The top PPC excel formulas that would make your job a lot easier

1. Anu Adegbola
Head of Paid Media @ White.net
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2. @ansicles
About Me

3. A N U A D E G B O L A
Excel Formulas a PPC
Professional can’t live
without.
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4. This was me – the little
girl playing with Dad’s
laptop to create tables
& graphs
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5. What can a PPC
pro use Excel for?

6. Campaign
Creation
Budget
Modelling
Reporting
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Competitor
Tracking
Ad
Scheduling

7. Campaign
Creation
Reporting
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8. Campaign Creation
Questions to Ask?

9.  What are your high intent keywords? How
many are there?
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10.  How can you make ad copy as relevant as
possible?
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 What is the overall structure

12. Campaign Creation
Keywords

13.  =Concatenate(A1&A2&B2&C2&D2&A1) – for
keywords + match typing
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14.  =SUBSTITUTE – for BMM’s
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15. Campaign Creation
Ad Copy

16.  =Concatenate()
 =TRIM() – cut out extra spaces
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 =LEN – make sure that you are working within
character limit

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 =Proper – start every word with a capital

19. Reporting
Questions to ask

20.  Who is it for?
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 How often is it done?

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 How large is the account?

23. Reporting
Case Study

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25.  What is in this report? - everything!
 Putting something like this can be time consuming
– but once the template is set…you’re laughing
 Easter Egg 1 – SEOTools extension – gives you extra
formulas to use (http://seotoolsforexcel.com/)
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26. Formulas
 TEXT
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27. Formulas
 SUMIFS
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28. Formulas
 SEARCH
 ISNUMBER
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29. Formulas
 RegexpFind
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30. Formulas
 Index Match
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31. Extra Tips

32. 1. Lean up your file
 Save on file size – save all formulas used on a tab; call on it when needed, then copy 
paste + values
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33. 2. Easter Egg 2
 ASAP Utilities (http://www.asap-utilities.com/download-asap-utilities.php
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34. 2. ASAP Utilities
 Change text/date/numbers/any characters etc.
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35. 2. ASAP Utilities
 Implement formulas (text, proper, remove
characters etc.)
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36. 2. ASAP Utilities
 Apply formulas without having to write it out
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37. Formulas can be used for several
stages of PPC account
management
Don’t be afraid of nesting
Extensions can be your bff
Key
Takeaways
.
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38. Thank You!
https://www.linkedin.com/in/anuadeola/
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