This document discusses the transition from traditional media like television and newspapers to new digital media enabled by the Internet and Web 2.0. It notes that behaviorally targeted online advertising spending has grown significantly while spending on traditional media like direct mail and newspapers has declined. The rise of personalized digital media represents both an opportunity and challenge for companies to engage with citizens directly instead of relying on traditional advertising channels.
Presentation to Knowledge Innovation Network, University of Warwick 2009-12-03 focuses on the organizational aspects of successfully crowdsourcing ideas and creating value from collective intelligence in, across and beyond the enterprise
Future of Learning for ILPworldwide.orgCraig Rispin
This document provides a summary of key trends in business, technology, and society. It discusses how mobile technology is accelerating and how the mobile internet is ramping up faster than the desktop internet. Education and corporate learning are trending towards more virtual delivery and hybrid models. Gamification and virtual worlds are also discussed as trends changing education and training. The document promotes virtual workshops on mobile app development and networking opportunities.
Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012Craig Rispin
This document provides information about Craig Rispin, a business futurist and innovation expert. It includes his website and contact email. The document encourages businesses to know emerging trends first, act on them first, and profit as a result.
The Virtual Future of Business Administration PhD EducationRobin Teigland
My keynote presentation at European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Annual Meeting and General Assembly 2012 in Uppsala, Sweden in Sept 2012: http://www.edamba.eu/r/default.asp?iId=HEJFI
This document discusses Twitter and provides tips for using the platform. It begins by introducing Engauge Digital and its managing director Jeff Hilimire. It then discusses skepticism around new technologies and provides definitions of common Twitter terms. The document argues that Twitter is a new broadcast medium and real-time analysis tool. It outlines Twitter's growth and discusses how different types of users engage with the platform. The document then provides tips on finding people to follow, using tools to measure conversations, and best practices for tweeting. It encourages readers to participate and engage on Twitter.
The document provides an overview of a conference on building a globally competitive position for digital media in Canada. It discusses managing content in the cloud and gearing up for growth. The conference was held on March 30, 2010 in London and was presented by Tom Jenkins, the Executive Chairman and Chief Strategy Officer of Open Text Corporation.
Presentation to Knowledge Innovation Network, University of Warwick 2009-12-03 focuses on the organizational aspects of successfully crowdsourcing ideas and creating value from collective intelligence in, across and beyond the enterprise
Future of Learning for ILPworldwide.orgCraig Rispin
This document provides a summary of key trends in business, technology, and society. It discusses how mobile technology is accelerating and how the mobile internet is ramping up faster than the desktop internet. Education and corporate learning are trending towards more virtual delivery and hybrid models. Gamification and virtual worlds are also discussed as trends changing education and training. The document promotes virtual workshops on mobile app development and networking opportunities.
Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012Craig Rispin
This document provides information about Craig Rispin, a business futurist and innovation expert. It includes his website and contact email. The document encourages businesses to know emerging trends first, act on them first, and profit as a result.
The Virtual Future of Business Administration PhD EducationRobin Teigland
My keynote presentation at European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Annual Meeting and General Assembly 2012 in Uppsala, Sweden in Sept 2012: http://www.edamba.eu/r/default.asp?iId=HEJFI
This document discusses Twitter and provides tips for using the platform. It begins by introducing Engauge Digital and its managing director Jeff Hilimire. It then discusses skepticism around new technologies and provides definitions of common Twitter terms. The document argues that Twitter is a new broadcast medium and real-time analysis tool. It outlines Twitter's growth and discusses how different types of users engage with the platform. The document then provides tips on finding people to follow, using tools to measure conversations, and best practices for tweeting. It encourages readers to participate and engage on Twitter.
The document provides an overview of a conference on building a globally competitive position for digital media in Canada. It discusses managing content in the cloud and gearing up for growth. The conference was held on March 30, 2010 in London and was presented by Tom Jenkins, the Executive Chairman and Chief Strategy Officer of Open Text Corporation.
The document discusses three technological trends - Moore's Law, Metcalfe's Law, and Maxwell's Law - that are "rebooting the world" and driving changes across generations from Baby Boomers to the digital native Generation Y. It explores how each generation interacts with technology differently and has varying workplace expectations. Examples are given of new technologies like social networks, cloud computing, and wireless connectivity that are shaping our increasingly digital world.
Social Media... and Why You Need to Pay AttentionCarlos Dominguez
This document discusses how social media and new technologies are changing the world at an increasingly rapid pace. It notes that Facebook has grown from 150 million users in 5 years to 400 million users currently, with half spending an hour a day on the site. It also discusses how companies that are more engaged in social media have grown revenues faster than those that are less engaged. The document advocates embracing and leveraging change through new technologies.
Virtual Worlds and Entrepreneurship _TeiglandRobin Teigland
A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI Företagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.
Teigland 3D Learning Online Education ConferenceRobin Teigland
This document discusses bringing education and collaboration into virtual worlds like Second Life. It provides an introduction to virtual worlds and education/collaboration in them. It also highlights Tony O'Driscoll's new book "Learning in 3D" and how the University of Texas has established a presence in Second Life for educational purposes.
Innovation Works (创新工场) is a business creation platform designed to create the next wave of leaders in the Chinese Internet with a keen focus on e-Commerce, Mobile Internet and Cloud Computing.
ICIS Final Panel - The Rise of ICT-distributed collective intelligenceRobin Teigland
Panel at International Conference on Information Systems in Paris, France December 2008. Looks at the rise of ICT-distributed collective intelligence in relationship to Multinational Corporations
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Web Squared: The next Step(s) in the Evolution of the Web.Telekom MMS
The document discusses the evolution of the web from Web 1.0 to Web 2.0 and outlines Dr. Frank Schönefeld's vision of "Web Squared", where the web fully integrates with the real world through technologies like semantic web, linked data, internet of things, mobiles, and real-time web. Dr. Schönefeld argues that "Web Squared" represents the next stage where the web truly comes of age by meeting the world.
The document discusses internet usage statistics in the United States broken down by age group. It shows that the largest groups of internet users are aged 25-34, 35-44, and 45-54, making up over half of all US internet users. It then discusses various social media platforms and tools that make up an individual's "social universe". The rest of the document provides tips and lessons learned for creating video and audio content, emphasizing the importance of quality equipment and production value.
This document appears to be an agenda for a bootcamp on OpenID being presented by Simon Willison and David Recordon. The summary includes:
1) The bootcamp will provide an introduction to basic OpenID concepts, how to create and use an OpenID, discuss adoption history and status, and address security concerns.
2) It will also cover security solutions for OpenID, innovative uses of OpenID in code, and include a question and answer session.
3) OpenID is presented as a decentralized single sign-on mechanism that solves issues like having too many passwords, username squatting, and scattered online profiles across many sites. Users can claim and prove ownership of an OpenID URL for authentication
OpenID Foundation Retail Advisory Committee WebinarMatterport
Presentation on the use of third party authentication from AOL, Google, Facebook, MySpace, Microsoft, and Yahoo to increase registration rates, improve login success rates, build richer user profiles, project a website's brand via activity streams, and enable federated single signon (SSO) across partner websites.
Generational Changes, Technological Advancement and Current/Future Challenges...WileyProLearn
Presented by Jon White, as part of the Wiley Professional Learning seminar, 'Across the Professions'. For info visit http://wileyprolearning.wordpress.com or follow us @WileyProLearn
3D Vision Syndrome: Vision Institute of Canada HandoutDominick Maino
This document provides an overview of a presentation on virtual 3D and its implications for public health. It lists disclosure statements and presentation rules. It then discusses why 3D technology is now reaching a tipping point, with various news articles and experts cited. The remainder outlines the topics to be covered, including the visual system and 3D, the user experience, exploring 3D as a new dimension, and 3D's implications as a public health issue. Links are provided to related YouTube videos on several of the topics.
The document summarizes the mission and goals of the SOA Chapter, which aims to facilitate companies realizing innovative opportunities through SOA initiatives and activities. The SOA Chapter seeks to accelerate SOA adoption in the industry and provide a collaborative environment for organizations. It plans to achieve this through events, working groups, and best practices sharing among its members, which include a wide range of industry organizations with diverse expertise. The document also outlines the SOA Centre, a collaboration between industry, institutions, and agencies to turn SOA best practices into reality and provide interoperability testing services to companies implementing web services.
The document discusses 10 trends that will impact education for the future, including an aging population, the importance of social and intellectual capital, personalized education, the role of technology, and the need for schools to prepare students with 21st century skills. It also discusses how education is shifting from traditional models to new approaches that incorporate emerging technologies, collaboration, creativity, and student-centered learning. Schools will need to change and adapt their practices to meet the needs of students in this new digital world.
The document discusses the opportunities arising from visual codes. It describes what visual codes are, why now is the right time for their adoption due to mobile and internet convergence, and how they can simplify tedious mobile access. The document then discusses visual codes in Singapore, Japan, Korea, and the US. It outlines key stakeholders in visual codes and the vision for their use in Singapore. Finally, it discusses the formation of visual code consortiums internationally and plans to establish one in Singapore.
The document discusses measures at a school to help children achieve, including student wellbeing programs, special needs support, literacy and numeracy instruction. Literacy involves a daily reading and writing block with small group work. Numeracy follows the SINE program with daily lessons involving introductory activities, whole class instruction, small group work with the teacher, and sharing time. Parents are encouraged to assist in the classroom during literacy and to support home reading and numeracy activities.
The document discusses three technological trends - Moore's Law, Metcalfe's Law, and Maxwell's Law - that are "rebooting the world" and driving changes across generations from Baby Boomers to the digital native Generation Y. It explores how each generation interacts with technology differently and has varying workplace expectations. Examples are given of new technologies like social networks, cloud computing, and wireless connectivity that are shaping our increasingly digital world.
Social Media... and Why You Need to Pay AttentionCarlos Dominguez
This document discusses how social media and new technologies are changing the world at an increasingly rapid pace. It notes that Facebook has grown from 150 million users in 5 years to 400 million users currently, with half spending an hour a day on the site. It also discusses how companies that are more engaged in social media have grown revenues faster than those that are less engaged. The document advocates embracing and leveraging change through new technologies.
Virtual Worlds and Entrepreneurship _TeiglandRobin Teigland
A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI Företagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.
Teigland 3D Learning Online Education ConferenceRobin Teigland
This document discusses bringing education and collaboration into virtual worlds like Second Life. It provides an introduction to virtual worlds and education/collaboration in them. It also highlights Tony O'Driscoll's new book "Learning in 3D" and how the University of Texas has established a presence in Second Life for educational purposes.
Innovation Works (创新工场) is a business creation platform designed to create the next wave of leaders in the Chinese Internet with a keen focus on e-Commerce, Mobile Internet and Cloud Computing.
ICIS Final Panel - The Rise of ICT-distributed collective intelligenceRobin Teigland
Panel at International Conference on Information Systems in Paris, France December 2008. Looks at the rise of ICT-distributed collective intelligence in relationship to Multinational Corporations
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Web Squared: The next Step(s) in the Evolution of the Web.Telekom MMS
The document discusses the evolution of the web from Web 1.0 to Web 2.0 and outlines Dr. Frank Schönefeld's vision of "Web Squared", where the web fully integrates with the real world through technologies like semantic web, linked data, internet of things, mobiles, and real-time web. Dr. Schönefeld argues that "Web Squared" represents the next stage where the web truly comes of age by meeting the world.
The document discusses internet usage statistics in the United States broken down by age group. It shows that the largest groups of internet users are aged 25-34, 35-44, and 45-54, making up over half of all US internet users. It then discusses various social media platforms and tools that make up an individual's "social universe". The rest of the document provides tips and lessons learned for creating video and audio content, emphasizing the importance of quality equipment and production value.
This document appears to be an agenda for a bootcamp on OpenID being presented by Simon Willison and David Recordon. The summary includes:
1) The bootcamp will provide an introduction to basic OpenID concepts, how to create and use an OpenID, discuss adoption history and status, and address security concerns.
2) It will also cover security solutions for OpenID, innovative uses of OpenID in code, and include a question and answer session.
3) OpenID is presented as a decentralized single sign-on mechanism that solves issues like having too many passwords, username squatting, and scattered online profiles across many sites. Users can claim and prove ownership of an OpenID URL for authentication
OpenID Foundation Retail Advisory Committee WebinarMatterport
Presentation on the use of third party authentication from AOL, Google, Facebook, MySpace, Microsoft, and Yahoo to increase registration rates, improve login success rates, build richer user profiles, project a website's brand via activity streams, and enable federated single signon (SSO) across partner websites.
Generational Changes, Technological Advancement and Current/Future Challenges...WileyProLearn
Presented by Jon White, as part of the Wiley Professional Learning seminar, 'Across the Professions'. For info visit http://wileyprolearning.wordpress.com or follow us @WileyProLearn
3D Vision Syndrome: Vision Institute of Canada HandoutDominick Maino
This document provides an overview of a presentation on virtual 3D and its implications for public health. It lists disclosure statements and presentation rules. It then discusses why 3D technology is now reaching a tipping point, with various news articles and experts cited. The remainder outlines the topics to be covered, including the visual system and 3D, the user experience, exploring 3D as a new dimension, and 3D's implications as a public health issue. Links are provided to related YouTube videos on several of the topics.
The document summarizes the mission and goals of the SOA Chapter, which aims to facilitate companies realizing innovative opportunities through SOA initiatives and activities. The SOA Chapter seeks to accelerate SOA adoption in the industry and provide a collaborative environment for organizations. It plans to achieve this through events, working groups, and best practices sharing among its members, which include a wide range of industry organizations with diverse expertise. The document also outlines the SOA Centre, a collaboration between industry, institutions, and agencies to turn SOA best practices into reality and provide interoperability testing services to companies implementing web services.
The document discusses 10 trends that will impact education for the future, including an aging population, the importance of social and intellectual capital, personalized education, the role of technology, and the need for schools to prepare students with 21st century skills. It also discusses how education is shifting from traditional models to new approaches that incorporate emerging technologies, collaboration, creativity, and student-centered learning. Schools will need to change and adapt their practices to meet the needs of students in this new digital world.
The document discusses the opportunities arising from visual codes. It describes what visual codes are, why now is the right time for their adoption due to mobile and internet convergence, and how they can simplify tedious mobile access. The document then discusses visual codes in Singapore, Japan, Korea, and the US. It outlines key stakeholders in visual codes and the vision for their use in Singapore. Finally, it discusses the formation of visual code consortiums internationally and plans to establish one in Singapore.
The document discusses measures at a school to help children achieve, including student wellbeing programs, special needs support, literacy and numeracy instruction. Literacy involves a daily reading and writing block with small group work. Numeracy follows the SINE program with daily lessons involving introductory activities, whole class instruction, small group work with the teacher, and sharing time. Parents are encouraged to assist in the classroom during literacy and to support home reading and numeracy activities.
This document provides information about the ASOCIO.APICTA SINGAPORE 2007 event taking place from November 26-30, 2007 in Singapore. It will include both the ASOCIO ICT Summit and the 7th international APICTA Awards. The summit will focus on technology exchanges, ICT innovation and partnerships between countries in the Asia Pacific region. It is organized by SiTF, Singapore's premier information and communication technology industry association. The document outlines the schedule of events including networking activities, presentations on national ICT initiatives, and site visits to local technology companies.
This document outlines key topics from a forum on Canada's digital future called Canada 3.0. It provides an overview of the event, including that it had over 1,000 attendees from government, industry, and academia. It discusses the vision for Canada to become a global leader in the digital economy. Several presentations and workshops are summarized that focus on issues like digital skills training, research and commercialization, and attracting and retaining digital talent. The forum aimed to provide input on developing a national ICT strategy for Canada's digital economy.
The document discusses the rise of cloud computing, web 2.0 technologies, and their impact on business and society. It notes that technical capabilities have advanced to support richer online experiences, while social trends show people have broader social networks and changing views around privacy and intellectual property. This shifts power from technology to people. Businesses can use new tools to better understand customers and collaborate, and technology offers opportunities for agility, visibility, and connecting physical production networks. The future is one of an interconnected "network of everything."
Victorian Small Business Festival - technology trends presentation - Craig Ri...BusinessVictoria
This document discusses the rapid growth of mobile computing and the mobile internet. It shows that more people now have mobile internet access than had access to the desktop internet in its early years. Apple has played a leading role in driving mobile internet adoption through products like the iPhone. Within 20 quarters, iPhone and related products had over 85 million subscribers, far surpassing the adoption rates of early desktop internet services. The mobile internet is now larger than the internet was at similar stages of development.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
Chris Evdemon presented an overview of the Chinese internet market and opportunities for investment. Some key points:
- China has over 338 million internet users, growing at 25% annually compared to 3% in the US.
- Major opportunities exist in e-commerce, mobile internet, and cloud computing given China's rapid technology adoption.
- New entrepreneurs are emerging from China's top internet companies and gaining experience to start their own ventures.
- The Innovation Works model combines idea selection, project incubation, funding, and support to help startups succeed.
- A $100 million fund is committed to finance portfolio companies emerging from the incubator.
State of Technopreneurship and Web 2.0 readiness in Malaysia, especially in Penang by Nasir of Persatuan Usahawan ICT Pulau Pinang (ICTpenang.net). As presented during Penang Technopreneurship Dialog & Web 2.0 Sharing Session 2008 @ Bayview Hotel, Georgetown (1feb08)
The internet has revolutionized how people access and share information. Early concepts of a globally interconnected network date back to the 1960s, but it was not until the 1990s that the World Wide Web allowed general users to easily search for and access information online. Since then, internet access and speeds have increased dramatically worldwide. Today smartphones are the most popular way to access the internet, and people rely on search engines like Google to find information. Online shopping and video streaming have also grown enormously. The internet continues to change how people interact and do business in profound ways.
MOCOM 2020 - the leading open think tank for the future of mobile media worldwide.
Project Preview at Mobile Monday National Summit in Germany presented by Monty C. M. Metzger.
More Information at http://www.mocom2020.com
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
This IDC white paper, sponsored by eTranslate Inc. (www.etranslate.com), examines the worldwide expansion of the Internet and the resulting urgency of Web-site globalization in the new Internet 2.0 era.
Part One: IDC addresses the shifts in global Web usage and quantifies the vast opportunities worldwide ecommerce offers on a regional basis.
Part Two: based on more than a dozen in-depth telephone interviews with corporate Web executives and case studies,
identifies the driving forces behind Web-site globalization and localization from the project manager’s perspective.
Information Technology in Global Trade - “Knowing You & Me, Know Where We Are!” Suhaimi Nordin
The document discusses Malaysia's readiness for e-commerce and the digital economy. It finds that while most Malaysian companies have basic IT capabilities like computers and internet access, fewer than half have adopted more advanced e-commerce capabilities as of 1999-2003, such as using email, developing digital customer/supplier databases, or online ordering. The document advocates increasing Malaysian companies' IT strategies, networks, and e-commerce skills to better compete globally in the digital economy.
Bridging the Gap - Digital Careers & Social MediaDave Wieneke
The document discusses trends in digital experiences and customer engagement. It notes that digital experiences are becoming increasingly personalized through integration of customer data and analytics. Content is shifting to video and mobile experiences. Industries are ripe for disruption if they do not adapt to putting the customer first through digital tools and personalized engagement across channels. Customers now control most aspects of their experience through social interactions and online research.
Technopreneurship, Incubation and Angel Investments in ChinaChris Evdemon
An introduction to mainland China's current situation in terms of an early stage technology companies ecosystems - what's there and what's missing? What does a technopreneur need to do to prepare?
Bell is Canada's largest communications company, providing telephone services, wireless communications, high-speed Internet, digital television and voice over IP to consumers. It also offers ICT services to businesses and governments. Bell is a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. It is wholly owned by BCE Inc.
What every executive needs to know about ITScott Studham
This document provides guidance for executives on key aspects of modern IT. It recommends that executives: 1) view IT as a commodity that should be customer-driven; 2) consolidate IT organizations and plan to spend 4-8% of revenues on IT; 3) design technical standards while allowing business units autonomy over processes. It also stresses that executives must recognize how digital technologies are transforming business exponentially and how data is now openly shared, requiring new approaches to information security.
This document summarizes a presentation given by Dr. Ian Fenwick, the founding partner of digiAindra co ltd, a strategic digital marketing firm based in Bangkok, Thailand. The presentation covers three main topics: 1) how digital technology has become mainstream, 2) how marketing has lagged behind in adopting digital, and 3) the global and all-encompassing reach of digital platforms. It provides statistics and examples to illustrate how digital devices, internet usage, and social media have grown tremendously worldwide in recent decades.
What smartphones teach us about the radical future of technology, business, ...David Wood
Presentation given by David Wood at Technology Ventures Conference on 23rd June 2014, hosted by CUTEC (Cambridge University Technology Enterprise Club). See http://tvc2014.cutec.org/ for more details about TVC2104.
Understanding & Mapping Corporate Networks with Open DataHera Hussain
1) The document discusses understanding and mapping corporate networks through OpenCorporates, the largest open database of company information.
2) It introduces the Octopus tool for visually mapping corporate networks from open data and demonstrates its abilities by mapping BP's corporate network.
3) The presentation encourages participants to get involved by sharing their work mapping networks, starting new network mappings, hosting Octopus-athons, finding new data sources, analyzing existing data, and telling stories revealed by the data to further the goal of corporate transparency.
The document summarizes Taiwan's economic development and transition to a knowledge-based economy focused on the software and IT services industries. It highlights Taiwan's leadership in many hardware industries and discusses how the software/IT services sector became an important new driver of economic growth. It also discusses entrepreneurship and innovation models used by Taiwanese companies to commercialize solutions and expand internationally, with a focus on the experiences of software company Syscom.
The document announces a program by Microsoft and SITF Wireless Chapter to provide Windows Mobile devices and training to SITF members to develop financial services industry mobile solutions. Up to 10 members will be selected to receive a Windows Mobile device, developer kit access, training workshops, and funding for a case study in exchange for presenting a prototype solution. The program registration closes on November 8th and successful applicants will be notified by November 15th and participate in training from December 5-7th.
The document outlines the schedule for an APICTA team Singapore send-off party from 1:30PM to 4:30PM, including arrival of participants, a welcome speech, feedback from past judges, a presentation on skills, an awards ceremony, an administrative brief, and networking. It provides the events, timings, and some remarks or panel information for the send-off party celebrating Singapore's participation in the APICTA competition.
The document outlines the schedule for an APICTA team Singapore send-off party from 1:30PM to 4:30PM, including arrival of participants at 1:30PM, a welcome speech at 2PM, feedback from past judges from 2:15PM to 2:45PM, a presentation on skills from 2:45PM to 3:30PM, an awards ceremony from 3:30PM to 4PM, an administrative brief from 4PM to 4:30PM, and networking afterwards. The event is organized by APICTA and supported by various other groups.
The document provides an overview and program for the ASOCIO.APICTA Singapore 2007 event. The event will be held from November 26-29, 2007, marking the first time the ASOCIO ICT Summit and APICTA Awards will be held concurrently in Singapore. The program includes opportunities for delegates to participate in events, site visits, judging, and networking. A detailed daily schedule is provided listing the various events and their locations each day of the conference.
The document outlines key events and activities from January 2007 to August 2007 related to the soft launch and establishment of the Infocomm Singapore brand. It details the launch of the brand's website in June 2007 and workshops held by a brand guru to educate on brand strategy and leverage of the Infocomm Singapore brand. In August 2007, training was provided and applicants were approved to co-brand with and use the Infocomm Singapore logo upon successful applications.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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ICT Business Outlook 2008_ Dr Dan
1. Web 2.0 and iN2015
Web 2.0 and iN2015 STRUCTURE
SiTF 2008, ICT Business Outlook Forum
1.
1 The Dilemma
The Dilemma
Dan Steinbock
Dan Steinbock 2. Media, Marketing and Advertising
ICT Research Director
ICT Research Director
India, China and America Institute (ICA)
India, China and America Institute (ICA)
3.
3 From the Internet…
h
dsteinbock@gmail.com 4. … to Web 2.0
5. U.S. Presidential Election 2008
6.
6 BRICS: Web 2.0 Opportunity
BRICS: Web 2 0 Opportunity
New York City Shanghai Guangzhou Helsinki
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 1 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 2
Silicon Valley Versus Madison Avenue
“YOU”
YOU
The Challenge of Channel Proliferation
• “And for seizing the reins of the global
media, for founding and framing the new
di f f di df i h
digital democracy, TIME's ‘Person of the Year’
for 2006 is you.
• “Web 2.0 is a massive social experiment, and
like any experiment worth trying, it could fail.
• “ h
“This is an opportunity to build a new kind of
b ld k d f
international understanding, not politician to “500‐
“500‐channel cable universe” “Why not 500,000 channels!”
p g g
politician, great man to great man, but citizen (digital compression)
(digital compression) (Internet)
to citizen, person to person. “
Speech by TCI’s CEO John Malone (1992) Speech by Intel’s CEO Andy Grove (1996)
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 3 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock
2. Globalization: New Opportunities
Intelligent Nation 2015, Singapore s Infocomm Masterplan
Intelligent Nation 2015 Singapore’s Infocomm Masterplan STRUCTURE
International Infocomm Rankings 2007
1.
1 The Dilemma
The Dilemma
2. Media, Marketing and Advertising
Accenture e-Government Leadership p 1st
Ranking 3.
3 From the Internet to Web 2.0
h b20
International Institute for Management 2nd
Development (IMD) Technology
4. Case: U.S. Presidential Election 2008
Infrastructure Ranking 5. Web 2.0: Rise of the BRICS
World Economic Forum Global IT Report 3rd
E
Economist Intelligence U it’ e-Readiness
i t I t lli Unit’s R di 6th
Ranking
Update on Singapore’s Infocomm Masterplan
(Intelligent Nation 2015, iN2015)
( ll )
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 5 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 6
Big Three: Direct, Broadcast TV, Newspapers No 1. Direct Mail
US Ad Expenditures ($ mil, 2006) US Behaviorally Targeted Online Ad Spending ($mil), 2005‐2011
US Behaviorally Targeted Online Ad Spending ($mil), 2005‐
Internet
Local $4,000
National
Out of Home*
Business Papers
$3,500
Direct Mail
Local $3,000
National
Yellow Pages
Spot (local) $2,500
Spot (nat'l)
Network
Radio $2,000
Spot (local)
Spot (local)
Cable Networks
Cable $1,500
Syndication (ii)
Spot (local)
Spot (nat'l)
$1,000
Network (i)
Broadcast TV $500
Magazines
Local
National $0
Newspapers
p p
2005 2006 2007 2008 2009 2010 2011
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Source: Author (data: eMarketer July 2007)
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock
Source: Author (data: TV Bureau of Advertising) 7 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock
3. No 2. Newspapers Only Strong Brands Survive
Decline of US Daily Newspaper Circulation, In Mil (1993‐2005)
Decline of US Daily Newspaper Circulation, In Mil (1993‐ From Wall Street Journal to New York Times
Between 1940 and 1990 about 267
papers shut down, due to
– TV news (which killed afternoon
papers),
– the migration from cities to • “It is not easy to change consumer
suburbs (costly delivery) behavior,” says Martin Nisenholtz, CEO
y
– geographic mobility (less of New York Times Digital.
Source: Author (data: NAA)
interest in local dailies) • “Media are complementary. Truly
– a decline in civic engagement
g g transformational changes are predicated
g p
(dating back to Watergate) on dramatic innovation.”
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 9 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 10
3. Broadcasting Versus Narrowcasting
Washington Post Co.
Washington Post Co. Long‐Term Total TV HH Share Trends (1985‐
Long‐Term Total TV HH Share Trends (1985‐2002)
Term Total TV HH Share Trends (1985
80
• Highest penetration in a top‐10 market.
g p p Primetime (ABC, CBS, NBC)
70
• The Post's daily circulation peaked at Ad‐Supported Cable
60 Syndicated TV
832,000 in 1993. All Other Cable TV Sources
9%
50
• Circulation has dropped by 20% since
40
even as the region's population has
g
grown by 20%.
y 30
Cable TV
20 Broadcast
• Internet revenue is growing, but not as 35%
TV
quickly as ad income is falling. 10
56%
0
• The Post Co.’s main revenue source is
education. 1Q 2007: $11.4 B
Source: Author’s analysis (data: Fortune)
( )
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 11 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock
4. Erosion of Viewers Embracing Fragmentation/Globalization
HHs Viewing Avg
HHs Viewing Avg (2006) Adoption of Infocomm Technology Across the Value Chain
18,000,000
16,000,000 Trends in the
d h
14,000,000 Digital Media and
12 000 000
12,000,000
Entertainment
(DME) Sector:
10,000,000
– Fragmentation
8,000,000
of value chains
f l h i
6,000,000
– Fragmentation
4,000,000
of geographies
g g p
2,000,000
0
Digital Marketplace for Global Media and Entertainment
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
(
(iN2015))
Source: Author’s analysis (data: TV Bureau of Advertising)
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 13 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 14
The
The Bottomline
The Bottomline STRUCTURE
• Direct mail, newspapers, and broadcasting dominate
Direct mail, newspapers, and broadcasting dominate 1
1. The Dilemma
The Dilemma
U.S. ad expenditures, but each reflects internal
2. Media, Marketing and Advertising
erosion
– Direct mail is migrating to the Web 3.
3 From the Internet…
h
– Newspaper circulation is declining 4. … to Web 2.0
– Narrowcasting is substituting for broadcasting (and new
revenue models)
5. U.S. Presidential Election 2008
– Traditional TV viewership is eroding
Traditional TV viewership is eroding 6
6. BRICS: Web 2 0 Opportunity
BRICS: Web 2.0 Opportunity
• Fragmentation and globalization of DME is an
opportunity
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 15 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 16
5. Annual Revenues Approaching $17 bn
Annual Revenues Approaching $17 bn U.S. Advertising Expenditures
Quarterly Revenues (2000–
Quarterly Revenues (2000–2006) % share % growth, 2006
Direct Mail
Direct Mail Internet
Out of Home
Broadcast TV
Direct Mail
Newspapers Cable
Cable Broadcast TV
Radio Total National
Miscellaneous
Yellow Pages Grand Total
Grand Total
Magazines Magazines
Internet Yellow Pages
Total Local
Out of Home
Out of Home
Business Papers
Business Papers Newspapers
0 10 20 30 ‐10 0 10 20
Source: Author (data: IAB Interactive) Source: Author (data: TV Bureau of Advertising)
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 17 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 18
Internet TV Global VCs
Grabbing Ad Revenue Taking Advantage of Web 2.0
Broadcast TV, Internet* and Online TV**
• Most Internet TV content Ad Revenues Worldwide, 2006‐2011
will be free to users over the ($ bil) • The spreading international interest in Web 2.0 mirrors the
next 1‐2 years. Broadcast TV
evolution of the first wave of “dotcom” investing, which also
• Viewing will take place Online Advertising expanded from its roots in consumer services in the San
2006 190 60 10
mainly on PCs and handheld O li TV
Online TV Francisco Bay area.
devices. • Private investment in Web 2.0 companies more than doubled
• Early adopters are already in Europe in the 1st half of this year to $51.5m, according to
2011 160 325 0.4
04 fi f O d &
figures from Dow Jones VentureOne and Ernst & Young.
networking Internet TV to
their main TV screens.
Online TV Revenues
Worldwide, 2006‐2011
10000 ($ millions) * Includes search, sponsored links, display and video
** Includes video insertion, sponsorship and display
Source: Author (data: Understanding & Solutions, July 30, 2007)
Source: Author’ (data: Understanding & Solutions, July 30, 2007)
0
2006 2007 2008 2009 2010 2011
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 19 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 20
6. Value Migration Building Infocomm Infrastructure
Intelligent Nation 2015, Singapore s Infocomm Masterplan
Intelligent Nation 2015 Singapore’s Infocomm Masterplan
Reorganizing the Value Chains
• The Next Generation National Infocomm Infrastructure (NGNII)
Direct Mail
ill id ih i
will provide users with pervasive connectivity and mobility for
i i d bili f
Broadcast TV
anytime and anywhere communications.
Newspapers
Cable
C bl
• The NGNII will meet the future demands of bandwidth
The NGNII will meet the future demands of bandwidth
Radio intensive applications such as digital media, IPTV and R&D.
Yellow Pages
Magazines
• The NGNII will have two components,
Out-of-Home
O t fH
– the National Broadband Network or NBN (wired component)
– and the Wireless Broadband Network or WBN (wireless component).
Mobilization
• The NGNII will aim to be accessible and affordable so as to
The NGNII will aim to be accessible and affordable so as to
facilitate innovation and enable new opportunities.
Internet
Update on Singapore’s Infocomm Masterplan
(Intelligent Nation 2015, iN2015)
( ll )
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 21 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 22
The Bottomline
The
The Bottomline STRUCTURE
• U.S. Internet revenues close to $17Bn
U.S. Internet revenues close to $17Bn 1.
1 The Dilemma
The Dilemma
– Approaching magazines, yellow pages
2. Media, Marketing and Advertising
• Relatively low share of U.S. ad expenditures, highest
y p , g
position in terms of growth 3.
3 From the Internet…
h
g
• Toward the convergence of mass TV and the Internet 4. … to Web 2.0
• Global VC activities prompted by Web 2.0 5. U.S. Presidential Election 2008
a ue g a o o O d ed a o a d ob e
• Value migration: From Old Media to IP and Mobile 6.
6 BRICS: Web 2.0 Opportunity
BRICS: Web 2 0 Opportunity
• NGNII may provide disruptive opportunities
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 23 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 24
7. Web 2.0 Media Search
New Media Formats by Top TV Nets Effective New Online Media by US Ad Execs
US Paid Search Ad Spending As a % of Total US Online Ad Revs at Top‐4 Portals as %
E‐Mail Alerts Search Online Ad Spending, 2000‐2011 of Total Online Ad Spending, 2004‐2007
50 35
Blogs Online Video 45 Google
40 30 Yahoo!
Podcast (audio)
Social Networking AOL
35 25
Mobile
30
Video Games
RSS 25 20
Very Effective
20
Games Podcasts Most Effective 15
15
…
Viral video (sharing 10 10
Mobile
5
MySpace
Blogs 0 5
Podcast (video)
Podcast (video)
0
YouTube RSS
2004 2005 2006 2007
0% 20% 40% 60% 80% 100% 120% 0% 20% 40% 60% 80% Source: Author (data: eMarketer 4/2007, company
reports
Emerging Media Formats Implemented Most by Top TV Select New Online Media that US Ad Execs Consider
Networks in the US, Q1 2007 (% of top TV networks) Most Effective or Very Effective, 2006 (% of respondents
August 30, 2007 (MTV 3) Copyright by Dan Steinbock 25
Source: 360i, March 2007 Source: American Advertising Federation (AAF), Nov 2006 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 26
Online Video Social Networking
Rise of Online Video Viewers and Ad Spending Social Networking Ad Spending Rising
US Online Video Viewers, 2003‐2010 (millions) 3000
200
MySpace
150 2500 ROW
100 US
2000
50 Others
Oth
0
1500
2003 2004 2005 2006 2007 2008 2009 2010
US Online Video Ad Spending, 2001 2011 ($ millions)
US Online Video Ad Spending, 2001‐2011 ($ millions) 1000
Facebook
5000
4000 500
Niches
3000
0
2000
2006 2007 2008 2009 2010 2011 0 200 400 600
1000
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Author (data: eMarketer, May 2007)
Source: Author (data from
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 27 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 28
eMarketer, 6/2007)
8. MySpace The Mobile Revolution (2005)
Top 10 Social Networking Sites among US Internet Users
Ranked by visits, Dec 2006-Dec 2007 (% market share and % change)
Source: Hitwise as cited in press release, Jan 16, 2008
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 29 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock
Copyright by Dan Steinbock 30
Great Potential, Uncharted Territory Asia‐
Asia‐Pacific: Highest Growth Market
High Potential, Low Use Size of the Global Media and Entertainment Market
• More than 3/4 of US
/
marketing professionals
surveyed think that social
media marketing—Web
media marketing—Web
2.0—can give them a
competitive edge
(Coremetrics, 11/07)
( / )
• The same respondents said
that only 7.75% of their
that only 7 75% of their
online marketing spending
went to such tactics.
Digital Marketplace for Global Media and Entertainment
Digital Marketplace for Global Media and Entertainment
(iN2015)
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 31 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 32
9. The Bottomline
The Bottomline
The STRUCTURE
• Web 2.0 by U.S. ad execs and TV networks
Web 2.0 by U.S. ad execs and TV networks 1.
1 The Dilemma
The Dilemma
– Search dominates ad spending and is maturing (e.g., Microsoft/Yahoo/
News Corp.) 2. Media, Marketing and Advertising
– Online video accelerating since 2005
Online video accelerating since 2005
3
3. From the Internet…
h
– Social networking exploding since 2006
– In social networking, MySpace has dominant share, but FaceBook 4. … to Web 2.0
exhibits highest growth
hibi hi h h
– In mobile revolution, cutting‐edge developments in Asia and northern 5. U.S. Presidential Election 2008
Europe, not in the U.S.
6
6. BRICS: Web 2.0 Opportunity
BRICS: Web 2 0 Opportunity
• Marketers aware of the potential of Web 2.0, but the
implementation has barely begun
• The opportunities of Web 2 0 may be highest in Asia Pacific
The opportunities of Web 2.0 may be highest in Asia‐Pacific
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 33 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 34
Using Web 2.0 Youthful Early Adopters
U.S. Presidential Election 2008 Where People Got MOST of Their Election News
(Age Groups / Connection Speed)
Source: Author (data: Pew)
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 35 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 36
10. Friends Matter New Technologies
Presidential Candidates & MySpace Campaigns U.S. Presidential Elections
• 1948: Broadcast TV
Obama
• 1968: FM Radio
• 1982: Cable TV
Clinton
• 1992: Laptops
• 1996: Internet
McCain
M C i
• 2008: Web 2.0
Huckabee
MySpace Impact on June 21, 2007
0 50,000 100,000 150,000 200,000 250,000 300,000
MySpace Impact on February 10, 2008
Copyright by Dan Steinbock 37 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 38
The
The Bottomline
The Bottomline STRUCTURE
• Historically, U.S. presidential elections have been
Historically, U.S. presidential elections have been 1.
1 The Dilemma
The Dilemma
accompanied by the introduction of new media
2. Media, Marketing and Advertising
technologies, from mass TV (1948) to Web 2.0 (2008)
• Typically, early adopters are youthful demographics 3.
3 From the Internet…
h
– Expect spillovers over time 4. … to Web 2.0
• From online video to other social media, Web 2.0 has 5. U.S. Presidential Election 2008
been adopted by the leading candidates to “reach
and touch”
6
6. BRICS: Web 2.0 Opportunity
BRICS: Web 2 0 Opportunity
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 39 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 40
11. Marketers: New Skill Sets and Capabilities From Market Share to Mind Share
Marketing Outlook 2008 (CMO Council) From Advanced Economies to Emerging Economies
• Marketers reported significant
p g Customer needs
Customer needs
agency turnover in 2007 with satisfied
Relationship marketing/
advertising (41%), web design
Mind share
(38%), and PR (26%) firms most
(38%) and PR (26%) firms most
Advanced Economies
frequently changed in 2007.
• While spend is tracking upwards, the
Emerging Economies
E i E i
allocation of dollars is moving away
from advertising and PR towards
Traditional/marketing
customer facing and lead and
customer‐facing and lead and Market share
M k h
response generation spend in 2008. Customers reached
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 41 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 42
The Rise of Large Emerging Economies Toward Mobile Media
BRICs vs G6, 2000‐
BRICs vs G6, 2000‐E2050 Rise of Heavy Users in Emerging Economies
• Pay attention to new trends in the
y
most advanced markets (pen.>100%)
• … especially business models in large
high‐growth markets, particularly
hi h th k t ti l l
BRICs (China, India, Russia, Brazil).
• … Users in emerging economies lead
g g
the world in every category of the
survey, from using advanced
applications to plans to buy powerful
applications to plans to buy powerful
multi‐
multi‐function devices.
Global Mobile Mindset Audit
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 43 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 44
12. Social Networking An Intelligent Nation, a Global City
75% of Social Networkers Outside North America powered by Infocomm
• Innovation: The capacity to create… will have to be a key
p y y
differentiating capability of Singapore’s economy of the future
‐> the role of infocomm.
• I t ti S i th f t
Integration: Success in the future will depend on the ability to
ill d d th bilit t
harness resources and capabilities across diverse organization
and geographies ‐> the role of infocomm
• Internationalization: As a small country, Singapore needs to
be well plugged into the globalized economy.
Source: Network World, Oct 2007
, Update on Singapore’s Infocomm Masterplan
(Intelligent Nation 2015, iN2015)
( ll )
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 45 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 46
The Bottomline
The
The Bottomline
• In advanced markets, a transition from market share
In advanced markets, a transition from market share
toward mind share
• Due to mismatch of skills and demand, marketers
report substantial agency turnover
,
THE END
THE END
g g g
• In the large emerging economies (‘BRICs’), market
penetration is the most pressing task
• As the rise of mobile indicates, momentum is now in
the emerging markets
• Rise of large emerging economies in Asia offers great
opportunities in Web 2.0 and to Singapore
SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 47 SiTF 2008 ICT (IDA, 2/19/2008) Copyright by Dan Steinbock 48