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3XE Feb 2018 - Data & PPC Automation

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Anu Adegbola
Anu Adegbola

Evolution of PPC, Data is King - Excel can help convert your data to decisions. Automation can help fast track the data

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AnuAdegbolaFounder/CEO Data&PPCAutomation ansicles mindswanppc
Agenda EvolutionofPPC ConvertingDatatoDecisions FasttrackingDecisions @ansicles@mindswanppc
About Me @ansicles@mindswanppc
Evolutionof PaidSearch
• TextadsOnly • Nocompetition • SimpleAccountStructures • Biddingtowardsposition/traffic EvolutionOfPaidSearch-2002 @ansicles@mindswanppc
EvolutionOfPaidSearch-2002 @ansicles@mindswanppc
EvolutionOfPaidSearch-Now • Textads/ShoppingAds/Dynamic Ads/Sitelinks/MultipleExtensions • Somanycompetitions • Complicatedandgranularaccountstructure • BiddingtowardsROI/CPL @ansicles@mindswanppc
EvolutionOfPaidSearch-Now • Extensions – How many? • Answer - 5 @ansicles@mindswanppc
@ansicles@mindswanppc
Solution-Tools @ansicles@mindswanppc
ConvertingDatatoDecision @ansicles@mindswanppc
Thiswasme–thelittlegirl playingwithDad’slaptop tocreatetables&graphs @ansicles@mindswanppc
Data @ansicles@mindswanppc
MoreData… @ansicles@mindswanppc
AndEvenMoreData… @ansicles@mindswanppc
Fora DigitalMarketer… @ansicles@mindswanppc
@ansicles@mindswanppc
• Whatisinthisreport?-everything! • Puttingsomethinglikethiscanbetimeconsuming– butoncethetemplateisset…you’relaughing • EasterEgg –SEOToolsextension–givesyou extraformulastouse: http://seotoolsforexcel.com/ @mindswanppc
Formulas • TEXT @mindswanppc
Formulas • SUMIFS @mindswanppc
Formulas • SEARCH • ISNUMBER • IF @mindswanppc
Formulas • RegexpFind @mindswanppc
Fora CMO… @mindswanppc
@ansicles@mindswanppc
Converting->FasttrackingDecisions @ansicles@mindswanppc
AdWordsScripts • AdWordsscriptsprovideawaytoprogrammatically controlyourAdWordsdatausingsimpleJavaScriptin abrowser-basedIDE. @ansicles@mindswanppc
Problem… • A couple of day before Christmas holiday – we need the spend of Generic campaigns to reach “x” amount & all Generic campaigns to be paused as soon as that amount it reached… @ansicles@mindswanppc
Solution @ansicles@mindswanppc
Solution • Set the schedule @ansicles@mindswanppc
Solved Christmas is saved!!! @ansicles@mindswanppc
@ansicles@mindswanppc
Scripts?? ButI’m not anengineer! Coding?? @ansicles@mindswanppc
Resources ■ http://clicteq.com/120-adwords-scripts-supercharge-ppc/ @ansicles@mindswanppc
Summary • PPC has come along way since the time we started • Data is King – don’t underestimate Excel • Automation can save Christmas @ansicles@mindswanppc
ThankYou Questions?? ansicles mindswanppc

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