Aaron Petz is a creative director (CD) with years of experience leading advertising campaigns for major companies like Apple, Sony, and Visa. He summarizes several successful projects he led, including award-winning campaigns for NBCUniversal, CareMore health insurance, and The Biggest Loser TV show. He provides details on innovative marketing solutions created for companies such as Apple, Kensington, HyBikes electric bikes, and Citrix online training software. Aaron closes by listing professional references and thanking the reader for their time.

1. Hello

2. My name is
Aaron Petz.
I’m a CD with years
of experience on key
accounts like Apple,
Sony, & Visa.

3. #BOOM

4. #WORK

5. NBCUniversal
Award winning advertising by yours truly.
I was lead the team that created and deployed one of the most impactful campaigns NBC has launched to date. With a plan to broadcast across multiple
media outlets, our assignment was clear: Be effective, be innovative, and turn heads. Looks like the 20+ wrapped double-decker buses, 30+ full-page LA
Times ads, and the Time Square billboards did the trick. After all, I brought home 2 Gold Creativity Awards.

6. CareMore.
Now more than ever mantra.
It’s more than just a mantra—it’s a daily affirmation. Every morning before they begin checking emails, returning phone calls or pouring that first cup of
coffee, we ask every CareMore employee to take a moment to Remember. I completed a study of mantras for Caremore, which were beloved throughout the
entire senior leadership team. So much infact, that they choose to keep every single concept we presented. All of which are currently being rolled-out at
CareMore’s HQ.

7. NBC’s Biggest Loser
Advertising with affirmations
NBCUniversal reached out to me for a simple poster concept for “The Biggest loser”. Being the mindful group of folks we are - we decided to build out a
branding campaign rather than just a simple poster. We concepted many different ideas, but decided to get to the heart of the matter. “The Biggest Loser” is
about digging deep within oneself and making a decision to change. With that this award winning campaign was underway. A Simple manifesto / daily
affirmation about digging a little deeper and going that extra mile.

8. Apple Wellness
You bring the will - we have the ways.
I’ve worked with Apple on many different projects—from new product innovations and consumer-facing marketing, to internal training and HR campaigns.
Apple’s “You bring the will, we have the ways” campaign highlights my ability to produce countless ideas, within budget and on brand. These posters were
used by Apple HR to promote quitting tobacco — I created a collection of over 35 posters that went viral and ultimately produced a dramatic company-wide
decrease in tobacco use.

9. Kensington
Use it or lose it.
Kensington completed its biggest product innovation in years and we helped unveil it internationally. For ClickSafe, we were engaged to create print and
online ads, collateral, VAR toolkits, and an interactive micro-site that encouraged IT pros to submit stolen laptop stories they had heard from employees.
The victory? Kensington reached its quarterly goal for new leads in just two weeks.

10. DUFL
A full service luxury travel app.
I was commissioned by DUFL during their beta launch to help drive awareness of their imminent game changing app. I built an entire brand voice and
architecture that enabled onlookers to opt in to an exclusive beta. I then rolled out a direct response email marketing campaign that drove people
to the site and converted them into beta clients. Finally, we rewarded each user for inviting their friends and family and gave a referee a reward as well.
The result? A guaranteed, effective, and re-purposed marketing campaign that actually works.

11. CareMore
It’s what we do.
I was tasked with rolling out CareMore on the East Coast, targeting customers from rural Virginia to the projects of Brooklyn. In other words, it needed to be
a nimble and modular campaign. We targeted different audiences in each location and executed creative and messaging that was on brand and could reach
each segment accurately. In the 60 days we were allotted, we moved mountains using microsites, broadcast, sales collateral, disruptive street awareness
and much more.

12. HyBikes
Electric bikes that make smart cars look dumb.
For this amazing indie company that leads the world in electric bicycles, I wanted a website that showed off the beauty and integrity of the bikes themselves.
With striking headlines and an avant-garde style of navigation, I pointed attention to what mattered most the product. After taking a spin around the block
with my team - I realized that this brand stood for something, quality and fun. The results spoke for themselves, hitting record high sales goals which resulted
in the need for 3 more retail locations.

13. Southwest Airlines
Ding! Trivia is more fun with rewards.
I developed this interactive kiosk for Southwest Airlines to attract new customers to its Rapid Rewards program. The kiosk also assisted current customers
with travel tips to help them get the most out of their membership and gain the biggest rewards. Enjoyable, entertaining, and engaging are words I’ve heard
to describe the experience. I think I may have put the fun back into flying.

14. Citrix. GoToTraining
Online training made easy. Be there.
My concept for the “Be There” campaign was to position Citrix as the leader in training when an urgent deadline is pressing. Ultimately, I told the story of end
users who needed high-impact performance from their leadership team - I personified upper management’s lifestyles within our campaign.

15. H Hotels
Brand first, build next.
H Hotels is an amazing new hotel built to accommodate a lower price point consumer traveling in Eastern Europe. They specialize in high-value guests who
are looking for aesthetically pleasing interiors at a more affordable price. And since Millennials are their target, my thorough knowledge of the consumer
habits associated with this demographic made me a perfect fit for the rebrand and international rollout.

16. Applepedia
Centralizing Apple’s Data, by design.
Apple asked me to design and build their highly scalable and intuitive internal communication tool called ApplePedia. This internal facing web app enables
Apple’s entire staff to quickly navigate through positioning statements, release dates, features and products sold by Apple computers (translated in over 56
different languages). ApplePedia is also an extremely effective tool for Apple’s leadership team because it enables them to quickly centralize information for
any aspect of the business.

17. eSalesDash
The Game-changing Way to Increase Sales Performance.
I partnered with eSalesDash - the leader in call center gamification - to design, build, market and deploy its SaaS offering. Since the launch,
eSalesDash has seen dramatic growth from the BPO space. I carefully crafted a “cloak and dagger” sales strategy that has scaled their user-ship
up, over 1000%. Let’s just say - freemium to premium is the new black.

18. Edward Life Sciences
This Moment is Everything.
When rolling out the biggest innovation in heart valve technology - the leader in the industry chose me as their go-to. I built a strong and compelling story
around Edwards’ transcatheter heart valve using 3D renderings, parallax scrolling, and big brand imagery. I then enabled the user to download white papers
and watch videos. Simply put, this trendsetting micro-site took the industry by storm.

19. #MORE

20. References
JENNIFER VOLLMAN
Executive Director
602.820.4055
newglobalcitizens.org
jenvollmann@gmail.com
ERIC OWEN
Chief Executive Officer
480.326.8379
esalesdash.com
ericjowen@yahoo.com
MIKE DEL PRETE
Chief Executive Officer
602.501.2426
wehearthouses.com
mike@whhouses.com
CHRISTINE THOMPSON
Founder & Partner
615.477.9799
veritifoundation.org
ct@veritifoundation.org
SCOTT HANNUM
Chief Operations Officer
602.214.6984
esalesdash.com
scott@esalesdash.com
JOSH ITANO
Principal & Founder
714.337.4215
aethirinc.com
ji@aethirinc.com

21. Thank You
for your time,
consideration,
& the chance to
share with you.