Slides for my gig at Piiri 2010, for more information and links, see http://www.weconverse.com/2010/03/18/2010-05-26-piiri-social-media/

1. social media
for young people and families
Piiri 2010, Tampere, 2010-05-26
RichardGatarski.com

2. RICHARD GATARSKI
dad (milton & nellie)
phd (digital marketing)
adviser, inspirer, provocateur

3. ?

4. takeaway

5. digital natives

6. amazing kids

7. u?

8. not your world?

9. creative

10. contemporary culture

11. 40+ million, 200+ countries

12. mashing up

13. gnomedex 2005
CC 2.0, www.flickr.com/photos/penmachine/21506549

14. being online
Connected
Swedish meeting model 2007
#piiri2010

15. hmmm

16. why twitter?
human
popular
fun
useful
educating
social

17. micro blogging

18. hashtagging

19. @vuento

20. separate
professional
personal
private

21. twitter tools

22. location based

23. tampere?

24. more tools
theconversationprism.com

25. insights
clueless heard about experienced

26. faq
should I do this (social) thing?

27. udoit
www.idiomsbykids.com

28. assuming
we customers/ citizens/ consumers are
educated
connected
conversant
we
are more than I am

29. re-think

30. towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac

31. mass media think
use
100 media
that each reach
100 000 people

32. old guerilla pr

33. think conversation
acknowledge that
10 000 000 actors
each are conversing with
10 people

34. we media

35. the trend

36. support conversations

37. others do

38. fiskis5.se

39. project natal

40. streetmuseum

41. some advice
do tweet
re-think
1. listen carefully
2. invite to conversations
3. support stakeholder networks
4. create social media

42. converse?
www.weconverse.com