammu & Kashmir Bank
The l Bank
Vijaya
l 12th Standard Certificate
l Degree mark sheets for all years/semesters/trimesters
l Degree Certificate (Provisional/Official), if available
l Copy of the test score
Admission Hotlines
Follow us on
+ 91 937 9 244 007
+ 91 937 9 244 004
Search word: National School of Business
Email: mba@nsbindia.org
71

72. International Speakers & Professors
Mr. Pierron
Regional Director
IBM, France
Mr. Bernard CIER
EDITOR in CHIEF
of ESPACES PREPAS, France
Disclaimer: The logos featured on the cover page are trade/service marks of the respective companies
Mr. Trinh-Xuan
President, Chamber of Commerce
& Industry, City of Pau, France
Dr. Thierry Lorey Prof. Francine Maubourguet
Professor, ESC-Pau, France Head-IR, ESC-Pau, France
Dr. Patrice Cailleba
Professor, ESC-Pau, France
Mrs. Sancerne Gaelle
Program Associate, ESC-Pau, France
NewLine Advertising. anandrajmk@gmail.com
NATIONAL
School of Business
#33, 22nd Main, I Cross, Phase-II, J P Nagar, Bangalore-560078
Ph: +9180 30251440-41. Fax: 91-80- 30251449
URL: www.nsbindia.org Email: mba@nsbindia.org
Admission Hotlines: 0 937 9 244 007 / 0 937 9 244 004