This document summarizes a sculpture trail campaign in Brighton called #BeMoreSnail that featured over 100 snail sculptures to raise money for Martlets Hospice. The campaign was successful in raising £300,000 for the hospice, generating 31 million social media impressions, and over 6,000 app downloads. It provides tips for running a successful campaign, such as having 24/7 social media coverage, engaging users to generate content, planning big promotional days, contacting influencers to help spread the word, having a plan for slower periods, and remembering to continually promote the core message.