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1. User satisfaction and Apdex
2. First Paint (FP)/ First Contentful Paint (FCP): First Paint (FP) and First Contentful Paint (FCP) is a performance metric that refers to the first
pixels that are getting rendered after the users access your website and how long it takes for the user to see them. The difference between the
two is that FP is the point when the browsers draw anything on the page, while FCP is the point where browsers start displaying pieces of
content like text or images.
3. Time to interactive: Time to Interactive (TTI) is a metric that quantifies how long it takes for an application to render and respond to user
input.
4. Page speed and load time:
5. Time to first byte (TTFB): after a server connection has been established, the time when the first byte of each file reaches the user's browser
6. DNS Lookup time
7. Error Rate: a performance metric that tracks the percentage of request issues you have in relation to the total number of requests.
8. Peak Response Time: measures the longest response time for all the requests coming through the server.
9. Hardware utilization:
10. Uptime
For Developers
Website metrics
4. Boost Business by Insights and Technology 4
• Automotive: 6.3 seconds
• Consumer packaged goods: 6.6 seconds
• Finance: 5.9 seconds
• Healthcare: 5.4 seconds
• Media & entertainment: 5.5 seconds
• Retail: 6.3 seconds
• Technology: 6.7 seconds
• Travel: 6 seconds
Average speed that suitable for each industry
Website metrics
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Page speed
Website metrics
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Page speed should be in each industry
Website metrics
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• The HTML content, any included images, scripts, and other media, as well as all other files required to construct
the web page, are all included in the page size.
• In 2020, the average desktop webpage weighs 2080 KB, while the average mobile webpage weighs 1885 KB
• To reduce the page size:
- Reduce and downsize your images
- Use CSS sprites
- Remove any custom fonts that aren't absolutely necessary.
- Use a Content Delivery Network (CDN)
- Minimize Resources: HTML codes, CSS, JavaScript
Page weight (Page size)
Website metrics
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1. Overall Traffic
2. Organic Traffic: Organic traffic comes to your site through unpaid search results (aka Google, Bing, etc.)
3. Bounce Rate: The bounce rate is the percentage of visitors who leave your site after just seeing one page. A low
bounce rate implies a website that is engaging and has excellent design and content.
4. Average Time on Site:
5. Average Page Views Per Visit
6. Conversions: Typical conversions range from form completions to email sign ups to even click-to-chat options.
7. Keyword Rankings: Tracking the changes in your top keyword ranks on a regular basis gives you accountability for
your SEO work and allows you to swiftly capitalize on keyword chances.
8. Website Speed:
9. Broken Links
10. Backlinks
11. Session Duration: It calculates how much time a visitor was active on your website. If a user is inactive for 30
minutes or more (i.e., the user isn’t clicking), Google Analytics will consider that session closed.
Parameters that need to track regularly
Website metrics
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12. Top Traffic Source: A traffic source is defined as a location on the internet that directs people to your website.
13. Device Source: Another factor to consider when trying to make your website more appealing is the device
source. Device source include device types (PC, tablet, or smartphone), operating systems (iOS, Android,
Windows), browsers (Chrome, Safari, and Firefox)
14. Interactions per Visit: It displays you exactly how users move throughout your website, providing you a
detailed picture of which areas of your site are engaging and which aren’t.
15. Exit Pages: You need to know which pages on your website are exit pages, or sites where people leave without
returning.
Website metrics
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1. Site age: since the first time the website has been crawled by the search engine
2. Registration length: the domain is registered for long time can be trusted more than the new one
3. Exact match domain:
4. Avoid the hyphens and numbers in the domain:
5. Avoid URL contain query (?)
6. Page that have social page markup
7. Including Google+ publisher markup
Domain parameters
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There are more than 50 on-site SEO factors that need to track for website
On-site parameters
14. Boost Business by Insights and Technology 14
There are more than 40 off-site SEO parameters that need to track for website
Off-site SEO parameters
15. Boost Business by Insights and Technology
Tools for Website Analytics
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Tools for Website Analytics
Google Analytics SimilarWeb Clicky Matomo Finteza
Cost - Free for Google Analytics
- Costs $150,000 per year
for GA 360
- Free: three months of web
traffic data, followed by a
month of mobile app data,
and five results per metric
- Based on enterprise’s
request: unlimited results per
metric, up to 28 months of
mobile app data, access to
global and country-specific
data, keyword analysis.
- Free: track a single
website with up to 3,000
daily visits.
- Pro plan: $9.99 a month
- Pro Plus: $14.99 a month
- Pro Platinum: $19.99 a
month
- Custom plan: according
to the requirement
- 21-day free trial for new
register
- Cloud hosting Essential
plan: $19 per month
- Cloud hosting Business
plan: $29 per month
- Cloud hosting Enterprise
plan: Price upon request
- Free: 30 day free trial for
new register
- $25 per 100,000 unique
users a month
Key features - Full performance insight
- Reporting
- Multiple data access
points and organization
tools
- Data management and
user access control
- Data implementation
- Easy integration
- Traffic and engagement
measuring
- SEO and PPC
- Affiliate traffic
- Marketing strategy
- Funnel analysis
- API
- Bounce rate
- Content reports
- Heatmaps
- Twitter analytics
- Ultimate visitor tracking
- Session recordings
- Multi-attribution models
- Google Analytics import
- Roll-up reporting
- SEO keywords
- Heatmaps
- Audience analysis on
15 parameters
- Detailed reporting in
real-time
- No bot traffic
- Page analytics
- Customized sales
funnels
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• Google Analytics is a web analytics service that offers statistics and basic analytical tools for SEO and
marketing.
• Google Analytics 360 previously known as Google Analytics Premium, this is a premium, enterprise-level
analytics software for large businesses.
Overview
Google Analytics vs. Google Analytics 360
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Google Analytics vs. Google Analytics 360
Google Analytics Google Analytics 360
Cost Free yearly cost of 150 000 USD
Hit count per month Up to 10 million hits per month 1 billion+ hits per month
Custom Dimension/Metrics
20 custom metrics
20 custom dimensions
200 custom metrics
200 custom dimensions
Data Freshness 24+ hours 10 min - 4 hours
Integrate with CRM Cannot
Intergrated with Google BigQuery and
Salesforce
Advance funnel report No Custom funnel is available in GA 360
Views in property 25 views 400 views per property
Export data rows Max 500 data rows Max 3M data rows
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• Track Online Traffic
• Understand User Behavior
• Offline to Online Tracking
• Data Reports And Customization
• Improve Online Advertising With Marketing Analytics
• Improve Search Engine Optimization And Content Marketing
• Google Analytics Conversion Tracking
• Find Your Target Audience
• Google Analytics Cost
• Google Analytics Improves Websites
• Getting Started Is Easy
• New Ideas For Business
• eCommerce Performance
Google Analytics features
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• Organic – Traffic from Search engines
• Social – Traffic from social media platforms
• Referral – Traffic from websites that links to yours
• Direct – Directly accessed traffic (Bookmarks, auto-filled, writing the domain, etc. )
• Email – Traffic from Email marketing
• Paid Search – Traffic from search engine marketing such as Google Ads.
• Display – Traffic from display advertising.
• Other – Traffic from custom campaigns
Online traffic
Google Analytics benefits
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• Bounce rates
• Behavior flows
• Pages / Sessions
• Avg. Session Duration
• Page Views and Unique Page Views
• Exit Rates and Pages
• Top Pages and their performance
• Custom events and conversions
• Site Search
User Behaviors
Google Analytics benefits
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• Reporting and Visualisation
- Advertising Reports
- Audience Reports
- Behavior Reports
- Real-Time Reports
- Conversion Reports
• Funnel Analysis: It allows you to see the entire user journey, from clicking on an ad to making a purchase.
- Multi-Channel Funnels
- Shopping and Checkout Funnels
Key features
Google Analytics features
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• Tag Management: that helps you to add the tracking codes to your site and app
• Smart Goals: It allows you to add particular goals to a list and track your progress toward those goals
• Data Activation
- Intelligent Anomaly Detection
- Predictive Analysis
- Audience Demographics
• Integrations: provide to integrate all the Marketing analytics, ROI (Return on Investment), ROAS (Return on Ads
Spend) and other metrics in one time.
Key features
Google Analytics features
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• Segments and Advanced Segments
• Custom Reports and Dashboards
• Custom Channel Grouping
• Annotations
• Custom alerts
• Event Tracking
• Pages Report
• Demographics
• Interests
• Site Speed Report
• Google Search Console
• Insights Search Bar
• Site Search Tracking
• Entrance Pages under Behavior Section
• Behavior Flow
• Top Conversion Paths and Conversion Events
• Custom Goals, Goal Funnel, and Funnel Visualization
• E-Commerce Tracking
• Date Range Comparison
• Block Company’s IP Address
• UTM Parameters
• Data Import
• In-Page Analytics Report
• Google Analytics API
25
24 metrics should not be underestimated
Google Analytics features
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• Step 1: Set up Google Tag Manager
- Google Tag Manager collects and delivers data from your website to other platforms like Facebook Analytics and
Google Analytics
• Step 2: Create Google Analytics account
- Sign up to the Google Analytics page
- After finish the sign up process, you will be given the Tracking ID and the tracking code
- Do not share your Tracking ID publicity
• Step 3: Set up analytics tag with Google Tag Manager
- Go to Google Tag Manager Dashboard and click Add a new tag
- Then you will customize two areas included:
+ Configuration. Where the data collected by the tag will go.
+ Triggering. What type of data you want to collect.
• Step 4: Set up goals
• Step 5: Link to Google Search Console
How to set up the Google Analytics for your website
27. Boost Business by Insights and Technology
Tips to rank up in Google Search
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Step 1: See the "Queries" report for further information.
This report shows:
• All the phrases your website rank for (search queries)
• The number of times you’ve appeared in Google for each phrase (impressions)
• The number of times your site has been visited for each phrase (clicks)
• Your general ranking for each phrase (average position).
• If the report has no data in here, your website is not connected with the Google Search Console yet.
Step 2: Applying an advanced filter, to see the striking distance keys
That is, phrases for which you have a high ranking but not particularly high. As a result, you must filter this report.
Step 3: Sort the report according to the ranks.
Sort by the Column named Average Position
Step 4: Scan the keystrokes for striking distance.
Tips to rank up in Google Search
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There are three types of keys, each of which indicates a different type of intent.
1. KNOW (question marks): These individuals are only hunting for information. They have an idea or a query, but no intention of
purchasing anything. Ex: What are the symptoms of Covid-19?
2. DO: These people are looking for information about a product or service. They are aware that they require assistance and may be
prepared to take action. Ex: Covid-19 test kit in HCM
3. GO (navigational queries): These individuals are merely attempting to access a website. Their enquiry includes all or part of the firm
name. Ex: Long Chau pharmacy
Take action on keypharse KNOW and DO
Step 5: Verify your ranks.
You'll see right away that "average position" isn't the same as rankings. It's not uncommon to find ranks that are higher than the report
says. Sometimes you won't be able to see your site at all.
- There are many reasons for that:
- Your site may be ranked differently today than it was in the report's average date range.
- There could be multiple pages on your site that rank for the term.
- It's possible that your website will appear in a SERP feature (the local 3-pack, image search results, etc.)
- SERP characteristics may cause your ranks to drop.
- Your search results may be tailored to your preferences depending on your location, browsing history, and other factors.
Tips to rank up in Google Search
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You can prevent this last issue by logging out of Google, using a "private" or "incognito" window, using a browser
you don't usually use, connecting to Google through a proxy server, or utilizing Google's Ads Preview tool before
you search.
Step 6: Take a look at the other terms that this page ranks for.
Go to the Acquisition > Search Console > Landing Pages report to view every phrase that a page ranks for. Put
the URL into the filter if the page you're looking for isn't at the top of the list. Then you will se the list of
keypharses that are ranked for.
Step 7: On the page, look at how the key is used.
Does the term appear in the most important places on the page? Was the phrase mentioned in the title, header,
or body text?
• The keyphrase is used once in the page title
• The keyphrase is used once in the header
• The keyphrase is used several times in the body text
Tips to rank up in Google Search
