The ongoing transformation mode is a fact of the current state of the industry in general. The way that organizations achieved success in the past 20 years will not ensure survival and evolution in today’s changing landscape. The industry’s focus is “Reinvention”: we need to reinvent enterprises, and consequently IT. Enterprises are building new Business and IT capabilities and BRMs are the catalysts for that change. This will not be possible by concentrating only on the traditional models which often are not relevant any more, including organizational structures, roles, and frameworks. Capabilities Road mapping based on the Customer Design Thinking is a powerful exercise where Business Relationship Managers and Business/Enterprise Architects should team up and jointly ensure that IT delivers value to the business