This document provides information about British cultural materialism. It discusses how cultural materialism emerged in Britain and has a long tradition there, influenced by Marxist theorists. British cultural materialists were interested in how power operates in society through concepts like hegemony and domination. They analyzed how ideology, including in literary texts, serves to reproduce and maintain existing social and economic relations and the status quo. Feminism was also important for cultural materialism in recognizing patriarchal power structures. Cultural materialism examines culture in its political and social contexts.

1. BRITISH CULTURAL
MATERIALISM
NAME :- SHEIKH NUSRATJAHA R.
SEM:- 2
ROLL NO. :- 26
ENROLLMENT NO. :- 2069108420180047
EMAIL ID :- nususheikh1@gmail.com
SUBJECT :- PAPER NO:- 8 cultural studies
BATCH :- 2017-2019
SUBMITTED TO :- DEPARTMENT OF ENGLISH , MAHARAJA
KRISHNAKUMARSINHJI , BHAVNAGAR.

2. Introduction
• Culture as way of living life a particular group of people.
• Traditions, rules- regulation, customs, food, art, festival, clothes, norms,
religious, rituals, communists, civilizations etc. has all about culture.
• In many parts of the word 'cultural studies' (CS) has been moving into the
mainstream of intellectual life, offering scholars interested in society and
culture alternatives to old research paradigms at culture.
• In cultural studies Emerged work done at the centre for Contemporary
Cultural Studies, how this five terms as part to cultural studies. Now
explain to British cultural materialism.

3. Cultural
studies
British
cultural
materialism
New
historicism
American
multicultural
ism
Postmodernis
m
&
popular
culture
postcoloni
al

4. BRITISH CULTURAL MATERIALISM
 Cultural studies is referred to as ‘ cultural materialism’ in Britain and it has
long tradition.
 In 19th century redefine to his argued in British cultural materialism

5. • To appreciate the importance of this revision of 'culture' we must
situation it within the controlling myth of social and political reality of
British empire upon which the sun never set, an ideology left over from
previous century.
• Two trajectories:
Feudal past
Social utopia
Johns Hopkins Guide to theory and criticism
cultural materialism aestheticism, formalism, antihistoricism and
apoliticism common among the dominant post war methods of academic
literary criticism".

8. Inspired by Karl Marx, British
Theorist were also influenced by
Gyorgy, Theodor , Louis Althusser ,
Horkheimer , Mikhail Bakhtin And
Antonio.
How use to power in society ?
Hegemony
Domination relation

10. • Althusser insisted that ideology was ultimately in
controlled of people and "main function of ideology is to
reproduce the society's existing relations of production,
function are even carried out in literary texts".
• Carrying the baggage of 'culture's ideology' and
maintain the state & capitalism revolution.
• Feminist was also important for cultural materialism
in recognizing how seeming disinterested thought by
power structure such as patriarchy.
• Benjamin explain the frightening culture context for a
film lien Riefenstahl's 'Triumph of the will'.

11. INDIAN CULTURE

12. Conclusion
• We know that not only British culture but Indian
politics, social, economic, anti-racist, religious,
Marxist has to cultural materialism.
• This kind of culture goes on happing in society and
endless culture to British and all other culture. This
culture included the rapid expansion of mass
consumption and mass society at the proliferation of
means of mass communication.
• So we know that in British culture has connected to
other culture and Brittan at centre in world for
materialism.