This document discusses British cultural materialism, an approach to cultural studies that began in the 1950s. It examines culture from two perspectives - looking back to the past or toward the future. Key figures discussed include Matthew Arnold, Raymond Williams, and F.R. Leavis, who promoted improving the moral sensibilities of wider readers. Influential thinkers referenced Marxist concepts like classless society and cultural hegemony from thinkers like Gramsci, exploring how domination is not always visible.