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Ric Rodriguez
CROUD
The SEO’s Guide To JavaScript
@ricrodriguez_uk
https://www.slideshare.net/RicRodriguez1
@RICRODRIGUEZ_UK WWW.CROUD.COM
THESEO’SGUIDE
TOJAVASCRIPT
@RICRODRIGUEZ_UK WWW.CROUD.COM
Ric Rodriguez
SNRSEOMANAGER@CROUD
@RICRODRIGUEZ_UK WWW.CROUD.COM
JAVASCRIPTISA
PROGRAMMINGLANGUAGE
@RICRODRIGUEZ_UK WWW.CROUD.COM
WHYISITAPROBLEM?
@RICRODRIGUEZ_UK WWW.CROUD.COM
ASYNCHRONICITY
@RICRODRIGUEZ_UK WWW.CROUD.COM
GOOGLEBOT
REQUEST
MADE
DOM
CSSDOM
RENDER
TREE
PAGEIS
RENDERED
@RICRODRIGUEZ_UK WWW.CROUD.COM
GOOGLEBOT
REQUEST
MADE
DOM
CSSDOM
RENDER
TREE
PAGEIS
RENDERED
JAVASCRIPT
IS
EXECUTED
@RICRODRIGUEZ_UK WWW.CROUD.COM
IFGOOGLEISN’TTHERETOSEEIT
ITCAN’TKNOWWHATHASHAPPENED
@RICRODRIGUEZ_UK WWW.CROUD.COM
WHYISJAVASCRIPTUSED?
@RICRODRIGUEZ_UK WWW.CROUD.COM
IT’SFAST
@RICRODRIGUEZ_UK WWW.CROUD.COM
IT’SUBIQUTOUS
@RICRODRIGUEZ_UK WWW.CROUD.COM
IT’SENGAGING
@RICRODRIGUEZ_UK WWW.CROUD.COM
IT’SHERETOSTAY
@RICRODRIGUEZ_UK WWW.CROUD.COM
ANDWENEEDTOKNOWIT
@RICRODRIGUEZ_UK WWW.CROUD.COM
LINK-SEOROUNDTABLE
@RICRODRIGUEZ_UK WWW.CROUD.COM
HOWISITUSED?
@RICRODRIGUEZ_UK WWW.CROUD.COM
TOENHANCEPARTSOFAPAGE
@RICRODRIGUEZ_UK WWW.CROUD.COM
TOBUILDTHEWHOLEPAGE
(THEJSSTACK)
@RICRODRIGUEZ_UK WWW.CROUD.COM
VIEWMODEL
CONTROLLER
@RICRODRIGUEZ_UK WWW.CROUD.COM
FRAMEWORKSAREDIFFERENTWAYS
TOAPPLYCOMMONJSPRINCIPLES
@RICRODRIGUEZ_UK WWW.CROUD.COM
SERVER-SIDE CLIENT-SIDE
Express
(Controller)
Node
(Router)
React
(View)
Angular
(Framework)
@RICRODRIGUEZ_UK WWW.CROUD.COM
NOMATTERTHEFORMATTHE
FUNDAMENTALSSTAYTHESAME
@RICRODRIGUEZ_UK WWW.CROUD.COM
HOWTOGETSTARTED
@RICRODRIGUEZ_UK WWW.CROUD.COM
1.AUDITUSINGINSPECTELEMENT
(TOSEEWHATISINTHECODEONCELOADED)
@RICRODRIGUEZ_UK WWW.CROUD.COM
2.USESERVER-SIDERENDERING
TOMAKESUREKEYELEMENTSAREN’TMISSED
@RICRODRIGUEZ_UK WWW.CROUD.COM
3.CLEARLYDEFINEEACHPAGE
ANDTIETHEMTONORMAL,UNCOMPLICATEDURLS
@RICRODRIGUEZ_UK WWW.CROUD.COM
4.CHECKYOURANALYTICS
TOMAKESUREPAGESVIEWSARECAPTURED
@RICRODRIGUEZ_UK WWW.CROUD.COM
5.USEJSWHENITISNEEDED
TOMAKETHEEXPERIENCEBETTERFORUSERS
@RICRODRIGUEZ_UK WWW.CROUD.COM
FINALTHOUGHTS
@RICRODRIGUEZ_UK WWW.CROUD.COM
EMBRACEJAVASCRIPT
IT’SFASTER,IT’SBETTERANDIT’SHERETOSTAY
@RICRODRIGUEZ_UK WWW.CROUD.COM
STICKTOTHEFUNDAMENTALS
MAKESURECRAWLERSCANSEETHEPARTSTHATMATTER
@RICRODRIGUEZ_UK WWW.CROUD.COM
THANKYOU
TWEETME-@RICRODRIGUEZ_UK

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The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017