SlideShare a Scribd company logo
1 of 77
Amy Stamper
Head of Paid Social
How to measure Paid
Media in a
Post-C🍪🍪kies World.
Agenda Ba
Market Conditions
Recap - the story so far
What are the challenges?
How to still succeed
A word on Attribution
What’s next?
1
2
3
4
5
6
Market
Conditions
Macro factors are making
the issue with measuring
advertising, even more
pressing.
What is at the top of mind
for marketers right now?
Recap - The Story
So Far
Measurement is always tricky -
and has become much more
complex in the last 3 years.
Where are we now?
Digital advertising ecosystem is increasingly
focusing on user privacy.
Where are we now?
Users are increasingly feeling lack a of visibility
into, and control over, how their data is being
used.
Where are we now?
1. Transparency 2. Choice 3. Control
User demand
Awareness of how ad data and
tracking works, and desire for more
privacy online
Where are we now?
News and events
High profile coverage of big tech’s role
in issues like US elections, Brexit
Where are we now?
Current legislation
Catching up with tech innovations and
user demands - including GDPR,
CCPA, DPA
Where are we now?
Perceived future demands
Further changes anticipated based on
consumer expectations & regulation
Where are we now?
iOS14
iOS14
A quick word on what’s not
changed
1st party data
→ Platforms own their
own 1st party data
through PII graphs
On-platform
behaviour
→ Still able to learn
about opted-out
users’ interests and
behaviour
Ad eligibility
→ Still able to serve
ads to users even if
they’ve opted out
of targeted or
personalised ads
1 2 3
But a lot else is already changing…
But a lot else is already changing…
It was never *easy* to
measure Paid Social
performance!
Paid Social is rarely a last-touch
channel, meaning measurement
needs to be carefully considered
Awareness
Interest
Desire
Action
The journey to conversion is not linear
More research
77%
of consumers who made a
purchase decision needed
up to six months to decide
Sources: Google/Kantar, Consideration Study 2022 | Google-commissioned Ipsos Consumer Continuous 2022
The journey to conversion is not linear
More research
77%
of consumers who made a
purchase decision needed
up to six months to decide
More openness
47%
of consumers in surveyed
markets have purchased at
least one new brand they’ve
never bought before in the
past month
Sources: Google/Kantar, Consideration Study 2022 | Google-commissioned Ipsos Consumer Continuous 2022
What are the
challenges?
Challenges
Proving cause
& effect
It’s not easy to
estimate the true
effects of marketing
interventions when
isolated from other
factors.
It takes time Siloed
thinking
Challenges
Proving cause
& effect
It’s not easy to
estimate the true
effects of marketing
interventions when
isolated from other
factors.
It takes time
We need to
continually balance
business decisions
that drive long-term
growth against the
short-term returns
required.
Siloed
thinking
Challenges
Proving cause
& effect
It’s not easy to
estimate the true
effects of marketing
interventions when
isolated from other
factors.
It takes time
We need to
continually balance
business decisions
that drive long-term
growth against the
short-term returns
required.
Siloed
thinking
Fragmented
approach and teams
lead to inconsistent
views and no clear
unified method.
Investing in marketing is
especially important
throughout times of crisis,
such as the current
recession.
Research shows that growth
comes from brand investments
Source: Les Binet and Peter Field
And avoids falling into
short-termism, alienating your
future audience
Sales uplift
over base
Time
Short term effects dominate - 6 months
Sales activation
Short-term sales uplift
Brand building
Long-term sales growth
Research shows that growth
comes from brand investments
Brand building is key to
long-term brand profitability
Field, P. (2018) Brands need building. Commercial Communications Council, New Zealand.
Solutions
Proving cause
and effect
Be aware of
limitations, but
gather quality
evidence to aid
decision-making.
It takes time Siloed
thinking
Solutions
Proving cause
and effect
Be aware of
limitations, but
gather quality
evidence to aid
decision-making.
It takes time
Find ways to
measure the long
term, today.
Siloed
thinking
Solutions
Proving cause
and effect
Be aware of
limitations, but
gather quality
evidence to aid
decision-making.
It takes time
Find ways to
measure the long
term, today.
Siloed
thinking
Work to shared
goals. Blend
longer-term
measurement &
short-term
attribution.
How to still
succeed (& grow!)
Be clear on
your goals,
objectives and
KPIs
Example: Strategy on a slide
Drive
revenue
efficiently
Reach &
engage new
customers
Brand lift
New user
traffic
Revenue,
ROAS
OBJECTIVES KPIs
Cold
Hot
AUDIENCE
Warm
Get buy-in for
longer-term
marketing efforts
TikTok’s Impact on Brand Search
Awareness spend
had a huge
impact on Paid
Branded Search
Demand
Share of Search also increased during
brand campaign
What is
Share of
Search?
Make your
own case
studies
Lift Studies help quantify our impact
Lift Studies help quantify our impact
Conversion Lift
Brand Lift
Lift Studies help quantify our impact
Help to understand
the impact of your
advertising on brand
awareness.
Brand Lift Conversion Lift
Lift Studies help quantify our impact
Help to understand
the impact of your
advertising on brand
awareness.
Understand the true
value of your ads at
driving incremental
sales / conversions
Conversion Lift
Brand Lift
New in for 2024…
SEARCH LIFT CHANNEL LIFT
Multi-cell
geographic
holdout
tests
Test
Incremental uplift
Test
Test
Control
Privacy-proof by design
A word on
attribution
https://www.thedrum.com/opinion/2023/02/23/digital-attribution-dead-les-bine
t-tells-us-why-marketers-need-econometrics-2023
https://martech.org/is-attribution-dead-the-answer-is-yes-and-no/
https://clearbit.com/blog/attribution-modeling-isnt-dead
Matching two data points, such as
clicks to purchases.
Attribution
Looks to measure true
effectiveness of advertising
activities.
Measurement /
incrementality
Tries to attribute
on singular user
level.
Uses a statistical
approach.
Attribution Measurement
Collect
relevant
factors for
performance
��
☂ ��
����
Marketing Mix Modelling
Collect
relevant
factors for
performance
Advanced
statistical
analysis to
connect dots
��
☂ ��
����🔎󰡶🧮
Marketing Mix Modelling
Collect
relevant
factors for
performance
Advanced
statistical
analysis to
connect dots
Quantify each
activity’s
effectiveness
and impact
��
☂ ��
����🔎󰡶🧮 🏆📊✔
Marketing Mix Modelling
✅ short term
✅ accessible
❌ data-reliant
❌ simplistic
Attribution Measurement
✅ short term
✅ accessible
❌ cookie-reliant
❌ simplistic
❌ longer-term
❌ can be costly
✅ privacy-proof*
✅ multi-channel
Attribution Measurement
In-platform DDA-based advertising will be working as efficiently as possible, assuming offline data import
and other hygiene factors are considered.
Media Effectiveness Maturity Journey
Ensure analytics and ad
data is clean and accurate
Determine the incremental effect of introducing new channels, testing new campaign
types, and activating in new geographies.
In-platform DDA-based advertising will be working as efficiently as possible, assuming offline data import
and other hygiene factors are considered.
Media Effectiveness Maturity Journey
Ensure analytics and ad
data is clean and accurate
Run platform experiments
Determine the incremental effect of introducing new channels, testing new campaign
types, and activating in new geographies.
Taking environmental and offline advertising impacts into account,
look at the sales contribution from all media activity.
In-platform DDA-based advertising will be working as efficiently as possible, assuming offline data import
and other hygiene factors are considered.
Media Effectiveness Maturity Journey
Ensure analytics and ad
data is clean and accurate
First media mix model
Run platform experiments
Determine the incremental effect of introducing new channels, testing new campaign
types, and activating in new geographies.
Taking environmental and offline advertising impacts into account,
look at the sales contribution from all media activity.
In-platform DDA-based advertising will be working as efficiently as possible, assuming offline data import
and other hygiene factors are considered.
Refine the model and process. Produce more realistic
forecasts. Start scenario planning with confidence.
Media Effectiveness Maturity Journey
Periodical experimentation
and model refinement
Ensure analytics and ad
data is clean and accurate
First media mix model
Run platform experiments
What’s next?
What’s
next? Ba
Bolster your data resilience
Broaden your objectives
Explore cookie-less
measurement
1
2
3
NOTTINGHAM
Fothergill House, 16 King Street
Nottingham, NG1 2AS
01158 242 212 | hello@impression.co.uk
Thank you
LONDON
Runway East Borough Market,
20 St Thomas Street, London, SE1 9RS
0207 112 8148 | hello@impression.co.uk

More Related Content

Similar to PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World

Il processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticIl processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticEffie Italy
 
The creative process for programmatic: A guide for marketers
The creative process for programmatic: A guide for marketersThe creative process for programmatic: A guide for marketers
The creative process for programmatic: A guide for marketersIAB Europe
 
Incibeta ignite google-measurement stategy (1)
Incibeta ignite  google-measurement stategy (1)Incibeta ignite  google-measurement stategy (1)
Incibeta ignite google-measurement stategy (1)Incubeta NMPi
 
Insight Gathering
Insight GatheringInsight Gathering
Insight GatheringDaggerfin
 
Magna Global: Media Economy Report 20t4
Magna Global: Media Economy Report 20t4Magna Global: Media Economy Report 20t4
Magna Global: Media Economy Report 20t4Brian Crotty
 
Best Practices and New Practices in Insert Media
Best Practices and New Practices in Insert MediaBest Practices and New Practices in Insert Media
Best Practices and New Practices in Insert MediaVivastream
 
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Optimizely
 
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxLecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxFaizanGul6
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI EraSearch Engine Journal
 
Boosting impact bcg
Boosting impact bcgBoosting impact bcg
Boosting impact bcgAdCMO
 
Google and Boston Consulting Group Case Study
Google and Boston Consulting Group Case StudyGoogle and Boston Consulting Group Case Study
Google and Boston Consulting Group Case StudyIAB Europe
 
Creative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agenciesCreative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agenciesRodd SL
 
Ready, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesReady, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
 
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing Mix
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixTop 20 Reasons Why Agent-based Modeling is Disrupting Marketing Mix
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixThinkVine
 
Move Beyond the Why To the What Now: How to Act on Your Analytics Data
Move Beyond the Why To the What Now: How to Act on Your Analytics DataMove Beyond the Why To the What Now: How to Act on Your Analytics Data
Move Beyond the Why To the What Now: How to Act on Your Analytics DataTinuiti
 
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...AmyStamper4
 

Similar to PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World (20)

Il processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticIl processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmatic
 
The creative process for programmatic: A guide for marketers
The creative process for programmatic: A guide for marketersThe creative process for programmatic: A guide for marketers
The creative process for programmatic: A guide for marketers
 
Session 3 Yean Cheong
Session 3   Yean CheongSession 3   Yean Cheong
Session 3 Yean Cheong
 
Incibeta ignite google-measurement stategy (1)
Incibeta ignite  google-measurement stategy (1)Incibeta ignite  google-measurement stategy (1)
Incibeta ignite google-measurement stategy (1)
 
Insight Gathering
Insight GatheringInsight Gathering
Insight Gathering
 
Magna Global: Media Economy Report 20t4
Magna Global: Media Economy Report 20t4Magna Global: Media Economy Report 20t4
Magna Global: Media Economy Report 20t4
 
Best Practices and New Practices in Insert Media
Best Practices and New Practices in Insert MediaBest Practices and New Practices in Insert Media
Best Practices and New Practices in Insert Media
 
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...
 
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxLecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era
 
Boosting impact bcg
Boosting impact bcgBoosting impact bcg
Boosting impact bcg
 
Google and Boston Consulting Group Case Study
Google and Boston Consulting Group Case StudyGoogle and Boston Consulting Group Case Study
Google and Boston Consulting Group Case Study
 
Creative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agenciesCreative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agencies
 
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Acing Google Ads in 2022 (With Insider Tips Straight from Google)Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
 
B2B data best practice guide
B2B data best practice guideB2B data best practice guide
B2B data best practice guide
 
Erich Schmidt
Erich SchmidtErich Schmidt
Erich Schmidt
 
Ready, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesReady, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service Launches
 
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing Mix
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixTop 20 Reasons Why Agent-based Modeling is Disrupting Marketing Mix
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing Mix
 
Move Beyond the Why To the What Now: How to Act on Your Analytics Data
Move Beyond the Why To the What Now: How to Act on Your Analytics DataMove Beyond the Why To the What Now: How to Act on Your Analytics Data
Move Beyond the Why To the What Now: How to Act on Your Analytics Data
 
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...
 

More from Anu Adegbola

PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationAnu Adegbola
 
Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...
Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...
Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...Anu Adegbola
 
Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...
Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...
Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...Anu Adegbola
 
Microconversions: How to Make Them Count for PPC - Gemma Russell
Microconversions: How to Make Them Count for PPC - Gemma RussellMicroconversions: How to Make Them Count for PPC - Gemma Russell
Microconversions: How to Make Them Count for PPC - Gemma RussellAnu Adegbola
 
brightonSEO 2021 talk - Working in a Cookieless World
brightonSEO 2021 talk -  Working in a Cookieless WorldbrightonSEO 2021 talk -  Working in a Cookieless World
brightonSEO 2021 talk - Working in a Cookieless WorldAnu Adegbola
 
AdWorld Experience - Excel Forumals to supercharge your reproting
AdWorld Experience - Excel Forumals to supercharge your reprotingAdWorld Experience - Excel Forumals to supercharge your reproting
AdWorld Experience - Excel Forumals to supercharge your reprotingAnu Adegbola
 
3XE Feb 2018 - Data & PPC Automation
3XE Feb 2018 - Data & PPC Automation3XE Feb 2018 - Data & PPC Automation
3XE Feb 2018 - Data & PPC AutomationAnu Adegbola
 
brightonSEO PPC excel formulas
brightonSEO  PPC excel formulas brightonSEO  PPC excel formulas
brightonSEO PPC excel formulas Anu Adegbola
 
Brighton Seo PPC automation
Brighton Seo PPC automationBrighton Seo PPC automation
Brighton Seo PPC automationAnu Adegbola
 

More from Anu Adegbola (10)

PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
 
Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...
Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...
Lessons of the Past to Succeed in the Future of PPC with AI and Generative Se...
 
Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...
Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...
Five Psychological Tips to Help You Increase Conversion Rates in PPC - Freya ...
 
Microconversions: How to Make Them Count for PPC - Gemma Russell
Microconversions: How to Make Them Count for PPC - Gemma RussellMicroconversions: How to Make Them Count for PPC - Gemma Russell
Microconversions: How to Make Them Count for PPC - Gemma Russell
 
brightonSEO 2021 talk - Working in a Cookieless World
brightonSEO 2021 talk -  Working in a Cookieless WorldbrightonSEO 2021 talk -  Working in a Cookieless World
brightonSEO 2021 talk - Working in a Cookieless World
 
AdWorld Experience - Excel Forumals to supercharge your reproting
AdWorld Experience - Excel Forumals to supercharge your reprotingAdWorld Experience - Excel Forumals to supercharge your reproting
AdWorld Experience - Excel Forumals to supercharge your reproting
 
3XE Feb 2018 - Data & PPC Automation
3XE Feb 2018 - Data & PPC Automation3XE Feb 2018 - Data & PPC Automation
3XE Feb 2018 - Data & PPC Automation
 
brightonSEO PPC excel formulas
brightonSEO  PPC excel formulas brightonSEO  PPC excel formulas
brightonSEO PPC excel formulas
 
Brighton Seo PPC automation
Brighton Seo PPC automationBrighton Seo PPC automation
Brighton Seo PPC automation
 
SES London
SES LondonSES London
SES London
 

Recently uploaded

Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 

Recently uploaded (20)

Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 

PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World