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AdWorld Experience - Excel Forumals to supercharge your reproting
This document discusses how to use Excel for pay-per-click (PPC) campaign management and reporting. It covers using Excel for campaign creation through functions like CONCATENATE and SUBSTITUTE to build keyword lists and ad copy. For reporting, it recommends asking questions to define reporting needs and using pivot tables to analyze metrics over time and across dimensions. It also provides tips on using formulas like SUMIFS, INDEX MATCH and regular expressions for flexible reporting and cleaning files to improve performance. The key takeaways are that Excel can be used throughout PPC management but pivot tables have limits while formulas provide flexibility though extensions can help save time.
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AdWorld Experience - Excel Forumals to supercharge your reproting
- 1. Excel Formulas &Tips to Supercharge Your ReportingAnu Adegbola Founder/CEO | @mindswanppc | @ansicles
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- 3. Agenda PPC + Excel CampaignCreation Reporting @mindswanppc
- 4. This was me– the little girl playing with Dad’s laptop to create tables & graphs @mindswanppc
- 5. What can aPPC pro use Excel for? @mindswanppc
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- 8. Campaign Creation Questions toAsk? @mindswanppc
- 9. What areyour high intent keywords? How many are there? @mindswanppc
- 10. How canyou make ad copy as relevant as possible? @mindswanppc
- 11. What isthe overall structure @ansicle s
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- 13. =Concatenate(A1&A2&B2&C2&D2&A1) – forkeywords + match typing @mindswanppc
- 14. =SUBSTITUTE –for BMM’s @mindswanppc
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- 16. =Concatenate() =TRIM()– cut out extra spaces @mindswanppc
- 17. =LEN –make sure that you are working within character limit @mindswanppc
- 18. =Proper –start every word with a capital @mindswanppc
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- 20. Who isit for? @mindswanppc
- 21. @ansicle s How oftenis it done? @mindswanppc
- 22. @ansicle s How largeis the account? @mindswanppc
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- 24. Analysing acampaign component by performance metrics @mindswanppc
- 25. Analysing ametric over time @mindswanppc
- 26. Comparing metricsagainst each other for a product type over time @mindswanppc
- 27. For allthe above graphs can be created for them 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 0 100,000 200,000 300,000 400,000 500,000 600,000 Sessions vs. Quantity Sum of Sessions Sum of Quantity @mindswanppc
- 28. You canchange the values from standalone figure or as values relative to the column or row @mindswanppc
- 29. And ifthe field list doesn’t contain any of the values you want to pull….create a formula. @mindswanppc
- 30. Last butnot least…format correctly! Use the Pivot tables option – that way you don’t lose your data when you change a filter @mindswanppc
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- 33. SEOTools extension– gives you extra formulas to use (http://seotoolsforexcel.com/) Easter Egg 1 @mindswanppc
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- 40. VS. • Multiple datasource • Can be easy on memory (if you lean up your file right) • Can be clunky to create new data set • 1 Data Source • Takes up a lot of memory • Easy drag an drop functionality @mindswanppc
- 41. 1. Lean upyour file Save on file size – save all formulas used on a tab; call on it when needed, then copy paste + values @mindswanppc
- 42. 2. Easter Egg2 ASAP Utilities (http://www.asap-utilities.com/download-asap-utilities.php @mindswanppc
- 43. 2. ASAP Utilities Change text/date/numbers/any characters etc. @mindswanppc
- 44. Excel can beused for several stages of PPC account management Pivot table brings several dimensions to reporting – but can be limiting Formulas can give you so many options but extensions can also save you time Key Takeaways. @mindswanppc
- 45. THANK YOU! Anu Adegbola Founder/CEO| @mindswanppc | @ansicles