"Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not proving your worth. ​So, we need to really be paying attention to what regulations like GDPR and CCPA and platform updates like ITP mean for our clients and how they are going to affect the way account directors show the true impact of the marketing campaigns we are running."

1. @themarketinganu
Data Privacy – Be Part of
the solution
Anu Adegbola | MindSwan
SLIDESHARE.NET/AnuAdegbola1
@TheMarketingAnu

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About Me

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Agenda
Data Privacy: What has changed?
Conversation Toolkits
What is your role in client relationship?

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@themarketinganu
WHAT IS YOUR ROLE IN A
CLIENT RELATIONSHIP?

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Insightful
communication
@themarketinganu

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Transparency
@themarketinganu

7. @themarketinganu
Being on top of
things
@themarketinganu

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Get to know them
@themarketinganu

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Honesty
@themarketinganu

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Data Privacy - What is happening?

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Legislations put in place
GDPR
CCPA

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Tech Companies Giving
Customers Tracking Choice

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Tech Companies Coming
Up with 3rd Party Data
Alternatives

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@themarketinganu
What does it mean for your
clients?

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How are you collecting 1st Party data?
Analyze and start implementing gated content
on site.
is
Which will directly affect how creative is written

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Targeting is going to be harder
How much audience overlaying is already
happening.
is
Make use of customer match

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Attribution:
What are the winning channels is more
important than ever!
is
Knowing not just where traffic is coming from but what
channel sells the most. Last Touch Attribution should be
replaced with Marketing Media Mix Modeling

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Attribution V2:
Have you upgraded to GA4?
iss
GA4 is particularly useful because website visitors are
increasingly likely to opt-out of cookie usage and other
means of data collection.

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USP
Now more than ever it is necessary to nail the
unique selling point – the call to action that is
in all creative.
is
Price? Value?

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Summary

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An account managers job is to lead a client to
the right solutions

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There are paid media discussion topics to be
had already

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It’s going to get harder to prove value – so
start being your client’s partner

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Thank you!
Anu Adegbola | MindSwan
SLIDESHARE.NET/AnuAdegbola1
@TheMarketingAnu