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February 2024
Search, social and beyond
Holly Kelly
Who am I?
Holly Kelly
Head of Paid Media
holly@anicca.co.uk
9+ years'
experience
Paid search
specialist
Find me on
LinkedIn
Inefficient use of time
through duplicating
tasks
Stagnating results
through a lack of
channel collaboration
Missed learnings
through a lack of data
sharing
Identify valuable
keywords, share data,
de-duplicate the task
and achieve better
visibility
Share paid, organic
and website searches
to identify and cater
better to user intent
Use paid ads to
identify high
performing and
engaged audiences
Identify high
performing
audiences
Use audience insights
from Bing (Microsoft Ads)
to guide LinkedIn
targeting
Use remarketing to
close the funnel and
align messaging
across channels
Understand the terms
pages are optimised
for and improve
quality scores
Get first-hand insight
from Google using the
URL function in Keyword
Planner to see how it
reads your pages
Learn what
messaging resonates
quicker through using
paid ads
AI ad
generation
Understand what
messaging Google
expects to see to
guide both organic
and paid messaging
Test website changes
to landing pages
through paid ads,
before adjusting the
main site pages
Uncover new trends
and achieve better
budget optimisation
from multi-channel
data analysis
Share insights and research
Improve efficiencies by sharing data
insights, learnings and initial research
Share insights and research
Improve efficiencies by sharing data
insights, learnings and initial research
Expedite testing
Use paid ads to speed up testing and
get faster learning for messaging and
pages
Share insights and research
Improve efficiencies by sharing data
insights, learnings and initial research
Expedite testing
Use paid ads to speed up testing and
get faster learning for messaging and
pages
Improve results
Get more visibility, traffic and
conversions
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration

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PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration