My presentation to a conference called "An Executive Perspective on Social Media" presented by the Social Media Research Lab at Michigan State University.
My presentation to a conference called "An Executive Perspective on Social Media" presented by the Social Media Research Lab at Michigan State University.
Lee Aase Social Media Presentation - Spring 2010Lee Aase
Presentation by Lee Aase, manager of syndication and social media at Mayo Clinic, and Chancellor of Social Media University, Global (SMUG) on social media in health care.
My presentation to the Healthcare Public Relations and Marketing Society of Greater New York on May 18, 2010, at an event hosted by the New York Times.
Healthcare Social Media: The Conversation That Is Defining Your BrandNM Incite
NM Incite’s Melissa Davies (Strategic Account Director, Healthcare) presented a webinar with the American Marketing Association on Healthcare Social Media.
As part of the presentation, Melissa shared some new benchmarking data related to online conversations within the healthcare space. “We have always looked at total volume of online discussion, and that is still important,” Melissa said. “But we are also looking at new ways to understand engagement with social media and how that differs across therapeutic areas. Our new data plots the volume of online discussion against disease prevalence as one way to measure that engagement.”
Social Media in the Health Services IndustryAlex Fraser
it\'s 2009 - The global community awaits your social media strategy. An analysis of social media with a focus on the health services industry. Very recent examples are cited. Please contact me with any questions or if you\'d like a free, customized, social media opportunity analysis.
Lee Aase Social Media Presentation - Spring 2010Lee Aase
Presentation by Lee Aase, manager of syndication and social media at Mayo Clinic, and Chancellor of Social Media University, Global (SMUG) on social media in health care.
My presentation to the Healthcare Public Relations and Marketing Society of Greater New York on May 18, 2010, at an event hosted by the New York Times.
Healthcare Social Media: The Conversation That Is Defining Your BrandNM Incite
NM Incite’s Melissa Davies (Strategic Account Director, Healthcare) presented a webinar with the American Marketing Association on Healthcare Social Media.
As part of the presentation, Melissa shared some new benchmarking data related to online conversations within the healthcare space. “We have always looked at total volume of online discussion, and that is still important,” Melissa said. “But we are also looking at new ways to understand engagement with social media and how that differs across therapeutic areas. Our new data plots the volume of online discussion against disease prevalence as one way to measure that engagement.”
Social Media in the Health Services IndustryAlex Fraser
it\'s 2009 - The global community awaits your social media strategy. An analysis of social media with a focus on the health services industry. Very recent examples are cited. Please contact me with any questions or if you\'d like a free, customized, social media opportunity analysis.
My presentation to a group of Continuing Medical Education (CME) professionals about Mayo Clinic's social media experience and how it relates to CME. For more information on our Center for Social Media, go to http://socialmedia.mayoclinic.org/
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
The Transformational Power - and Promise - of Social MediaMayo Clinic
Presentation at Transform 11 (#txfm11) by Lee Aase, ePatient Dave deBronkart and Dr. Bryan Vartabedian on the power and promise of social media in health care.
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
Making Doctor Google Work For You: Managing Digital Reputation on Social, Web...Mayo Clinic
Presentation by Hugh Stephens, Professional Communicator and Marketer at the 2016 #MCSMN Member Meeting.
This presentation will explore best practices for managing reputation as it sprawls across the web in places you control and places you can't.
Using Social Media to Transform #MedED InfluenceMayo Clinic
Presentation by Red A. Omary, MD, MS, Chair of Radiology at Vanderbilt University Medical Center, at the 2016 #MCSMN Member Meeting.
How do you mobilize a team of academic physicians to embrace social media to expand the influence of their department? Vanderbilt Radiology did it with a clear objective and expectations, a safe environment for learning, optimizing doctors' competitive nature, and leadership by example. Within months, many faculty and residents became active on Twitter and the team expanded to Periscope and Instagram. Impact on academics has been profound, with several research studies under way.
Online Activation: Read, Connect and Share in 15 Minutes a DayMayo Clinic
Presentation by Greg Matthews, Creator of MDigital Life and a Managing Direct at W2O Group, at the 2016 #MCSMN Member Meeting.
Greg Matthews presents his three-part model for online activation - Read, Connect, and Share. Learn how to create a meaningful online presence in only 15 minutes per day.
Hit Me With Your Best Shot: Managing Social Media With Little or No StaffMayo Clinic
Presentation by Ben Forstie, Social Media Analyst at Northern Arizona Healthcare, Carol Vassar, Social Media Strategist at Hartford HealthCare, and Susan Woolner, Neuroscience Patient Support and Community Manager at Mercy Health Hauenstein Neurosciences at the 2016 #MCSMN Member Meeting.
Our panel of experts field questions about how to manage social media with a small team - or even by yourself.
Mayo Clinic Connect - From Ghost Town to Bustling CommunityMayo Clinic
Presentation by Colleen Young, Community Direct of Mayo Clinic Connect, and Cynthia Elliott, Senior Marketing Specialist at Mayo Clinic, at the 2016 #MCSMN Member Meeting.
This case study presents Mayo Clinic's online community, Mayo Clinic Connect - then and now. Learn about the benefits of slow growth, high activity and proven techniques that ensure the sustained success of an online patient community.
Presentation by Andy Sernovitz, CEO SocialMedia.org Health, at the 2016 #MCSMN Member Meeting.
Social media is so much more than another marketing technique. Any organization that appreciates and engages in social media is forever changed for the better - to become more open, honest, transparent, and kind.
12 Steps to Claiming and Completing Your Doximity ProfileMayo Clinic
This slide presentation by Mayo Clinic Cardiologist Farris Timimi, M.D. takes physicians step-by-step through the process of claiming and completing their profiles on Doximity.
Slides from the presentation Makala Johnson and Elizabeth Harty delivered on Wednesday, May 14, 2014 as part of Social Media Grand Rounds at Mayo Clinic.
Converting Your Slidecasts to YouTube VideosMayo Clinic
Slideshare has discontinued slidecasts. Here's an example of how to retrieve the content and convert it to a YouTube video. This module is part of the curriculum for the Mayo Clinic Center for Social Media.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
7. First Foray in “New” Media
• Existing Medical Edge radio mp3s
• Launched Sept. ‘05; 8,217% download increase
8. Regrouping to Plan
Just as genomics is the future of personalized
medicine, personalized media are changing the
way people get the news and information they
want and need. But as genomics increasingly
supplements and improves traditional medicine
without replacing it, new media are helpful
additions to mainstream, mass media. We strongly
recommend reforming our processes to efficiently
produce content that can be used for both mass
media and personalized media.
Content Creation Task Force, 7/26/2006
9. We recommend a three-phase approach. First, take
our existing products and, with minimum
incremental effort, place them in new media formats.
Second... work across teams ... to make best use of
the audio and video production resources we have.
Third, get more resources... to produce timely or
even daily content...
We have not recommended a blog strategy at this
time, primarily because we have emphasized
developing audio and video content that could have
multiple uses in both mass media and personalized
media, with relatively limited physician involvement.
10. Reasons for Reluctance about Blogging
• Keeping the content fresh
• Wise use of resources
• Physician/Researcher
• Public Affairs
• Authenticity - didn’t want to “ghost blog”
14. Recovering 99.41% for the 1-2%
• Required almost no incremental MD effort
• Process change - microphone on physician
and interviewer
• 90 minutes of editing per interview
• More than 60,000 “hits” and 62 comments on
Dr. Fischer’s podcast
23. Joining The Blog Council
• Membership organization of blogging
“companies”
• Typically Fortune 500 members
• Coca-Cola, P&G, Wells Fargo, etc.
• Mayo Clinic, Kaiser Permanente, U.S. Navy
among “non-traditional” members
• Now the Social Media Business Council
32. Millennials
• Characterized by an increased use and
familiarity with digital technology, social media
and communication
• With Median age of the world's population about
29, half were born in 1983 or later
33. Millennials
• 26 percent more likely than other adults to say
“Social Networking is an important part of my
everyday life”
• 2010 research: students quitting social media
showed same withdrawal symptoms as a drug
addict who quit a stimulant
34. Survey of college students born 1982–1992
• 97% owned a computer
• 94% owned a cell phone
• 56% owned an MP3 player
• 76% used instant messaging
• 92% of those reported multitasking while instant
messaging
• 40% got most of their news from TV
• 34% got most of their news the Internet
38. The Octogenarian Idol Story
• Alerted to interesting video of elderly couple
playing piano in Gonda atrium
• Video shot by another patient and uploaded to
YouTube by her daughter
• Video had been seen 1,005 times in six
preceding months since upload
• Embedded in Sharing Mayo Clinic, posted to
Facebook, Tweeted on 4/7/09
56. Results to Date
• More than 8 million views on YouTube
• >1.5 million views on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• National TV coverage in U.S. and Japan
57. #26: Your mileage may vary,
but you’ll go a lot further if you
get a car
76. Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise
annoying cast. The short-term hassle, however,
should be more than worth the long-term gain - the
potential for a future without chronic wrist pain. A
future, that without Twitter and those in the medical
community willing to experiment with new
communications tools, might not exist for me.
3031031-10
99. Medical Education
• Duty Hours: Reduce resident fatigue: 1984, NY,
death of an 18 yr from potentially preventable
drug interaction, when only 2 residents assigned
to provide night coverage for night a busy
hospital
• An 80-hour limit to the work week was imposed
on New York programs shortly thereafter.
100. Medical Education
• 80-hour weekly limit, averaged over 4 weeks
• 10-hour rest period between duty periods and
after in-house call
• Maximum continuous duty period for G1s 16
hours
• One day in 7 free from patient care and
educational obligations, averaged over 4 weeks
• In-house call no more than once every 3 nights
101. Program Director Survey
• Do you think the duty-hour regulations have an
adverse impact on your ability to educate your
residents?
• 57% indicated it did
102. Resident Surveys
• Less time for formal educational activities/
conferences
• Less time for informal education
• Less time for ambulatory training
• Loss of continuity of care (more handoffs)
• Less time at bedside
103. Medical Education
• Fundamentally, social media tools serve two
educational goals
• Facilitate asynchronous geographically
disparate encounters
• Facilitates Social Constructivism: Learning
where individuals engage around a task or
problem
104. Medical Education-Four Cs
• Content-Rapid and transparent online access
• Creation-Just as in health care, scalable
leveraging occurs in learning as well
• Connection-Networking, facile in practice begins
in training
• Collaboration-Participate where patients,
providers, fellow learners and educators are
105. Medical Education
• Closed Facebook group for a medical resident
clinic-fosters group expectations and notification
• Tweeting national meetings: Leveraging
education and networking opportunities
106. Medical Education
• Discussion Forums-SDN-40,000 active
members, over 2 million unique visits and 12
million page views monthly
• Wikis-Resident created and curated
• Blog-Asynchronous education with social media
feedback
107. Medical Education
• Fundamentally, our learners represent the first
generation raised in an online era, mp3, iPad,
iPhone and Twitter; and our educational
recruitment, engagement and training must
reflect this
113. Information Overload
• PubMed-21 million citations, one new/min
• Over 200 Cardiology journals
• 324 active diagnoses
• Increasing online transparency and access
• Does transactional clinical care pass the straight
face test?
114. Not just information overload….
Direct Care-20%
Documentation-35%
Assessment/
Vitals-7%
Medication-17% Care Coordination-21%
JONA, 39, 6:266-275
115. Moral Imperative
• Is it any wonder that 61% of us have sought
knowledge and support online?
• The value of that interaction is purely dependent
on two factors: access to the conversation and
the quality of the knowledge shared
116. Moral Imperative
• Yet, all too often, care providers are absent from
the patient conversations
• “Don’t want to be sued!”
• “Who will pay for my time online?”
• “What about HIPAA?”
117. Moral Imperative
• We are all the lived experts of our own disease
• Media are evolving to the point that we all have
access to the same shared knowledge
• Providers can be partners with patients and walk
with them on their journey online and offline
• Providers can help shape the conversation,
leverage information and ensure that credible
content is available when patients need it
118. Vaccine Hesitancy
• Efficiency
• Each discussion averages 5-10 mins
• By 24 months, 14 vaccines in 8 visits
• Liability
• Several law suits brought by parents whose
children suffered from vaccine refusal
119. Vaccine Hesitancy
• Risk
• 13 years since Wakefield, dramatic drop in
MMR vaccination in EU with a marked
increase in measles and mumps
• 2011-major measles outbreak in 33 EU
countries, including 10,000 in France alone
• US-80% of primary care providers report 1
vaccine refusal per month; 8% of providers
report 1 in 10 parents refused vaccine
120. Moral Imperative
• Physicians must partner with patients in content
creation, curation and decision making
• Leverage the content, leverage the
conversation, leverage the good
121. Moral Imperative
• Start small-begin with meaningful transactions
• Good content made available to willing
patients
• Develop clear training (2010 only 10% of
medical schools offered social media policies)
and clear guidelines for engagement
122. Moral Imperative
• Advocate for those who may be excluded
• Remember the access angels, libraries,
houses of worship
• Consider mobile capable information
• Remember the disabled and chronically ill
• Remember those with rare disease who
geography isolates
132. Mayo Clinic Center for Social Media
• Our Raison d’etre: The Mayo Clinic Center for
Social Media exists to improve health globally
by accelerating effective application of social
media tools throughout Mayo Clinic and
spurring broader and deeper engagement in
social media by hospitals, medical professionals
and patients.
• Our Mission: Lead the social media revolution in
health care, contributing to health and well
being for people everywhere.
133. Social Media Health Network
• Membership group associated with Mayo Clinic
Center for Social Media
• For organizations wanting to use social media to
promote health, fight disease and improve
health care
• Dues based on organization revenues
• Industry members eligible to join, but not
accepting industry grant funding
• >110 member organizations
134. A Sample of Network Members
• American Hospital Association
• Radboud University Nijmegen Medical Center
• Jamestown Hospital
• National Cancer Institute
• HCA
• Vanderbilt University Medical Center
• University of Michigan Medical Center
• See Full List at http://socialmedia.mayoclinic.org/
network/
135. For Further Interaction:
• socialmediacenter@mayo.edu
• http://socialmedia.mayoclinic.org
• @LeeAase and @FarrisTimimi on Twitter
• Keep tweeting at #HCSMNY